SmartyAds SSP Overview

SmartyAds-SSP offers holistic ad serving with RTB, Preferred Deals, and all ad formats. Transparent analytics and SDKs enhance ad inventory monetization.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using SmartyAds SSP.

Other use cases:

  • Creative Agency
  • Relationship Management
  • Media Buying
  • Touchpoint Management
  • Create Engagement Based Loyalty
  • Channel Management
  • Channel Marketing
See all use cases See less use cases

SmartyAds SSP Use-Cases and Business Priorities: Customer Satisfaction Data

SmartyAds SSP works with different mediums / channels such as Mobile.

Reviews

"...you can pre-define future ad placement type and parameters, configure the floor price, and filter advertisers you want to work with...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Mobile and web publishers, ad agencies and ad networks...." Peer review from SmartyAds
"...you can pre-define future ad placement type and parameters, configure the floor price, and filter advertisers you want to work with...." Peer review
"...- Personalized ad delivery that engages your visitors and increases retention...." Peer review

SmartyAds SSP, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

SmartyAds SSP Customer wins, Customer success stories, Case studies

What makes SmartyAds SSP ideal for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well SmartyAds SSP solved their Publisher Ad Management needs. Cuspera uses 104 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their effective cost per mille to $3.80, and reduced their effective cost pe...r click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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Polina LLC

Polina LLC, a private mobile app developer, used SmartyAds DSP to improve their advertising results. They wanted a secure and cost-efficient ad environment. They achieved a 2.05% increase in conversi...on rate and a 4.28% increase in clickthrough rate. They also reduced their cost per install. Polina LLC was satisfied with the results and the tools provided by SmartyAds.

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Democratic Messaging Project & Local Majority

Democratic Messaging Project & Local Majority used SmartyAds to reach voters in key state elections. They achieved high impressions and clicks in specific areas. The campaign had a click-through rate... of up to 27% and a win rate of over 70% in CTV. The client valued the real-time reports and robust results dashboard for analyzing data and adjusting strategies.

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SmartyAds SSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (1)
Custom Reports

4.25/5 ★

Read Reviews (12)
Analytics

3.86/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (1)
Custom Reports

4.25/5 ★

Read Reviews (12)
Analytics

3.86/5 ★

Read Reviews (3)

SmartyAds SSP Integrations

SmartyAds SSP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.16/5 ★

Read Reviews (3)

Genius Monkey

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

GumGum

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appodeal Platform

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for SmartyAds SSP

Top Failure Risks for SmartyAds SSP

SmartyAds Inc News

Partnership

Rakuten Viber for Business Advertising via SmartyAds DSP

SmartyAds has expanded its partnership with Rakuten Viber, integrating Viber's inventory into SmartyAds DSP. This collaboration enhances advertisers' ability to reach and engage audiences in a brand-safe environment. The partnership leverages Viber's global reach and user engagement, offering targeted ad formats that align with user behavior, ensuring higher engagement and performance metrics.

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Product

New Horizons: Updates that Boosted SmartyAds DSP

SmartyAds has enhanced its Demand-Side Platform (DSP) with new features, including GPS and URL targeting, video support with VAST tags, and retargeting capabilities. These updates aim to improve ad precision and effectiveness. The platform now offers broader reporting and in-house traffic scanning for better campaign performance and brand safety.

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Product

SmartyAds DSP 3.1 Updates

SmartyAds has released DSP 3.1, introducing significant updates to enhance programmatic ad buying. Key features include a partnership with Protected Media for advanced ad fraud protection, an improved reporting interface with real-time traffic analysis, enhanced list management, and the ability to export reports to Excel. These updates aim to optimize ad performance and user experience.

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Product

SmartyAds Supply-Side Platform Gets Updated

SmartyAds has updated its Supply-Side Platform (SSP) with new features, including adaptive design for mobile devices, advanced CPM settings, and innovative ad formats. The platform now supports ads.txt for fraud prevention, integrates Prebid.js for header bidding, and offers enhanced API capabilities and granular reporting. These updates aim to improve transparency and efficiency for publishers.

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SmartyAds Inc Profile

Company Name

SmartyAds Inc

Company Website

https://smartyads.com/

HQ Location

31W 34th Street 8035, New York,, NY 10001, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE