GumGum: Use-Cases, Insights and Reviews | 2026 Cuspera

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
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GumGum Platform™ helped the BBC boost Doctor Who viewership. The BBC faced declining audience numbers for Doctor Who. They used GumGum's contextual and attention-based ad tech to target key audiences.... The campaign made Doctor Who the most viewed show on iPlayer during the holiday season. Results included a 90% viewability rate, 19% lift in CTR, and 36 seconds average in-view time.
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Vitafusion used GumGum's Contextual Intelligence Platform to boost brand awareness and sales. They wanted to lead the gummy vitamin market and reach new customers. GumGum ran targeted ads on premium ...sites in health, wellness, and beauty. The campaign led to a 61.9% sales lift and $6.85 incremental ROAS. 46% of buyers were new, and viewability reached 88.95%. The click-through rate was 0.22%, higher than the industry average.
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GumGum's In-Video advertising helped Lincoln boost brand awareness and perception in Connected TV (CTV) environments. Lincoln wanted to engage viewers in a non-intrusive way and improve brand recall.... GumGum used contextual targeting and seamless ad integration to reach Lincoln's audience. The campaign delivered a 14% lift in familiarity, 13.5% lift in favorability, 5.5% lift in aided awareness, and 4% lift in purchase intent. These results were 3 to 4 times higher than the auto industry standard.
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GumGum's Contextual Intelligence Platform helped Great Western Railway improve their digital ad campaign. GWR wanted to boost ROI and inspire leisure train travel. GumGum used contextual targeting to... reach people interested in travel and nature. The campaign achieved a 134% better ROI than the benchmark. Cost per acquisition was 69% lower than the prospecting benchmark. GWR saw higher engagement and better results at a lower cost.
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GumGum's Contextual OLV helped Mars boost reach and relevance for Pedigree Meaty in the UK and France. Mars used GumGum’s Mindset Graph to target four key dog owner segments. The campaign achieved an... 89% video completion rate, higher than standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved reach and video performance.
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