GumGum: Product updates, Customer stories, and Insights | 2026 Cuspera

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
Show More..

GumGum Contextual helped Jiffy Lube lower advertising costs. Jiffy Lube used GumGum's pre-bid segments for a national display campaign. The campaign aimed to match or beat their usual behavioral targ...eting. Results showed a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead. Jiffy Lube and their agency Wpromote were happy with the improved performance and privacy-friendly approach.
Show More..

GumGum Contextual helped Havas Media run a CTV and OTT campaign for a jewelry brand before Mother’s Day. The goal was to boost video completion rates and brand awareness during a key sales period. Gu...mGum Contextual and IRIS.TV used contextual video targeting and created a custom Mother’s Day segment. The campaign achieved a 98.54% video completion rate, outperforming two other CTV providers and delivering a lower CPM than one competitor.
Show More..

GumGum Contextual and JW Player worked with Dentsu to improve video ad performance for a CPG campaign. Dentsu wanted over 70% viewability, 70% video completion rate, and 35% viewability on completion..., while keeping brand safety. The team used GumGum Contextual Video PMPs and JW Player's viewability tech to target relevant videos. The campaign reached 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion, all above the goals.
Show More..

GumGum’s Contextual AI and Attention platform helped Martini modernize its brand image with the 'Dare to Be' campaign. Martini wanted to stay relevant as new aperitivo trends emerged. GumGum used AI ...to place Martini’s ads in the right context and measured attention time. The campaign led to 73% unaided brand recall, over 60% intent to purchase, 3.91 seconds average attention time, and a 50% uplift in CTR. Martini saw a big boost in brand awareness and perception.
Show More..

GumGum used its contextual targeting technology to drive site traffic for FIGR, a Canadian cannabis brand. The campaign focused on increasing online visibility and engagement. FIGR benefited from Gum...Gum’s advanced ad placement and targeting. The case highlights the impact of contextual advertising for consumer goods brands.
Show More..