GumGum launched GumGum Sports Media, a suite of advertising products that transforms live sports sponsorship exposure into addressable audiences. Powered by Relo Metrics and VideoAmp, it enables bran...ds to target verified viewers of sponsorships across digital media, enhancing sponsorship ROI. The suite includes Replay, Counterplay, and Sports Audiences, and is available in the US across major sports leagues.
GumGum Launches Agentic Tool, The Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers | Gumgum
GumGum has launched the Mindset Agent, an AI-powered tool for advertisers to transform campaign briefs into custom mindset segments. This tool is integrated with The Trade Desk, allowing advertisers ...to leverage GumGum's Mindset Graph for enhanced targeting. The Mindset Agent automates data activation, improving the alignment of advertising strategies with consumer receptivity.
Mindset Portal and Mindset Agent | AI Audience Segmentation | GumGum
GumGum reintroduces the Mindset Portal and Mindset Agent, enhancing AI-driven audience segmentation for campaigns. The Mindset Agent generates custom Mindset Segments from campaign briefs, allowing b...rands to refine and activate strategies within GumGum media or export to platforms like The Trade Desk. This integration supports seamless campaign activation and strategic alignment.
Leading Contextual Intelligence Provider First to Achieve SOC2 Compilance | Gumgum
GumGum has achieved SOC2 compliance, becoming the first contextual provider to do so. This certification underscores its commitment to data security and transparency, enhancing trust with brands. SOC...2, developed by AICPA, focuses on security, availability, processing integrity, confidentiality, and privacy.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology | Gumgum
GumGum has partnered with Xandr to integrate its Verityâ„¢ contextual targeting and brand safety technology into Xandr's DSP platform. This integration allows advertisers to use GumGum's cookieless s...olution for pre-bid targeting, enhancing ad placement in contextually relevant environments. The collaboration expands GumGum's reach, processing over 100 million pages and 9 billion requests daily through Xandr.
Global adtech player GumGum expands into France with its innovative Mindset Graphâ„¢ technology | Gumgum
GumGum is expanding into France, opening a new office in Paris to bolster its presence with its proprietary Mindset Graphâ„¢ technology. This platform, enhanced by AI, analyzes consumer mindset in re...al-time to optimize ad targeting across digital channels. The expansion aims to enhance media planning and decision-making for French advertisers, leveraging existing partnerships with major brands and publishers.
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure | Gumgum
GumGum and Unerry, Inc. have collaborated to launch the Store Visit Measurement Menu, now available in Japan and North America. This feature allows advertisers to visualize the impact of ads on consu...mer journeys, from exposure to in-store visits. By integrating Unerry's store visit technology, GumGum enhances mindset-based targeting, offering brands a new standard for evaluating advertising effectiveness.
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum has launched the Mindset Agent, an AI-powered tool that transforms campaign briefs into custom mindset segments. The Trade Desk is the launch partner, enabling advertisers to activate these se...gments on its platform. This collaboration automates data activation, enhancing campaign strategy and audience targeting by leveraging real-time signals and business objectives.
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits ...
GumGum and Unerry, Inc. have launched the Store Visit Measurement Menu, a tool that tracks the impact of advertising on in-store visits. This collaboration leverages Unerry's store visit measurement ...technology to enhance GumGum's mindset-based targeting, allowing advertisers to assess the effectiveness of campaigns based on real-world consumer behavior. The feature is now available in Japan and North America and has shown success in reducing cost-per-visit for brands like Shabuyo.
Corporate News and Organizational Updates on GumGum
Global Ad Tech Player GumGum Expands into France with its Innovative ...
GumGum is expanding its operations into France by opening a new office in Paris. The company will leverage its proprietary Mindset Graph technology to enhance ad targeting and performance. This expan...sion aims to strengthen GumGum's presence in the French market, where it already has a strong client base and partnerships with major publishers and agencies.
Global adtech player GumGum expands into France with its ...
GumGum is expanding into France with a new office in Paris, leveraging its proprietary Mindset Graph technology. This AI-driven platform enhances ad targeting by analyzing real-time consumer mindsets.... The expansion aims to strengthen GumGum's presence in France, where it already collaborates with major brands and publishers. The company will focus on solutions like GumGum Outcomes and Attentive Lift to optimize ad performance.
