GumGum: Use-Cases, Insights and Reviews | 2025 Cuspera

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
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GumGum’s Mindset Graph technology helped Allwyn National Lottery boost brand awareness and engagement. Allwyn wanted to connect with audiences during the Summer Olympics using online video and high-i...mpact display ads. The campaign used contextual targeting and creative ad formats to reach the right audience. Results included a 13% increase in brand awareness among 18-34s, 69% positive ad response, and a 7% increase in purchase intent.
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GumGum helped Basic-Fit, a large European gym chain, boost brand awareness and attract new members in Belgium, the Netherlands, Spain, and France. Basic-Fit used GumGum's Contextual Intelligence Plat...form to target audiences interested in health, wellness, and travel. The campaign achieved over 200% above industry CTR benchmarks, an 11% uplift in engaged site visits, and a 50%+ increase in brand recall with Hang Time units. The strategy also led to a 37% increase in new member performance and higher attention time for optimized creative.
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GumGum's Contextual Intelligence Platform helped Great Western Railway improve their digital ad campaign. GWR wanted to boost ROI and inspire leisure train travel. GumGum used contextual targeting to... reach people interested in travel and nature. The campaign achieved a 134% better ROI than the benchmark. Cost per acquisition was 69% lower than the prospecting benchmark. GWR saw higher engagement and better results at a lower cost.
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GumGum Platform™ helped the BBC boost Doctor Who viewership. The BBC faced declining audience numbers for Doctor Who. They used GumGum's contextual and attention-based ad tech to target key audiences.... The campaign made Doctor Who the most viewed show on iPlayer during the holiday season. Results included a 90% viewability rate, 19% lift in CTR, and 36 seconds average in-view time.
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GumGum’s Mindset Platform helped Kärcher boost awareness for their indoor steam cleaner and window vac. Kärcher used high-impact creative formats and contextual targeting to reach their audience. The... campaign led to a 10% increase in spontaneous brand awareness among highly attentive users. Prompted awareness rose by 15 points, and 53% of highly attentive users were likely to take action. Awareness among buyers of electrical cleaning products increased by 13%.
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