Real-World Case Studies and Customer Success Stories with Data Axle Inboxable

Data Axle helped Lands' End cut email production time by 50%. The company saw a 48% drop in bounce rate... for its main domain and 87% for its secondary. Revenue per email rose by 28%. Inboxable improved Gmail inboxing to 100% and boosted open rates by up to 616%. Dynamic content and automated triggers doubled triggered program revenue since 2014. Lands' End now builds campaigns faster and reaches more customers with better personalization.
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Data Axle helped Silver Star Brands save $500,000 in catalog costs. The retailer saw a 25% year-over-year increase in annual... email-driven sales. Orders grew 3.5 times, and revenue tripled. Silver Star Brands moved from a catalog-based business to a multi-channel retailer. The company now reaches 120 million U.S. households with six brands.
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Silver Star Brands used Data Axle solutions to move from catalog-only sales to a multi-channel retail model. The company wanted... to grow sales and reach more customers. They saved $500,000 in catalog costs. Email-driven sales grew by 25% year over year. The number of orders increased 3.5 times. Revenue tripled after the change.
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Data Axle helped Lands’ End improve marketing efficiency with data-driven outreach. Lands’ End reduced email production time by 50%. The... average bounce rate for their primary sending domain dropped by 48%. The secondary domain saw an 87% reduction in bounce rate. Revenue per email increased by 28%. Data Axle’s technology supported Lands’ End’s customer-focused mission.
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Data Axle helped Lands' End improve their email marketing. Lands' End wanted better results from their email campaigns. After using... Data Axle, they saw a 5% increase in clicks and an 8% increase in click-to-open rate. Revenue went up by 17%. Revenue per email grew by 20%. Lands' End used Data Axle to make their email program stronger and more effective.
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Inboxable® helped Catch Group improve their email marketing. They used enhanced email templates. Unique click rate went up by 47%.... Purchase rate increased by 50%. Click to open rate rose by 90%. Mobile unique click rate jumped by 143%. The new templates led to better engagement and more sales.
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Data Axle used a micro-segmentation strategy for a global apparel retailer. The team analyzed customer data to create 125 micro-segments.... High value customers made up 20% of the database but drove 62% of revenue. The retailer saw a 20% increase in revenue per email and could have achieved 7x more sales by shifting catalog spend. Data Axle's cross-channel marketing and analytics improved customer engagement and ROI.
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Data Axle helped Catch Group redesign their email templates, leading to a 47% increase in unique click rate and a 50% increase in purchase rate. The new mobile-first... email design improved the mobile unique click rate by 143%. Catch Group also saw a 90% increase in click to open rate. The solution made it easier for the team to create emails and improved deliverability and data hygiene. The new system supported multiple brands and helped after a merger with Lux Group.
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Salesgenie by Data Axle helped Aflac generate 2. 1 million leads and 1,165 new enrollments. The insurance company integrated Salesgenie...with Microsoft Dynamics to centralize and cleanse CRM data. Agents booked 7,073 meetings with decision makers and achieved a 50% email match rate. Mobile access and training improved agent productivity and adoption. Aflac now tracks ROI and sales effectiveness with cleaner, real-time data.
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Data Axle's Genie prospecting tool and Match API helped Indiana Farm Bureau Insurance automate 100% of lead data entry. The company improved... CRM adoption and streamlined prospecting. Quarterly data cleansing kept their records current. IFB attributes most new policy sales to using Genie. Agents now spend more time selling, not entering data.
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Data Axle helped a top 5 US health insurer cut disengaged website visitors by 32%. The insurer used Data Axle's... database services and analytics to run geo-targeted acquisition campaigns. They saw a 4% to 8.2% lift in acquisition rates for target audiences. Lead quality improved by 5 percentage points. The solution saved an estimated 3,000 hours of labor through efficiency gains.
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Data Axle helped Indiana Farm Bureau Insurance improve their sales process. IFB had no sales prospecting solution and struggled with... unorganized data. Data Axle provided an online prospecting tool, added new data insights to CRM records, and performed quarterly data cleansing. IFB saw increased CRM adoption, streamlined prospecting, fully automated lead data entry, and more new policy sales.
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Data Axle Genie helped Aflac improve agent productivity and close rates. Aflac needed a better way to manage leads and... verify CRM data. The company used Data Axle Genie to centralize lead management and support remote agents. As a result, Aflac generated 2.1 million leads, opened 1,165 new accounts with enrollments, and set 7,073 meetings with decision makers. The tool achieved a 50% estimated lead email match rate.
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Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced... challenges with regional product differences and complex marketing needs. Data Axle provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
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Data Axle’s Consumer Data helped easyfinancial boost new customer conversion rates by 83%. The campaign drove 500,000 impressions from social... sharing. Open rates rose by 34% and click rates by 49% compared to standard email campaigns. easyfinancial used customer referrals to increase brand awareness and win new customers. The company tracked the financial impact at the subscriber level.
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Data Axle’s Consumer Data helped easyfinancial boost brand awareness and win new customers. easyfinancial used the data to run a... test campaign and turn customers into advocates. The campaign led to an 83% higher new customer conversion rate. Social sharing generated 500,000 impressions. Email open rates increased by 34% and click rates by 49% compared to standard campaigns.
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Data Axle helped Deluxe boost email engagement and revenue. Deluxe moved from only sending transactional emails to adding marketing messages.... They used the Data Axle cross-channel platform and got dedicated account management. This led to a 32% increase in website revenue, a 7% rise in average order value, over 25% open rates, and a 1.2% conversion rate. New marketing emails alone drove a 3.2% increase in website revenue.
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Data Axle helped Deluxe boost website revenue by 32% with targeted email marketing. Deluxe moved from only transactional emails to... a cross-channel platform with strategic planning. New marketing emails led to a 3.2% increase in website revenue. Open rates topped 25% and conversion rates reached 1.2%. Dedicated account management and follow-up metrics improved campaign results.
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Data Axle's Consumer Data helped easyfinancial boost new customer conversion rates by 83%. The campaign generated 500,000 social sharing impressions... and 1,700 extra landing page views. Email open rates rose by 34% and click rates by 49% compared to standard campaigns. Most shares happened on Facebook, with strong results across other social networks. easyfinancial used digital marketing strategy and email campaigns to drive measurable brand awareness and customer growth.
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Data Axle helped Char-Broil boost its email marketing. Char-Broil used Data Axle's cross-channel platform and agency services to redesign email... templates. This cut email production time by over 50%. The new design raised click rates by 44% and open rates to 49.7%. Mobile-friendly templates improved engagement and branding across campaigns.
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Data Axle helped Silver Star Brands use display advertising to win back lapsed buyers and inactive subscribers. Silver Star Brands,... a large direct-to-consumer company, wanted to boost sales and re-engage customers. Data Axle suggested using display ads for reactivation, not just acquisition. The campaign delivered a 275% ROI, a 42% lift in email, a 29% lift in online channels, and a 51% increase in sales.
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Data Axle helped Char-Broil improve its email marketing. Char-Broil used Data Axle's cross-channel platform and agency services. The onboarding and... first campaign launch took just two months. Char-Broil saw a 49.7% open rate and an 18.6% click rate. Redesigned campaigns increased click rates by 44%. Email production time dropped by 50%.
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Data Axle helped Silver Star Brands use display advertising to reactivate lapsed buyers and inactive subscribers. The campaign targeted 647,700... inactive email subscribers with a special offer. Enhanced data improved match rates to 64%, beating the 50% industry average. The test delivered a 275% ROI, a 51% increase in sales, and a 42% lift in email engagement. Silver Star Brands saw 29% more online purchases and 10% higher sales than the control group.
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Spartan used social sharing to grow their customer base. They saw a 28% increase in open rate. Average order value... went up by 7%. Their return on investment reached 353%. New customers had a 4.5 times higher average order value. Social sharing helped Spartan reach more people and boost sales.
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Inboxable helped AEG speed up their email campaign process. The marketing team used to spend up to two weeks building... and sending campaigns. Now, they do it in just a few hours. Over 100 marketing users can create content at the same time without coding. It took five months to set up a custom email system and API integration. AEG can now quickly target and schedule emails for many events and customer groups.
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Data Axle's Inboxable and custom email solution helped AEG cut campaign execution from two weeks to just a few hours. Over 100 marketing... users now create and launch campaigns without coding. The solution integrated with AEG's CMS, CRM, and marketing automation platforms in only five months. AEG now gets near real-time analytics and seamless campaign management. The new system saves time and manual effort for the entire marketing team.
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Data Axle used its Apogee donor database and predictive modeling to help Defenders of Wildlife run a multichannel fundraising campaign focused on Connected TV (CTV). The campaign raised... $225,000, increased direct mail response by 12%, and boosted banner click-through rates by 300%. Data Axle built a custom audience of younger, high-value donors and provided creative guidance for CTV ads. The campaign drove more site traffic and donations during a critical fundraising period.
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Data Axle helped Defenders of Wildlife boost fundraising with a Connected TV campaign. The campaign used targeted donor data and... creative ads with a text-to-donate feature. Display retargeting supported the CTV ads for a unified donor experience. The campaign delivered over 600% ROI and a 94% video completion rate. This shows how CTV and data-driven targeting can drive nonprofit donations.
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Smart Match by Data Axle cut Save the Children's CRM lead processing from 4-6 weeks to one day. The nonprofit automated... data hygiene, enhancing 50% of house file profiles and appending addresses to 30% of contacts. Manual data entry dropped, freeing staff for strategic work. The solution reduced lead input to CRM by 420%, improving digital acquisition and donor engagement. Save the Children now optimizes omnichannel marketing with cleaner, richer data.
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Data Axle helped Client A, a top smart home technology company, exceed B2B campaign CTR goals by 70%. Client A faced... privacy restrictions that limited data use for targeting. Data Axle provided privacy-compliant data and built custom audiences for an omnichannel campaign. The campaign targeted HVAC professionals using LinkedIn, publisher data, and direct placements. Client A achieved 4.5 million impressions and 6,500 clicks, surpassing their CTR goal by 70%.
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Data Axle helped Client A, a large smart home technology company, exceed its ROAS goal by 37%. The campaign used... advanced data, AI, and predictive modeling to target environmentally conscious homeowners for an Earth Day promotion. Display ads beat click-through rate goals by 563%, and Meta ads by 405%. The total addressable market grew by 207%, helping Client A boost conversions and lower cost per acquisition. Data Axle's omnichannel strategy and real-time dashboards drove strong marketing results.
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Data Axle helped Client A, a smart home technology company, improve its B2C campaign results. Client A wanted to boost... conversions and customer lifetime value but faced privacy restrictions that limited data use. Data Axle developed and executed a new campaign strategy. The campaign exceeded the display click-thru rate goal by 563% and the meta click-through rate goal by 405%. The total addressable market increased by 270%. The company exceeded its ROI goal by 23% and its ROAS goal by 37%.
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ALLMEDX used Data Axle's email deliverability solutions to reach more healthcare professionals. They improved inbox placement to 100% at all... major ISPs. Gmail reputation increased to a high level. The mailable audience grew safely. Unique open and click rates also increased. This helped ALLMEDX share vital medical information with clinicians and doctors.
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ALLMEDX used a new email solution to reach more health care professionals. They improved inboxing rates and domain reputation. ALLMEDX... achieved 100% inbox placement at major ISPs. Gmail reputation increased to a high level. The company safely grew its mailable audience. Unique open and click rates also increased.
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Inboxable by Data Axle helped ALLMEDX reach 100% inbox placement at all major ISPs. The team improved email deliverability, domain... and IP reputation, and safely grew the mailable audience. Unique open and click rates increased after implementing best practices and real-time monitoring. ALLMEDX avoided deliverability issues during COVID-19, ensuring vital medical information reached healthcare professionals. The partnership led to higher engagement and website traffic through email.
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Data Axle helped Marriott Rewards launch a Year in Review email program. The challenge was low December bookings and revenue.... Data Axle used personalized content and a multi-touch email strategy. Marriott Rewards saw an 86% increase in December revenue over previous years. Bookings rose 30.9% and revenue jumped 38.8%. Conversion rate improved by 9.7%. The campaign used creative storytelling and member-focused emails.
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Marriott Bonvoy used Data Axle to improve their email strategy. They created a Year in Review program with personalized content... and storytelling. This approach helped re-engage members. Marriott saw an 86.1% increase in revenue over the previous December. Revenue jumped by 38.8%. Bookings rose by 30.9%. Conversion rates increased by 9.7% year-over-year.
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Data Axle’s cross-channel communications platform helped The Penny Hoarder boost its email inboxing rate by 24% and grow its audience by 225%. The company solved... deliverability and analytics issues, enabling a daily newsletter with open rates 50% above industry average. Two new niche newsletters drove unique click rates of 21% and 13%. Personalized support and advanced analytics from Data Axle improved segmentation and content strategy.
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Data Axle helped a global apparel brand use micro-segmentation to boost growth. The brand wanted better response rates and higher... margins. Data Axle provided strategic direction to improve addressable marketing and ROI. The results included 7x more sales and a 20% increase in revenue per email. High value segments drove 63% of total sales demand.
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Inboxable helped The Penny Hoarder improve its email performance. The company faced challenges with email deliverability and engagement. Using Inboxable,... they saw a 24% increase in average inboxing rate over the last year. Their audience grew by 225%. They added 2 new communication streams to reach subscribers. Open rates were 50% higher than the industry average.
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Data Axle's multichannel communications platform helped Spartan boost customer acquisition. Spartan used Data Axle’s customer acquisition tool to launch a... social sharing email campaign. The campaign achieved a 28% higher open rate and a 7% increase in average order value. Spartan saw a 353% return on investment and new customers spent 4.5 times more than acquisition cost. The solution enabled Spartan to identify top brand advocates for future marketing.
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Data Axle helped Lands’ End cut email production time by 50%. The solution reduced average bounce rates by 48% for... the main domain and 87% for the secondary domain. Lands’ End saw a 28% increase in revenue per email. The company used Data Axle to improve marketing efficiency and deliverability. This partnership supported Lands’ End’s customer-centric mission with data-driven outreach.
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