Real-World Case Studies and Customer Success Stories with GumGum

GumGum’s Mindset Graph helped L'Oréal Paris boost campaign results in the anti-aging category. The brand used AI-powered contextual and attention... intelligence to reach high-value consumers and optimize ads in real time. L'Oréal achieved a 4.5-second peak attention time, 68% spontaneous brand recall, and a 40% increase in likelihood to try Revitalift Laser. The campaign also saw 56% of users view Revitalift Laser Serum as a superior product. These results show the power of attention-driven, privacy-first advertising.
Show More..

GumGum's AI contextual targeting powered e. l.f. Beauty's 'So Many Dicks' campaign, aiming to spark boardroom conversations about diversity. The...campaign reached C-suite executives and board members using contextual precision and attention insights. e.l.f. achieved a 16% engagement rate, far above the 5.46% industry benchmark. The campaign also saw a 0.80% CTR and a 67% higher interaction rate than benchmarks. GumGum's technology helped e.l.f. connect with decision-makers and drive impactful dialogue.
Show More..

GumGum used its contextual targeting technology to drive site traffic for FIGR, a Canadian cannabis brand. The campaign focused on... increasing online visibility and engagement. FIGR benefited from GumGum’s advanced ad placement and targeting. The case highlights the impact of contextual advertising for consumer goods brands.
Show More..

Mars used GumGum's Contextual OLV to boost reach and relevance for Pedigree Meaty in the UK and France. The campaign targeted... four key audience segments using GumGum’s Mindset Graph technology. Mars achieved an 89% video completion rate, outperforming standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved reach and engagement across the open web.
Show More..

GumGum helped Vitafusion boost sales by 61. 9% using targeted contextual advertising. The campaign delivered a $6.85 incremental ROAS, 2.5x...higher than the health & beauty benchmark. 46% of buyers were new customers. Ads achieved an 88.95% viewability rate and a 0.22% CTR, outperforming industry averages. Vitafusion expanded its reach and brand awareness in the gummy vitamin market.
Show More..

GumGum used contextual targeting to help FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to reach adults... in specific provinces while keeping their ads brand-safe. GumGum matched FIGR’s ads with cannabis-related content and retargeted visitors. The campaign achieved a 93.83% viewability rate, 1.13% CTR, and 38.18% mobile engagement, all far above industry benchmarks.
Show More..

Doctor Who partnered with GumGum and Havas to boost tune-in viewership. The campaign made Doctor Who the highest streamed show... during the holiday season. GumGum used contextual advertising to drive results. The focus was on increasing audience engagement and streaming numbers. This case highlights the impact of digital advertising in the entertainment industry.
Show More..

GumGum helped the BBC boost Doctor Who viewership with a targeted digital ad campaign. The campaign used contextual and attention-based... technology to reach six audience segments. Doctor Who became the most viewed program on iPlayer during the holiday season. The campaign achieved a 90% viewability rate and a 19% lift in click-through rate. Viewers spent an average of 36 seconds engaging with the ads.
Show More..

GumGum helped Allwyn National Lottery boost brand awareness by 13 points among 18-34 year olds. The campaign used GumGum’s Mindset... Graph technology for precise ad placement in sports, travel, and entertainment content. 69% of viewers responded positively to the ads, beating the 55% benchmark. Purchase intent rose by 7 points. Contextually relevant video and display ads drove strong engagement and improved brand perception.
Show More..

McDonald's used GumGum's contextual intelligence to reach Gen Z in gaming and pop culture spaces. The campaign placed ads in... environments like Minecraft-inspired content, aligning with Gen Z interests. McDonald's achieved 92.7% viewability across display and an 84% video completion rate for online video. Attention lift increased by 53% within family content. The approach helped McDonald's connect authentically with young audiences and boost engagement.
Show More..

GumGum’s Velocity creative helped Burger King Germany boost brand awareness for its Doritos partnership. The campaign used scroll-reactive ads to... grab attention and increase engagement. Burger King achieved a 1.69% click-through rate during peak times. Users spent over 3 seconds on the ads, above GumGum’s benchmark. Viewability reached 83%, matching legacy product standards.
Show More..

GumGum helped Domino's boost consumer awareness for their '50% Off' campaign. Domino's used GumGum's contextual and attention-based ad tech to... stand out in a crowded market. The campaign achieved a 398% return on ad spend and a 40% increase in click-through rate. One creative unit gained over 2,143 hours of extra attention. GumGum's solution identified new high-performing categories, like health and fitness, for ad placement.
Show More..

GumGum helped Ford promote the Escape PHEV by targeting car shoppers at key decision moments. Using contextual intelligence, Ford reached... consumers actively researching vehicles, not just browsing. The campaign used interactive ad formats to boost engagement. Results included a 93% viewability rate, 3.7 seconds of attention time, and up to 37% interaction rate on Hang Time units. Ford saw a 7% average interaction rate, outperforming standard display ads.
Show More..

Lincoln used GumGum's In-Video advertising in CTV and OTT to boost brand perception. The campaign focused on non-intrusive ads that... matched viewer interests. Lincoln saw a 14% lift in brand familiarity, 13.5% lift in favorability, and 5.5% lift in aided awareness. Purchase intent rose by 4%, all far above auto industry standards. Contextual targeting helped Lincoln reach its audience and increase engagement.
Show More..

Jiffy Lube used GumGum Contextual’s pre-bid segments to improve its digital ad campaigns. The company wanted to prepare for a... cookieless future and lower costs for store visits, site visits, and lead generation. By targeting consumers interested in auto safety and maintenance, Jiffy Lube achieved a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead generation submission. The campaign outperformed their evergreen behavioral targeting and exceeded goals.
Show More..

GumGum helped Aldi boost holiday campaign results with mindset-led contextual advertising. Aldi used GumGum’s Mindset Graph and Attentive Lift to... target shoppers during key Christmas planning moments. The campaign achieved a 21% lift in unaided awareness when ads were viewed above the attention threshold. Aldi saw an 81.5% video completion rate and a 1.09% click-through rate on desktop skins, 45% above benchmark. Attention time on desktop skins reached 4.1 seconds, showing strong engagement.
Show More..

Lidl used GumGum's Velocity ad format to boost awareness for its fashion line. The campaign achieved a 94% viewability rate... and a 1.99% desktop CTR. Average attention time reached 3.9 seconds, above GumGum's benchmark. Lidl targeted audiences in mindset-aligned environments using contextual intelligence. The campaign drove strong engagement and improved creative impact across screens.
Show More..

GumGum helped Co-op boost engagement for its summer food campaign and raise awareness of its Local Community Fund. Co-op targeted environmentally... and socially conscious consumers with high-impact ads across premium online publications. The campaign increased brand perception of quality foods by 3 points and trustworthiness by 4 points. Spontaneous mentions among the target audience rose by 7 points. Viewability reached 94.56%, and average dwell time hit 43.8 seconds, both above industry benchmarks.
Show More..

Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted viewers when they paused content, making... ads feel natural and non-intrusive. Archer saw an 11.5 percentage point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. This approach connected Archer with audiences at the perfect snacking moment.
Show More..

GumGum used its Contextual AI and Attention platform to help Martini modernize its brand image. Martini wanted to stand out... in the aperitivo market and connect with new consumers. The campaign aligned Martini’s message with relevant content using AI. Results included 73% unaided brand recall, over 60% intent to purchase, a 3.91 second attention time, and a 50% uplift in CTR. Martini saw a big boost in brand awareness and perception.
Show More..

GumGum helped Great Western Railway see ROI gains. The campaign used contextual advertising to reach the right audience. The case... highlights improved results for the transportation sector. GumGum's platform delivered measurable value. The focus was on driving revenue and performance.
Show More..

GumGum helped Great Western Railway boost ROI by 134% over campaign benchmarks. The campaign used contextual targeting to reach audiences... interested in travel and nature. GWR saw a 69% lower CPA and a 58% lower CPM than prospecting benchmarks. Click-through rate improved to 0.06% versus the 0.05% benchmark. Contextual segments and DCO creatives drove higher engagement and cost efficiency.
Show More..

GumGum helped Basic Fit boost consumer moods with contextual advertising. The campaign used high-impact creative to engage audiences. Basic Fit... aimed to improve brand perception and reach more people. The results focused on better engagement and positive consumer response. This case highlights the power of contextual ad solutions for fitness brands.
Show More..

GumGum helped Basic-Fit boost new member performance by 37%. The campaign used contextual intelligence to target gym-goers with relevant content.... Basic-Fit saw a 200%+ increase in click-through rates and an 11% uplift in engaged site visits. Brand recall rose by over 50% with interactive ad units. 77% of consumers found the ads motivating and relevant.
Show More..

GumGum Contextual and JW Player worked with Dentsu to boost video ad performance for a CPG campaign. Dentsu wanted over... 70% viewability and video completion rates, plus strong brand safety. The team used contextual video private marketplaces to target relevant content. Viewability reached 85.24%, 122% of the goal. Video completion rate hit 92.43%, 132% of the target. Viewability on completion was 73.81%, 211% above the goal.
Show More..

GumGum Contextual helped Havas Media boost video completion rates for a jewelry brand's campaign before Mother’s Day. The goal was... to reach a 90% video completion rate. GumGum Contextual and IRIS.TV used contextual targeting and custom segments to place ads next to relevant content. The campaign achieved a 98.54% video completion rate. It outperformed two other CTV providers and had a lower CPM than one competitor.
Show More..

GumGum's high-impact creative ad units helped LA Tourism boost engagement and awareness. LA Tourism wanted to stand out and drive... more clicks and attention for Los Angeles as a travel destination. Using GumGum’s Hang Time ad unit and contextual targeting, they reached audiences interested in events and attractions. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism now uses these ad units in global plans.
Show More..

GumGum’s In-Video CTV ads helped The Trevor Project boost awareness for LGBTQ youth support. The campaign drove a 21% lift... in ad recall and a 20% increase in prompted awareness. Likelihood to recommend rose by 17%, with even higher gains among viewers aged 18-34. Two-thirds of viewers responded positively, beating non-profit benchmarks. 75% of engaged viewers took or intended to take action after seeing the ad.
Show More..

Vodafone used GumGum’s contextual intelligence to promote the Samsung Galaxy phone. The campaign used Desktop Skins to target users with... relevant tech and business content. Vodafone saw a 6% increase in prompted awareness and an 8% rise in wider consideration. The campaign achieved 86% viewability and a 1.12% click-through rate. Brand lift increased by 8%.
Show More..

GumGum helped Kärcher boost brand awareness for their indoor steam cleaner and window vac. Using GumGum’s Mindset Platform, Kärcher targeted... high-attention media placements with contextual intelligence. The campaign used creative ad formats like Interactive Skins and In-Image Video. Spontaneous brand awareness rose by 10% among highly attentive users. 53% of these users were likely to take action after seeing the ads.
Show More..

SAP used GumGum's high-impact Desktop Skin ads to reach business decision-makers. The campaign aimed to boost brand awareness and consideration.... SAP saw a 4-point lift in prompted awareness and a 7-point lift in consideration. 61% of exposed users took action, and the campaign achieved a 93.2% viewability rate. SAP also saw a 24-point lift in interest and a 7-point lift in being seen as a trusted brand.
Show More..

GumGum helped Movicol launch a new OTC variant by using mindset-based contextual intelligence on The Trade Desk. The campaign targeted... consumers in moments when they were most receptive. Contextual segments delivered 4x higher TVQI compared to keyword targeting. Movicol achieved efficient CPMs and improved brand presence in premium, brand-safe OLV environments. The results showed clear performance gains and validated contextual targeting as a scalable solution.
Show More..