GumGum Overview

GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.

Other use cases:

  • International Marketing
  • Content Management
  • Account Management
  • Public Relations
  • Market Survey
  • Ad Retargeting
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
  • Improve Internal Communications
See all business priorities See less business priorities

GumGum Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Think twice before applying to GumGum Publisher account...." Peer review by Industry Analyst / Tech Writer

Peer review evidence (same sources as the product rating summary)

"...Sports and entertainment venues are becoming increasingly more invested in utilizing this technology to improve security, combat ticket fraud, and create new tools for advertising and marketing. ..." Sports and Technology
"...According to a survey of 274 executives at brands, agencies, publishers and tech providers in November 2018, 45% of respondents voted for Twitter as the top social media platform in terms of brand safety. ..." Twitter is considered the most brand-safe social media platform
"...Calabrio Acquires Teleopti to Create the Global Standard for Customer Experience Intelligence GumGum Sports analysis found that over the entire NBA season jersey patches received 121,000 total exposures, 42 billion total impressions and 3.2 billion total engagements on social media. ..." L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

GumGum, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for GumGum

Top Industries

  • Computer & Network Security

Popular in

  • Enterprise

GumGum is popular in Computer & Network Security, and is widely used by Enterprise,

GumGum Customer wins, Customer success stories, Case studies

What makes GumGum ideal for Sending & Publishing Communications?

How efficiently Does GumGum manage your Engagement Management?

What benefits does GumGum offer for International Marketing?

15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

 

Betty - Online Gambling - Medium

GumGum Brings Attentive Lift to Canada, Closing the Gap Between Attention Measurement and Brand Performance | Gumgum

Canada

GumGum's Attentive Lift solution, now available in Canada, helped Betty, an Ontario-based online casino, achieve a 12% uplift in brand awareness. The campaign utilized GumGum's Mindset Graphâ„¢ to ta...rget receptive audiences, enhancing awareness and familiarity metrics. This demonstrates the effectiveness of integrating attention measurement with brand lift studies.

Read on →
 

Vodafone - Telecommunications - Very Large

Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3 | Gumgum

London, UK

Vodafone successfully leveraged GumGum's Verityâ„¢ contextual intelligence platform to boost purchase intent for the Samsung Galaxy Z Flip3. The campaign, executed with Dentsu and On Device Research,... led to a 3% increase in purchase intent and improved Vodafone's brand consideration and awareness. The collaboration highlights the effectiveness of contextual advertising in enhancing consumer engagement without using personal data.

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RWE - Energy - Very Large

RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign | Gumgum

Essen, Germany

RWE, a major energy company, significantly boosted engagement by 454% using GumGum's AI-powered contextual advertising technology. The campaign, executed in partnership with EssenceMediacom, targeted... B2B audiences across Europe, achieving high viewability and interaction rates. GumGum's Mindset Graph enabled precise ad placement, resulting in 8.5 million impressions and a 10% increase in brand awareness.

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BBC - Entertainment - Very Large

London, UK

GumGum helped the BBC boost viewership for The Celebrity Traitors by using mindset-driven ad targeting. The campaign achieved a 55% year-over-year increase in iPlayer audience tune-in. Finale viewers...hip was 53% higher than the previous season. Attention time rose 23% above GumGum benchmarks. Mobile Skin units reached a 1.07% click-through rate. Weekly creative refreshes and real-time optimization kept the campaign aligned with audience engagement.

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RWE - Utilities - Very Large

Essen, Germany

GumGum helped RWE boost brand awareness for its renewable energy initiatives. The campaign used AI-driven contextual targeting to reach audiences in the right mindset. RWE achieved 91% viewability, 5...:20+ minutes time on site, and a 1.32% CTR in the Netherlands. The campaign reduced CO2e emissions per impression by 30% and was made carbon neutral. RWE saw a 10% increase in brand awareness while meeting sustainability goals.

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Vodafone - Telecommunications - Very Large

London, UK

Vodafone used GumGum’s contextual intelligence to boost purchase intent for the Samsung Galaxy Z Flip 3. The campaign used Desktop Skin ads to target users with content about mobile technology. Vodaf...one saw an 8% increase in brand lift and a 6% rise in prompted awareness. The ads achieved 86% viewability and a 1.12% click-through rate. GumGum’s platform helped Vodafone reach the right audience without using personal data.

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GumGum Hackathon 2022

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Peers used GumGum for advertisement and sending & publishing communications

GumGum Competitors

GumGum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)

GumGum Integrations

GumGum integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.01/5 ★

Read Reviews (7)
Data Export

3.51/5 ★

Read Reviews (6)

SmartyAds SSP

4.08 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

TalentGuard

4.51 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SmartyAds DSP

4.02 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SmartyAds

4.02 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Winmo

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for GumGum

Top Failure Risks for GumGum

GumGum, Inc News

Product

GumGum Launches Agentic Tool, The Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers | Gumgum

GumGum has launched the Mindset Agent, an AI-powered tool for advertisers to transform campaign briefs into custom mindset segments. This tool is integrated with The Trade Desk, allowing advertisers to leverage GumGum's Mindset Graph for enhanced targeting. The Mindset Agent automates data activation, improving the alignment of advertising strategies with consumer receptivity.

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Product

Mindset Portal and Mindset Agent | AI Audience Segmentation | GumGum

GumGum reintroduces the Mindset Portal and Mindset Agent, enhancing AI-driven audience segmentation for campaigns. The Mindset Agent generates custom Mindset Segments from campaign briefs, allowing brands to refine and activate strategies within GumGum media or export to platforms like The Trade Desk. This integration supports seamless campaign activation and strategic alignment.

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Partnership

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

GumGum has launched the Mindset Agent, an AI-powered tool that transforms campaign briefs into custom mindset segments. The Trade Desk is the launch partner, enabling advertisers to activate these segments on its platform. This collaboration automates data activation, enhancing campaign strategy and audience targeting by leveraging real-time signals and business objectives.

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Product

Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology | Gumgum

GumGum has partnered with Xandr to integrate its Verityâ„¢ contextual targeting and brand safety technology into Xandr's DSP platform. This integration allows advertisers to use GumGum's cookieless solution for pre-bid targeting, enhancing ad placement in contextually relevant environments. The collaboration expands GumGum's reach, processing over 100 million pages and 9 billion requests daily through Xandr.

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GumGum, Inc Profile

Company Name

GumGum, Inc

Company Website

//gumgum.com

HQ Location

1314 7th St., Floor 5, Santa Monica, California 90401, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E