GumGum Overview

GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.

Other use cases:

  • International Marketing
  • Content Management
  • Account Management
  • Public Relations
  • Market Survey
  • Ad Retargeting
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
  • Improve Internal Communications
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GumGum Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...MONETISATION, ADVERTISING...." Peer review by Industry Analyst / Tech Writer

GumGum, ownerIQ, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for GumGum

Top Industries

  • Computer & Network Security

Popular in

  • Enterprise

GumGum is popular in Computer & Network Security, and is widely used by Enterprise,

Comprehensive Insights on GumGum Use Cases

What makes GumGum ideal for Sending & Publishing Communications?

What Are the key features of GumGum for Engagement Management?

How does GumGum facilitate International Marketing?

11+ more Business Use Cases

15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

Case Studies

Information Technology and Services

CASE STUDY SAP

SAP used GumGum's Contextual Intelligence Platform to boost brand awareness and consideration among business decision-makers. They ran high-impact Desktop Skin ads on contextually relevant articles. ...The campaign led to a 4-point lift in prompted awareness and a 7-point lift in consideration. 61% of exposed users took an action, with a 0.9% CTR and 93.2% viewability rate. There was also a 24-point lift in interest to learn more about SAP.

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Marketing and Advertising

CASE STUDY Havas Media

GumGum Contextual helped Havas Media run a CTV and OTT campaign for a jewelry brand before Mother’s Day. The goal was to boost video completion rates and brand awareness during a key sales period. Gu...mGum Contextual and IRIS.TV used contextual video targeting and created a custom Mother’s Day segment. The campaign achieved a 98.54% video completion rate, outperforming two other CTV providers and delivering a lower CPM than one competitor.

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Marketing and Advertising

CASE STUDY Dentsu

GumGum Contextual and JW Player worked with Dentsu to improve video ad performance for a CPG campaign. Dentsu wanted over 70% viewability, 70% video completion rate, and 35% viewability on completion..., while keeping brand safety. The team used GumGum Contextual Video PMPs and JW Player's viewability tech to target relevant videos. The campaign reached 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion, all above the goals.

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Consumer Goods

CASE STUDY FIGR

GumGum's contextual targeting technology helped FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to reach adults in specific Canadian provinces while keeping their brand safe.... GumGum matched FIGR's ads with cannabis-related content and used geo-targeting. The campaign achieved 93.83% viewability, 1.13% CTR, and 38.18% mobile engagement, all much higher than industry benchmarks.

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Telecommunications

CASE STUDY Vodafone

Vodafone used GumGum’s Contextual Intelligence Platform to boost purchase intent for the Samsung Galaxy phone. Vodafone wanted to test GumGum’s Desktop Skins and contextual targeting. GumGum scanned ...thousands of web pages to match ads with tech and business content. The campaign achieved 86% viewability, a 1.12% click-through rate, and an 8% brand lift. Prompted awareness increased by 6% and wider consideration by 8%.

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Consumer Goods

CASE STUDY Vitafusion

Vitafusion used GumGum's Contextual Intelligence Platform to boost brand awareness and sales. They wanted to lead the gummy vitamin market and reach new customers. GumGum ran targeted ads on premium ...sites in health, wellness, and beauty. The campaign led to a 61.9% sales lift and $6.85 incremental ROAS. 46% of buyers were new, and viewability reached 88.95%. The click-through rate was 0.22%, higher than the industry average.

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Video

GumGum Hackathon 2022

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Peers used GumGum for advertisement and sending & publishing communications

GumGum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for GumGum

Top Failure Risks for GumGum

GumGum, Inc News

Product

The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech - PR Web

The GumGum Platform has achieved global SOC 2 compliance, enhancing data security standards in the ad tech industry.

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Product

GumGum achieves SOC 2 compliance for platform and its offerings - Mumbrella

GumGum has achieved SOC 2 compliance for its platform and offerings, ensuring data security and privacy standards are met.

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Product

GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands - PR Web

GumGum Inc. launches a new sports marketing solution for brands.

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Product

GumGum Introduces The GumGum Platform & Mindset Graph, Ushering in a New Era of Digital Advertising - ExchangeWire

GumGum launched The GumGum Platform and Mindset Graph, marking a new phase in digital advertising innovation.

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GumGum, Inc Profile

Company Name

GumGum, Inc

Company Website

//gumgum.com

HQ Location

1314 7th St., Floor 5, Santa Monica, California 90401, US

Employees

251-500

Social

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Financials

SERIES E