GumGum: Use-Cases, Insights and Reviews | 2026 Cuspera

Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted viewers when they paused content, making ads feel natural and non-intrusive. Archer saw an 11.5 percent...age point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. This approach connected Archer with audiences at the perfect snacking moment.
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GumGum helped Ford promote the Escape PHEV by targeting car shoppers at key decision moments. Using contextual intelligence, Ford reached consumers actively researching vehicles, not just browsing. T...he campaign used interactive ad formats to boost engagement. Results included a 93% viewability rate, 3.7 seconds of attention time, and up to 37% interaction rate on Hang Time units. Ford saw a 7% average interaction rate, outperforming standard display ads.
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GumGum helped Aldi boost holiday campaign results with mindset-led contextual advertising. Aldi used GumGum’s Mindset Graph and Attentive Lift to target shoppers during key Christmas planning moments.... The campaign achieved a 21% lift in unaided awareness when ads were viewed above the attention threshold. Aldi saw an 81.5% video completion rate and a 1.09% click-through rate on desktop skins, 45% above benchmark. Attention time on desktop skins reached 4.1 seconds, showing strong engagement.
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GumGum helped Movicol launch a new OTC variant by using mindset-based contextual intelligence on The Trade Desk. The campaign targeted consumers in moments when they were most receptive. Contextual s...egments delivered 4x higher TVQI compared to keyword targeting. Movicol achieved efficient CPMs and improved brand presence in premium, brand-safe OLV environments. The results showed clear performance gains and validated contextual targeting as a scalable solution.
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GumGum’s Mindset Graph helped L'Oréal Paris boost campaign results in the anti-aging category. The brand used AI-powered contextual and attention intelligence to reach high-value consumers and optimi...ze ads in real time. L'Oréal achieved a 4.5-second peak attention time, 68% spontaneous brand recall, and a 40% increase in likelihood to try Revitalift Laser. The campaign also saw 56% of users view Revitalift Laser Serum as a superior product. These results show the power of attention-driven, privacy-first advertising.
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GumGum's AI contextual targeting powered e.l.f. Beauty's 'So Many Dicks' campaign, aiming to spark boardroom conversations about diversity. The campaign reached C-suite executives and board members u...sing contextual precision and attention insights. e.l.f. achieved a 16% engagement rate, far above the 5.46% industry benchmark. The campaign also saw a 0.80% CTR and a 67% higher interaction rate than benchmarks. GumGum's technology helped e.l.f. connect with decision-makers and drive impactful dialogue.
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