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Consumer Electronics Case Studies and Success Stories with Demandbase One
CASE STUDY Molex
Molex wanted to improve how they reached target accounts. They used Demandbase to identify, personalize, and advertise to these accounts. With Demandbase, Molex focused on high value content engageme...nt instead of just impressions and clicks. They were able to scale their ABM strategy to more accounts than before. Sales and Marketing worked together with clear engagement goals.
Financial Services Case Studies and Success Stories with Demandbase One
CASE STUDY TreviPay
TreviPay wanted to grow faster and reach more buyers. They chose Demandbase to help with their marketing and sales. With Demandbase, meetings from target accounts grew by more than 600%. The tool hel...ped TreviPay find the right accounts to target. TreviPay also liked that Demandbase could change with their needs. They say their ABM program would not work without Demandbase.
Demandbase One helped TreviPay shift from slow growth to hyper-growth. TreviPay used Demandbase's ABM and advertising tools to improve marketing and sales alignment. Meetings from targeted accounts i...ncreased by more than 600%. The team now uses intent signals to build better target lists. Demandbase's flexibility lets TreviPay adapt the solution to their changing needs.
Broadridge wanted to improve its marketing results. They used Demandbase to start an account-based marketing strategy. They identified anonymous website visitors. They tracked which companies visited... their site. They measured how marketing affected their sales pipeline. This helped them get more clarity and precision in their marketing.
MarketSource wanted to grow their brand awareness and get more visibility. They needed a better way to reach people and help marketing drive revenue. They chose Demandbase One to build an account-bas...ed marketing program. They liked that Demandbase had everything in one platform and good customer service. After using Demandbase, all their accounts moved forward in the pipeline. Their advertising results were better than all benchmarks, with some click rates more than double the average.
Entertainment Case Studies and Success Stories with Demandbase One
CASE STUDY A leader in consumer media and entertainment technology
A leader in consumer media and entertainment technology needed a faster way to adjust their advertising campaigns. Their old process was slow and required help from customer service. They chose Deman...dbase for its Self-Serve Targeting Solution. Now, they can make campaign changes in minutes. They saw a 22% increase in session duration, a 25% increase in lifted accounts, and 981,552 unique impressions from target accounts.
Health, Wellness and Fitness Case Studies and Success Stories with Demandbase One
CASE STUDY Sagility
Sagility wanted to reach new health insurance clients and stop relying on luck for new business. They used Demandbase One to segment their audience and target them with personalized ads. They also us...ed intent data to prepare for sales calls and find in-market accounts. With this approach, 40% of a niche audience visited Sagility's website for the first time. The team now has better outreach and more effective marketing.
Demandbase helped League improve their account-based marketing and advertising. League used Demandbase to target high-priority accounts and give sales teams real-time insights. They saw a 41% increas...e in meeting bookings from accounts that saw targeted ads. League also improved conversion rates and made ad spending more efficient. The platform helped League track account activity and focus on the right buyers.
League used Demandbase to improve their account-based marketing and advertising. They wanted to turn ads into real sales opportunities and align sales and marketing. With Demandbase, League saw a 41%... increase in meeting bookings for accounts shown targeted ads. They improved conversion rates and saw a 47% lift in platform activity for engaged accounts. League also made ad spend more efficient with a weighted budget model.
Computer & Network Security Case Studies and Success Stories with Demandbase One
CASE STUDY Palo Alto Networks
Palo Alto Networks had problems with unassigned leads and slow manual processes. Their old lead scoring model left good leads untouched. They used Demandbase to automate lead management and build buy...ing groups. This helped them assign leads faster and target the right people. As a result, they saw a 17% higher closed-won rate, deal sizes grew 2.3 times, and opportunities moved 17 times faster.
Palo Alto Networks used Demandbase to improve their account-based marketing. They focused on buying groups to reach the right decision-makers. This approach increased pipeline progression by 8x and d...oubled the percentage of opportunities with buying groups. Deal sizes grew 2.3x and win rates improved by 17%. Display ad campaigns saw a 33% increase in click-through rates. The new strategy made marketing more efficient and boosted ROI.
Tenable wanted to improve their account-based marketing programs. They chose Demandbase One with ABX and advertising. Matthew Mullin, Sr Director of Global Marketing Operations & Technology, shared h...ow they worked with their sales team to run a successful ABM program. The story explains why Tenable picked Demandbase. It also shows how the partnership helped their marketing and sales teams work together.
Deep Instinct achieved exponential growth using Demandbase One, enhancing cybersecurity defenses. They leveraged AI for advanced threat detection, improving marketing, advertising, and sales outcomes... significantly.
Coalfire had trouble with targeting the right accounts, getting good leads, and tracking which campaigns worked. They used Demandbase to get better data, use AI for insights, and connect their market...ing tools. This helped them focus on the best accounts and work better as a team. As a result, they saw a 40% increase in marketing pipeline, 25% higher conversion rates, and a 12% shorter sales cycle. Their campaigns also had 30% more engagement and some saw a 45% lift in conversions.
Demandbase helped Coalfire improve their account-based marketing. Coalfire used AI-driven insights and predictive analytics to target accounts better. They integrated Demandbase with Salesforce and M...arketo for unified data. Coalfire saw a 40% increase in marketing-generated pipeline and a 25% higher lead-to-opportunity conversion rate. Campaign engagement rose by 30%, and sales cycles shortened by 12%. Targeted campaigns for cloud compliance advisory services achieved a 45% conversion lift.
Palo Alto Networks wanted to reach the right decision makers in their marketing. Their old methods were either too broad or too narrow. They used Demandbase and other tools to focus on buying groups.... This helped them target the right people and improve teamwork between sales and marketing. As a result, opportunities with buying groups moved to forecasted pipeline 8 times more often. Deal sizes were 2.3 times higher and win rates improved by 17%. Click-through rates also increased by up to 33% in some campaigns.
Tenable used Demandbase One to improve their ABM programs. The company wanted to work better with their sales team. They chose Demandbase for its ABX and advertising features. Matthew Mullin from Ten...able shared their experience. The partnership helped Tenable run a successful ABM program.
Ignitium is an account-based marketing agency. They had trouble managing their clients' ad budgets and wanted better results from one-to-one ABM ad campaigns. They used Demandbase's Self-Serve Target...ing Solution to run focused ads for key accounts. This gave them more control over spending and targeting. As a result, 92% of opportunities clicked on ads, 75% had web activity, and there was a 200-300% lift in key metrics. Their campaigns influenced $4 million in closed pipeline.
Computer Software Case Studies and Success Stories with Demandbase One
CASE STUDY Procore
Procore wanted to improve its demand generation and ABM strategy. They worked with Inverta and used Demandbase One to build a better ABM program. Demandbase helped them target accounts and personaliz...e campaigns. About 75% of their outbound pipeline came from the ABM program after 18 months. They saw a 5x increase in MQA conversions. The team used Demandbase data to prioritize sales and improve efficiency.
Adobe used Demandbase to improve their marketing. Drew Burns from Adobe shared his experience. The story highlights how Demandbase helped Adobe. The content does not mention specific numbers or resul...ts.
Zuora used Demandbase to improve their account-based marketing strategy. They wanted better alignment between marketing, sales, and customer success teams. Demandbase gave Zuora detailed insights int...o account engagement and helped them run campaigns smoothly. The platform became a key part of their tech stack, supporting data-driven growth. Zuora saw better team alignment and engagement visibility after using Demandbase.
Ekahau needed better account data to support a new growth strategy. Their existing database had duplicates, missing information, and poor quality. They used Demandbase to clean and enrich their data.... Demandbase also helped them maintain data quality and find new target accounts. As a result, Ekahau expanded bookings, saw year-over-year growth, doubled pipeline dollars, and saved 5–10 hours per week in Sales Operations.
Demandbase helped AVEVA improve account-based marketing. AVEVA used Demandbase to find buying signals and manage complex accounts. The platform gave AVEVA advanced analytics and intent signals. It al...so integrated with Marketo and Salesforce. AVEVA reduced manual work and gave sales teams better insights. The company expanded ABM across teams and saw stronger alignment and better targeting.
Demandbase One helped WorkForce Software shift from a leads-based to an account-based strategy. They used Demandbase to identify ideal customer profiles and ungated their content for better customer ...experience. The team targeted buyers by industry and buying stage, using customized ads and intent signals. They replaced their sales intelligence vendor with Demandbase Sales Intelligence Cloud. WorkForce Software saw a 121% increase in in-market account engagement, a 24% increase in pipeline momentum, and 80% solution engagement across sales and marketing in six months.
Coupa wanted to build an ABM program but needed better data to understand target accounts. They chose Demandbase for its ability to match leads to accounts, customizable journeys, and strong reportin...g. Coupa used Demandbase for account-based advertising, intent data, and website customization. The solution helped Coupa open opportunities at 29% of targeted accounts, with 42% of those at later stages. Their ABM program now drives a third of all ADR opportunities.
Demandbase One helped Workday run multi-channel ABM campaigns with LinkedIn. Workday needed to target and engage large enterprise accounts. They used Demandbase to identify and prioritize high-value ...accounts. The integration with LinkedIn let them target companies with precision. Workday increased conversion rates by focusing on high-value accounts. Their sales team uses Demandbase daily to act on insights and signals.
Adobe wanted to get more leads from their website visitors. They used the Demandbase Real Time ID Chat Solution with their LivePerson chat tool. This tool helped them see which companies were visitin...g their site in real time. With this information, Adobe could talk to the right visitors and offer chat sessions to qualified leads. The chat team found it easy to use and could focus on the best visitors. After using the solution, Adobe saw a 3X increase in chat-to-qualified lead conversions.
WorkForce Software wanted to improve their marketing and sales approach. They switched from a leads-based strategy to an account-based approach using Demandbase One. They used Demandbase to identify ...target companies and ungated their content for a better customer experience. They also used Demandbase insights to target buyers by industry and buying stage. As a result, they saw a 121% increase in in-market account engagement, a 24% increase in pipeline momentum, and 80% solution engagement across sales and marketing in six months.
Accela wanted to reach government customers early in the buying process. They used Demandbase One to help their sales team find and engage new accounts. Accela integrated Demandbase with Salesforce a...nd other tools to make it easy for their team to use. In 12 months, they sourced 15% of their pipeline and increased target account reach to 74%. The sales and marketing teams now work better together, and Accela tracks competitors more effectively.
Workday wanted to update their marketing approach to focus on large enterprise accounts. They used Demandbase One with ABX orchestration and LinkedIn Matched Audiences to identify and target high-val...ue accounts. The team ran a free trial campaign, focusing on accounts with specific engagement. Using Demandbase and LinkedIn together, they increased the relevance of their ads and improved conversion rates. Their sales leaders saw the most success from teams using Demandbase daily. The integration helped Workday optimize their targeting and achieve go-to-market success.
Equilar had data about their accounts in many different systems. This made it hard to see which accounts were interested and to keep their contact data clean. They used Demandbase One to bring all th...eir data together and build better scoring models. This helped them segment audiences and run targeted campaigns. They also used Sales Intelligence to find contact information and get news alerts. As a result, they improved engagement, made better forecasts, and boosted client retention.
Zuora used Demandbase to improve their account-based marketing. They wanted better team alignment and more insight into account engagement. Demandbase gave them AI-driven insights and helped them run... campaigns. The platform became a key part of their tech stack. Zuora saw better team alignment, more engagement visibility, and a data-driven growth strategy.
Visier wanted to improve how their marketing and sales teams worked together. They used Demandbase and LinkedIn to get a better view of their accounts and target the right people. With this approach,... they saw a 234% higher click-through rate. 95-100% of their OEM opportunities engaged with their LinkedIn campaigns. 84% of their top enterprise prospects visited their site from an ABM ad. Visier was able to launch a new sales approach and upsell clients on more modules.
Demandbase One helped Visier improve their ABM strategy. Visier wanted to align sales and marketing and get a full view of accounts. They used Demandbase with LinkedIn to target the right accounts an...d deliver focused ads. Visier saw a 234% higher click-through rate with this approach. 95-100% of OEM opportunities engaged with LinkedIn campaigns. 84% of top enterprise prospects visited their site from an ABM ad.
OutSystems wanted to grow fast and needed to reach more new and current customers. They worked with Demandbase to align their sales and marketing teams and target the right accounts. They used accoun...t-based advertising and personalized messages for different groups. OutSystems saw a 59% increase in page views and a 360% increase in engagement. They generated $1.2 million in new pipeline from target accounts.
Demandbase One helped SAP Concur speed up their sales funnel. The team used journey stages to segment website visitors and personalize content. Demand gen visitors saw gated content, while awareness ...visitors got ungated resources. This led to a 4X increase in funnel velocity for demand gen accounts. Conversion rates for demand gen visitors rose by 52%. The percentage of accounts moving to the next stage jumped from 20% to 70%.
SAP Concur wanted to help buyers learn more before filling out forms. They used Demandbase to show different content to visitors based on their stage in the buying journey. Visitors in the early stag...e saw videos and blogs, while those ready to buy saw whitepapers and forms. This change led to a 4X increase in funnel velocity for the demand gen segment. The number of accounts moving to the next stage rose from 20% to 70%. Conversion rates for the demand gen audience were 52% higher.
Unisys wanted more control and flexibility over their ad campaign management. They used Demandbase's Self-Serve Targeting solution to manage and adjust campaigns directly. This allowed them to launch... and change ads quickly, especially for their European and Asia Pacific campaigns. As a result, they saw a 26% increase in page views, served 3.9 million ad impressions, and gained 220 new accounts on their site.
NetApp used Demandbase for B2B marketing. Kim Mai from NetApp shared insights about targeting and personalization. She discussed how Demandbase helped with marketing automation. The story was shared ...at the Adobe Summit 2013. No specific results or numbers are mentioned.
Demandbase helped Thoughtworks shift from a lead-based to an account-based sales strategy. The platform enabled the sales team to focus on high-priority accounts and improve engagement with existing ...customers. Demandbase provided AI-driven insights and democratized data for teams. Thoughtworks completed a custom implementation in three months. The result was better sales focus, improved marketing alignment, and actionable AI recommendations.
Salesforce needed a trusted partner for their account-based marketing. They chose Demandbase because trust is important to their sales and marketing teams. Demandbase helps Salesforce bring new ideas... to their ABM strategy. The platform supports their need for a deep understanding of their internal environment. A marketing director at Salesforce says Demandbase helps her challenge the status quo.
IBM wanted to improve how they identified and engaged their top accounts. They used Demandbase One with Personalization to run a campaign around the US Open. With Demandbase, they identified over 950...0 accounts, three times more than before. They also doubled the number of top accounts identified compared to previous years. IBM used these insights to help sales teams and create personalized journeys for their clients.
IBM used Demandbase One with Personalization to improve their US Open campaign. They identified over 9500 accounts, three times more than previous years. Nearly 200 of these were top accounts, double... the previous results. Demandbase helped IBM send intent data to sales and create personalized journeys. IBM leaders say Demandbase gives them valuable account insights to personalize client experiences.
Ingram Micro and CloudBlue wanted to speed up their sales process. They used Demandbase One with ABX and advertising. They set up a scoring model to find the right customers and tracked all funnel st...ages in one place. This helped them personalize customer journeys and serve better content. They reduced their sales cycle from 12 months to 2 months and increased pipeline velocity by 83%.
Demandbase One helped Ingram Micro and CloudBlue cut their sales cycle from 12 months to 2 months. They set up a scoring model to define their ideal customer profile and tracked funnel stages in one ...place. The team personalized customer journeys and served targeted content. Within 2 months, they turned previously stagnant accounts into sales-qualified leads. Pipeline velocity increased by 83% with multi-channel integrated campaigns.
Manufacturing Case Studies and Success Stories with Demandbase One
CASE STUDY WIKA Mobile Control
WIKA Mobile Control wanted to grow beyond the crane market after thirty years. They needed to reach new customers and track how these accounts engaged with their marketing. They used Demandbase One t...o run targeted campaigns and provide sales with detailed insights. In four months, they reached 90% of targeted accounts, 55% clicked on ads, and 26% saw increased engagement. The tool also helped them track event engagement and cross-sell to current clients.
Demandbase One helped WIKA Mobile Control reach new markets after saturating the crane industry. The team used targeted campaigns and personalized messaging to engage top accounts. In four months, th...ey reached 90% of targeted accounts, with 55% clicking on ads and 26% showing increased engagement. Sales teams received weekly reports on customer activity, improving meeting preparation. Demandbase also enabled tracking of post-event engagement and supported cross-selling to existing clients.
Thermo Fisher Scientific wanted to know which companies visited their website and what actions they took. They used Demandbase Web Analytics to get account-specific information about their site visit...ors. This helped them see who downloaded content and which assets performed best. With these insights, they made better marketing programs and content. As a result, they saw an 18% increase in revenue, an 8% increase in add to cart conversions, and a 50% growth in average deal size.
Human Resources Case Studies and Success Stories with Demandbase One
CASE STUDY Randstad Holding NV
Demandbase One helped Randstad Holding NV shift from lead-focused marketing to account-based marketing. Randstad used Demandbase to align sales and marketing, improve account targeting, and scale ABM.... They overcame data integration and campaign scalability challenges with intent data and dynamic targeting. Salesforce integration enabled better team alignment. Randstad now has streamlined operations and improved campaign performance with Demandbase as a strategic partner.
Demandbase One helped Randstad Holding NV shift from lead-based to account-based marketing. Randstad used Demandbase to align sales and marketing, improve account targeting, and scale ABM. They overc...ame data integration and campaign scalability challenges. The partnership led to streamlined operations and better campaign performance. Randstad now has a strong ABM foundation and sees Demandbase as a key strategic partner.
Demandbase helped Case IQ improve its account-based marketing strategy. Case IQ faced problems with its old ABM platform, like a clunky interface and poor support. With Demandbase, Case IQ got easy o...nboarding, strong predictive analytics, and better support. The team launched campaigns in three weeks. Marketing and sales worked together better. The platform gave data-driven insights and boosted team confidence.
Case IQ wanted to improve its account-based marketing strategy. Their old platform was hard to use and did not help sales and marketing work together. They switched to Demandbase for its easy setup, ...strong support, and smart analytics. The team launched campaigns in just three weeks. Now, sales and marketing work better together and use data to make decisions. The marketing team feels more confident and gets better results.
Caregility needed a way to reach the right prospects and deliver tailored messages. They used Demandbase One to start an account-based marketing program. The platform helped them find and target the ...right accounts and share insights between marketing and sales. They saved time and money by advertising more efficiently. They saw a fast return on investment, helped by strong support from Demandbase.
Surescripts wanted to grow by selling new products to its existing customers. They needed to reach many decision makers in each account. Surescripts used Demandbase Analytics and Account-Based Advert...ising to target and attract key accounts. They personalized ads and reached 300 hospital accounts and 20 EHR vendors. As a result, they saw a 16% increase in page views, a 36% increase in Clinical Direct Messaging, and a 26% increase in Immunization Registry Reporting.
Other Industry Case Studies and Success Stories with Demandbase One
CASE STUDY SAP Concur
SAP Concur wanted to improve their account-based marketing with a limited budget. They used Demandbase to get better account insights and prioritize their target list. They launched personalized ad c...ampaigns and shared insights across teams. With Demandbase, they saw a 60% increase in website visits, engagement rose from 51% to 95%, revenue grew by 52%, deal size by 57%, and pipeline by 59%. Teams worked better together and reached accounts they could not before.
Demandbase One helped Fivetran move from traditional demand generation to account-based marketing. Fivetran needed better account-level insights for sales and marketing. They used Demandbase One ABX ...Cloud to integrate with Salesforce, Marketo, and other tools. The sales team quickly adopted the platform to prioritize accounts and tailor outreach. Users praised real-time updates, custom reports, and flexible data views. Demandbase enabled Fivetran to align sales and marketing and improve targeting.
Fivetran wanted to move upmarket and needed better account-level insights for sales and marketing. They chose Demandbase One to help report on activities, prioritize accounts, and support ABM. The te...am quickly set up the tool and integrated it with their existing systems. Sales and marketing teams used Demandbase to get real-time updates and customize their outreach. The platform helped them target the right accounts and made their sales process more effective.
Demandbase One helped Deep Instinct rebuild its marketing with a data-driven approach. The team used Demandbase to target accounts, map leads, and tap into intent data. Marketing built targeted lists... and automated campaigns, while sales used insights to prioritize outreach. Results included a 333% increase in SDR calls-to-conversations, a 269% boost in conversations-to-meetings, and a 900% year-over-year pipeline growth. Demandbase's integrations and transparency were key factors in their success.
Navisite had a big problem with messy CRM data after merging four companies. They chose Demandbase Sales Intelligence and Data Integrity to clean up their data. They removed duplicate records and mad...e their database smaller and more accurate. Now, 80% of their sales reps use Demandbase daily. They reduced account records by 85%, contacts by 66%, and leads by 50%. They also avoided spending $50,000 on a consultant.
Deep Instinct wanted to improve their marketing and sales results. They chose Demandbase One to help them use data and AI for targeted account-based marketing. The team used Demandbase to build accou...nt lists, automate campaigns, and give sales better insights. As a result, their SDR calls-to-conversations ratio went up by 333%. Conversations-to-meetings increased by 269%. Their sales pipeline grew by more than 900% year over year.
Thales wanted to improve their sales and marketing technology. They needed better data and tools to move from lead generation to account-based marketing. They chose Demandbase One to help with this c...hange. With Demandbase, they built better account lists and automated ad campaigns. Thales quadrupled their click-through rates, doubled their MQAs, and re-engaged 50% of their target accounts. They are still early in their journey but have already seen strong results.
Panasonic Connect used Demandbase to improve their B2B marketing. They faced challenges with internal systems and organizations. Demandbase helped them connect intent and insight data in a way they c...ould use. The platform made information easy to understand and actionable. This took the guesswork out of their marketing strategy.
Diebold Nixdorf wanted to reach banks and credit unions in North America that were not already their customers. They used Demandbase One to run targeted ad campaigns and worked closely with their sal...es team. They adjusted their campaigns based on real-time engagement data. In 2022, they reached 100% of target accounts and engaged 83%, with 64.9% engaging for the first time. Their click-through rate increased by 850% over the benchmark.
Hexagon wanted to improve their account-based marketing program. They used Demandbase to get better data and insights. They created an ABM Council and aligned sales and marketing teams. They stopped ...sending too many messages to the same accounts. With Demandbase, they saw 60% of target accounts engaged in 6 months, 278% higher click-through rates on personalized ads, and 49% higher page views with personalized experiences.
