GumGum Overview

GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.

Other use cases:

  • International Marketing
  • Content Management
  • Account Management
  • Public Relations
  • Market Survey
  • Ad Retargeting
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
  • Improve Internal Communications
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GumGum Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Built for viewability and impact at scale, In-Image Ads use GumGum's patented technology to deliver relevant and engaging ads, contextually targeted to the image over which it appears...." Peer review

GumGum, ownerIQ, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for GumGum

Top Industries

  • Computer & Network Security

Popular in

  • Enterprise

GumGum is popular in Computer & Network Security, and is widely used by Enterprise,

Comprehensive Insights on GumGum Use Cases

How does GumGum address your Sending & Publishing Communications Challenges?

How can GumGum enhance your Engagement Management process?

What Are the key features of GumGum for International Marketing?

15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

Case Studies

Consumer Goods

CASE STUDY Mars

GumGum's Contextual OLV helped Mars boost reach and relevance for Pedigree Meaty in the UK and France. Mars used GumGum’s Mindset Graph to target four key dog owner segments. The campaign achieved an... 89% video completion rate, higher than standard activities. Audience overlap with YouTube was only 1%. Real-time optimization improved reach and video performance.

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Restaurants

CASE STUDY Burger King Germany

GumGum’s Velocity creative helped Burger King Germany boost brand awareness for its Doritos partnership. The challenge was to capture attention and increase click-through rates with bold, scroll-reac...tive ads. Using GumGum’s contextual intelligence, Burger King’s message appeared in top food and lifestyle moments. The campaign achieved a 1.69% CTR during peak windows, over 3 seconds of attention time, and 83% viewability. Paula-Isabelle Stahlhut from Burger King praised the intuitive, non-intrusive ad experience.

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Marketing and Advertising

CASE STUDY Havas Media

GumGum Contextual helped Havas Media run a CTV and OTT campaign for a jewelry brand before Mother’s Day. The goal was to boost video completion rates and brand awareness during a key sales period. Gu...mGum Contextual and IRIS.TV used contextual video targeting and created a custom Mother’s Day segment. The campaign achieved a 98.54% video completion rate, outperforming two other CTV providers and delivering a lower CPM than one competitor.

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Consumer Goods

CASE STUDY FIGR

GumGum's contextual targeting technology helped FIGR, a Canadian cannabis brand, drive quality site traffic. FIGR wanted to reach adults in specific Canadian provinces while keeping their brand safe.... GumGum matched FIGR's ads with cannabis-related content and used geo-targeting. The campaign achieved 93.83% viewability, 1.13% CTR, and 38.18% mobile engagement, all much higher than industry benchmarks.

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Telecommunications

CASE STUDY Vodafone

Vodafone used GumGum’s Contextual Intelligence Platform to boost purchase intent for the Samsung Galaxy phone. Vodafone wanted to test GumGum’s Desktop Skins and contextual targeting. GumGum scanned ...thousands of web pages to match ads with tech and business content. The campaign achieved 86% viewability, a 1.12% click-through rate, and an 8% brand lift. Prompted awareness increased by 6% and wider consideration by 8%.

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Marketing and Advertising

CASE STUDY Dentsu

GumGum Contextual and JW Player worked with Dentsu to improve video ad performance for a CPG campaign. Dentsu wanted over 70% viewability, 70% video completion rate, and 35% viewability on completion..., while keeping brand safety. The team used GumGum Contextual Video PMPs and JW Player's viewability tech to target relevant videos. The campaign reached 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion, all above the goals.

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Video

GumGum Hackathon 2022

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Peers used GumGum for advertisement and sending & publishing communications

GumGum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (34)
Analytics

4.69/5 ★

Read Reviews (22)
Custom Reports

4.62/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for GumGum

Top Failure Risks for GumGum

GumGum, Inc News

Product

GumGum Press Release | Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

GumGum, in collaboration with TVision, has introduced its In-Video ad units for Connected TV (CTV), which reportedly achieve a 30% higher viewer attention rate than traditional ads. This innovative ad format integrates directly into video content, enhancing engagement, particularly among female viewers and in multi-viewer settings. The study highlights the potential for brands to improve visibility and impact in the CTV space by adopting non-disruptive advertising strategies.

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Executive

GumGum Press Release | GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum has appointed Frank Sueltmann as Managing Director of Northern Europe to expand its presence in the region. Sueltmann will focus on promoting GumGum's cookieless and mindset-first technology, The Mindset Platform, across Germany, the Netherlands, Belgium, and Denmark. This move aligns with the industry's shift away from third-party cookies, emphasizing contextual and attention insights for digital advertising.

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Executive

GumGum Press Release | Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

GumGum has appointed Kerel Cooper as its new Chief Marketing Officer. Cooper, previously President of Advertising at Group Black, brings extensive ad tech expertise to GumGum. He will lead the company's global marketing strategy, focusing on brand and agency adoption of GumGum's advertising solutions and driving growth.

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Executive

GumGum Press Release | Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets

GumGum has appointed Niall Hogan as General Manager for JAPAC, focusing on expanding its digital advertising business in Japan, Australia, and Asia-Pacific. Hogan will lead sales and operations, aiming to position GumGum's Mindset Platform as a top choice for contextual advertising amidst evolving privacy regulations. His experience in scaling media companies is expected to drive GumGum's growth and solidify its market position.

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GumGum, Inc Profile

Company Name

GumGum, Inc

Company Website

//gumgum.com

HQ Location

1314 7th St., Floor 5, Santa Monica, California 90401, US

Employees

251-500

Social

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Financials

SERIES E