Latest Product Updates and Feature Enhancements on GumGum
GumGum Press Release | Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
GumGum, in collaboration with TVision, has introduced its In-Video ad units for Connected TV (CTV), which reportedly achieve a 30% higher viewer attention rate than traditional ads. This innovative a...d format integrates directly into video content, enhancing engagement, particularly among female viewers and in multi-viewer settings. The study highlights the potential for brands to improve visibility and impact in the CTV space by adopting non-disruptive advertising strategies.
GumGum Press Release | GumGum Introduces The GumGum Platform and Mindset Graph, Ushering in a New Era of Digital Advertising
GumGum has launched the GumGum Platform and Mindset Graph, unifying its product linesGumGum Contextual, GumGum Attention, and GumGum Creative. The platform offers AI-driven contextual targeting, atte...ntion measurement, and creative solutions, enhancing ad relevance and respecting privacy. The Mindset Graph provides real-time insights for effective ad placement, aligning consumer mindsets with advertiser goals.
GumGum Press Release | GumGums Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
GumGum has launched its award-winning ad format, Hang Time, in Germany, the Netherlands, and Belgium. This high-impact, attention-based mobile ad format, developed by Playground xyz, offers a unique ...storytelling canvas with enhanced engagement capabilities. Hang Time has already shown success in the UK, achieving a 135% ROAS for Domino's. It is part of GumGum's Mindset Platform, which combines contextual targeting and attention optimization for better brand outcomes.
GumGum Press Release | GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
GumGum has launched a novel sports marketing solution that integrates its advertising platform with Relo Metrics, its subsidiary focused on sports sponsorship measurement. This combined offering allo...ws brands to enhance their sponsorships' reach and effectiveness by delivering targeted ads and tracking impact in real-time. The solution aims to optimize brand engagement across all stages of sports events, leveraging advanced contextual intelligence and real-time sponsorship data.
GumGum Press Release | The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
GumGum has achieved SOC 2 compliance for its platform and core offerings, including GumGum Contextual, Attention, and Creative. This certification, verified by EY, underscores GumGum's commitment to ...data security and system reliability, enhancing market confidence and streamlining client security assessments. The compliance covers Security and Availability principles, reinforcing GumGum's position in delivering secure ad tech solutions.
GumGum Press Release | GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market
GumGum and ShowHeroes have formed an exclusive global partnership, focusing on the U.S. market. This collaboration allows GumGum to offer its advertisers access to ShowHeroes' premium video inventory..., enhancing reach and targeting capabilities. The partnership leverages GumGum's Verity platform for contextual analysis, ensuring brand safety and suitability across various digital environments.
GumGum Press Release | GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
GumGum and Fuse Media have partnered to enhance engagement with multicultural audiences through GumGum's In-Video ad solution. This collaboration allows ads to be seamlessly integrated into Fuse Medi...a's diverse-focused FAST channels, reaching over 50 million multicultural viewers monthly. The partnership aims to deliver culturally relevant ads that align with video content, increasing attention rates by over 30%.
Mergers, Acquisitions, and Business Moves by GumGum
GumGum Press Release | Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
GumGum has integrated Playground xyz's APAC media business into its operations, enhancing its AI-powered contextual ad solutions. This merger, part of the global rollout of The Mindset Platform, aims... to improve audience engagement by leveraging Playground xyz's Attention Intelligence Platform. The integration is designed to boost advertisers' ability to capture consumer attention and improve ROI.
GumGum Press Release | Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
GumGum has appointed Niall Hogan as General Manager for JAPAC, focusing on expanding its digital advertising business in Japan, Australia, and Asia-Pacific. Hogan will lead sales and operations, aimi...ng to position GumGum's Mindset Platform as a top choice for contextual advertising amidst evolving privacy regulations. His experience in scaling media companies is expected to drive GumGum's growth and solidify its market position.
GumGum Press Release | Matt Coote Takes on Country Manager Role at GumGum Australia, Focusing on Growth and Cultural Impact
GumGum has appointed Matt Coote as the new Country Manager for Australia. Coote will lead the sales team, focus on revenue growth, and strengthen relationships with agencies and clients. With over 13... years of media experience, Coote aims to drive impactful initiatives and foster cross-market collaborations for GumGum in Australia.
GumGum Press Release | Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum has appointed Kerel Cooper as its new Chief Marketing Officer. Cooper, previously President of Advertising at Group Black, brings extensive ad tech expertise to GumGum. He will lead the compan...y's global marketing strategy, focusing on brand and agency adoption of GumGum's advertising solutions and driving growth.
GumGum Press Release | GumGum Expands Presence in Northern Europe with Appointment of New Managing Director
GumGum has appointed Frank Sueltmann as Managing Director of Northern Europe to expand its presence in the region. Sueltmann will focus on promoting GumGum's cookieless and mindset-first technology, ...The Mindset Platform, across Germany, the Netherlands, Belgium, and Denmark. This move aligns with the industry's shift away from third-party cookies, emphasizing contextual and attention insights for digital advertising.
Contextual Leader, GumGum, Appoints Marcus Startzel as New CEO - Longview News-Journal
GumGum appointed Marcus Startzel as its new CEO, leveraging his extensive ad tech leadership experience from Millennial Media, AppNexus, Amazon, and AOL/Advertising.com. The move signals GumGum's foc...us on advancing its contextual advertising platform, Mindset Graph, to drive better outcomes for brands and publishers.
