Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Being able to leverage intent data to deliver highly relevant content helps increase engagement and encourage consumption. Drift’s integration capabilities deliver value not only within the platform, they also augment and extend the value of other i...nvestments in our technology stack." - Gary Gamitian

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

How can Drift enhance your Engagement Management process?

What benefits does Drift offer for Playbook Creation?

What Are the key features of Drift for Generation Of New Leads?

What makes Drift ideal for Account Management?

How can Drift enhance your Conversion Management process?

65+ more Business Use Cases

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Drift testimonial

Gary Gamitian

Director of Web Development

Informatica
Being able to leverage intent data to deliver highly relevant content helps increase engagement and encourage consumption. Drift’s integration capabilities deliver value not only within the platform, they also augment and extend the value of other investments in our technology stack. Testimonial By Gary Gamitian
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits
A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

Adrian Cohn

Director of Brand & Communications

Smartling
I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us. Testimonial By Adrian Cohn
CUSTOMERS TESTIMONIALS
Drift testimonial

Gary Gamitian

Director of Web Development

Informatica
Being able to leverage intent data to deliver highly relevant content helps increase engagement and encourage consumption. Drift’s integration capabilities deliver value not only within the platform, they also augment and extend the value of other investments in our technology stack. Testimonial By Gary Gamitian
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits
A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

Adrian Cohn

Director of Brand & Communications

Smartling
I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us. Testimonial By Adrian Cohn

Case Studies

Insurance

CASE STUDY NFP

Salesloft helped NFP set and track their first-ever KPIs. NFP needed a modern sales process and better sales goal tracking. Salesloft’s activity tracking and Salesforce integration made work easier f...or NFP reps. Salesloft Analytics gave the sales enablement team insights to set KPIs and measure success. This helped NFP ramp up new sales recruits and improve sales process consistency.

Read more →
Information Technology and Services

CASE STUDY Cin7

Salesloft helps Cin7’s Account Executives spend less time on admin work. Before using Salesloft, Cin7’s AEs spent a lot of time updating the CRM and prioritizing tasks. With Salesloft’s Rhythm featur...e, AEs now get clear daily task lists and know who to call and what to do. This saves them up to one or two hours each day. Now, Cin7’s AEs spend more time with customers and less on admin tasks.

Read more →
Manufacturing

CASE STUDY 3M

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and make new hire training faster. They used Salesloft to reach more customers, streamline ...messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

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CASE STUDY Blink

Salesloft helped Blink improve their sales process. Blink used Salesloft's Cadences, Conversations, and Rhythm features. The team tailored sales cadences to fit each client. With Salesloft, Blink inc...reased demos booked by 237%. Blink also increased their revenue by 126% after using Salesloft.

Read more →
Computer Software

CASE STUDY Wrike

Wrike used Salesloft to improve their sales process. They wanted to reduce complexity and boost productivity by unifying their sales tools. With Salesloft, Wrike reached 20% of trial users within 10 ...minutes, up from 1%. Email open rates rose from the twenties to the low forties. They saved $350K by consolidating their sales tech stack. Nearly all sales reps now submit weekly forecasts. Wrike streamlined workflows and improved sales results with Salesloft.

Read more →
Information Services

CASE STUDY NielsenIQ

Salesloft helps NielsenIQ's global sales teams work faster and smarter. The platform makes it easy to add contacts from their CRM in seconds, saving a lot of time. Salesloft's usability stands out co...mpared to other tools. Teams can build Cadences and coach themselves using platform data. This leads to better efficiency and helps share success across regions.

Read more →

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Video Thumbnail

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Verint Messaging are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Partnership

Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting

Salesloft and Informa TechTarget have formed a partnership to enhance data-driven prospecting for B2B sales teams. The integration enables users to leverage TechTargets intent data within the Salesloft platform, improving targeting and engagement with high-potential prospects. This collaboration aims to streamline sales workflows and drive more effective revenue generation.

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Partnership

PathFactory Announces Strategic Integration with Salesloft to Enhance Revenue Orchestration with Content Intelligence

PathFactory has announced a strategic integration with Salesloft. This partnership combines PathFactory's content engagement analytics with Salesloft's sales engagement platform. The integration enables sales and marketing teams to access enhanced buyer insights, streamline workflows, and accelerate deal cycles through improved data sharing and actionable content insights.

Read more →
Product

Salesloft Launches 15 New AI Agents - Demand Gen Report

Salesloft has launched 15 new AI agents designed to enhance revenue orchestration and sales engagement. These AI-powered tools automate key sales processes, improve lead management, and drive efficiency for B2B sales teams. The new agents integrate with Saleslofts platform, supporting demand generation, personalization, and predictive marketing to help organizations accelerate pipeline growth and improve sales outcomes.

Read more →
Awards

Salesloft Named in G2s 2025 Best Software Awards

Salesloft has been recognized in G2s 2025 Best Software Awards, highlighting its impact as a leading revenue orchestration platform for sales teams. This recognition underscores Saleslofts strong customer satisfaction and market presence in sales technology.

Read more →

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES D