Data Axle Inboxable: Reviews, Testimonials and Expert Opinions

Data Axle helped Silver Star Brands use display advertising to win back lapsed buyers and inactive subscribers. Silver Star Brands, a large direct-to-consumer company, wanted to boost sales and re-en...gage customers. Data Axle suggested using display ads for reactivation, not just acquisition. The campaign delivered a 275% ROI, a 42% lift in email, a 29% lift in online channels, and a 51% increase in sales.
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Data Axle helped Char-Broil boost its email marketing. Char-Broil used Data Axle's cross-channel platform and agency services to redesign email templates. This cut email production time by over 50%. ...The new design raised click rates by 44% and open rates to 49.7%. Mobile-friendly templates improved engagement and branding across campaigns.
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Data Axle used a micro-segmentation strategy for a global apparel retailer. The team analyzed customer data to create 125 micro-segments. High value customers made up 20% of the database but drove 62...% of revenue. The retailer saw a 20% increase in revenue per email and could have achieved 7x more sales by shifting catalog spend. Data Axle's cross-channel marketing and analytics improved customer engagement and ROI.
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Data Axle helped Indiana Farm Bureau Insurance improve their sales process. IFB had no sales prospecting solution and struggled with unorganized data. Data Axle provided an online prospecting tool, a...dded new data insights to CRM records, and performed quarterly data cleansing. IFB saw increased CRM adoption, streamlined prospecting, fully automated lead data entry, and more new policy sales.
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Marriott Bonvoy used Data Axle to improve their email strategy. They created a Year in Review program with personalized content and storytelling. This approach helped re-engage members. Marriott saw ...an 86.1% increase in revenue over the previous December. Revenue jumped by 38.8%. Bookings rose by 30.9%. Conversion rates increased by 9.7% year-over-year.
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Data Axle Genie helped Aflac improve agent productivity and close rates. Aflac needed a better way to manage leads and verify CRM data. The company used Data Axle Genie to centralize lead management ...and support remote agents. As a result, Aflac generated 2.1 million leads, opened 1,165 new accounts with enrollments, and set 7,073 meetings with decision makers. The tool achieved a 50% estimated lead email match rate.
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