Real-World Case Studies and Customer Success Stories with BL.INK

BL. INK helped Room & Board save 7% of their digital ad budget. The platform automated QR code and URL...management, reducing manual work. Room & Board tracked customer interactions in detail, improving marketing attribution. BL.INK's analytics let them focus on the best campaigns. The solution increased marketing credibility and supported data-driven decisions. Room & Board now uses advanced link management for better marketing efficiency.
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BL. INK helped an American evangelical megachurch manage short links and QR codes across 30+ campuses. The church needed a...cost-effective platform for over 400 users. BL.INK started them on a self-service module, then upgraded them to enterprise features like QR codes, SMS short links, and SSO. Communication improved within the church and on social media. The platform supported their growth and outreach to over 85,000 weekly attendees.
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BL. INK helped a Swiss multinational food and beverage company centralize short link and QR code creation. The company had...thousands of employees in 180+ countries using many different tools. BL.INK provided a single, flexible platform for branded short links and QR codes. The solution improved governance, made audits easier, and let brands manage their own domains. The platform was easy to use and cost-effective for the global team.
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BL. INK delivered custom SmartLabel QR codes for a major international soda brand. The brand needed to give consumers more...product information and meet SmartLabel requirements. BL.INK's solution integrated with the brand's packaging software and created dynamic, branded QR codes for every product in North America. The QR codes link to detailed landing pages with ingredients and nutritional data. The system allows easy updates to destination URLs and seamless scaling across all products.
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BL. INK helped a leading social media platform eliminate broken links for millions of daily users. The company switched from...Bitly to BL.INK to gain always-on link monitoring, dynamic link creation, and SSO-secured access. Integration with Khoros enabled better tracking of customer engagement. Admins now control user access easily, and broken links are gone forever. The platform delivers different ad experiences by device, location, and language.
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BL. INK Enterprise helped Room & Board, a large American furniture retailer, track and analyze marketing data across 22 locations....The platform eliminated broken links, saving hundreds of hours in labor and improving customer experience. Room & Board saved around 7% of their total digital advertising spend by optimizing digital ad campaigns. The marketing team used detailed attribution data to prove their impact on revenue and justify additional spend. BL.INK streamlined QR code and link creation, boosting team morale and campaign efficiency.
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BL. INK helped the largest US carmaker switch from Bit.ly to a more flexible link management system. The company needed...branded short links for social media and SMS, plus better customer support and pricing. BL.INK’s platform allowed easy management of multiple domains and seamless integration with Khoros for campaign tracking. The carmaker’s global workforce now uses BL.INK for consistent, accessible link creation. The Khoros integration gives them richer, more accurate campaign data.
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BL. INK helped a multinational financial institution use branded QR codes and short links while meeting strict compliance and security...standards. The bank needed a flexible link management platform to adapt to evolving protocols. BL.INK provided dedicated infrastructure, 24/7 monitoring, and hardware security modules for SSL certificate management. The partnership has lasted since 2010, supporting millions of users and global operations. Security and governance remain central to the solution.
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BL. INK helped a German home appliances manufacturer migrate thousands of QR codes and short links to a single platform....The company needed branded short links, better standardization, and improved compliance. BL.INK enabled custom QR codes, integrated with their SSO, and simplified link management. The new system increased security, reduced costs, and improved governance. Employees now use one tool for all QR code and link needs.
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BL. INK helped a large energy holding company in Florida and New Mexico speed up bill payments for over 1.5...million customers. The utility used BL.INK's QR codes and branded short links on bills and SMS messages. This made it easier for customers to pay and improved payment collection. The platform integrated with the billing system, met strict compliance, and provided detailed analytics. The company could now track engagement and optimize billing reminders.
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BL. INK helped a global hospitality leader cut short link creation time from 36 hours to nearly zero. Over 6,000...hotel managers now use a branded URL-shortening portal for group reservations. The solution required no training and was deployed in under 30 days. BL.INK’s tool improved guest experience and saved thousands of help desk hours. The company manages 6,000+ properties in 118 countries.
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BL. INK helped the world’s fourth-largest airline manage hundreds of domains and deploy short links instantly. The airline switched from...Rebrandly to BL.INK for better pricing and scalability. With BL.INK, marketing teams can control domains for over 130 destinations. The platform lets them update links fast for social media, SMS, and PR. The airline now operates with more flexibility and speed in a fast-changing industry.
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BL. INK helped a luxury Italian fashion house migrate tens of thousands of short links from Bit.ly. The brand needed...branded short links for SMS and social media campaigns, plus better tracking and pricing. BL.INK enabled custom branded links, improved engagement tracking, and streamlined campaign management. The migration was seamless, supporting global outreach and visibility, especially in China. The fashion house now manages links for surveys and social media with better control and analytics.
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BL. INK delivered a custom link management system for a top California research university. The university faced chaos with millions...of unmanaged URLs and no way to migrate them. BL.INK created a unique API-driven workflow, making old links accessible and enabling easy new link creation. The solution standardized and monitored millions of short links across over five thousand domains. Students and faculty now use a self-service platform for streamlined link management.
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BL. INK helped a major North American retail giant fix over 10,000 broken links after migrating from Bit.ly. The retailer...now tracks unlimited data and creates branded short URLs across 2,000 locations and 400,000+ employees. BL.INK integrates with Khoros for social media link management and provides admin guardrails for compliance. Custom URL builders let departments generate perfect links for analytics. The retailer now avoids broken links and streamlines marketing data tracking.
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