GumGum Overview
GumGum is a contextual intelligence company utilizing AI to analyze page content uniquely. This results in highly visible, engaging ads placed where users are most likely to see them.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using GumGum.
Business Priorities
Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using GumGum.
GumGum Use-Cases and Business Priorities: Customer Satisfaction Data
Reviews
"...Built for viewability and impact at scale, In-Image Ads use GumGum's patented technology to deliver relevant and engaging ads, contextually targeted to the image over which it appears...." Peer review
Peer review evidence (same sources as the product rating summary)
"...With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers...." Mediavine Partners with GumGum as Verity Early Adopter
"...According to a survey of 274 executives at brands, agencies, publishers and tech providers in November 2018, 45% of respondents voted for Twitter as the top social media platform in terms of brand safety. ..." Twitter is considered the most brand-safe social media platform
"...Rather than providing analytics on data or interacting with customers, GumGum uses it s AI to analyze images and assesses what changes to make to them to optimize their performance in your marketing efforts...." Gartner Names 2018 s Top 5 Cool Vendors for AI in Marketing
GumGum, Adoric, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for GumGum
Top Industries
- Computer & Network Security
Popular in
- Enterprise
GumGum is popular in Computer & Network Security, and is widely used by Enterprise,
GumGum Customer wins, Customer success stories, Case studies
How does GumGum facilitate Advertisement?
What benefits does GumGum offer for Sending & Publishing Communications?
How efficiently Does GumGum manage your Engagement Management?
How can GumGum optimize your International Marketing Workflow?
15 buyers and buying teams have used Cuspera to assess how well GumGum solved their Display Advertising needs. Cuspera uses 178 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.
Betty - Online Gambling - Medium
GumGum Brings Attentive Lift to Canada, Closing the Gap Between Attention Measurement and Brand Performance | Gumgum
Betty - Online Casino - Medium
GumGum Brings Attentive Lift to Canada, Closing the Gap Between Attention Measurement and Brand Performance | Gumgum | Press Release
Vodafone - Telecommunications - Very Large
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3 | Gumgum
GumGum Hackathon 2022
Peers used GumGum for advertisement and sending & publishing communications
GumGum Competitors
GumGum Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (34) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (14) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (34) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (14) |
GumGum Integrations
GumGum integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for GumGum
Top Failure Risks for GumGum
GumGum, Inc News
GumGum introduces Custom Mindset Segments, enabling advertisers to activate campaign-specific segments across various platforms, including GumGum-managed PMPs and DSPs like Amazon DSP and The Trade Desk. This integration allows for tailored audience targeting and campaign strategy activation, enhancing the precision and flexibility of digital marketing efforts.
GumGum High-Impact Ads Now Accessible via Amazon DSP | Blog
GumGum's high-impact ads are now accessible via Amazon DSP, allowing advertisers to utilize GumGum's Mindset Segments and creative suite directly within their Amazon DSP campaigns. This integration leverages GumGum's AI-driven Mindset Graphâ„¢ for custom segment creation and offers a variety of ad formats, enhancing reach and relevance in digital advertising.
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences
GumGum launched GumGum Sports Media, a suite of advertising products that transforms live sports sponsorship exposure into addressable audiences. Powered by Relo Metrics and VideoAmp, it enables brands to target verified viewers of sponsorships across digital media, enhancing sponsorship ROI. The suite includes Replay, Counterplay, and Sports Audiences, and is available in the US across major sports leagues.
GumGum Launches Sports Media, Turning Verified Sponsorship Exposure ...
GumGum has launched GumGum Sports Media, a suite of advertising products that transforms live sports viewership and sponsorship exposure into addressable audiences. This offering, powered by Relo Metrics and VideoAmp, allows brands to target verified audiences exposed to sponsorships during live sports events. The suite includes products like Replay, Counterplay, and Sports Audiences, enhancing sponsorship ROI and audience engagement.
GumGum, Inc Profile
Company Name
GumGum, Inc
Company Website
//gumgum.comHQ Location
1314 7th St., Floor 5, Santa Monica, California 90401, US
Employees
251-500
Social
Financials
SERIES E
