emfluence Marketing Platform helped Coleman Equipment, Inc. relaunch their website. The challenge was an outdated site with over a million URLs and hard-to-manage content. emfluence modernized the us...er experience, added a mobile responsive design, and improved SEO. After launch, ecommerce conversions increased by 5%, revenue grew by 20%, and average order value rose by 25%. The new site also improved search and brand experience for customers.
emfluence ran a paid media campaign for Coleman Equipment, Inc. to boost equipment sales. Coleman wanted to increase their share of voice and reach buyers looking for equipment. emfluence targeted cu...stomers who visited competitor dealers with display ads. The campaign delivered 1.4 million impressions and 1,932 clicks. Coleman saw a 7% increase in equipment revenue year over year.
emfluence Marketing Platform helped Uinta Brewing Company promote their new Lime Pilsner beer. Uinta wanted to reach both current fans and new customers during the summer beer season. emfluence ran p...aid social media ads on Facebook and Instagram, using videos and user content. The campaign reached 1.7 million impressions and achieved a 50% video ad view rate. Uinta also gained a more targeted audience, cutting out 78% of non-relevant targets for future campaigns.
The emfluence Marketing Platform helped The Roasterie run a holiday email campaign. The challenge was to boost online sales during the holiday season. emfluence created a 13-part email campaign with ...branded, responsive templates. The campaign sent 250,888 emails. The Roasterie saw a 23.3% increase in profit and a 24.4% increase in online orders compared to the previous year. The Cyber Monday email led to their best online sales day ever.
emfluence Marketing Platform helped Boulevard Brewing Co. reconnect with over 20,000 email subscribers. The company sent a repermission email campaign to clean their list and collect new data. Subscr...ibers could opt in and share their favorite beer, zip code, and birthday. The campaign achieved a 50.6% unique open rate, 38.1% unique clickthrough rate, and 35% conversion rate. 92% of people who clicked converted on the landing page.
emfluence Marketing Platform helped Boulevard Brewing Co. promote their Boulevardia festival with targeted social media ads. The campaign aimed to boost event awareness, ticket sales, and app downloa...ds. emfluence reached 1.45 million people on Facebook and Instagram. The campaign achieved a 6.92% ticket sale conversion rate. Mobile app ads had a $0.65 cost-per-install, much lower than industry averages.
emfluence Marketing Platform helped The Roasterie with their 2018 Cyber Monday email campaign. The challenge was to beat their record-breaking 2017 results. The solution included extending the free s...hipping offer, sending two emails, and promoting the sale on their website. The Roasterie saw a 28% increase in November sales, a 36% increase in November orders, and a 6.5% year-over-year increase in all 2018 orders.
emfluence Marketing Platform helped MarksNelson improve their online presence. MarksNelson wanted to become a thought leader and attract more business from their website. emfluence launched a rebrand... and improved the website. Organic traffic increased by 96.18%. All traffic grew by 144.59%. Goal completions rose by 142.86%. Non-branded traffic and conversions also increased. Goal conversions went up by 66.09%. Goal value increased by 2,072%. The bounce rate dropped below 20%.
Pacejet achieved a 200% increase in paid media conversions and a 140% increase in conversion rate with no budget increase by optimizing their media strategy.
emfluence Marketing Platform helped Houlihan's Restaurants launch their Inspiralized menu with a paid social media campaign. The challenge was to attract health-focused guests and increase awareness ...for a new menu across 94 locations. emfluence ran ads on Pinterest, Instagram, Facebook, and Twitter. The campaign delivered 16.3 million social media impressions and 21,000 website clicks. 88% of web traffic from social media was from new visitors. The Inspiralized menu items stayed popular for 18 months after launch.
emfluence helped Joe’s Kansas City Bar-B-Que launch their Send Joe's eCommerce website. The challenge was to drive awareness, website traffic, and email signups for their new service. emfluence deliv...ered a strategy assessment, web development, SEO, and marketing automation. The results included 11,500 unique site visitors in 24 hours, 2.99 million social impressions, and a 4.47% eCommerce conversion rate. Joe’s Kansas City Bar-B-Que also gained over 10,000 new email subscribers in six months and saw strong email engagement rates.
emfluence Marketing Platform helped YRC Worldwide Inc. improve their logistics intelligence email distribution. YRCW wanted to share curated content with both internal and external audiences and need...ed a simple, automated workflow. emfluence built a custom solution that integrated their website CMS with the emfluence API. This allowed easy creation and scheduling of emails. As a result, YRCW saw a 43% average monthly increase in subscribers, 80% better open rates, and 5x better click rates compared to previous emails.
YRC Freight used the emfluence Marketing Platform to run a two-part email nurture campaign. The goal was to get more users of their online quote tool to create accounts. The campaign sent two emails ...to users who did not have an account. The first email was HTML with images, and the second was text only. The campaign led to a 39.5% unique open rate, a 13.8% click-to-view rate, and a 14.7% increase in new account creation.
emfluence Marketing Platform helped YRC Freight launch a new accelerated freight delivery service. The challenge was to generate leads and acquire new customers using targeted paid search and digital... marketing. The solution included website optimization, multi-channel ads, retargeting, and segmented email campaigns. The campaign achieved 6.2 million impressions, a 17.4% conversion rate on retargeted ads, and a 136% ROI. Remarketing efforts delivered a 3,594% ROI and paid media ads brought a 236% return on ad spend.
emfluence Marketing Platform helped Bushnell Golf launch the Launch Pro personal launch monitor. Bushnell Golf needed to reassure loyal customers about product quality and manage excitement for a hig...h-priced release. emfluence used a segmented email strategy to target interested golfers and build anticipation. The campaign ran from July to October and focused on pre-order opportunities. The campaign achieved a 55% open rate and a 72% teaser open rate. Bushnell Golf saw strong pre-order activity and significant email-assisted revenue.
emfluence Digital Marketing helped NazDar SourceOne recover from pandemic-related sales declines. The team used paid media and SEO strategies to boost online sales. They improved product page SEO and... optimized paid ad campaigns. As a result, NazDar SourceOne saw a 6407% return on ad spend, a 22% increase in sales volume, and a 33% increase in organic revenue in 2021.
emfluence Marketing Platform helped ArcaMax Publishing grow BookDaily.com. BookDaily.com struggled to get new authors and customers in a crowded market. emfluence used paid search marketing and teste...d ads to attract more authors. The campaign led to a 10% increase in conversion rate, a 7% drop in cost per conversion, and a 1.4% rise in clickthrough rates. This gave ArcaMax a scalable way to reach new authors.
emfluence helped ScriptPro promote their presence at the JFPS Conference using LinkedIn Sponsored InMail. ScriptPro wanted to increase booth traffic and create buzz for a new robot. emfluence ran a t...argeted InMail campaign to federal pharmacy professionals. The campaign achieved a 54% open rate and a 9% click-through rate. ScriptPro saw a 41% year-over-year increase in badges scanned at the event.
emfluence Marketing Platform helped Centriq Training grow leads for their new IT career program. Centriq needed more organic search traffic but could not update their main website content. emfluence ...created new location pages and made SEO updates like business listings and metadata. This led to a 68% increase in organic entries, a 140% increase in form completions, and a 169% increase in clicks. The site saw its highest lead generation in history after these changes.
emfluence Marketing Platform helped Centriq Training improve their SEO. Centriq wanted more organic search traffic and better keyword rankings in IT education. emfluence used keyword targeting, conte...nt creation, and technical fixes. Organic traffic went up by 54.4%. New visitors increased by 96.2%. Contact Us goal completions rose by 58.8%. Corporate Enroll Now completions jumped by 455.6%. The SEO strategy brought an estimated $80,375 ROI in 2016.
Concorde Career Colleges improved alumni engagement with a 10.1% click-to-view rate, 49.2% unique open rate, and a 25% decrease in unsubscribes using an email series.
emfluence Marketing Platform helped Essense of Australia improve their SEO. The challenge was to boost organic search traffic and rank for tough keywords while expanding internationally. emfluence cr...eated a strategy with link building, keyword targeting, and site speed improvements. In one year and four months, organic traffic grew by 47%. Goal completions rose by 181%. Page value increased by 233%. The company also expanded into Germany and gained 2,081 new inbound domains.
emfluence Marketing Platform helped Proven Winners reach over one billion online impressions during the peak gardening season. The campaign used Facebook, Instagram, paid search, and display ads to p...romote the Gardener’s Idea Book. The campaign drove 360,000 site visitors and 2,390 new email subscribers. Sales from social media increased by 91.15%. Facebook delivered 59% of new subscriptions and a 29.25% increase in year-over-year revenue.
emfluence Marketing Platform helped Proven Winners run a Green Monday shopping campaign. The challenge was to boost sales during a slow season. emfluence used email newsletters, countdown emails, ban...ners, and gamification to drive sales. The campaign led to a 284% increase in revenue, a 264% increase in transactions, and a 91% increase in eCommerce conversion rate. Average order value also rose by 6%.
emfluence Marketing Platform helped Athlete Network boost their website's organic traffic. The challenge was to increase organic visits by 20% and grow athlete registrations. emfluence used SEO best ...practices, technical updates, and blog schema. As a result, Athlete Network saw a 21% increase in organic traffic, a 194% rise in blog traffic, and a 234% jump in Google Page 1 keyword rankings.
emfluence helped Pacejet, a cloud-based shipping software company, boost their SEO and lead generation. emfluence used keyword analysis, technical SEO, and content updates. They added JSON-LD schema ...and improved metadata and headings. Pacejet saw a 52% increase in organic 'Contact Us' submissions and a 14% rise in organic traffic. Click-through rates for target queries grew by 53%. Organic entries to key site sections also increased.
emfluence Marketing Platform helped Pacejet improve paid media results. Pacejet wanted more leads from paid media without raising their budget. emfluence optimized keywords, ad copy, and channel allo...cation. They cut Google spend and shifted budget to LinkedIn and Microsoft Advertising. In the first month, conversions rose 68% and conversion rate improved 140%. Over the campaign, paid media conversions increased 200% with no budget increase.
emfluence Marketing Platform helped Nazdar SourceOne improve online sales with Google Shopping Ads and SEO. The challenge was to drive more sales for their screen and inkjet equipment. emfluence set ...up ecommerce tracking, optimized Google Shopping Ads, and improved SEO. Nazdar SourceOne saw a 521% return on ad spend, a 24% decrease in average cost-per-click, and a 10% increase in average transaction value. Organic search results improved with a 16% increase in product page entries and a 36.88% increase in organic revenue year over year.
emfluence Marketing Platform helped Tnemec Company, Inc. run their Tank of the Year contest online. Tnemec needed to move from manual voting to a digital solution to engage more people. emfluence bui...lt a microsite with a gallery, voting, and sharing features. In 2017, the contest had 296 nominations and 90,788 page views in two weeks. 49.7% of traffic came from social media. The contest now reaches whole communities and has grown brand awareness.
emfluence Marketing Platform helped Nazdar SourceOne face big challenges in 2020. The COVID-19 pandemic cut their marketing budget and cancelled tradeshows. emfluence set clear goals for paid media c...ampaigns. They optimized shopping and search ads. Nazdar SourceOne saw a 29% increase in shopping revenue. Shopping campaigns delivered a 926% ROAS. Search campaigns achieved a 342% ROAS. Leads increased by 133%, making up for lost tradeshow leads.
emfluence Marketing Platform helped Nazdar SourceOne boost web conversions. Nazdar wanted more visibility and higher eCommerce sales after launching a new website. emfluence used paid and organic sea...rch strategies. Paid search revenue grew by 199.75% in 12 months. Return on advertising spend reached 283%. eCommerce transactions rose by 73.71%. The sitewide conversion rate went over 5%. Paid search clickthrough rates increased by 103%. Organic search brought in 31.29% more new users.
emfluence helped Tension Envelope improve their SEO. Tension Envelope wanted to grow their organic search visibility and performance. emfluence made on-page and technical SEO updates, improved conten...t, and added star ratings to product pages. Organic search traffic increased by 79% year over year. Organic lead generation contract grew by 122% year over year. Organic search traffic contract rose by 678% year over year.
emfluence Marketing Platform helped Tension Corporation improve their SEO. Tension wanted to stand out in a crowded envelope industry and show thought leadership. emfluence updated website content, o...ptimized for Google answer boxes, and improved technical SEO. They added schema, fixed redirects, and built better internal links. As a result, Tension saw a 120.4% year-over-year increase in organic traffic, a 41.9% increase in organic conversions, and a 95.9% increase in return visitors.
emfluence Marketing Platform helped Concorde Career Colleges improve their student enrollment process. Concorde revised their lead nurture email series to better align with admissions and added more ...personalized content. They redesigned email templates and extended the campaign to ten days. This led to a 12.4% increase in inquiries, a 0.9% increase in new student starts, and $1.42 million in additional revenue. The average unique open rate was 26.6%, higher than the industry average.
emfluence helped Concorde Career Colleges launch a four-part alumni email series. The goal was to keep graduates engaged and connected after finishing their programs. The campaign included personaliz...ed emails with calls to action like sharing stories, updating contact info, and job resources. Since launch, Concorde saw a 25% drop in unsubscribes and a 49.2% unique open rate. The first email had a 60.3% open rate, and the campaign averaged a 10.1% click-to-view rate.
Proven Winners used the emfluence Marketing Platform to improve their ecommerce website. They wanted to make it easier for customers to search for and buy plants online. emfluence refreshed the home ...page, improved the plant search, and added an abandoned cart email campaign. They also made the site faster and improved checkout. As a result, Proven Winners saw a 66% increase in ecommerce revenue, a 51% increase in total transactions, and a 52% increase in unique purchases.
