Real-World Case Studies and Customer Success Stories with Infinity Call Tracking

Infinity Smart Match helped Stoneacre boost average order value from PPC by 21. 1%. Sales calls from PPC tripled, and...the ratio of PPC clicks to calls rose by 79%. Stoneacre used Smart Match to link sales outcomes to marketing activity, integrating data with Google Analytics 4 and Performance Max. The team can now pinpoint cost-per-sale and target high-intent audiences, improving campaign optimisation and customer experience.
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Infinity Smart Match helped Stoneacre Motor Group connect sales calls to revenue and Google Performance Max campaigns. Before, Stoneacre could... not link calls to sales, making it hard to target the right people. With Smart Match, they tracked sales outcomes and plugged this data into Google Analytics 4. This led to a 3x increase in sales calls from PPC, a 79% boost in PPC clicks to calls, and a 21% rise in average order value from PPC calls. Stoneacre can now see the real cost-per-sale from digital channels.
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Infinity Smart Match helped Stoneacre Motor Group connect sales calls to Google Performance Max campaigns. Before, Stoneacre could not link... calls to revenue and risked wasting ad spend. With Smart Match, they tracked sales outcomes and plugged data into Google Analytics 4. This led to a 3x increase in sales calls from PPC, a 79% boost in PPC clicks to calls, and a 21% rise in average order value from PPC calls. Stoneacre can now see cost-per-sale from digital channels and improve dealership performance.
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Infinity call tracking helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to link digital spend to... high-value calls and improve their digital strategy. Infinity’s integrations with Google and support team enabled a full rollout across 300+ locations. Halfords identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. They proved the scale of ROPO revenue and improved conversion rates by adding phone numbers to key pages.
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Infinity Agent Scorecards helped Motorpoint track and improve agent performance. Before, Motorpoint had to manually review calls, which took a... lot of time and missed many details. With Agent Scorecards, they now automatically monitor 100% of calls. 44% of agents improved their performance. Average call handling time dropped by 16.8% year over year. The solution made training easier and gave better insights for process improvements.
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Infinity helped Pendragon train their team on using the Infinity Hub. The training session included people with different levels of... knowledge. Everyone left the session able to do their jobs. Owen Gill, head of digital marketing at Pendragon, praised the training. Infinity provided a personalized and effective onboarding experience.
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Infinity Conversation Analytics helped Pendragon, a major UK automotive dealership group, improve customer experience and campaign performance. Pendragon used Infinity... to track calls and analyze conversations, finding key trends and friction points. They saw a 63.8% reduction in cost per acquisition, a 65% drop in price sensitivity on calls, and a 66.6% reduction in common friction points at major branches. Sales and service calls increased by 12%, and unanswered calls dropped by 30%. Pendragon also improved their TrustPilot rating.
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Infinity call tracking helped Motorpoint see where all their leads came from. Before, they could not track calls from marketing.... Now, they see every call and know which channels work best. They increased leads from paid campaigns by 34%. They reduced missed calls by 21%. All calls are now accurately attributed. They also re-optimised 17% of their budget.
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Infinity helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to track which digital campaigns led to... phone calls and sales. Infinity's call tracking and Google integrations gave them clear insights. They rolled out Infinity to over 300 locations. In two months, they identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. Halfords proved the value of ROPO revenue and improved their digital strategy.
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Infinity helped British Gas Business cut PPC costs by 15%. The company used Infinity's call tracking and analytics to see... which digital touchpoints led to calls. This let them adjust PPC spend and improve agent schedules. They stopped missing high-value calls during business hours. Attribution data quality improved, and feedback increased at all stages of the customer journey.
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Infinity helped British Gas Business lower their PPC costs by 15%. The company used Infinity's call tracking and analytics to... see which digital actions led to calls. This let them adjust their PPC spend and improve agent schedules. They stopped missing high-value calls during business hours. Infinity also improved feedback and call attribution data. British Gas Business now uses Infinity to check campaign performance and train call staff.
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Infinity’s Smart Match helped Southern Sheeting track and connect sales revenue to every phone call. Before, they could not see... which marketing channels drove revenue or link online activity to offline calls. With Infinity, they set up call tracking and used Smart Match to reduce manual work and see real ROI. They saw a 26% increase in average order value on PPC calls and a 12% rise in sales calls. The ROI from PPC calls covered Infinity’s annual cost in just over a month.
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Infinity’s Smart Match platform helped Southern Sheeting track calls and link them to sales revenue. Before, they could not see... which marketing channels drove phone sales. With Infinity, they connected transaction values to thousands of calls. They saw a 26% increase in average order value on PPC calls and a 12% rise in sales calls. The ROI on Infinity’s costs was achieved in just over a month. Southern Sheeting now uses these insights to improve their marketing and attribution.
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Infinity helped The Telegraph track calls and improve marketing results. The Telegraph used Infinity’s dynamic numbers and Conversation Analytics to... see which marketing drove high-value calls. They saw a 51% increase in high-value calls from organic search. High-quality calls rose by 12.5%. Enquiry calls went up 9% year-on-year. The solution also improved call attribution and helped extend call center hours.
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Infinity's Conversation Analytics and call tracking helped The Telegraph boost conversion rates and marketing effectiveness. The Telegraph used Infinity to... track high-value calls and improve customer experience, especially in their Travel business. They saw a 12.5% year-on-year increase in high-value calls, a 51% rise in high-value calls from organic search, and a 9% increase in enquiry calls. The solution also improved call attribution data and led to longer call durations. The Telegraph expanded Infinity's use to Financial Solutions and Subscriptions, planning further growth.
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Infinity Conversation Analytics helped Specsavers track calls and see which marketing campaigns led to bookings. Specsavers used keyword spotting to... find friction points and new opportunities. They pushed conversion data into Search Ads 360 to improve paid media. Specsavers saw a 32% drop in cost per acquisition, a 59% boost in PPC visits that led to calls, and a 25% rise in home visit booking calls from PPC. Calls about home visit bookings went up by 20.5% after refining their campaign.
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Infinity Conversation Analytics helped Specsavers track calls and see which marketing campaigns led to bookings. Specsavers set up Conversation Analytics... in three weeks and integrated conversion data into Search Ads 360. They analyzed over 150,000 calls to find new opportunities and improve messaging. Specsavers saw a 59% boost in PPC visits that led to calls, a 32% drop in cost per acquisition, and a 25% rise in home visit booking calls from PPC. Calls about domiciliary bookings increased by 20.5% after refining their campaign.
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Infinity helped Sky improve their customer experience on sky. com. Sky wanted a seamless site where customers could do everything...without calling support. Using Infinity, Sky ran AB tests and integrated call data with Adobe Analytics. This let them see how changes solved customer problems and reduced calls. Sky now adapts content to be more helpful and intuitive, making the site easier for customers to use.
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Infinity helped Sky improve their customer experience on sky. com. Sky wanted a seamless, hassle-free site so customers could solve...problems without calling. Infinity's call tracking and integration with Adobe Analytics let Sky run AB tests and measure how changes solved customer queries. This helped Sky adapt content to be more useful and reduce calls. Sky says Infinity enabled them to better serve customers and improve their experience.
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Infinity call tracking helped Vodafone track affiliate sales calls. Vodafone used Infinity’s Conversation Analytics and Keyword Spotting to connect over... 17,000 sales to the right affiliate in six months. They started selling high-value products through affiliates 8 months sooner. The call-to-purchase conversion rate reached 7.5%, higher than other channels. Vodafone can now reward affiliates accurately and improve digital marketing with new insights.
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Infinity call tracking helped Vodafone track over 17,000 sales in six months. Vodafone used Infinity’s Conversation Analytics and Keyword Spotting... to connect phone sales to the right affiliate partners. This let them reward affiliates and promote high-value products through new channels. They saw a 7.5% call-to-purchase conversion rate, higher than any other channel. Vodafone now plans to use Infinity’s solutions for more marketing channels and to improve digital journeys.
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Infinity helped Circle Health Group connect call data with their CRM and telephony systems. This gave them real-time insights into... patient journeys and marketing performance. They saw a 51% increase in conversion rate from paid search and a 23% improvement in call handling volume. Millions in revenue were attributed back to specific marketing sources. Circle Health Group improved digital spend efficiency and patient experience. Their work won a Drum Award for Search in healthcare.
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Infinity helped Circle Health Group connect call data with their CRM and telephony systems. This closed gaps in tracking patient... journeys and marketing ROI. Circle saw a 51% increase in conversion rate from paid search and a 23% improvement in call handling volume. They attributed millions in revenue to specific marketing sources. The project improved digital spend efficiency and patient experience, earning recognition at the 2022 Drum Awards for Search.
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Infinity’s Smart Match helped NFU Mutual track every marketing-driven call. They matched 100% of calls to marketing activity. The solution... cut low quality call volumes by 33%. Revenue per call increased by 31%. NFU Mutual now uses real-time data to improve campaigns and reduce wasted spend. The contact centre team spends less time on non-sales calls.
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Infinity helped Access Self Storage handle a 35% increase in calls during the Covid-19 pandemic. They used Infinity’s call tracking... and custom dial plan to route calls better and reduce pressure on external call centers. This led to a 50% reduction in external contact center costs. PPC conversion rates improved by 53%. Calls from offline marketing grew by 23% year-on-year. The solution made customer journeys smoother and improved lead conversion.
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Infinity is the best platform for campaign setup and customer support. Strategy Media found it easy to launch new campaigns... using Infinity. The customer success team provided strong support. Sheri Pasqual, founder and CEO, praised the platform and team. Infinity helped Strategy Media manage campaigns smoothly. The testimonial highlights satisfaction with both technology and service.
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Infinity Professional Edition helped Protection 1 track cost per call, cost per lead, and return on advertising spend. They used dynamic... call tracking and self-service number generation for offline campaigns. Integration with Google Analytics and AdWords improved campaign optimization. Protection 1 increased leads, reduced cost per lead, and improved lead quality. The real-time dashboard enabled weekly analysis of call data and conversion metrics.
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Infinity call intelligence helped In Place Of Strife boost enquiry calls by 4x and increase calls from Google by 41%. The mediation chambers... used Infinity to track which PPC channels brought in low-value leads. They removed underperforming channels and reallocated budget to high-performing ones. This led to a 31% increase in calls to the business. Real-time data and post-call ratings improved lead quality and campaign optimisation.
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Infinity’s call tracking solution helped Carter Jonas boost quality calls by 10. 4%. The real estate consultancy saw a 9.7%...increase in qualified leads from PPC and doubled the percentage of calls from referral sites. Infinity’s integration with Google Ads and Analytics gave Carter Jonas clear insights into customer journeys and marketing ROI. The company now tracks over five times more calls and halved missed inbound calls. Carter Jonas values Infinity’s fast support and plans to expand their use of call intelligence data.
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Infinity call tracking helped BoostOnline, a digital marketing agency, deliver better results for their clients. During COVID-19, BoostOnline used Infinity... to track calls and prove revenue sources, helping clients resume ad spend. One client gained £48,000 extra monthly revenue from £2,000 Google Ads. Another saw a 46% drop in cost-per-lead. Website changes led to a 48% higher conversion rate. BoostOnline now uses Infinity for every account to improve ROI and client retention.
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Infinity’s call intelligence solution helped Blue Bay Travel double year-on-year phone bookings. The company saw a 174% increase in PPC... bookings and a 62.5% rise in conversion rate from visits to calls. Cost-per-booking dropped by 32%. Blue Bay Travel integrated Infinity with their CRM and Google Ads, enabling data-driven decisions and a 4x ROI. The solution improved call tracking, analytics, and campaign optimization.
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Infinity's Conversation Analytics platform helped Pendragon cut cost per acquisition by 63. 8%. The automotive group used call tracking and...analytics to improve digital marketing, sales, and customer service. They saw a 30% drop in unanswered calls and a 12% rise in sales and service calls. Pendragon also improved their TrustPilot rating and reduced friction points by 66.6%. The solution gave them scalable call categorization and actionable insights.
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Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines boost year-on-year revenue by 37%. The AI-powered call categorization tool increased return... on Google Ads spend by 16%. The solution tracked call intent and outcomes, feeding this data into Google Ads for better PPC targeting. Fred. Olsen quickly collected high-quality data to improve campaign performance. The dashboard made it easy to monitor and analyze calls for booking intent.
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Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines use AI to track and categorize calls from potential customers. This let... them target Google Ads to people most likely to book cruises. They saw a 37% increase in year-on-year revenue and a 16% boost in return on Google Ads spend. The team quickly set up Smart Outcomes and used its dashboard to monitor call intent and results. Fred. Olsen now uses this data to improve conversion rates and paid campaign performance.
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Infinity Tracking helped TUI Mainstream – Cruise Deals track every visitor and call on their website. They used this data... to see which keywords drove phone calls. By integrating Infinity with Adobe Adlens, they optimized their PPC budget. They stopped spending on keywords that did not generate calls. They gained a full view of the customer journey and improved campaign efficiency. Infinity Tracking changed how they managed their PPC accounts.
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Infinity Tracking helped TUI Mainstream – Cruise Deals track every visitor and call on their website. They used call data... to see which keywords drove phone calls. This let them optimize their PPC budget and measure return on ad spend. They integrated call data with Adobe Adlens for a full view of the customer journey. The solution changed how they managed PPC and improved campaign efficiency.
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