Real-World Case Studies and Customer Success Stories with Demandbase One

AVEVA used Demandbase to improve account-based marketing for over 200 products. They faced challenges with finding buying signals and aligning... sales and marketing. Demandbase gave them advanced analytics, intent signals, and easy integration with Marketo and Salesforce. This helped AVEVA target accounts better and reduce manual work. Sales teams got actionable insights quickly, leading to stronger alignment and measurable ABM success.
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Tricentis used Demandbase to improve its go-to-market strategy. The marketing ops team wanted to focus more on enterprise and product-driven... accounts. They expanded their use of Demandbase to include orchestration and advertising. This led to a 31% increase in BDR pipeline year-over-year. Tricentis also saw lower customer churn and better teamwork between sales and BDR teams.
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Thoughtworks used the Demandbase Account-Based Marketing Platform to shift from a lead-based to an account-based sales strategy. In just three... months, they completed a custom implementation. The platform helped their sales team focus on high-priority accounts and improve customer engagement. AI-driven insights made it easier for teams to find interested accounts and share data. This led to better sales focus and stronger marketing alignment.
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Breakout used Demandbase account intelligence to identify anonymous website visitors. The integration let Breakout show which companies visited their clients’... sites in real time. Sales teams could focus on the best leads using AI-driven scoring and rich firmographic data. Breakout’s customers improved conversion rates and personalized their outreach. The Demandbase partnership gave Breakout trusted data and faster setup for B2B engagement.
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Denodo used Demandbase to shift from lead-based marketing to an account-based experience model. They unified data from Salesforce and Marketo,... aligning sales and marketing teams with a shared playbook. Demandbase enabled a single view of account engagement, improved prioritization, and faster deal progression. Denodo saw a 2.42x ROI, an 80% increase in funnel velocity, and up to 60% better journey-stage conversion. The company now benefits from greater transparency, efficiency, and unified metrics across revenue teams.
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Demandbase helped PageUp unify its sales and marketing teams in just a few months. PageUp used Demandbase to launch 17... targeted ABM campaigns across three countries. The company saw a 30% lift in account list engagement and influenced 15 net new opportunities. Sales and SDR engagement jumped 161% in one quarter. Demandbase became PageUp’s central hub for account research, planning, and execution, driving measurable pipeline growth and global expansion.
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Demandbase JourneyIQ helped Unanet cut ad campaign volume by 66%. The marketing team reduced campaigns from 12 to 4, saving... time and effort. Budget planning became easier with automated allocation across funnel stages. Engagement rates improved with less manual work. Unanet now spends more time on strategy and less on setup.
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Achievers used Demandbase to spot early intent signals in their sales process. Before Demandbase, sales teams often engaged prospects too... late, missing key opportunities. With Demandbase, Achievers gained a single source for timely data, helping teams reach buyers sooner. The platform improved collaboration between marketing and sales. Achievers now engages prospects earlier, competes more effectively, and closes more deals.
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Zoom used Demandbase to improve account-based marketing and sales alignment. They unified targeting and used intent data to find high-value... accounts. Marketing campaigns saw a 6.25x increase in opportunities and up to 90% engagement for top accounts. Sales teams converted 36% more engaged accounts and saw a 300%+ boost in monthly recurring revenue. Demandbase helped Zoom personalize outreach and drive measurable pipeline growth.
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Demandbase helped Thoughtworks shift from a lead-based to an account-based sales strategy. The platform enabled the sales team to focus... on high-priority accounts and improve engagement with existing customers. Demandbase provided AI-driven insights and democratized data for teams. Thoughtworks completed a custom implementation in three months. The result was better sales focus, improved marketing alignment, and actionable AI recommendations.
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Demandbase One helped Ingram Micro and CloudBlue cut their sales cycle from 12 months to 2 months. They set up... a scoring model to define their ideal customer profile and tracked funnel stages in one place. The team personalized customer journeys and served targeted content. Within 2 months, they turned previously stagnant accounts into sales-qualified leads. Pipeline velocity increased by 83% with multi-channel integrated campaigns.
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IBM used Demandbase One with Personalization to improve their US Open campaign. They identified over 9500 accounts, three times more... than previous years. Nearly 200 of these were top accounts, double the previous results. Demandbase helped IBM send intent data to sales and create personalized journeys. IBM leaders say Demandbase gives them valuable account insights to personalize client experiences.
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Navisite used Demandbase Sales Intelligence and Data Integrity to clean up their CRM after merging four companies. They reduced account... records by 85%, contacts by 66%, and leads by 50%. 80% of sales reps now use Demandbase daily, boosting confidence and job satisfaction. The team avoided $50K in consultant costs by using Demandbase's family trees for account planning. Reliable data now powers targeted outreach and campaign building.
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Accela used Demandbase One to improve sales prospecting and pipeline growth. The team sourced 15% of its pipeline in 12... months and increased new target account visibility by 38%. Target account reach rose to 74%. Integrating Demandbase with Salesforce, Marketo, and Outreach made sales efforts more efficient. The solution helped Accela's sales and marketing teams work better together and track competitors.
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WorkForce Software used Demandbase One to shift from a leads-based to an account-based sales and marketing approach. They ungated content... and used Demandbase intent data to target buyers by industry and buying stage. This led to a 121% increase in in-market account engagement over six months. Pipeline momentum for in-market accounts grew by 24%. 80% of sales and marketing teams now use Demandbase insights to personalize outreach and spot churn risks.
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NetApp used Demandbase for B2B marketing. Kim Mai, senior manager of marketing automation, shared insights on targeting and personalization. The... company aimed to improve how it reached business buyers. Demandbase helped NetApp focus on the right accounts. The story highlights the value of account-based marketing for large tech firms.
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IBM used Demandbase One with Personalization to improve their account-based marketing for the US Open campaign. They identified over 9,500... accounts, three times more than in previous years. IBM also doubled the number of top accounts identified compared to past campaigns. Demandbase helped IBM send intent data to sales, making outreach more effective. IBM created personalized journeys for accounts based on interests, increasing client engagement.
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Fivetran used Demandbase One to launch a new account-based marketing program. Before Demandbase, sales and marketing lacked account-level insights and... struggled to prioritize outreach. With Demandbase, Fivetran integrated key martech and CRM tools, enabling real-time sales triggers and custom reporting. Sales and BDR teams now use account intelligence to target engaged prospects and personalize outreach. The platform supports rapid onboarding and helps Fivetran grow pipeline, cross-sell, and spot competitive threats.
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Ekahau used Demandbase to clean and enrich their account data. Their old database had duplicates, missing info, and stale records.... Demandbase Data Integrity and Sales Intelligence helped them segment markets and assign accounts better. Ekahau doubled pipeline dollars year-over-year and expanded bookings in four months. Sales Operations saved up to 10 hours per week, and conversion rates improved with better account intelligence.
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Coalfire used Demandbase to fix problems with account targeting, lead quality, and campaign attribution. They connected Demandbase with Salesforce and... Marketo to get a single view of accounts. With AI-driven insights and better segmentation, Coalfire saw a 40% increase in marketing pipeline and a 25% higher lead-to-opportunity conversion rate. Sales and marketing teams worked together more closely. Campaigns for cloud compliance services had a 45% conversion lift. Coalfire also cut sales cycle length by 12%.
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Demandbase Self-Serve Targeting helped Unisys boost website page views by 26%. Kate Coppola, the sole advertising strategist, managed all ad... campaigns herself. She gained full control over campaign timing and audience changes. The platform enabled 3.9 million ad impressions and brought 220 new accounts to the site. Kate valued the ability to make quick, independent adjustments for better results.
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Demandbase One helped Diebold Nixdorf's marketing team reach 100% of their target accounts and engage 83%, with 64. 9% engaging for...the first time. They saw an 850% increase in click-through rate over industry benchmarks. The team used Demandbase's account intelligence to adjust campaigns in real time and collaborate closely with sales. By focusing on advertising and leveraging engagement data, they generated high-quality leads and improved sales conversations. The switch from multi-channel to advertising-only campaigns led to better results.
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Visier used Demandbase and LinkedIn to improve their ABM strategy. They saw a 234% higher click-through rate on ads. 95-100%... of OEM opportunities engaged with LinkedIn campaigns. 84% of top enterprise prospects visited their site from ABM ads. The team aligned sales and marketing, targeting accounts more effectively and increasing upsell opportunities.
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Thales Cloud Protection and Licensing used Demandbase One to modernize their ABM strategy. They wanted better data, automation, and a... single source of truth for sales and marketing. With Demandbase, they quadrupled click-through rates, doubled marketing qualified accounts, and re-engaged 50% of their target accounts. The team saved time building ICP lists and improved sales engagement. Demandbase's orchestration and integrations were key to their early success.
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Hexagon used Demandbase to improve their account-based marketing. They created an ABM Council and aligned sales and marketing teams. With... Demandbase, they targeted accounts more accurately and automated workflows. They saw 60% of target accounts engage in 6 months. Personalized ads had a 278% higher click-through rate. Page views increased by 49% with tailored experiences.
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SAP Concur used Demandbase One to segment website visitors by journey stage. The team personalized web content for "awareness" and... "demand gen" audiences. This led to a 250% increase in demand gen accounts moving to the next stage. Funnel velocity for demand gen visitors improved by 4X. Conversion rates for demand gen visitors rose by 52%. Awareness visitors moved to the next stage in half the time.
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Palo Alto Networks used Demandbase to improve their account-based marketing. They switched from broad persona targeting to buying groups. This... helped them reach the right decision-makers and influencers. Opportunities with buying groups moved to forecasted pipeline 8x more often. Deal sizes were 2.3x higher and win rates improved by 17%. Their display ad campaigns saw a 33% increase in click-through rates.
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Case IQ used Demandbase to improve its account-based marketing. The team switched from RollWorks due to platform issues and poor... support. Demandbase made onboarding easy and fast, with campaigns launched in three weeks. Predictive analytics helped Case IQ target accounts and align sales and marketing. Ongoing support gave the marketing team confidence to run bold campaigns. Collaboration improved and data-driven decisions became easier.
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Tenable used Demandbase One to run account-based marketing programs. The marketing team worked closely with sales to improve ABM results.... They used Demandbase for ABX and advertising. The partnership helped Tenable align marketing and sales. This led to more effective campaigns and better engagement with target accounts.
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Demandbase helped Palo Alto Networks fix lead management problems. Before, many high-quality leads were left unassigned and manual work slowed... sales. With Demandbase, they used buying groups and automation to route leads faster. Sales and marketing teams worked together better. Closed-won rates went up 17%. Deal sizes grew 2.3 times. Opportunities moved 17 times faster. Demandbase made lead engagement and pipeline growth much stronger.
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Demandbase One helped Equilar fix fragmented data across CRM, marketing automation, and analytics. Equilar used Demandbase to unify data, build... custom scoring models, and segment audiences for targeted campaigns. Sales teams gained access to accurate contact info and automated news alerts, improving outreach. Data Integrity features kept CRM data fresh, reducing email bounce-backs and saving time. Equilar saw better deal progression, higher customer retention, and more accurate pipeline forecasts.
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Demandbase One helped Ingram Micro and CloudBlue cut their sales cycle from 12 months to just 2 months. The team set... up a scoring model to define their ideal customer profile and tracked funnel stages in one place. They used personalized content to improve customer journeys. Within 2 months, they turned previously stagnant accounts into sales-qualified leads. Pipeline velocity increased by 83%.
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Demandbase Professional Services helped Tenable align marketing tactics with business goals. The Marketing Operations team built a project prioritization framework... and a Value Measurement Plan. This let them track marketing-influenced opportunities and show marketing's impact on sales pipeline and revenue. Tenable unified all marketing under clear objectives and gained better pipeline visibility. The team proved and improved marketing's contribution to business growth.
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Demandbase helped Zoom align marketing and sales teams for better ABM results. Zoom used intent data to target accounts and... personalize campaigns. They saw a 6.25x increase in opportunities and a 36% lift in sales conversions. ABM campaigns reached 90% engagement for top accounts. Monthly recurring revenue improved by over 300% for exposed accounts. Demandbase drove measurable growth and efficiency for Zoom.
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Demandbase helped PageUp unify sales and marketing teams and launch a global ABM strategy. Within months, PageUp sourced new opportunities... and ran 17 targeted campaigns that beat industry benchmarks. Sales and SDR platform usage jumped 161% in one quarter. Demandbase's Sales Intelligence and Advertising tools gave PageUp real-time insights and improved account engagement. The platform drove measurable pipeline growth and strong sales-marketing alignment.
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Demandbase helped CyberArk align sales and marketing with an account-based experience (ABX) strategy. CyberArk used Demandbase to rebuild its data... models and target high-propensity accounts. This led to a 4x higher close rate and 3% of target accounts generating over one-third of the pipeline. Demandbase enabled better team alignment, transparency, and measurable business impact. CyberArk now uses Demandbase as a core part of its go-to-market engine.
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Demandbase helped CyberArk align sales and marketing teams using an account-based experience (ABX) strategy. CyberArk rebuilt its data models and... improved targeting with Demandbase, leading to 4x higher close rates for high-propensity accounts. Only 3% of target accounts generated over one-third of the pipeline. The platform increased transparency, rebuilt trust in data, and unified go-to-market teams. CyberArk now uses Demandbase as a core part of its sales and marketing engine.
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Demandbase One helped Visier improve their ABM strategy. Visier wanted to align sales and marketing and get a full view... of accounts. They used Demandbase with LinkedIn to target the right accounts and deliver focused ads. Visier saw a 234% higher click-through rate with this approach. 95-100% of OEM opportunities engaged with LinkedIn campaigns. 84% of top enterprise prospects visited their site from an ABM ad.
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Demandbase One helped SAP Concur speed up their sales funnel. The team used journey stages to segment website visitors and... personalize content. Demand gen visitors saw gated content, while awareness visitors got ungated resources. This led to a 4X increase in funnel velocity for demand gen accounts. Conversion rates for demand gen visitors rose by 52%. The percentage of accounts moving to the next stage jumped from 20% to 70%.
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Demandbase helped AVEVA improve account-based marketing. AVEVA used Demandbase to find buying signals and manage complex accounts. The platform gave... AVEVA advanced analytics and intent signals. It also integrated with Marketo and Salesforce. AVEVA reduced manual work and gave sales teams better insights. The company expanded ABM across teams and saw stronger alignment and better targeting.
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Demandbase One helped Workday run multi-channel ABM campaigns with LinkedIn. Workday needed to target and engage large enterprise accounts. They... used Demandbase to identify and prioritize high-value accounts. The integration with LinkedIn let them target companies with precision. Workday increased conversion rates by focusing on high-value accounts. Their sales team uses Demandbase daily to act on insights and signals.
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Demandbase One helped WorkForce Software shift from a leads-based to an account-based strategy. They used Demandbase to identify ideal customer... profiles and ungated their content for better customer experience. The team targeted buyers by industry and buying stage, using customized ads and intent signals. They replaced their sales intelligence vendor with Demandbase Sales Intelligence Cloud. WorkForce Software saw a 121% increase in in-market account engagement, a 24% increase in pipeline momentum, and 80% solution engagement across sales and marketing in six months.
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Zuora used Demandbase to improve their account-based marketing strategy. They wanted better alignment between marketing, sales, and customer success teams.... Demandbase gave Zuora detailed insights into account engagement and helped them run campaigns smoothly. The platform became a key part of their tech stack, supporting data-driven growth. Zuora saw better team alignment and engagement visibility after using Demandbase.
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Zuora used Demandbase to improve their go-to-market strategy. They wanted better alignment between marketing, sales, and customer success teams. Demandbase... gave Zuora detailed insights into account engagement and helped them run campaigns more smoothly. The platform became a single source of truth for all teams. With AI-driven insights, Zuora could forecast strategies and deliver more value to customers. This led to stronger team alignment and a data-driven approach to growth.
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Adobe used Demandbase Real Time ID Chat to boost website lead conversions. They integrated Demandbase with their LivePerson chat tool.... This let Adobe identify enterprise visitors in real time and offer targeted chat sessions. The chat team focused on high-value prospects, improving chat quality. As a result, Adobe saw a 3X increase in visitor-to-lead conversion rates.
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OutSystems used Demandbase to align sales and marketing teams. They defined target accounts and launched account-based advertising. This led to... a 59% increase in page views and a 360% rise in engagement. OutSystems generated $1.2M in new pipeline from target accounts. They also saw 88 new target account form conversions and a 3.6X increase in content consumption.
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Salesforce used Demandbase to improve their ABM strategy. Trust was the main reason Salesforce chose Demandbase as their ABM platform.... Both sales and marketing teams at Salesforce rely on Demandbase for new ideas and opportunities. The platform helps Salesforce challenge the status quo in marketing. Demandbase supports Salesforce with a deep understanding of their internal environment.
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Workday used Demandbase One and LinkedIn to improve their ABM campaigns. They needed to target and engage large enterprise accounts... after shifting from a leads-based strategy. Demandbase helped them identify and prioritize high-value accounts. By integrating LinkedIn, Workday increased ad relevance and conversion rates. Their free trial campaign reached new audiences and boosted conversions compared to earlier efforts.
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Demandbase helped SAP Concur boost revenue by 52%. The team used Demandbase to prioritize accounts and run targeted ad campaigns.... They saw a 60% lift in web visits and engagement rose from 51% to 95%. Deal size increased by 57% and pipeline grew by 59%. Marketing and sales teams aligned better using shared insights and conversion alerts.
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Adobe uses Demandbase for account-based marketing. The company applies Demandbase to improve ABM strategies. The story highlights best practices from... Adobe's experience. It shows how Demandbase supports account-based success. The focus is on practical ABM results for large enterprises.
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Coupa used Demandbase to improve its account-based marketing (ABM) program. Coupa needed both first-party and third-party data to target accounts... better. Demandbase helped Coupa match leads to accounts and customize account journeys. With Demandbase, Coupa opened opportunities at 29% of targeted accounts. Their ABM program now drives a third of all ADR opportunities.
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Demandbase JourneyIQ helped Unanet cut ad campaigns from 12 to 4, reducing campaign management time by 66%. The marketing team... spent 50% less time on setup and planning. JourneyIQ automated budget allocation and improved engagement rates. Unanet gained better visibility and efficiency in campaign management. Early results show higher engagement with less manual effort.
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GoCardless used Demandbase to bring sales and marketing teams together. They unified campaign management and engagement data. With Demandbase, GoCardless... ran an open banking campaign that delivered 11X ROI. The platform gave sales teams better insights to reach the right prospects. AI and automation features helped teams work faster and more closely. GoCardless now has a more connected, data-driven approach across departments.
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Demandbase One helped TreviPay shift from slow growth to hyper-growth. TreviPay used Demandbase's ABM and advertising tools to improve marketing... and sales alignment. Meetings from targeted accounts increased by more than 600%. The team now uses intent signals to build better target lists. Demandbase's flexibility lets TreviPay adapt the solution to their changing needs.
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Broadridge Financial Solutions used Demandbase to improve account-based marketing. They identified anonymous website visitors and tracked account-level data. The team... measured how marketing affected their sales pipeline. Demandbase helped Broadridge focus on key accounts. This led to better targeting and more precise marketing.
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Demandbase helped TreviPay transform into a hyper-growth company. TreviPay used Demandbase to improve alignment between marketing and sales. Meetings from... targeted accounts increased by more than 600%. TreviPay changed how they identify targets using intent data. The solution adapts to TreviPay’s changing needs. Demandbase was key to their ABM program’s success.
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VSP Vision Care used Demandbase One to run targeted advertising campaigns. They reached 93% of their targeted accounts. 56% of... those clicked on the ad, and 63% visited their site. The company spent less than before on similar strategies. VSP Vision Care now uses Demandbase to improve customer retention and make data-driven decisions.
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Demandbase helped League increase meeting bookings by 41% for accounts shown targeted ads. League used Demandbase to improve account-based marketing... and advertising. They adopted a weighted budgeting model and gained real-time sales insights. Targeted ads led to higher conversion rates and a 47% lift in platform activity. League also improved ad spend efficiency and achieved a 0.08% click-through rate.
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Demandbase helped League improve their account-based marketing and advertising. League used Demandbase to target high-priority accounts and give sales teams... real-time insights. They saw a 41% increase in meeting bookings from accounts that saw targeted ads. League also improved conversion rates and made ad spending more efficient. The platform helped League track account activity and focus on the right buyers.
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League used Demandbase to improve their account-based marketing and display advertising. They wanted to turn ads into real sales opportunities... and align sales and marketing teams. With Demandbase, League increased meeting bookings by 41% for accounts that saw targeted ads. They also improved conversion rates and saw a 47% lift in platform activity for engaged accounts. League used a weighted ad model to focus budget on high-value targets and gained real-time insights for sales outreach.
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Surescripts used Demandbase to boost product awareness among key hospital accounts. They saw a 16% increase in page views, a... 36% rise in clinical direct messaging, and a 26% jump in immunization registry reporting. Demandbase's account-based advertising helped Surescripts target and attract 300 hospital accounts and 20 top EHR vendors. The solution enabled Surescripts to reach more decision makers and deliver more qualified leads to sales. Sales and marketing teams improved collaboration and acted quickly on high-interest accounts.
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Tenable used Demandbase Professional Services to align its marketing tactics with company goals. The marketing operations team built a project... prioritization framework and a value measurement plan. This helped them track marketing-influenced opportunities and show marketing’s impact on the sales pipeline. Tenable unified all marketing initiatives under clear objectives and gained better pipeline visibility. The team proved marketing’s value to senior leadership with data-driven insights.
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Tenable used Demandbase One to improve their ABM programs. The company wanted to work better with their sales team. They... chose Demandbase for its ABX and advertising features. Matthew Mullin from Tenable shared their experience. The partnership helped Tenable run a successful ABM program.
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Palo Alto Networks used Demandbase to improve their account-based marketing. They focused on buying groups to reach the right decision-makers.... This approach increased pipeline progression by 8x and doubled the percentage of opportunities with buying groups. Deal sizes grew 2.3x and win rates improved by 17%. Display ad campaigns saw a 33% increase in click-through rates. The new strategy made marketing more efficient and boosted ROI.
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Demandbase helped Coalfire improve their account-based marketing. Coalfire used AI-driven insights and predictive analytics to target accounts better. They integrated... Demandbase with Salesforce and Marketo for unified data. Coalfire saw a 40% increase in marketing-generated pipeline and a 25% higher lead-to-opportunity conversion rate. Campaign engagement rose by 30%, and sales cycles shortened by 12%. Targeted campaigns for cloud compliance advisory services achieved a 45% conversion lift.
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Demandbase One helped Deep Instinct transform its marketing and sales approach. The team used Demandbase to target accounts, map leads,... and tap into intent data. SDR calls-to-conversations improved by 333%, and conversations-to-meetings rose 269%. Pipeline grew over 900% year over year. Demandbase became the core platform for data-driven decisions and campaign orchestration.
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Demandbase One helped WIKA Mobile Control reach new markets after saturating the crane industry. The team used targeted campaigns and... personalized messaging to engage top accounts. In four months, they reached 90% of targeted accounts, with 55% clicking on ads and 26% showing increased engagement. Sales teams received weekly reports on customer activity, improving meeting preparation. Demandbase also enabled tracking of post-event engagement and supported cross-selling to existing clients.
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Demandbase One helped WIKA Mobile Control reach 90% of their targeted accounts after expanding their product line. 55% of those... accounts clicked on ads, and 26% showed increased engagement. The marketing team used Demandbase to build targeted campaigns and deliver personalized sales insights. They also tracked engagement after industry events and identified cross-sell opportunities. Demandbase enabled cost-effective pipeline generation and improved account-based marketing.
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Demandbase helped Thermo Fisher Scientific's digital marketing team track which companies visited their website. They used Demandbase Web Analytics to... get account-specific data and see what content worked best. This led to an 18% increase in revenue. "Add to cart" conversions went up by 8%. The average deal size grew by 50%. The team now creates better marketing programs and speeds up sales cycles.
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Molex used Demandbase to improve sales and marketing alignment. They analyzed site traffic and targeted key accounts. Demandbase helped Molex... personalize experiences for top accounts. Molex shifted focus from clicks to high value content engagement. Their ABM strategy scaled to reach more accounts. Sales teams became more invested in marketing success.
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Demandbase gave Achievers early intent data to reach prospects sooner. Sales and marketing teams used these insights to act before... competitors. The platform improved account-based marketing and sales intelligence. Teams worked together better and focused on the best opportunities. Achievers now engages earlier and wins more deals with Demandbase.
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Demandbase helped GoCardless achieve 11X ROI on their open banking campaign. GoCardless unified sales and marketing using Demandbase's ABX and... advertising tools. The platform brought all campaign and engagement data into one view. Sales teams gained better insights to reach the right prospects. Demandbase enabled deeper collaboration and improved efficiency across teams.
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Demandbase Professional Services helped SEI Services unify its sales strategy across many locations. SEI Services had a decentralized sales structure... and needed a clear ABM plan. Demandbase delivered a tailored roadmap and ran workshops with SEI and their agency partner. SEI Services gained a clear pilot framework and actionable insights to standardize ABM. This partnership enabled SEI Services to scale ABM success and drive sales alignment.
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Demandbase helped Case IQ improve its account-based marketing strategy. Case IQ faced problems with its old ABM platform, like a... clunky interface and poor support. With Demandbase, Case IQ got easy onboarding, strong predictive analytics, and better support. The team launched campaigns in three weeks. Marketing and sales worked together better. The platform gave data-driven insights and boosted team confidence.
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Demandbase One helped Randstad Holding NV shift from lead-focused marketing to account-based marketing. Randstad used Demandbase to align sales and... marketing, improve account targeting, and scale ABM. They overcame data integration and campaign scalability challenges with intent data and dynamic targeting. Salesforce integration enabled better team alignment. Randstad now has streamlined operations and improved campaign performance with Demandbase as a strategic partner.
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Randstad used Demandbase to shift from lead-focused marketing to account-based marketing. They faced challenges with aligning sales and marketing and... managing complex data. Demandbase helped them use intent data, dynamic account targeting, and engagement scoring. Randstad built a go-to-market engine and improved campaign performance. The partnership led to better collaboration and a scalable ABM strategy.
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