Consumer Goods Case Studies and Customer Success Stories with GumGum
Vitafusion
- Consumer Goods
- Large
Parsippany, USA
Vitafusion used GumGum's contextual advertising to boost brand awareness and return on ad spend. The campaign targeted health-conscious consumers with... tailored creatives across lifestyle, health, and beauty sites. Vitafusion achieved a 2.2x sales lift and a 2.5x higher incremental ROAS than Catalina’s health & beauty benchmark. 46% of purchasers were new buyers. The campaign reached an 88.95% viewability rate and a 0.22% CTR, 1.8x above industry average.
Mars used GumGum’s Mindset Graph to boost reach and relevance for Pedigree Meaty in the UK and France. The campaign targeted... four key audience segments using contextual online video. Mars achieved an 89% video completion rate, higher than their standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved campaign performance and reach.
GumGum's mindset-driven advertising helped Make it Scotch achieve a 1. 20% CTR and 95% viewability. The campaign targeted health-conscious audiences...during key moments, like lunchtime, to spark positive conversations about red meat in a balanced diet. High-impact ad formats captured attention, with a 4-second average attention time. Make it Scotch exceeded ad benchmarks and connected with users seeking healthier lifestyle choices.
GumGum’s Mindset Graph helped L'Oréal Paris boost ad attention by 1. 5 seconds above benchmark, reaching 4.5 seconds. The campaign...used AI-powered contextual intelligence to target high-value consumers in privacy-safe ways. L'Oréal achieved 68% spontaneous brand recall and a 40% increase in intent to try Revitalift Laser. Over half of viewers saw Revitalift as a superior anti-aging product. The strategy proved more efficient than traditional reach-based advertising.
Kärcher used GumGum’s Mindset Platform to boost awareness for its indoor steam cleaner and window vac. The campaign used high-impact... creative formats and contextual targeting to reach the right audience. A brand uplift study showed a 10% increase in spontaneous brand awareness among highly attentive users. Prompted awareness rose by 15 points, and 53% of these users were likely to take action after seeing the ad. Attention-driven advertising helped Kärcher strengthen its premium brand image.
Honest Company used GumGum’s Pause Ads to boost their baby products campaign. They wanted to reach modern parents across screens... without losing performance. By adding Pause Ads on CTV, they created high-attention moments when viewers paused content. This led to a 15% increase in purchase intent, 15% rise in brand consideration, and 11% growth in brand awareness. Interaction rates jumped 56% and CTR improved by 28% compared to previous campaigns.
Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted moments when viewers paused content, aligning... ads with natural snacking behavior. Archer saw an 11.5 percentage point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. The strategy connected Archer with consumers at the right time, driving measurable brand growth.
Honest Company used GumGum’s Pause Ads to boost their baby products campaign. They wanted to reach parents across screens without... losing performance. Pause Ads let them connect with viewers during natural breaks on CTV. This approach increased purchase intent by 15%. Brand consideration also rose by 15%, and brand awareness by 11%. Interaction rates jumped 56% and CTR improved 28% compared to past campaigns.
GumGum’s Mindset Graph helped L'Oréal Paris boost campaign results in the anti-aging category. The brand used AI-powered contextual and attention... intelligence to reach high-value consumers and optimize ads in real time. L'Oréal achieved a 4.5-second peak attention time, 68% spontaneous brand recall, and a 40% increase in likelihood to try Revitalift Laser. The campaign also saw 56% of users view Revitalift Laser Serum as a superior product. These results show the power of attention-driven, privacy-first advertising.
GumGum's AI contextual targeting powered e. l.f. Beauty's 'So Many Dicks' campaign, aiming to spark boardroom conversations about diversity. The...campaign reached C-suite executives and board members using contextual precision and attention insights. e.l.f. achieved a 16% engagement rate, far above the 5.46% industry benchmark. The campaign also saw a 0.80% CTR and a 67% higher interaction rate than benchmarks. GumGum's technology helped e.l.f. connect with decision-makers and drive impactful dialogue.
GumGum used its contextual targeting technology to drive site traffic for FIGR, a Canadian cannabis brand. The campaign focused on... increasing online visibility and engagement. FIGR benefited from GumGum’s advanced ad placement and targeting. The case highlights the impact of contextual advertising for consumer goods brands.
Mars used GumGum's Contextual OLV to boost reach and relevance for Pedigree Meaty in the UK and France. The campaign targeted... four key audience segments using GumGum’s Mindset Graph technology. Mars achieved an 89% video completion rate, outperforming standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved reach and engagement across the open web.
GumGum helped Vitafusion boost sales by 61. 9% using targeted contextual advertising. The campaign delivered a $6.85 incremental ROAS, 2.5x...higher than the health & beauty benchmark. 46% of buyers were new customers. Ads achieved an 88.95% viewability rate and a 0.22% CTR, outperforming industry averages. Vitafusion expanded its reach and brand awareness in the gummy vitamin market.
GumGum used contextual targeting to help FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to reach adults... in specific provinces while keeping their ads brand-safe. GumGum matched FIGR’s ads with cannabis-related content and retargeted visitors. The campaign achieved a 93.83% viewability rate, 1.13% CTR, and 38.18% mobile engagement, all far above industry benchmarks.
Retail Case Studies and Customer Success Stories with GumGum
Lidl
- Retail
- Very Large
Neckarsulm, Germany
Lidl used GumGum’s mindset-driven advertising to promote its fashion line. The campaign aimed to boost awareness and consideration by targeting... audiences in relevant online environments. Lidl used a mix of Mobile Skins, Desktop Skins, and the new Velocity format for high-impact creative. The campaign achieved 94% viewability, a 1.99% desktop CTR, and 3.9 seconds average attention time, all above benchmarks. The Velocity format delivered the highest engagement, especially during peak lifestyle browsing times.
GumGum used its contextual targeting technology to help FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to... ensure brand safety and reach adults in specific provinces. GumGum aligned ads with cannabis-related content and used geo-targeting. The campaign achieved 93.83% viewability, 1.13% CTR, and 38.18% mobile engagement, all far above industry benchmarks. This helped FIGR stand out in the competitive cannabis advertising space.
e. l.f. Beauty used GumGum’s contextual AI for their bold “So Many Dicks” campaign. The campaign targeted C-suite and board...members to spark conversations about boardroom diversity. GumGum’s technology helped e.l.f. reach the right audience with high-impact creative. The campaign achieved a 16% engagement rate, 0.80% CTR, and a 67% higher interaction rate than benchmarks. e.l.f. saw 53% better reach and 84% viewability across the campaign.
GumGum helped Co-op boost engagement for summer food products and raise awareness of its Local Community Fund. The campaign used... high-impact ad formats and contextual intelligence to target socially conscious consumers. Co-op saw a 3-point increase in quality food perception and a 4-point rise in brand trustworthiness. Spontaneous mentions among the target audience grew by 7 points. Ad units achieved 94.56% viewability and 43.8 seconds average dwell time.
Basic-Fit used GumGum's mindset-driven advertising to boost awareness and attract new members in Belgium, the Netherlands, Spain, and France. The campaign focused... on high-impact creative and contextual targeting in sports, healthy living, and food content. Basic-Fit achieved a 200%+ increase in click-through rates and a 50%+ rise in brand recall with Hang Time units. Engaged site visits rose by 11%, and new member performance increased by 37%. The ads were seen as motivating and relevant by 77% of consumers.
Aldi used GumGum’s mindset-driven advertising to boost holiday campaign results. The campaign focused on aligning Christmas creative with moments when... shoppers were planning their festive purchases. Aldi saw a 21% increase in unaided brand awareness when ads were viewed above the attention threshold. Video completion rate reached 81.5%, and desktop skin attention time averaged 4.1 seconds. The campaign proved that high-attention media environments drive measurable brand growth during peak retail periods.
GumGum helped Aldi boost holiday campaign results with mindset-led contextual advertising. Aldi used GumGum’s Mindset Graph and Attentive Lift to... target shoppers during key Christmas planning moments. The campaign achieved a 21% lift in unaided awareness when ads were viewed above the attention threshold. Aldi saw an 81.5% video completion rate and a 1.09% click-through rate on desktop skins, 45% above benchmark. Attention time on desktop skins reached 4.1 seconds, showing strong engagement.
Lidl used GumGum's Velocity ad format to boost awareness for its fashion line. The campaign achieved a 94% viewability rate... and a 1.99% desktop CTR. Average attention time reached 3.9 seconds, above GumGum's benchmark. Lidl targeted audiences in mindset-aligned environments using contextual intelligence. The campaign drove strong engagement and improved creative impact across screens.
GumGum helped Co-op boost engagement for its summer food campaign and raise awareness of its Local Community Fund. Co-op targeted environmentally... and socially conscious consumers with high-impact ads across premium online publications. The campaign increased brand perception of quality foods by 3 points and trustworthiness by 4 points. Spontaneous mentions among the target audience rose by 7 points. Viewability reached 94.56%, and average dwell time hit 43.8 seconds, both above industry benchmarks.
Entertainment Case Studies and Customer Success Stories with GumGum
BBC The Celebrity Traitors
- Entertainment
- Large
London, UK
GumGum used its Mindset GraphTM to help BBC The Celebrity Traitors grow its audience. The campaign focused on reaching viewers... during key emotional moments. BBC saw a 55% year-over-year increase in total audience tune-in on iPlayer. Finale viewership was 53% higher than the previous season. Average attention time was 23% above GumGum benchmarks. The campaign kept creative fresh and aligned with real-time audience engagement.
GumGum helped the BBC boost Doctor Who's viewership with a targeted ad campaign. The campaign used contextual and attention-based technology... to reach six audience segments. Doctor Who became the highest streamed show on iPlayer during the Christmas holiday. The campaign achieved a 90% viewability rate and a 19% lift in click-through rate. Trailer completion rates set new engagement benchmarks for the BBC.
Betty Sports used GumGum's mindset-driven advertising to boost engagement and brand awareness. The campaign achieved a 64% rate of exposed... users taking action and a 12% increase in brand awareness. Brand perception among sports fans rose by 13 percentage points. Betty Sports used immersive creative formats and attention measurement to connect with audiences. Interactive ad units like Velocity and Hang Time Video drove higher CTRs and engagement.
Allwyn National Lottery used GumGum’s mindset-driven advertising to boost brand awareness. The campaign targeted 18-34 year olds during the Summer... Olympics, using online video and high-impact display ads. Brand awareness rose by 13 points, and 69% of viewers responded positively to the ads. Purchase intent increased by 7 points. The campaign outperformed industry benchmarks and strengthened Allwyn’s connection with Team GB.
Doctor Who partnered with GumGum and Havas to boost tune-in viewership. The campaign made Doctor Who the highest streamed show... during the holiday season. GumGum used contextual advertising to drive results. The focus was on increasing audience engagement and streaming numbers. This case highlights the impact of digital advertising in the entertainment industry.
GumGum helped the BBC boost Doctor Who viewership with a targeted digital ad campaign. The campaign used contextual and attention-based... technology to reach six audience segments. Doctor Who became the most viewed program on iPlayer during the holiday season. The campaign achieved a 90% viewability rate and a 19% lift in click-through rate. Viewers spent an average of 36 seconds engaging with the ads.
GumGum helped Allwyn National Lottery boost brand awareness by 13 points among 18-34 year olds. The campaign used GumGum’s Mindset... Graph technology for precise ad placement in sports, travel, and entertainment content. 69% of viewers responded positively to the ads, beating the 55% benchmark. Purchase intent rose by 7 points. Contextually relevant video and display ads drove strong engagement and improved brand perception.
Automotive Case Studies and Customer Success Stories with GumGum
Lincoln
- Automotive
- Large
Dearborn, USA
Lincoln used GumGum's In-Video advertising to boost brand awareness on Connected TV. The campaign targeted viewers with non-intrusive ads during... premium content. Lincoln saw a 5.5% lift in aided awareness and a 14% lift in familiarity, 3.8 times higher than the auto industry standard. Favorability increased by 13.5%, four times the industry average. Purchase intent rose by 4%, three times higher than typical results.
Jiffy Lube used GumGum Contextual’s pre-bid segments to improve its lead generation campaign. The campaign aimed to lower costs while... preparing for a cookieless advertising future. By targeting consumers interested in auto safety and maintenance, Jiffy Lube achieved a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead generation submission. The results outperformed their evergreen behavioral targeting and campaign goals.
Ford used GumGum's contextual advertising to promote the Escape PHEV. The campaign targeted car shoppers during moments of active vehicle... research. Ford achieved a 93% viewability rate on In-Screen Expandable units and a 37% interaction rate on Hang Time units. Average attention time reached 3.7 seconds, above GumGum's norm. The strategy helped Ford connect with buyers considering new powertrain options.
GumGum helped Ford promote the Escape PHEV by targeting car shoppers at key decision moments. Using contextual intelligence, Ford reached... consumers actively researching vehicles, not just browsing. The campaign used interactive ad formats to boost engagement. Results included a 93% viewability rate, 3.7 seconds of attention time, and up to 37% interaction rate on Hang Time units. Ford saw a 7% average interaction rate, outperforming standard display ads.
Lincoln used GumGum's In-Video advertising in CTV and OTT to boost brand perception. The campaign focused on non-intrusive ads that... matched viewer interests. Lincoln saw a 14% lift in brand familiarity, 13.5% lift in favorability, and 5.5% lift in aided awareness. Purchase intent rose by 4%, all far above auto industry standards. Contextual targeting helped Lincoln reach its audience and increase engagement.
Jiffy Lube used GumGum Contextual’s pre-bid segments to improve its digital ad campaigns. The company wanted to prepare for a... cookieless future and lower costs for store visits, site visits, and lead generation. By targeting consumers interested in auto safety and maintenance, Jiffy Lube achieved a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead generation submission. The campaign outperformed their evergreen behavioral targeting and exceeded goals.
Restaurants Case Studies and Customer Success Stories with GumGum
McDonald's
- Restaurants
- Very Large
Chicago, USA
McDonald's used GumGum's contextual intelligence to reach Gen Z in gaming and pop culture spaces. The campaign focused on immersive,... Minecraft-inspired creative to connect authentically with young audiences. Ads achieved 92.7% viewability across display and an 84% video completion rate for online video. Attention lift in family content rose by 53%. High-impact placements like desktop skins and OLV drove millions of video completions and strong engagement.
Domino's used GumGum's contextual and attention-based advertising for its '50% Off' campaign. The goal was to boost consumer awareness and... pizza sales in a crowded market. GumGum combined contextual intelligence and attention measurement to optimize ad placements. Domino's saw a 398% return on ad spend and a 40% increase in click-through rate. The campaign also delivered 2,143 extra hours of attention compared to non-optimized ads.
GumGum helped Burger King Germany boost brand awareness for its Doritos partnership. Using GumGum’s contextual intelligence and Velocity creative, Burger... King achieved a 1.69% click-through rate during peak times. Attention time exceeded 3 seconds, above GumGum’s benchmark. Viewability reached 83%. The campaign focused on high-intent food moments and optimized ad delivery for weekends and lunch hours. Burger King saw strong engagement and positive feedback on the ad experience.
McDonald's used GumGum's contextual intelligence to reach Gen Z in gaming and pop culture spaces. The campaign placed ads in... environments like Minecraft-inspired content, aligning with Gen Z interests. McDonald's achieved 92.7% viewability across display and an 84% video completion rate for online video. Attention lift increased by 53% within family content. The approach helped McDonald's connect authentically with young audiences and boost engagement.
GumGum’s Velocity creative helped Burger King Germany boost brand awareness for its Doritos partnership. The campaign used scroll-reactive ads to... grab attention and increase engagement. Burger King achieved a 1.69% click-through rate during peak times. Users spent over 3 seconds on the ads, above GumGum’s benchmark. Viewability reached 83%, matching legacy product standards.
GumGum helped Domino's boost consumer awareness for their '50% Off' campaign. Domino's used GumGum's contextual and attention-based ad tech to... stand out in a crowded market. The campaign achieved a 398% return on ad spend and a 40% increase in click-through rate. One creative unit gained over 2,143 hours of extra attention. GumGum's solution identified new high-performing categories, like health and fitness, for ad placement.
GumGum Contextual and JW Player worked with Dentsu to boost video ad performance for a CPG campaign. Dentsu wanted over... 70% viewability and video completion rates, plus strong brand safety. Using GumGum Contextual Video PMPs, they targeted relevant videos to increase engagement. The campaign hit 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion. All results exceeded Dentsu’s original goals.
Havas Media used GumGum Contextual and IRIS. TV to boost video ad performance for a jewelry brand before Mother’s Day....The campaign aimed for a 90% video completion rate. By targeting contextually relevant videos and creating a custom Mother’s Day segment, they achieved a 98.54% video completion rate. The campaign also delivered a lower CPM and outperformed two other CTV providers. This shows the power of mindset-driven advertising for retail campaigns.
GumGum Contextual and JW Player worked with Dentsu to boost video ad performance for a CPG campaign. Dentsu wanted over... 70% viewability and video completion rates, plus strong brand safety. The team used contextual video private marketplaces to target relevant content. Viewability reached 85.24%, 122% of the goal. Video completion rate hit 92.43%, 132% of the target. Viewability on completion was 73.81%, 211% above the goal.
GumGum Contextual helped Havas Media boost video completion rates for a jewelry brand's campaign before Mother’s Day. The goal was... to reach a 90% video completion rate. GumGum Contextual and IRIS.TV used contextual targeting and custom segments to place ads next to relevant content. The campaign achieved a 98.54% video completion rate. It outperformed two other CTV providers and had a lower CPM than one competitor.
Food & Beverages Case Studies and Customer Success Stories with GumGum
Martini
- Food & Beverages
- Large
Turin, Italy
GumGum’s Contextual AI powered Martini’s 'Dare to Be' campaign. Martini wanted to modernize its image and reconnect with new consumers.... GumGum used AI to align ads with relevant content and measure attention time. The campaign led to a 73% unaided brand recall and over 60% intent to purchase. Martini improved brand awareness and refreshed its market position.
Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted viewers when they paused content, making... ads feel natural and non-intrusive. Archer saw an 11.5 percentage point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. This approach connected Archer with audiences at the perfect snacking moment.
GumGum used its Contextual AI and Attention platform to help Martini modernize its brand image. Martini wanted to stand out... in the aperitivo market and connect with new consumers. The campaign aligned Martini’s message with relevant content using AI. Results included 73% unaided brand recall, over 60% intent to purchase, a 3.91 second attention time, and a 50% uplift in CTR. Martini saw a big boost in brand awareness and perception.
Great Western Railway
- Transportation/Trucking/Railroad
- Large
London, UK
GumGum helped Great Western Railway boost ROI by 134% over campaign benchmarks. The campaign used contextual intelligence to target leisure... and nature travel audiences without cookies. Ads were placed for maximum engagement and cost efficiency. CPA dropped to 69% below the prospecting benchmark. CTR improved to 0.06%, beating the 0.05% benchmark. GWR saw higher engagement and more relevant messaging with GumGum's custom segments.
Great Western Railway
- Transportation/Trucking/Railroad
GumGum helped Great Western Railway see ROI gains. The campaign used contextual advertising to reach the right audience. The case... highlights improved results for the transportation sector. GumGum's platform delivered measurable value. The focus was on driving revenue and performance.
Great Western Railway
- Transportation/Trucking/Railroad
- Large
London, UK
GumGum helped Great Western Railway boost ROI by 134% over campaign benchmarks. The campaign used contextual targeting to reach audiences... interested in travel and nature. GWR saw a 69% lower CPA and a 58% lower CPM than prospecting benchmarks. Click-through rate improved to 0.06% versus the 0.05% benchmark. Contextual segments and DCO creatives drove higher engagement and cost efficiency.
Hospitality Case Studies and Customer Success Stories with GumGum
LA Tourism
- Hospitality
- Medium
Los Angeles, USA
GumGum helped LA Tourism boost engagement and awareness with high-impact creative ad units. LA Tourism used GumGum’s Hang Time ad... format to reach potential travelers in relevant digital spaces. The campaign achieved a 1.24% click-through rate and a 3.84% engagement rate. Video completion rate for the entire campaign reached 74.28%. LA Tourism’s engagement doubled compared to previous ad units, leading to global adoption of the format.
Los Angeles Tourism & Convention Board (LA Tourism)
- Hospitality
- Medium
Los Angeles, USA
GumGum's high-impact creative ad units helped LA Tourism boost engagement and awareness. LA Tourism wanted to stand out and drive... more clicks and attention for Los Angeles as a travel destination. Using GumGum’s Hang Time ad unit and contextual targeting, they reached audiences interested in events and attractions. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism now uses these ad units in global plans.
The Trevor Project
- Non Profit Organization Management
- Medium
West Hollywood, USA
GumGum’s In-Video CTV ad unit helped The Trevor Project boost ad recall by 21%. The campaign aimed to raise awareness... for LGBTQ youth suicide prevention. Ads were placed in relevant streaming content using contextual targeting. Prompted awareness rose by 20%, and likelihood to recommend increased by 17%. Two-thirds of viewers responded positively, exceeding non-profit benchmarks.
The Trevor Project
- Non Profit Organization Management
- Medium
West Hollywood, USA
GumGum’s In-Video CTV ads helped The Trevor Project boost awareness for LGBTQ youth support. The campaign drove a 21% lift... in ad recall and a 20% increase in prompted awareness. Likelihood to recommend rose by 17%, with even higher gains among viewers aged 18-34. Two-thirds of viewers responded positively, beating non-profit benchmarks. 75% of engaged viewers took or intended to take action after seeing the ad.
Vodafone used GumGum’s contextual intelligence to boost purchase intent for the Samsung Galaxy Z Flip 3. The campaign used Desktop... Skin ads to target users with content about mobile technology. Vodafone saw an 8% increase in brand lift and a 6% rise in prompted awareness. The ads achieved 86% viewability and a 1.12% click-through rate. GumGum’s platform helped Vodafone reach the right audience without using personal data.
Vodafone used GumGum’s contextual intelligence to promote the Samsung Galaxy phone. The campaign used Desktop Skins to target users with... relevant tech and business content. Vodafone saw a 6% increase in prompted awareness and an 8% rise in wider consideration. The campaign achieved 86% viewability and a 1.12% click-through rate. Brand lift increased by 8%.
GumGum helped Basic Fit boost consumer moods with contextual advertising. The campaign used high-impact creative to engage audiences. Basic Fit... aimed to improve brand perception and reach more people. The results focused on better engagement and positive consumer response. This case highlights the power of contextual ad solutions for fitness brands.
GumGum helped Basic-Fit boost new member performance by 37%. The campaign used contextual intelligence to target gym-goers with relevant content.... Basic-Fit saw a 200%+ increase in click-through rates and an 11% uplift in engaged site visits. Brand recall rose by over 50% with interactive ad units. 77% of consumers found the ads motivating and relevant.
SAP
- Information Technology And Services
- Very Large
Walldorf, Germany
SAP used GumGum's contextual intelligence to boost brand awareness among business decision-makers. The campaign featured high-impact Desktop Skin ads placed... in relevant digital environments. 61% of exposed users took action, with a 0.9% click-through rate and 93.2% viewability. SAP saw a 24-point lift in interest and a 7-point increase in trust perception. The campaign also raised agreement that SAP offers the best business software by 5 points.
SAP
- Information Technology And Services
- Very Large
Walldorf, Germany
SAP used GumGum's high-impact Desktop Skin ads to reach business decision-makers. The campaign aimed to boost brand awareness and consideration.... SAP saw a 4-point lift in prompted awareness and a 7-point lift in consideration. 61% of exposed users took action, and the campaign achieved a 93.2% viewability rate. SAP also saw a 24-point lift in interest and a 7-point lift in being seen as a trusted brand.
Pharmaceuticals Case Studies and Customer Success Stories with GumGum
Movicol
- Pharmaceuticals
- Large
London, UK
Movicol used GumGum's mindset-driven advertising to launch a new OTC variant. The goal was to build consumer awareness and compete... with established brands. GumGum's Mindset Graph identified key audience segments and activated them on The Trade Desk. Contextual targeting delivered 4x higher TVQI than keyword targeting. The campaign placed Movicol in premium, brand-safe OLV inventory and drove efficient CPMs.
GumGum helped Movicol launch a new OTC variant by using mindset-based contextual intelligence on The Trade Desk. The campaign targeted... consumers in moments when they were most receptive. Contextual segments delivered 4x higher TVQI compared to keyword targeting. Movicol achieved efficient CPMs and improved brand presence in premium, brand-safe OLV environments. The results showed clear performance gains and validated contextual targeting as a scalable solution.
GumGum helped Scotiabank boost brand awareness for its Scene+ credit cards by 22%. The campaign used mindset-driven advertising to reach... consumers when rewards and spending were top of mind. Scotiabank saw a 10% increase in brand favourability and a 6% rise in purchase intent. Creative messaging focused on rewards generated strong engagement. The approach connected with audiences in high-attention environments, making the message more relevant and effective.
GumGum helped Kärcher boost brand awareness for their indoor steam cleaner and window vac. Using GumGum’s Mindset Platform, Kärcher targeted... high-attention media placements with contextual intelligence. The campaign used creative ad formats like Interactive Skins and In-Image Video. Spontaneous brand awareness rose by 10% among highly attentive users. 53% of these users were likely to take action after seeing the ads.
Utilities Case Studies and Customer Success Stories with GumGum
RWE
- Utilities
- Large
Essen, Germany
GumGum helped RWE boost engagement by 454% using AI-powered contextual advertising. The campaign achieved 91% viewability and over 5 minutes... of time on site. RWE reduced its carbon footprint by 30% per impression. Brand awareness increased by 10%. The campaign was made carbon neutral and targeted audiences in Germany, the Netherlands, and the UK.
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3 | Gumgum
London, UK
Vodafone successfully leveraged GumGum's Verityâ„¢ contextual intelligence platform to boost purchase intent for the Samsung Galaxy Z Flip3. The campaign, executed... with Dentsu and On Device Research, led to a 3% increase in purchase intent and improved Vodafone's brand consideration and awareness. The collaboration highlights the effectiveness of contextual advertising in enhancing consumer engagement without using personal data.
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign | Gumgum
Essen, Germany
RWE, a major energy company, significantly boosted engagement by 454% using GumGum's AI-powered contextual advertising technology. The campaign, executed in... partnership with EssenceMediacom, targeted B2B audiences across Europe, achieving high viewability and interaction rates. GumGum's Mindset Graph enabled precise ad placement, resulting in 8.5 million impressions and a 10% increase in brand awareness.
