GumGum: Product updates, Customer stories, and Insights | 2026 Cuspera

GumGum's Hang Time ad unit helped LA Tourism boost travel interest in Los Angeles. LA Tourism wanted to increase awareness and engagement with potential visitors. They used GumGum’s contextual target...ing and immersive ad formats like Hang Time, Desktop Skins, and Expandable Video. The campaign achieved a 1.24% click-through rate, 3.84% engagement rate, and 74.28% video completion rate. LA Tourism saw results above benchmark and now uses Hang Time in global plans.
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GumGum’s Contextual AI and Attention platform helped Martini modernize its brand image with the 'Dare to Be' campaign. Martini wanted to stay relevant as new aperitivo trends emerged. GumGum used AI ...to place Martini’s ads in the right context and measured attention time. The campaign led to 73% unaided brand recall, over 60% intent to purchase, 3.91 seconds average attention time, and a 50% uplift in CTR. Martini saw a big boost in brand awareness and perception.
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GumGum Contextual and JW Player worked with Dentsu to improve video ad performance for a CPG campaign. Dentsu wanted over 70% viewability, 70% video completion rate, and 35% viewability on completion..., while keeping brand safety. The team used GumGum Contextual Video PMPs and JW Player's viewability tech to target relevant videos. The campaign reached 85.24% viewability, 92.43% video completion rate, and 73.81% viewability on completion, all above the goals.
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SAP used GumGum's Contextual Intelligence Platform to boost brand awareness and consideration among business decision-makers. They ran high-impact Desktop Skin ads on contextually relevant articles. ...The campaign led to a 4-point lift in prompted awareness and a 7-point lift in consideration. 61% of exposed users took an action, with a 0.9% CTR and 93.2% viewability rate. There was also a 24-point lift in interest to learn more about SAP.
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GumGum’s Mindset Platform helped Kärcher boost awareness for their indoor steam cleaner and window vac. Kärcher used high-impact creative formats and contextual targeting to reach their audience. The... campaign led to a 10% increase in spontaneous brand awareness among highly attentive users. Prompted awareness rose by 15 points, and 53% of highly attentive users were likely to take action. Awareness among buyers of electrical cleaning products increased by 13%.
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Doctor Who partnered with GumGum and Havas to boost tune-in viewership. The campaign made Doctor Who the highest streamed show during the holiday season. GumGum used contextual advertising to drive r...esults. The focus was on increasing audience engagement and streaming numbers. This case highlights the impact of digital advertising in the entertainment industry.
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