Digital Asset Management is a simple system that offers the facility to store, retrieve, share, manage and organize the digital assets of a company in a central location. While it can also be applied to a company’s content sharing and storage solutions, Digital Asset Management focuses on files like music, texts, images, documents, graphics, HTML documents, PDF’s, MS office documents, videos and other media.
According to the ‘DAM Market - Global Forecast to 2022’ report published by the portal Marketsandmarkets, the Digital Asset Management market is projected to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022 at an expected CAGR of 18.3%.
This study also cites that the rise in demand among enterprises to manage digital assets, the proliferation of digital content and increasing focus on digital marketing are some of the factors that have aided in the increase for the demand of DAM globally.
What is Digital Asset Management Software?
Digital Asset Management Software is a system that helps you to retrieve, store, manage, share, track, and organize digital assets in a central location from a single source. The Digital Asset Management Software also enables business employees to access their files at any time and from any given device.
Digital Asset Management Software offers enterprises the security to protect all business files by regularly undertaking backup and syncing. Another important aspect of DAM Software is that it can also be used for archiving, automating and streamlining digital assets and for creative workflows. The DAM Software lets businesses maintain easy control over digital assets, while protecting files and making management simpler.
DAM vs CMS
DAM Software and Content Management Systems (CMS) both manage digital content. So it is important to understand the use cases for these two categories of software before making the buying decision. CMS is more oriented towards generating the content and storing the content. It provides tools for content creation and makes it easy to generate content without much programming. DAM is more stronger in organizing and searching the content.
DAM software is more suited for publishing in media file format and this is very useful for marketers and publishers. CMS publishing formats are more suitable for websites and blogs and very often they tend to be more internal focused. Web Content Management (WCM) systems that are a subset of CMS are more focused on managing, controlling and editing content on webpages.