GumGum Overview
GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.
Business Priorities
Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.
GumGum Use-Cases and Business Priorities: Customer Satisfaction Data
Reviews
"...Built for viewability and impact at scale, In-Image Ads use GumGum's patented technology to deliver relevant and engaging ads, contextually targeted to the image over which it appears...." Peer review
Peer review evidence (same sources as the product rating summary)
"...Comcast Advertising GumGum, Inc. Sinclair Research Conger Construction Group SAExploration Holdings, Inc. Riot Blockchain, Inc. ..." CFO Moves week ending August 17, 2019
"...GumGum along with Digiday surveyed 274 industry professionals in brands, agencies, online publishing and technology providers between October and November of last year. ..." Report: Appearing Next To Competitors Deemed Most Threatening To Brand Safety
"...Rather than providing analytics on data or interacting with customers, GumGum uses it s AI to analyze images and assesses what changes to make to them to optimize their performance in your marketing efforts...." Gartner Names 2018 s Top 5 Cool Vendors for AI in Marketing
GumGum, ownerIQ, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for GumGum
Top Industries
- Computer & Network Security
Popular in
- Enterprise
GumGum is popular in Computer & Network Security, and is widely used by Enterprise,
GumGum Customer wins, Customer success stories, Case studies
How can GumGum enhance your Advertisement process?
Why is GumGum the best choice for Sending & Publishing Communications?
How efficiently Does GumGum manage your Engagement Management?
What Are the key features of GumGum for International Marketing?
15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.
Vodafone - Telecommunications - Very Large
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3 | Gumgum
RWE - Energy - Very Large
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign | Gumgum
GumGum Hackathon 2022
Peers used GumGum for advertisement and sending & publishing communications
GumGum Competitors
GumGum Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (34) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (14) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (34) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (14) |
GumGum Integrations
GumGum integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for GumGum
Top Failure Risks for GumGum
GumGum, Inc News
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology | Gumgum
GumGum has partnered with Xandr to integrate its Verityâ„¢ contextual targeting and brand safety technology into Xandr's DSP platform. This integration allows advertisers to use GumGum's cookieless solution for pre-bid targeting, enhancing ad placement in contextually relevant environments. The collaboration expands GumGum's reach, processing over 100 million pages and 9 billion requests daily through Xandr.
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure | Gumgum
GumGum and Unerry, Inc. have collaborated to launch the Store Visit Measurement Menu, now available in Japan and North America. This feature allows advertisers to visualize the impact of ads on consumer journeys, from exposure to in-store visits. By integrating Unerry's store visit technology, GumGum enhances mindset-based targeting, offering brands a new standard for evaluating advertising effectiveness.
Leading Contextual Intelligence Provider First to Achieve SOC2 Compilance | Gumgum
GumGum has achieved SOC2 compliance, becoming the first contextual provider to do so. This certification underscores its commitment to data security and transparency, enhancing trust with brands. SOC2, developed by AICPA, focuses on security, availability, processing integrity, confidentiality, and privacy.
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology | Gumgum
GumGum is expanding into France, opening a new office in Paris to bolster its presence with its proprietary Mindset Graphâ„¢ technology. This platform, enhanced by AI, analyzes consumer mindset in real-time to optimize ad targeting across digital channels. The expansion aims to enhance media planning and decision-making for French advertisers, leveraging existing partnerships with major brands and publishers.
GumGum, Inc Profile
Company Name
GumGum, Inc
Company Website
//gumgum.comHQ Location
1314 7th St., Floor 5, Santa Monica, California 90401, US
Employees
251-500
Social
Financials
SERIES E
