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Hospitality Case Studies and Customer Success Stories with Infinity Call Tracking

 

Scott Dunn - Hospitality - Medium

London, UK

Infinity call tracking helped Scott Dunn, a luxury travel operator, boost tracked call volumes by 80%. The company saw a... 53% increase in digitally tracked US bookings. Global conversion rates rose by 48%. Scott Dunn lowered their cost per acquisition by 35% in the US. They gained better visibility into marketing performance and used data to drive more bookings.

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Saga Holidays - Hospitality - Large

Folkestone, UK

Infinity call tracking helped Saga Holidays discover that 36% of their high-value sales calls came from SEO. The platform tracked... every customer touchpoint, revealing which channels drove bookings and brochure requests. Saga saw a 22% increase in high-value calls from their website and reduced support calls from web traffic by 25%. They also identified new commercial value in email and social campaigns. This insight let Saga optimise their marketing and sales strategies for better results.

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Holiday Discount Centre - Hospitality - Medium

Newcastle upon Tyne, UK

Infinity call tracking helped Holiday Discount Centre see which affiliates and keywords drove calls. Before, they could not track which... partners brought in leads or measure call conversions. Infinity gave them detailed reports on affiliate and PPC performance. This let them manage costs and improve their marketing. They now have full visibility into call and visitor data, making their campaigns more efficient.

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Scott Dunn - Hospitality - Medium

London, UK

Infinity call tracking helped Scott Dunn, a luxury travel operator, increase tracked call volumes by 80%. The company saw a... 53% rise in digitally tracked US bookings and a 48% boost in global conversion rate. Scott Dunn lowered their cost per acquisition by 35% across all US locations. They gained better visibility into marketing performance and used data to optimize campaigns. Infinity's reporting enabled Scott Dunn to drive more sales and support global expansion.

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Saga Holidays - Hospitality - Large

Folkestone, UK

Infinity call tracking helped Saga Holidays discover that 36% of their high-grade sales calls came from SEO. They saw a... 22% increase in high value calls from their website. Support calls from web traffic dropped by 25%. Saga used Infinity to track every digital touchpoint before a call. Their agency set custom parameters to identify valuable sales calls. Saga now understands which channels bring in their best customers.

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Hurtigruten - Hospitality - Large

Oslo, Norway

Infinity call tracking helped Hurtigruten increase qualified calls from offline marketing by 5x. Calls from brochure advertising rose 350%. The... company reduced waste calls from PPC by 22%. High quality calls increased by 4%. Hurtigruten used Infinity’s dynamic tracked numbers and custom qualification system to optimize marketing spend. Integration with Google Marketing Platform supported their global PPC strategy.

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Fred. Olsen Cruise Lines - Hospitality - Large

Ipswich, UK

Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines boost Google Ads ROAS by 16%. The AI-powered call categorisation tool identified... high-intent booking calls and fed this data into ad campaigns. This let them target more likely buyers and improve paid search results. Year-on-year revenue rose by 37%. The team quickly set up and used the dashboard to monitor performance and optimize campaigns.

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Holiday Discount Centre - Hospitality - Small

Newcastle upon Tyne, UK

Infinity Call Tracking helped Holiday Discount Centre see which affiliates and keywords drove calls. Before, they could not track which... partners brought in leads or measure call conversions. Infinity set up unique tracking pools and an affiliate attribution model. Now, Holiday Discount Centre can report on call volumes by affiliate and keyword. This improved their PPC spend and made their marketing more profitable.

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Flight Centre - Hospitality - Large

Brisbane, Australia

Infinity’s Conversation Analytics helped Flight Centre boost bookings from phone enquiries by 79%. The platform enabled Flight Centre to identify... high-value calls and improve conversion rates for tailor-made holidays by 46%. With keyword spotting and integration with Google Ads, Flight Centre tracked which marketing channels drove valuable calls. 44% of high-value enquiries now result in bookings. Tracked call volumes rose 30% year over year, saving hours of manual work.

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Blue Bay Travel - Hospitality - Medium

Stoke-on-Trent, UK

Infinity call intelligence helped Blue Bay Travel cut cost-per-booking by 32%. The company integrated Infinity with Google Ads and their... CRM, connecting call data to leads in real time. This enabled automated bidding and better PPC optimization. Blue Bay Travel saw a 174% increase in PPC bookings and a 62.5% rise in conversion rate from visits to calls. The solution delivered a 4x ROI and doubled their annual PPC budget.

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ROL Cruise - Hospitality - Medium

Colchester, UK

Infinity Call Analytics Software helped ROL Cruise increase marketing profit by 40%. ROL Cruise used AI-powered call intelligence to improve... attribution and optimize bidding. The solution connected call data to revenue, enabling better campaign decisions. ROL Cruise saw a 16% ROI uplift and a 15% rise in calls resulting in quotes. The platform also boosted form submissions by 10% and sign-ups by 7%.

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Hurtigruten - Hospitality - Large

Infinity call tracking helped Hurtigruten boost qualified calls from offline marketing by 5x. Calls from brochure ads rose 350%. PPC... waste calls dropped 22%. High quality calls increased by 4%. Infinity's integration with Google Marketing Platform enabled better attribution and reduced marketing waste. Hurtigruten gained clear insights to optimize campaigns and drive more high-value cruise bookings.

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Flight Centre - Hospitality - Large

Brisbane, Australia

Infinity’s Conversation Analytics helped Flight Centre boost bookings by 79% for tailor-made holidays. The platform enabled Flight Centre to track... high-value calls, identify top-performing marketing channels, and set custom goals using over 100 keywords. With Infinity, Flight Centre saw a 46% increase in phone conversions and 44% of high-value enquiries now result in bookings. Integration with Google Ads and Analytics gave a unified view of campaign performance. The solution saved hours of manual work and improved call quality.

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Fred. Olsen Cruise Lines - Hospitality - Large

Ipswich, UK

Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines boost paid campaign ROAS by 16%. The AI-powered call categorization tool increased... year-on-year revenue by 37%. The solution tracked call intent and outcomes, feeding this data into Google Ads for better targeting. Fred. Olsen gained fast, actionable insights to optimize PPC campaigns. The dashboard made it easy to monitor and improve conversion rates.

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Automotive Case Studies and Customer Success Stories with Infinity Call Tracking

 

Pendragon - Automotive - Large

Nottingham, UK

Infinity helped Pendragon train a diverse group of employees on its call analytics platform. The training included both online and... instructor-led sessions tailored to different skill levels. Every attendee left with the skills needed to use Infinity's Hub in their daily work. The onboarding process focused on practical knowledge and confidence. Pendragon's digital marketing team saw improved capabilities after the session.

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Motorpoint - Automotive - Large

Derby, UK

Infinity’s Agent Scorecards helped Motorpoint monitor 100% of calls and automate performance tracking. 44% of agents improved, and average handling... time dropped by 16.8% year-over-year. The solution replaced manual call reviews, saving time and enabling targeted training. Motorpoint now reviews every call, improving conversion rates and agent development. Conversation Analytics gave the sales team clear insights for better customer experiences.

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Motorpoint - Automotive - Medium

Derby, UK

Infinity call tracking helped Motorpoint, the UK’s leading independent car retailer, gain full visibility into call attribution. The marketing team... achieved 100% accurate call attribution and a 34% increase in leads from paid campaigns. They also reduced missed calls by 21%. With Infinity, Motorpoint can now optimize marketing spend and understand the full customer journey. The solution eliminated blind spots and improved campaign reporting.

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Pendragon - Automotive - Large

Infinity's Conversation Analytics platform helped Pendragon cut cost per acquisition by 63. 8%. The automotive group used call tracking and...analytics to improve digital marketing, sales, and customer service. They saw a 30% drop in unanswered calls and a 12% rise in sales and service calls. Pendragon also improved their TrustPilot rating and reduced friction points by 66.6%. The solution gave them scalable call categorization and actionable insights.

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Stoneacre - Automotive

Infinity Smart Match helped Stoneacre boost average order value from PPC by 21. 1%. Sales calls from PPC tripled, and...the ratio of PPC clicks to calls rose by 79%. Stoneacre used Smart Match to link sales outcomes to marketing activity, integrating data with Google Analytics 4 and Performance Max. The team can now pinpoint cost-per-sale and target high-intent audiences, improving campaign optimisation and customer experience.

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Stoneacre Motor Group - Automotive

Infinity Smart Match helped Stoneacre Motor Group connect sales calls to revenue and Google Performance Max campaigns. Before, Stoneacre could... not link calls to sales, making it hard to target the right people. With Smart Match, they tracked sales outcomes and plugged this data into Google Analytics 4. This led to a 3x increase in sales calls from PPC, a 79% boost in PPC clicks to calls, and a 21% rise in average order value from PPC calls. Stoneacre can now see the real cost-per-sale from digital channels.

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Stoneacre Motor Group - Automotive - Large

Doncaster, UK

Infinity’s Smart Match helped Stoneacre Motor Group connect sales calls to revenue. The team integrated Infinity with Google Analytics 4... and Performance Max. This led to a 300% increase in sales calls from PPC and a 79% boost in PPC clicks to calls. Average order value from PPC calls rose by 21%. Stoneacre can now pinpoint cost-per-sale from digital channels and optimize their sales pipeline.

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Halfords Autocentre - Automotive

Infinity call tracking helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to link digital spend to... high-value calls and improve their digital strategy. Infinity’s integrations with Google and support team enabled a full rollout across 300+ locations. Halfords identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. They proved the scale of ROPO revenue and improved conversion rates by adding phone numbers to key pages.

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Motorpoint - Automotive

Infinity Agent Scorecards helped Motorpoint track and improve agent performance. Before, Motorpoint had to manually review calls, which took a... lot of time and missed many details. With Agent Scorecards, they now automatically monitor 100% of calls. 44% of agents improved their performance. Average call handling time dropped by 16.8% year over year. The solution made training easier and gave better insights for process improvements.

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Pendragon - Automotive

Infinity helped Pendragon train their team on using the Infinity Hub. The training session included people with different levels of... knowledge. Everyone left the session able to do their jobs. Owen Gill, head of digital marketing at Pendragon, praised the training. Infinity provided a personalized and effective onboarding experience.

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Halfords Autocentre - Automotive

Infinity helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to track which digital campaigns led to... phone calls and sales. Infinity's call tracking and Google integrations gave them clear insights. They rolled out Infinity to over 300 locations. In two months, they identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. Halfords proved the value of ROPO revenue and improved their digital strategy.

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Motorpoint - Automotive

Infinity call tracking helped Motorpoint see where all their leads came from. Before, they could not track calls from marketing.... Now, they see every call and know which channels work best. They increased leads from paid campaigns by 34%. They reduced missed calls by 21%. All calls are now accurately attributed. They also re-optimised 17% of their budget.

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Pendragon - Automotive

Infinity Conversation Analytics helped Pendragon, a major UK automotive dealership group, improve customer experience and campaign performance. Pendragon used Infinity... to track calls and analyze conversations, finding key trends and friction points. They saw a 63.8% reduction in cost per acquisition, a 65% drop in price sensitivity on calls, and a 66.6% reduction in common friction points at major branches. Sales and service calls increased by 12%, and unanswered calls dropped by 30%. Pendragon also improved their TrustPilot rating.

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Hospital & Health Care Case Studies and Customer Success Stories with Infinity Call Tracking

 

sk:n - Hospital & Health Care - Medium

Birmingham, UK

Infinity call tracking helped sk:n increase unique qualified calls by 155%. The solution enabled sk:n to track inbound calls from... multiple channels, including email, PPC, and SEO. With Infinity, 45% of calls are now qualified sales calls and waste calls from PPC dropped by 22%. The marketing team used these insights to optimize campaigns, reduce costs, and improve customer engagement. Integrating Infinity with Marin bid management further improved PPC performance and resource allocation.

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Ramsay Health Care - Hospital & Health Care - Very Large

Sydney, Australia

Infinity's call tracking platform helped Ramsay Health Care boost year-on-year calls by 22%. Ramsay rolled out Infinity from two hospitals... to over 30 in the UK. The solution gave a 74% reduction in missed calls and a 14.5% increase in the ratio of website visits to calls. Ramsay's marketing team gained a centralised view of call activity and improved digital marketing performance. Integration with Google Ads and Analytics supported their strategy.

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Promises Behavioral Health - Hospital & Health Care - Medium

Brentwood, USA

Infinity Call Analytics Software helped Promises Behavioral Health increase relevant phone calls by 43%. The solution integrated call tracking with... Salesforce, saving time and improving marketing attribution. Promises optimized paid and organic campaigns, leading to a 34% rise in new enquiries from organic search. Localized marketing drove a 26% increase in new contacts. Call recording and live coaching improved contact center service quality and efficiency.

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sk:n - Hospital & Health Care - Medium

Birmingham, UK

Infinity call tracking helped sk:n increase unique qualified calls by 155%. The solution enabled sk:n to track calls from multiple... channels, including email, PPC, and SEO. With Infinity, sk:n reduced waste calls from PPC by 22% and increased the share of qualified sales calls to 45%. The marketing team used these insights to optimize campaigns, justify budget increases, and improve customer engagement. Call pattern analysis also reduced waiting times and boosted customer satisfaction.

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Ramsay Health Care - Hospital & Health Care - Very Large

Sydney, Australia

Infinity's call tracking platform helped Ramsay Health Care cut missed calls by 74%. The rollout to 30 hospitals led to... a 22% year-on-year increase in calls. Ramsay also saw a 14.5% rise in the ratio of website visits to calls. The platform gave the marketing team a clear view of what drives patient inquiries. Integration with Google Ads and Analytics supported better digital marketing decisions.

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Promises Behavioral Health - Hospital & Health Care - Medium

Nashville, USA

Infinity call tracking helped Promises Behavioral Health boost relevant phone calls by 43%. The company used Infinity to track marketing... campaigns and link calls to Salesforce. This automation saved time and improved operational efficiency. Promises saw a 34% increase in new enquiries from organic search and a 26% rise in new contacts from local marketing. Call recording and live coaching improved contact center service quality.

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Circle Health Group - Hospital & Health Care - Large

London, UK

Infinity Call Analytics Software helped Circle Health Group connect phone calls, CRM, and telephony data. This integration gave real-time insights... into patient journeys and marketing ROI. Circle saw a 51% increase in conversion rate from paid search and a 23% improvement in call handling volume. Millions in revenue were attributed to specific marketing sources. The solution improved digital spend efficiency and patient experience. Circle won a Drum Award for their results.

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Circle Health Group - Hospital & Health Care

Infinity helped Circle Health Group connect call data with their CRM and telephony systems. This closed gaps in tracking patient... journeys and marketing ROI. Circle saw a 51% increase in conversion rate from paid search and a 23% improvement in call handling volume. They attributed millions in revenue to specific marketing sources. The project improved digital spend efficiency and patient experience, earning recognition at the 2022 Drum Awards for Search.

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Marketing and Advertising Case Studies and Customer Success Stories with Infinity Call Tracking

 

Semetrical - Marketing And Advertising - Small

London, UK

Infinity call tracking helped Semetrical boost calls from SEO by 59%. PPC clicks became 34.9% more likely to lead to... calls. The agency saw a 26% uplift in call goals for their clients. Infinity's integration with Google Analytics and Google Ads gave Semetrical clear insight into what drives sales calls. The platform was easy to set up and delivered measurable results quickly. Semetrical now recommends Infinity to all clients who rely on phone sales.

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Royal Mail MarketReach - Marketing And Advertising - Large

London, UK

Infinity call intelligence helped Royal Mail MarketReach increase leads by 73%. The solution integrated call tracking data with Adobe and... their CRM, giving a full view of the customer journey. This improved lead attribution and reduced cost per lead by 31%. Quality calls rose from 25% to 33%. Requests for more information jumped 113%.

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Semetrical - Marketing And Advertising - Small

London, UK

Infinity call tracking helped Semetrical, a digital marketing agency, boost call conversions for their clients. Using Infinity’s dynamic numbers and... integrations with Google Analytics and Google Ads, Semetrical tracked the full digital journey leading to calls. They saw a 26% uplift in call goals, a 34.9% increase in calls from PPC, and a 59% boost in calls from SEO. The platform enabled Semetrical to maintain an average CPA below £14. Semetrical now recommends Infinity to all clients who rely on sales calls.

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Royal Mail MarketReach - Marketing And Advertising - Large

London, UK

Infinity call intelligence helped Royal Mail MarketReach increase leads by 73%. The solution integrated call tracking data with Adobe and... their CRM. This gave a full view of the customer journey. Cost per lead dropped by 31%. Quality calls rose from 25% to 33%. Requests for more information grew by 113%.

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BoostOnline - Marketing And Advertising - Small

UK

Infinity helped BoostOnline, a digital marketing agency, switch over 40 client accounts to call tracking during the Covid-19 pandemic. This enabled BoostOnline... to provide clear insights on revenue sources and justify ad spend for their SME clients. With Infinity, one client generated £48,000 in monthly revenue from a £2,000 Google Ads spend, and another saw a 46% drop in cost-per-lead. Website improvements led to a 48% rise in conversion rate. BoostOnline now uses Infinity for every account with a phone number.

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BoostOnline - Marketing And Advertising - Medium

Infinity call tracking helped BoostOnline, a digital marketing agency, deliver better results for their clients. During COVID-19, BoostOnline used Infinity... to track calls and prove revenue sources, helping clients resume ad spend. One client gained £48,000 extra monthly revenue from £2,000 Google Ads. Another saw a 46% drop in cost-per-lead. Website changes led to a 48% higher conversion rate. BoostOnline now uses Infinity for every account to improve ROI and client retention.

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Strategy Media - Marketing And Advertising - Small

USA

Infinity Call Analytics Software helped Strategy Media set up new campaigns quickly. The customer success team provided strong support. Strategy... Media found the platform easy to use. The onboarding and training helped them get value from day one. The company praised Infinity as the best platform for their needs.

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Construction Case Studies and Customer Success Stories with Infinity Call Tracking

 

Redrow - Construction - Large

Flintshire, UK

Infinity call tracking helped Redrow gain deep insights into their call data. Redrow used Infinity to track calls across fourteen... regions and multiple marketing channels. They saw a 7% annual increase in qualified phone leads and a fivefold rise in high quality calls from PPC. The company improved ROI by stopping spend on low-performing channels. Redrow now uses call quality as a key metric and plans to expand Infinity’s features.

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Everest Home Improvement (Everest Ltd) - Construction - Large

UK

Infinity call tracking helped Everest Home Improvement boost lead generation from digital channels by 20% in 18 months. The company saw... an 8.4% increase in appointment call conversion rate and a 5.1% reduction in online cost per lead. Before Infinity, Everest struggled to track which marketing channels drove calls and relied on manual CRM entries. With Infinity, they integrated call data into their marketing systems, optimized PPC campaigns, and gained clear insight into lead sources. This improved marketing effectiveness and sales outcomes.

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Redrow - Construction - Large

Flintshire, UK

Infinity call tracking helped Redrow gain a 7% annual increase in qualified phone leads. Redrow saw a fivefold rise in... high quality calls from PPC campaigns. The company used Infinity’s dynamic tracking numbers to analyze calls across 14 regions. This data let Redrow stop spending on low-performing channels and improve marketing ROI. Redrow also achieved a 16% increase in revenue by optimizing channel performance.

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Everest Home Improvement (Everest Ltd) - Construction - Large

UK

Infinity call tracking helped Everest Home Improvement boost digital lead generation by 20% in 18 months. The company increased its... telephone call-to-appointment conversion rate by 8.4%. Everest reduced its online cost per lead by 5.1%. The solution integrated easily with Everest’s systems and enabled advanced reporting. Everest gained clear insight into which marketing campaigns drove calls and sales. This improved PPC performance and marketing ROI.

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Southern Sheeting - Construction

Infinity’s Smart Match helped Southern Sheeting track and connect sales revenue to every phone call. Before, they could not see... which marketing channels drove revenue or link online activity to offline calls. With Infinity, they set up call tracking and used Smart Match to reduce manual work and see real ROI. They saw a 26% increase in average order value on PPC calls and a 12% rise in sales calls. The ROI from PPC calls covered Infinity’s annual cost in just over a month.

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Southern Sheeting - Construction - Small

UK

Infinity helped Southern Sheeting track calls and link them to marketing campaigns. Using Smart Match, they connected sales revenue to... phone calls and saw a 26% increase in average order value from PPC calls. The company also saw a 12% rise in sales calls. Infinity’s platform reduced manual work and improved marketing decisions. Southern Sheeting quickly saw ROI from their investment in call tracking.

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Retail Case Studies and Customer Success Stories with Infinity Call Tracking

 

Internet Gardener - Retail - Small

Nottingham, UK

Infinity helped Internet Gardener track and analyze phone calls, leading to a 40. 5% improvement in call conversion rate. The...retailer increased average order value from phone calls by 30.2% and generated 5% more sales via phone. Infinity’s integration with AdWords provided keyword-level insights, allowing smarter PPC investment. Internet Gardener used these insights to shift marketing budgets and improve staff performance. The result was a significant boost in revenue and lower cost-per-acquisition.

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ESE Direct - Retail - Medium

Norwich, UK

Infinity call tracking helped ESE Direct see which PPC keywords drove sales calls. Before, they could not track which calls... became leads or sales. With Infinity, they now track calls and website visitors by channel and keyword. They use this data to set their PPC budget and focus on keywords that generate calls. This lets them spend their marketing budget more wisely and improve campaign results.

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Internet Gardener - Retail - Small

Nottingham, UK

Infinity call tracking helped Internet Gardener increase average order value from phone calls by 30. 2%. The retailer used Infinity...to track call sources and optimize PPC spend. They improved call conversion rates by 40.5% and generated 5% more sales via phone. The solution enabled better attribution, smarter marketing investments, and higher revenue during peak seasons. Internet Gardener saw additional year-on-year revenue 85 times their investment in Infinity.

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ESE Direct - Retail - Medium

Norwich, UK

Infinity call tracking helped ESE Direct see which PPC keywords led to sales calls. Before, they could not track which... calls became leads or sales. Now, they use a dashboard to view call and transaction reports by channel and keyword. This lets them set their PPC budget based on real data. ESE Direct can now focus spending on keywords that actually drive calls and sales.

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Education Case Studies and Customer Success Stories with Infinity Call Tracking

 

Saint Leo University - Education - Medium

St. Leo, USA

Infinity call tracking helped Saint Leo University boost high-quality calls from PPC by 113%. The university saw a 78% increase... in total incoming calls and a 25% reduction in call wait times. Dynamic phone numbers and call insights improved marketing and staffing decisions. Call recordings were used to train admissions counselors. Saint Leo now attributes more calls accurately and plans to expand Infinity’s features.

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BPP University - Education - Large

London, UK

Infinity Call Analytics Software helped BPP University integrate call data with Google DS3. This gave BPP a full view of... the customer journey and keyword attribution. Call volumes rose by 30% year-on-year. Cost per call dropped by 15.7%. BPP could now optimize paid search campaigns and measure spend more accurately. Infinity provided ongoing training and support for the BPP team.

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Saint Leo University - Education - Medium

Saint Leo, USA

Infinity helped Saint Leo University increase high-quality calls from PPC by 113%. The university saw a 78% rise in total... incoming calls and a 25% reduction in call wait times. Dynamic phone numbers and call tracking gave clear insights into caller sources and campaign performance. Admissions counselors used call recordings for training. These improvements led to better student experiences and more efficient marketing.

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BPP University - Education - Large

London, UK

Infinity Call Analytics Software helped BPP University integrate call tracking data with Google DS3. This let BPP see which keywords... drove phone calls. They cut cost per call by 15.7% and increased call volumes by 30% year-on-year. The team gained a full view of the customer journey. Infinity provided training and support for ongoing success.

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Real Estate Case Studies and Customer Success Stories with Infinity Call Tracking

 

Carter Jonas - Real Estate - Large

London, UK

Infinity call tracking helped Carter Jonas increase their rate of quality calls by 10. 4%. The real estate consultancy used...Infinity to track calls across 38 locations and connect insights to Google Analytics. They doubled the percentage of calls from referral sites and saw a 9.7% rise in qualified leads from PPC. The solution also halved missed inbound calls. Carter Jonas now monitors over five times more calls than before, supporting their rapid growth.

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Access Self Storage - Real Estate - Large

Infinity's call tracking platform helped Access Self Storage cut external contact centre costs by 50%. The company saw a 53%... improvement in PPC conversion rate and a 35% year-on-year increase in converting calls. Infinity built a custom dial plan and smart call routing to handle a 35% boost in call volume. Access Self Storage improved customer journeys and optimised lead conversion using Infinity's call intelligence tools. The solution also streamlined their tech stack and enhanced marketing activity.

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Carter Jonas - Real Estate - Large

Infinity’s call tracking solution helped Carter Jonas boost quality calls by 10. 4%. The real estate consultancy saw a 9.7%...increase in qualified leads from PPC and doubled the percentage of calls from referral sites. Infinity’s integration with Google Ads and Analytics gave Carter Jonas clear insights into customer journeys and marketing ROI. The company now tracks over five times more calls and halved missed inbound calls. Carter Jonas values Infinity’s fast support and plans to expand their use of call intelligence data.

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Access Self Storage - Real Estate - Medium

London, UK

Infinity helped Access Self Storage cut external contact centre costs by 50%. The company saw a 53% improvement in PPC... conversion rate and a 35% year-on-year increase in converting calls. Infinity built a custom dial plan and smart call routing to handle a 35% boost in call volume during the Covid-19 pandemic. Access Self Storage used call tracking and segmentation to improve customer service and marketing. The solution streamlined operations and improved lead conversion.

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Utilities Case Studies and Customer Success Stories with Infinity Call Tracking

 

British Gas Business - Utilities - Very Large

London, UK

British Gas Business uses Infinity Call Analytics Software to gain vital insights from Google Ads. The Infinity support team worked... closely with their agency, Mediacom, to deliver tailored onboarding and ongoing support. Fast issue resolution and a dedicated customer-centric team set Infinity apart. British Gas Business values the deep understanding and integration provided by Infinity.

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British Gas Business - Utilities

Infinity helped British Gas Business cut PPC costs by 15%. The company used Infinity's call tracking and analytics to see... which digital touchpoints led to calls. This let them adjust PPC spend and improve agent schedules. They stopped missing high-value calls during business hours. Attribution data quality improved, and feedback increased at all stages of the customer journey.

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British Gas Business - Utilities

Infinity helped British Gas Business lower their PPC costs by 15%. The company used Infinity's call tracking and analytics to... see which digital actions led to calls. This let them adjust their PPC spend and improve agent schedules. They stopped missing high-value calls during business hours. Infinity also improved feedback and call attribution data. British Gas Business now uses Infinity to check campaign performance and train call staff.

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Entertainment Case Studies and Customer Success Stories with Infinity Call Tracking

Sky - Entertainment

Infinity helped Sky improve their customer experience on sky. com. Sky wanted a seamless site where customers could do everything...without calling support. Using Infinity, Sky ran AB tests and integrated call data with Adobe Analytics. This let them see how changes solved customer problems and reduced calls. Sky now adapts content to be more helpful and intuitive, making the site easier for customers to use.

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Sky - Entertainment

Infinity helped Sky improve their customer experience on sky. com. Sky wanted a seamless, hassle-free site so customers could solve...problems without calling. Infinity's call tracking and integration with Adobe Analytics let Sky run AB tests and measure how changes solved customer queries. This helped Sky adapt content to be more useful and reduce calls. Sky says Infinity enabled them to better serve customers and improve their experience.

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Consumer Services Case Studies and Customer Success Stories with Infinity Call Tracking

 

Answer4u - Consumer Services - Small

Nottingham, UK

Infinity Call Analytics Software helped Answer4u boost leads by 21%. The platform gave Answer4u clear data on which ads and... keywords drove calls. With this insight, Answer4u increased ad spend by 125% and saw a 54% rise in annual net profit. High-value calls went up by 26%. Infinity’s integration with Google AdWords and Analytics made reporting easy. Answer4u now uses call data to train staff and improve service.

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Answer4u - Consumer Services - Medium

Infinity helped Answer4u, a top UK call centre, boost leads by 21% year-on-year. Using Infinity's call tracking and analytics, Answer4u... gained insight into which marketing channels drove high-value calls. They increased their ad budget by 125% and saw a 54% rise in annual net profit. Integrations with Google AdWords and Google Analytics enabled better campaign optimization. Answer4u now uses Infinity's post-call rating and call recording to improve service quality.

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Telecommunications Case Studies and Customer Success Stories with Infinity Call Tracking

Vodafone - Telecommunications

Infinity call tracking helped Vodafone track affiliate sales calls. Vodafone used Infinity’s Conversation Analytics and Keyword Spotting to connect over... 17,000 sales to the right affiliate in six months. They started selling high-value products through affiliates 8 months sooner. The call-to-purchase conversion rate reached 7.5%, higher than other channels. Vodafone can now reward affiliates accurately and improve digital marketing with new insights.

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Vodafone - Telecommunications - Very Large

London, UK

Infinity call tracking helped Vodafone attribute over 17,000 sales calls to the correct affiliate partners in just six months. Vodafone used Infinity’s... Conversation Analytics and Keyword Spotting to track calls from price comparison sites and identify sales. This enabled Vodafone to promote high-value products via affiliates and improved their conversion rate to 7.5% for call-to-purchase. The solution also allowed Vodafone to reward affiliates accurately and optimize their digital marketing.

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Publishing Case Studies and Customer Success Stories with Infinity Call Tracking

The Telegraph - Publishing

Infinity helped The Telegraph track calls and improve marketing results. The Telegraph used Infinity’s dynamic numbers and Conversation Analytics to... see which marketing drove high-value calls. They saw a 51% increase in high-value calls from organic search. High-quality calls rose by 12.5%. Enquiry calls went up 9% year-on-year. The solution also improved call attribution and helped extend call center hours.

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The Telegraph - Publishing

Infinity's Conversation Analytics and call tracking helped The Telegraph boost conversion rates and marketing effectiveness. The Telegraph used Infinity to... track high-value calls and improve customer experience, especially in their Travel business. They saw a 12.5% year-on-year increase in high-value calls, a 51% rise in high-value calls from organic search, and a 9% increase in enquiry calls. The solution also improved call attribution data and led to longer call durations. The Telegraph expanded Infinity's use to Financial Solutions and Subscriptions, planning further growth.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Infinity Call Tracking

Specsavers - Health, Wellness And Fitness

Infinity Conversation Analytics helped Specsavers track calls and see which marketing campaigns led to bookings. Specsavers used keyword spotting to... find friction points and new opportunities. They pushed conversion data into Search Ads 360 to improve paid media. Specsavers saw a 32% drop in cost per acquisition, a 59% boost in PPC visits that led to calls, and a 25% rise in home visit booking calls from PPC. Calls about home visit bookings went up by 20.5% after refining their campaign.

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Specsavers - Health, Wellness And Fitness

Infinity Conversation Analytics helped Specsavers track calls and see which marketing campaigns led to bookings. Specsavers set up Conversation Analytics... in three weeks and integrated conversion data into Search Ads 360. They analyzed over 150,000 calls to find new opportunities and improve messaging. Specsavers saw a 59% boost in PPC visits that led to calls, a 32% drop in cost per acquisition, and a 25% rise in home visit booking calls from PPC. Calls about domiciliary bookings increased by 20.5% after refining their campaign.

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Insurance Case Studies and Customer Success Stories with Infinity Call Tracking

NFU Mutual - Insurance - Large

Infinity Smart Match helped NFU Mutual match 100% of marketing-driven calls to outcomes. The insurance provider saw a 33% reduction... in low quality call volumes and a 31% increase in revenue per call. Smart Match integrated with their systems, removing manual input and improving data accuracy. NFU Mutual now optimises marketing spend and improves customer experience using real-time call analytics.

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NFU Mutual - Insurance

Infinity’s Smart Match helped NFU Mutual track every marketing-driven call. They matched 100% of calls to marketing activity. The solution... cut low quality call volumes by 33%. Revenue per call increased by 31%. NFU Mutual now uses real-time data to improve campaigns and reduce wasted spend. The contact centre team spends less time on non-sales calls.

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Consumer Goods Case Studies and Customer Success Stories with Infinity Call Tracking

 

Stannah - Consumer Goods - Large

Andover, UK

Infinity call intelligence helped Stannah boost PPC call conversions by 28%. Stannah used Infinity to track calls and understand which... digital ads drove phone leads. The solution reduced low-value PPC calls by 20% and increased qualified calls. Stannah grew their PPC team and improved call routing in contact centers. They rolled out Infinity to 11 markets and integrated it with their CRM systems.

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Stannah - Consumer Goods - Large

Andover, UK

Infinity call intelligence helped Stannah increase PPC call conversions by 28%. Stannah used Infinity to track calls and understand which... digital campaigns drove phone leads. The solution reduced low-value PPC calls by 20% and boosted US sales team calls by 35%. Stannah now attributes tens of thousands of calls to specific sources. The company rolled out Infinity to 11 global markets and integrated it with their CRM systems.

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Information Technology and Services Case Studies and Customer Success Stories with Infinity Call Tracking

 

Ontrack - Information Technology And Services - Large

Eden Prairie, USA

Infinity Call Analytics Software helped Ontrack double their PPC calls and cut missed calls by 93%. Ontrack used Infinity’s dynamic... numbers and CRM integration to track which marketing activities drove calls. This improved lead quality and reduced sales team workload. The solution raised total leads by 45% and increased conversion rates from PPC. Ontrack now uses Infinity in 25 markets worldwide.

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Ontrack - Information Technology And Services - Very Large

Infinity helped Ontrack boost PPC call volume by 137%. Missed calls dropped by 93%. Total leads rose by 45%. Ontrack... used Infinity's call tracking and CRM integration to pinpoint which marketing activities drove the best calls. The solution improved attribution, reduced sales team workload, and enhanced caller experience. Ontrack expanded Infinity globally to 25 markets after strong results.

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Other Industry Case Studies and Success Stories with Infinity Call Tracking

 

Protection 1 - Security - Large

Chicago, USA

Infinity call tracking helped Protection 1 understand cost per call, cost per lead, and return on ad spend at the keyword level. Before Infinity, they... struggled to track marketing ROI across channels and optimize Google AdWords bids. With Infinity’s integration and real-time dashboard, they improved campaign optimization and saved money. The solution also increased lead quality and reduced cost per lead. Protection 1 used Infinity’s CRM integration and attribution suite for better marketing decisions.

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Icelolly - Travel - Medium

Leeds, UK

Infinity helped Icelolly, a leading holiday comparison site, improve call tracking accuracy from 60% to over 99%. Icelolly integrated Infinity... with partners like Google Analytics and Marin, streamlining their telecom setup. This reduced telephony costs and gave Icelolly more granular data. With better tracking, Icelolly can now measure marketing ROI and optimize PPC campaigns. The solution enabled smarter decisions and stronger campaign growth.

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Protection 1 - Security - Large

Romeoville, USA

Protection 1 used Infinity call tracking to understand cost per call, cost per lead, and return on ad spend at the keyword level. Before Infinity, they... struggled to track marketing ROI across channels and relied on last-click attribution. Infinity integrated with Google Analytics and AdWords, providing real-time dashboards and CRM integration. With Infinity, Protection 1 improved AdWords bid management, reduced cost per lead, and increased lead quality. The solution helped them optimize digital campaigns and drive more phone conversions.

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Icelolly - Travel - Medium

Leeds, UK

Infinity's call tracking software helped Icelolly increase tracked calls from 60% to 99%. Icelolly reduced risk and monthly telephony costs... by consolidating providers. The integration with Google Analytics and other partners gave them more accurate, granular data. This allowed Icelolly to measure marketing ROI and improve PPC campaign efficiency. The business can now see which campaigns drive leads to affiliate partners.

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Cheekytrip - Travel - Small

Manchester, UK

Infinity call tracking helped Cheekytrip double its call leads in peak months. The platform integrated with Adobe and Google, showing... which marketing channels drove calls. Cheekytrip used these insights to boost PPC leads by 161% and increase organic traffic conversion by 57%. Calls from social media rose by 64%. Advertisers gained confidence from transparent lead reporting. Cheekytrip became the leading brand for its parent company.

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Cheekytrip - Travel

Infinity call tracking helped Cheekytrip double call leads in peak months. Leads from PPC grew by 161%. Organic traffic conversion... rate increased by 57%. Social media call volume rose by 64%. Cheekytrip used Infinity’s platform with Adobe and Google integrations to track calls and optimize marketing. The solution gave clear insight into what drove conversions and improved advertiser confidence.

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ROL Cruise - Travel - Medium

Infinity's Smart Outcomes and Smart Match helped ROL Cruise boost marketing profit by 40%. The call intelligence platform improved campaign... attribution and ROI tracking. ROL Cruise saw a 16% uplift in ROI and a 15% rise in calls resulting in quotes. The solution enabled better targeting, faster follow-ups, and record-breaking digital profits. Integration with Looker Studio allowed for clear data sharing and executive insights.

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Protection 1 - Security - Very Large

Infinity Professional Edition helped Protection 1 track cost per call, cost per lead, and return on advertising spend. They used dynamic... call tracking and self-service number generation for offline campaigns. Integration with Google Analytics and AdWords improved campaign optimization. Protection 1 increased leads, reduced cost per lead, and improved lead quality. The real-time dashboard enabled weekly analysis of call data and conversion metrics.

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Blue Bay Travel - Travel - Medium

Infinity’s call intelligence solution helped Blue Bay Travel double year-on-year phone bookings. The company saw a 174% increase in PPC... bookings and a 62.5% rise in conversion rate from visits to calls. Cost-per-booking dropped by 32%. Blue Bay Travel integrated Infinity with their CRM and Google Ads, enabling data-driven decisions and a 4x ROI. The solution improved call tracking, analytics, and campaign optimization.

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Fred. Olsen Cruise Lines - Travel

Infinity's Smart Outcomes helped Fred. Olsen Cruise Lines use AI to track and categorize calls from potential customers. This let... them target Google Ads to people most likely to book cruises. They saw a 37% increase in year-on-year revenue and a 16% boost in return on Google Ads spend. The team quickly set up Smart Outcomes and used its dashboard to monitor call intent and results. Fred. Olsen now uses this data to improve conversion rates and paid campaign performance.

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TUI Mainstream – Cruise Deals - Travel

Infinity Tracking helped TUI Mainstream – Cruise Deals track every visitor and call on their website. They used this data... to see which keywords drove phone calls. By integrating Infinity with Adobe Adlens, they optimized their PPC budget. They stopped spending on keywords that did not generate calls. They gained a full view of the customer journey and improved campaign efficiency. Infinity Tracking changed how they managed their PPC accounts.

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TUI Mainstream – Cruise Deals - Travel

Infinity Tracking helped TUI Mainstream – Cruise Deals track every visitor and call on their website. They used call data... to see which keywords drove phone calls. This let them optimize their PPC budget and measure return on ad spend. They integrated call data with Adobe Adlens for a full view of the customer journey. The solution changed how they managed PPC and improved campaign efficiency.

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