GumGum: Use-Cases, Insights and Reviews | 2026 Cuspera

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
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GumGum’s In-Video CTV ad unit helped The Trevor Project raise awareness for its mission to end LGBTQ youth suicide. The Trevor Project used GumGum’s contextual targeting to reach supportive audiences... and integrated ads into streaming content. The campaign led to a 21% lift in ad recall, a 20% lift in prompted awareness, and a 17% lift in likelihood to recommend. Results were even stronger among viewers aged 18-34. Two-thirds of viewers responded positively, and 75% took or intended to take action after seeing the ad.
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Vodafone used GumGum’s Contextual Intelligence Platform to boost purchase intent for the Samsung Galaxy phone. Vodafone wanted to test GumGum’s Desktop Skins and contextual targeting. GumGum scanned ...thousands of web pages to match ads with tech and business content. The campaign achieved 86% viewability, a 1.12% click-through rate, and an 8% brand lift. Prompted awareness increased by 6% and wider consideration by 8%.
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GumGum Contextual helped Havas Media run a CTV and OTT campaign for a jewelry brand before Mother’s Day. The goal was to boost video completion rates and brand awareness during a key sales period. Gu...mGum Contextual and IRIS.TV used contextual video targeting and created a custom Mother’s Day segment. The campaign achieved a 98.54% video completion rate, outperforming two other CTV providers and delivering a lower CPM than one competitor.
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GumGum Contextual helped Jiffy Lube lower advertising costs. Jiffy Lube used GumGum's pre-bid segments for a national display campaign. The campaign aimed to match or beat their usual behavioral targ...eting. Results showed a 24% lower cost per store visit, 19% lower cost per site visit, and 6% lower cost per lead. Jiffy Lube and their agency Wpromote were happy with the improved performance and privacy-friendly approach.
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GumGum helped Great Western Railway see ROI gains. The campaign used contextual advertising to reach the right audience. The case highlights improved results for the transportation sector. GumGum's p...latform delivered measurable value. The focus was on driving revenue and performance.
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