Cloudinary Overview

Cloudinary streamlines media management by automatically optimizing image and video delivery. User experience is enhanced with efficient storage and CDN services.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Workflow Management, as the business use cases that they have been most satisfied with while using Cloudinary.

Other use cases:

  • Collaboration
  • Onboarding
  • Content Management
  • Advertisement
  • Helpdesk Management
  • Social Media Management
  • Lead Engagement
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Cloudinary.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
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Cloudinary Use-Cases and Business Priorities: Customer Satisfaction Data

Cloudinary works with different mediums / channels such as Video. User Generated Content. Blogs etc.

Cloudinary's features include Widgets, Dashboard, Personalization, etc. and Cloudinary support capabilities include Email Support, Phone Support, AI Powered, etc. also Cloudinary analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Replicating Cloudinary's features would be a tall order for any development team...." Peer review by Frank R., Co-Founder, CTO and Product Lead, Hospitality

Peer review evidence (same sources as the product rating summary)

"...Brands understand that strong visual experiences engage users, create loyalty and drive revenue, said Colin Bendell, Senior Director of Strategy and Analytics, Cloudinary...." Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report
"...Collaboration and publishing are also made easier with its intuitive AI facets...." The Best Digital Asset Management Software
"...Besides organizing your assets centrally, they enhance workflows, locate files, manage press kits and automate watermarking...." The Basics of DAM And Why Your Brand Needs It

Cloudinary, Intelligencebank DAM, Submittable, ClickUp, Chanty, etc., all belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Cloudinary

Top Industries

  • Internet
  • Computer Software
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Cloudinary is popular in Internet, Computer Software, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

Cloudinary Customer wins, Customer success stories, Case studies

Why is Cloudinary the best choice for Engagement Management?

How does Cloudinary facilitate Sending & Publishing Communications?

How can Cloudinary enhance your Workflow Management process?

What benefits does Cloudinary offer for Collaboration?

How can Cloudinary optimize your Onboarding Workflow?

11 buyers and buying teams have used Cuspera to assess how well Cloudinary solved their Digital Asset Management needs. Cuspera uses 2062 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

 

Bogg Bag - Retail - Medium

Q&A: Bogg Bag’s 5-Minute Klaviyo + Cloudinary Workflow Increased Engagement by 19%

USA

Bogg Bag has integrated Cloudinary's technology with Klaviyo to enhance email image personalization, resulting in a 19% increase in engagement. This integration allows Bogg Bag to automate image tran...sformations, improving visual content delivery and reducing manual workload. The collaboration highlights Cloudinary's role in enabling personalized marketing at scale.

Read on →
 

VELTRA - Hospitality - Medium

Tokyo, Japan

Cloudinary helped VELTRA, Japan’s top online travel marketplace, cut costs by 15% in data transfer for page display. VELTRA used Cloudinary’s image optimization with Amazon CloudFront to handle seaso...nal drops in web traffic. The solution improved image display and response times. Fewer internal resources were needed to manage images. VELTRA can now add new destinations faster and deliver a better visual experience to users.

 

Trek Bicycle - Retail - Large

Waterloo, USA

Trek Bicycle migrated 20 years of digital assets, totaling terabytes, to Cloudinary’s AI-powered DAM in just weeks. The switch enabled Trek to deliver photorealistic product images, animations, and v...ideos efficiently across web and retail channels. Automated workflows now let marketing teams manage assets without developer help. Trek saw faster page load times and improved SEO metrics like LCP. Cloudinary’s API-first platform supports future needs, including 3D renderings and advanced asset management.

 

MANSCAPED - Retail - Medium

San Diego, USA

Cloudinary helped MANSCAPED improve digital asset quality and speed. 90% of assets now load in 7 seconds. Asset quality and performance increased by 50%. Largest Contentful Paint improved by 25%. Tea...ms can now manage images, videos, and animations more easily. Faster load times boost user experience and storytelling impact.

 

LuisaViaRoma - Retail - Medium

Florence, Italy

Cloudinary replaced LuisaViaRoma’s homegrown DAM, handling up to 50,000 assets per month. The API-first integration fit seamlessly into their custom tech stack. This change streamlined the visual med...ia workflow, saving time and reducing costs. LuisaViaRoma now manages hundreds of thousands of images yearly with faster, more accurate processes. A/B testing with Cloudinary’s video features led to higher product page conversions.

 

Mint Velvet - Retail - Medium

High Wycombe, UK

Cloudinary helped Mint Velvet speed up their image workflow. Image delivery time dropped from 15 minutes to instant. Bulk upload time for photoshoots fell from 30 minutes to 5. The creative team can ...now manage and share images more easily. Cloudinary’s Shopify integration and MediaFlows made asset syncing simple. The result is faster content creation and better website performance.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Cloudinary

What is Cloudinary used for?

Cloudinary is a Digital Asset Management Software mainly used by its customers to Scale Best Practices and Acquire Customers by Engagement Management, Sending & Publishing Communications and Workflow Management .

What are the top features of Cloudinary?

Widgets, Dashboard and Personalization are some of the top features of Cloudinary.

Who uses Cloudinary?

Cloudinary is used by Internet, Computer Software and Hospitality among other industries.

What are Cloudinary alternatives?

Intelligencebank DAM, Submittable, ClickUp and Chanty are popular alternatives for Cloudinary.

Where is Cloudinary located?

Cloudinary is headquartered at Santa Clara, California.
lightning

Peers used Cloudinary for engagement management and sending & publishing communications

Cloudinary Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)

Software Failure Risk Guidance

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for Cloudinary

Overall Risk Meter

Low Medium High

Top Failure Risks for Cloudinary

Cloudinary Ltd. News

Product

Cloudinary Video API Features You’re Probably Not Using Yet

Cloudinary's Video API offers advanced features like AI-driven smart cropping, dynamic overlays, auto-captioning, and video concatenation. These capabilities streamline video content management and automate editing tasks, enhancing media delivery without manual intervention.

Product

Upload and Manage Media Assets at Scale With Cloudinary MCP

Cloudinary introduces its Model Context Protocol (MCP) servers, enabling seamless integration with AI agents like Claude for media asset management. This setup allows users to automate tasks such as uploading, tagging, and transforming media files using natural language commands. The Asset Management MCP server is central to this workflow, enhancing media operations through AI-driven content recognition and metadata management.

Product

Comment on Automatically art-directed responsive images with Cloudinary by HTML picture Element for Responsive Images

Cloudinary demonstrates the use of the HTML picture element for art-directed responsive images, integrating its automatic cropping and face-detection features. This approach allows images to adapt visually at breakpoints, enhancing responsive design capabilities. Cloudinary's tools simplify managing complex image transformations for varied screen sizes and resolutions.

Product

Cloudinary Becomes the First Visual Media Platform Built for Agent ...

Cloudinary has launched its Agent Experience layer, making it the first visual media platform designed for agent-native development. This new feature allows AI agents to autonomously manage visual media workflows, enhancing automation and reducing the need for human intervention. The platform supports AI-generated content, providing structured media objects with metadata, governance, and delivery intelligence, enabling developers to focus on application design.

Cloudinary Ltd. Profile

Company Name

Cloudinary Ltd.

Company Website

https://cloudinary.com/

HQ Location

Santa Clara, California

Employees

101-250

Social

Financials

PRIVATE