Real-World Case Studies and Customer Success Stories with GumGum

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
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GumGum’s Mindset Graph technology helped Allwyn National Lottery boost brand awareness and engagement. Allwyn wanted to connect with audiences during the Summer Olympics using online video and high-i...mpact display ads. The campaign used contextual targeting and creative ad formats to reach the right audience. Results included a 13% increase in brand awareness among 18-34s, 69% positive ad response, and a 7% increase in purchase intent.
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GumGum Platform™ helped the BBC boost Doctor Who viewership. The BBC faced declining audience numbers for Doctor Who. They used GumGum's contextual and attention-based ad tech to target key audiences.... The campaign made Doctor Who the most viewed show on iPlayer during the holiday season. Results included a 90% viewability rate, 19% lift in CTR, and 36 seconds average in-view time.
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GumGum’s Contextual AI and Attention platform helped Martini modernize its brand image with the 'Dare to Be' campaign. Martini wanted to stay relevant as new aperitivo trends emerged. GumGum used AI ...to place Martini’s ads in the right context and measured attention time. The campaign led to 73% unaided brand recall, over 60% intent to purchase, 3.91 seconds average attention time, and a 50% uplift in CTR. Martini saw a big boost in brand awareness and perception.
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GumGum’s In-Video CTV ad unit helped The Trevor Project raise awareness for its mission to end LGBTQ youth suicide. The Trevor Project used GumGum’s contextual targeting to reach supportive audiences... and integrated ads into streaming content. The campaign led to a 21% lift in ad recall, a 20% lift in prompted awareness, and a 17% lift in likelihood to recommend. Results were even stronger among viewers aged 18-34. Two-thirds of viewers responded positively, and 75% took or intended to take action after seeing the ad.
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Vodafone used GumGum’s Contextual Intelligence Platform to boost purchase intent for the Samsung Galaxy phone. Vodafone wanted to test GumGum’s Desktop Skins and contextual targeting. GumGum scanned ...thousands of web pages to match ads with tech and business content. The campaign achieved 86% viewability, a 1.12% click-through rate, and an 8% brand lift. Prompted awareness increased by 6% and wider consideration by 8%.
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GumGum helped Domino's boost consumer awareness and pizza sales for their '50% Off' campaign. Domino's used GumGum's contextual intelligence and attention measurement to find the best ad placements. ...The campaign achieved a 398% return on ad spend (ROAS). Click-through rates increased by 40% for select ad units. One creative unit got over 2,143 hours of extra attention compared to a control group.
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GumGum’s Velocity creative helped Burger King Germany boost brand awareness for its Doritos partnership. The challenge was to capture attention and increase click-through rates with bold, scroll-reac...tive ads. Using GumGum’s contextual intelligence, Burger King’s message appeared in top food and lifestyle moments. The campaign achieved a 1.69% CTR during peak windows, over 3 seconds of attention time, and 83% viewability. Paula-Isabelle Stahlhut from Burger King praised the intuitive, non-intrusive ad experience.
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GumGum's In-Video advertising helped Lincoln boost brand awareness and perception in Connected TV (CTV) environments. Lincoln wanted to engage viewers in a non-intrusive way and improve brand recall.... GumGum used contextual targeting and seamless ad integration to reach Lincoln's audience. The campaign delivered a 14% lift in familiarity, 13.5% lift in favorability, 5.5% lift in aided awareness, and 4% lift in purchase intent. These results were 3 to 4 times higher than the auto industry standard.
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GumGum Contextual helped Jiffy Lube lower advertising costs. Jiffy Lube used GumGum's pre-bid segments for a national display campaign. The campaign aimed to match or beat their usual behavioral targ...eting. Results showed a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead. Jiffy Lube and their agency Wpromote were happy with the improved performance and privacy-friendly approach.
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GumGum’s Mindset Platform helped Kärcher boost awareness for their indoor steam cleaner and window vac. Kärcher used high-impact creative formats and contextual targeting to reach their audience. The... campaign led to a 10% increase in spontaneous brand awareness among highly attentive users. Prompted awareness rose by 15 points, and 53% of highly attentive users were likely to take action. Awareness among buyers of electrical cleaning products increased by 13%.
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GumGum's Contextual Intelligence Platform helped Great Western Railway improve their digital ad campaign. GWR wanted to boost ROI and inspire leisure train travel. GumGum used contextual targeting to... reach people interested in travel and nature. The campaign achieved a 134% better ROI than the benchmark. Cost per acquisition was 69% lower than the prospecting benchmark. GWR saw higher engagement and better results at a lower cost.
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GumGum helped Co-op boost engagement for its summer food campaign. Co-op wanted to raise awareness of its Local Community Fund and improve brand perception. GumGum used four high-impact ad formats an...d its contextual intelligence platform to target environmentally and socially conscious consumers. The campaign led to a 3-point increase in quality food perception, a 4-point rise in brand trustworthiness, and a 7-point increase in spontaneous mentions. The ads achieved 94.56% viewability, 43.8 seconds average dwell time, and a 31.95% attention quality score.
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GumGum helped Basic-Fit, a large European gym chain, boost brand awareness and attract new members in Belgium, the Netherlands, Spain, and France. Basic-Fit used GumGum's Contextual Intelligence Plat...form to target audiences interested in health, wellness, and travel. The campaign achieved over 200% above industry CTR benchmarks, an 11% uplift in engaged site visits, and a 50%+ increase in brand recall with Hang Time units. The strategy also led to a 37% increase in new member performance and higher attention time for optimized creative.
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GumGum Contextual and JW Player worked with Dentsu to improve video ad performance for a CPG campaign. Dentsu wanted over 70% viewability, 70% video completion rate, and 35% viewability on completion..., while keeping brand safety. The team used GumGum Contextual Video PMPs and JW Player's viewability tech to target relevant videos. The campaign reached 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion, all above the goals.
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GumGum Contextual helped Havas Media run a CTV and OTT campaign for a jewelry brand before Mother’s Day. The goal was to boost video completion rates and brand awareness during a key sales period. Gu...mGum Contextual and IRIS.TV used contextual video targeting and created a custom Mother’s Day segment. The campaign achieved a 98.54% video completion rate, outperforming two other CTV providers and delivering a lower CPM than one competitor.
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GumGum's Contextual OLV helped Mars boost reach and relevance for Pedigree Meaty in the UK and France. Mars used GumGum’s Mindset Graph to target four key dog owner segments. The campaign achieved an... 89% video completion rate, higher than standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved reach and video performance.
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Vitafusion used GumGum's Contextual Intelligence Platform to boost brand awareness and sales. They wanted to lead the gummy vitamin market and reach new customers. GumGum ran targeted ads on premium ...sites in health, wellness, and beauty. The campaign led to a 61.9% sales lift and $6.85 incremental ROAS. 46% of buyers were new, and viewability reached 88.95%. The click-through rate was 0.22%, higher than the industry average.
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GumGum's contextual targeting technology helped FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to reach adults in specific Canadian provinces while keeping their brand safe.... GumGum matched FIGR's ads with cannabis-related content and used geo-targeting. The campaign achieved 93.83% viewability, 1.13% CTR, and 38.18% mobile engagement, all much higher than industry benchmarks.
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SAP used GumGum's Contextual Intelligence Platform to boost brand awareness and consideration among business decision-makers. They ran high-impact Desktop Skin ads on contextually relevant articles. ...The campaign led to a 4-point lift in prompted awareness and a 7-point lift in consideration. 61% of exposed users took an action, with a 0.9% CTR and 93.2% viewability rate. There was also a 24-point lift in interest to learn more about SAP.
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