Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us." - Rob Stevenson

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

What benefits does Drift offer for Engagement Management?

What Are the key features of Drift for Playbook Creation?

How does Drift address your Generation Of New Leads Challenges?

What solutions does Drift provide for Account Management?

How can Drift optimize your Conversion Management Workflow?

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS TESTIMONIALS
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits

A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

Kevin Haverty

Chief Revenue Officer

ServiceNow

Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty
Drift testimonial

Matt Mullin

Sr. Director Global Marketing Ops and Technology

tenable

If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
CUSTOMERS TESTIMONIALS
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits

A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

Kevin Haverty

Chief Revenue Officer

ServiceNow

Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty
Drift testimonial

Matt Mullin

Sr. Director Global Marketing Ops and Technology

tenable

If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
 

Zscaler says it suffered data breach following Salesloft Drift compromise - TechRadar

Salesloft's Drift platform was compromised, leading to a data breach at Zscaler. Attackers accessed sensitive customer data, including names, emails, and product information, but Zscaler's systems re...mained secure. The breach is linked to third-party cyberattacks, with ShinyHunters and UNC6395 suspected. Zscaler revoked Drift integrations and is investigating.

Read more →
 

Enterprise Teams Using Salesloft Saw 3.3x ROI and 12% Higher Close ...

Salesloft announced findings from a Forrester Consulting study showing that enterprise teams using its Revenue Orchestration Platform achieved a 3.3x ROI and 12% higher close rates. The study highlig...hts improved deal management, increased productivity, and significant cost savings. Salesloft's platform integrates sales engagement, conversation intelligence, and AI-powered workflows to enhance revenue operations.

Read more →

Wrike - Information Technology And Services

Wrike used Drift chatbots to improve their sales process. They saw a 496% increase in pipeline and a 454% increase in bookings year over year. The implementation of Drift's Fastlane feature allowed 7...0% of website meetings to be driven by it. Wrike achieved a 15x ROI with these changes.

Read more →

Boomi - Information Technology And Services

Boomi used Bionic Chatbots to cut its sales cycle by 41 days. The chatbots improved lead qualification and customer interactions. Boomi saw a 60% deflection rate in support conversations. The convers...ion rate to marketing qualified leads was 47%. The chatbots helped Boomi's team be more efficient.

Read more →

Fullsteam - Computer Software

Fullsteam used Salesloft to improve sales. They onboarded 200+ users quickly. Sales team confidence grew. Sales performance improved. One rep booked 5 meetings in the first week.

Read more →

Syskit - Information Technology And Services

Syskit improved sales operations with Salesloft. They automated lead follow-up, reducing response time to 20 minutes. They expanded their follow-up strategy to all leads. Their conversion rates impro...ved by 50-70%. The platform provided stability and reliable support.

Read more →

More Qualified Pipeline: Faster — How to Do It with Drift

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Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Verint Messaging are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Company

Salesloft platform integration restored after probe reveals monthslong GitHub account compromise

Salesloft's platform integration with Salesforce has been restored following a supply chain attack linked to a compromised GitHub account. The attack, conducted by UNC6395, targeted Salesforce instances using compromised OAuth tokens. Drift remains disabled as a precaution. The breach affected several security companies, including Palo Alto Networks and Cloudflare.

Product

UPDATE: Organizations Using the Salesloft Drift AI Chat Agent Must Check It for Compromise

FreeConference.com has launched an updated version of its mobile app for Android, enhancing user experience with features like conference access via code, improved performance, and smaller download size. The app now syncs with the latest web version, allowing users to schedule and join meetings, video conferences, and view shared screens directly from their Android devices.

Company

Salesloft Drift attacks hit Cloudflare, Palo Alto Networks, Zscaler

Salesloft's Drift platform was involved in a significant security breach impacting multiple companies, including Cloudflare and Palo Alto Networks. The breach, linked to integrations with Salesforce, exposed sensitive data but did not affect Salesloft's core platform. Salesloft plans to take Drift offline to enhance security. The breach has raised widespread concern among affected customers.

M&A

Clari and Salesloft merger ushers in the era of autonomous revenue systems - MarTech

Clari and Salesloft have announced a merger to create "autonomous revenue systems," combining AI and data to enhance revenue orchestration. The merger aims to unify revenue team workflows, leveraging a vast dataset to improve decision-making and align sales and marketing efforts. The combined entity will ingest over 10 billion revenue actions and 1 trillion data signals, offering comprehensive coverage across the revenue cycle.

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D