Digital assets of a company include files like videos, music, photos, documents, and other media. If these digital files contain the rights to use them, they are considered an asset. Digital assets grow exponentially as digital content creation and sharing increases - especially when a company has adopted digital transformation.
Digital asset management (DAM) is a system that stores, shares and organizes digital assets in a central location. It amplifies the benefits of creative files such as images, videos, and other media.