GumGum Overview

GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.

Other use cases:

  • International Marketing
  • Content Management
  • Account Management
  • Public Relations
  • Market Survey
  • Ad Retargeting
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
  • Improve Internal Communications
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GumGum Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Think twice before applying to GumGum Publisher account...." Peer review by Industry Analyst / Tech Writer

Peer review evidence (same sources as the product rating summary)

"...Sports and entertainment venues are becoming increasingly more invested in utilizing this technology to improve security, combat ticket fraud, and create new tools for advertising and marketing. ..." Sports and Technology
"...According to a survey of 274 executives at brands, agencies, publishers and tech providers in November 2018, 45% of respondents voted for Twitter as the top social media platform in terms of brand safety. ..." Twitter is considered the most brand-safe social media platform
"...We serve contextual marketing messages in line with content users are actively engaged with. ..." Applied Computer Vision

GumGum, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for GumGum

Top Industries

  • Computer & Network Security

Popular in

  • Enterprise

GumGum is popular in Computer & Network Security, and is widely used by Enterprise,

GumGum Customer wins, Customer success stories, Case studies

How efficiently Does GumGum manage your Sending & Publishing Communications?

Why is GumGum the best choice for Engagement Management?

What solutions does GumGum provide for International Marketing?

15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

 

Vodafone - Telecommunications - Very Large

Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3 | Gumgum

London, UK

Vodafone successfully leveraged GumGum's Verityâ„¢ contextual intelligence platform to boost purchase intent for the Samsung Galaxy Z Flip3. The campaign, executed with Dentsu and On Device Research,... led to a 3% increase in purchase intent and improved Vodafone's brand consideration and awareness. The collaboration highlights the effectiveness of contextual advertising in enhancing consumer engagement without using personal data.

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RWE - Energy - Very Large

RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign | Gumgum

Essen, Germany

RWE, a major energy company, significantly boosted engagement by 454% using GumGum's AI-powered contextual advertising technology. The campaign, executed in partnership with EssenceMediacom, targeted... B2B audiences across Europe, achieving high viewability and interaction rates. GumGum's Mindset Graph enabled precise ad placement, resulting in 8.5 million impressions and a 10% increase in brand awareness.

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Vodafone - Telecommunications - Very Large

London, UK

Vodafone used GumGum’s contextual intelligence to boost purchase intent for the Samsung Galaxy Z Flip 3. The campaign used Desktop Skin ads to target users with content about mobile technology. Vodaf...one saw an 8% increase in brand lift and a 6% rise in prompted awareness. The ads achieved 86% viewability and a 1.12% click-through rate. GumGum’s platform helped Vodafone reach the right audience without using personal data.

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Vitafusion - Consumer Goods - Large

Parsippany, USA

Vitafusion used GumGum's contextual advertising to boost brand awareness and return on ad spend. The campaign targeted health-conscious consumers with tailored creatives across lifestyle, health, and... beauty sites. Vitafusion achieved a 2.2x sales lift and a 2.5x higher incremental ROAS than Catalina’s health & beauty benchmark. 46% of purchasers were new buyers. The campaign reached an 88.95% viewability rate and a 0.22% CTR, 1.8x above industry average.

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The Trevor Project - Non Profit Organization Management - Medium

West Hollywood, USA

GumGum’s In-Video CTV ad unit helped The Trevor Project boost ad recall by 21%. The campaign aimed to raise awareness for LGBTQ youth suicide prevention. Ads were placed in relevant streaming content... using contextual targeting. Prompted awareness rose by 20%, and likelihood to recommend increased by 17%. Two-thirds of viewers responded positively, exceeding non-profit benchmarks.

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BBC The Celebrity Traitors - Entertainment - Large

London, UK

GumGum used its Mindset GraphTM to help BBC The Celebrity Traitors grow its audience. The campaign focused on reaching viewers during key emotional moments. BBC saw a 55% year-over-year increase in t...otal audience tune-in on iPlayer. Finale viewership was 53% higher than the previous season. Average attention time was 23% above GumGum benchmarks. The campaign kept creative fresh and aligned with real-time audience engagement.

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GumGum Hackathon 2022

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Peers used GumGum for advertisement and sending & publishing communications

GumGum Competitors

GumGum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)

GumGum Integrations

GumGum integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.01/5 ★

Read Reviews (7)
Data Export

3.51/5 ★

Read Reviews (6)

Deepintent

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SmartyAds

4.02 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Human Focus e-learning

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ClickSend

3.75 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for GumGum

Top Failure Risks for GumGum

GumGum, Inc News

Partnership

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

GumGum has launched the Mindset Agent, an AI-powered tool that transforms campaign briefs into custom mindset segments. The Trade Desk is the launch partner, enabling advertisers to activate these segments on its platform. This collaboration automates data activation, enhancing campaign strategy and audience targeting by leveraging real-time signals and business objectives.

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Product

Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology | Gumgum

GumGum has partnered with Xandr to integrate its Verityâ„¢ contextual targeting and brand safety technology into Xandr's DSP platform. This integration allows advertisers to use GumGum's cookieless solution for pre-bid targeting, enhancing ad placement in contextually relevant environments. The collaboration expands GumGum's reach, processing over 100 million pages and 9 billion requests daily through Xandr.

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Product

GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure | Gumgum

GumGum and Unerry, Inc. have collaborated to launch the Store Visit Measurement Menu, now available in Japan and North America. This feature allows advertisers to visualize the impact of ads on consumer journeys, from exposure to in-store visits. By integrating Unerry's store visit technology, GumGum enhances mindset-based targeting, offering brands a new standard for evaluating advertising effectiveness.

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Product

Leading Contextual Intelligence Provider First to Achieve SOC2 Compilance | Gumgum

GumGum has achieved SOC2 compliance, becoming the first contextual provider to do so. This certification underscores its commitment to data security and transparency, enhancing trust with brands. SOC2, developed by AICPA, focuses on security, availability, processing integrity, confidentiality, and privacy.

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GumGum, Inc Profile

Company Name

GumGum, Inc

Company Website

//gumgum.com

HQ Location

1314 7th St., Floor 5, Santa Monica, California 90401, US

Employees

251-500

Social

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Financials

SERIES E