Retail Case Studies and Customer Success Stories with BL.INK
Room & Board
- Retail
- Medium
Minneapolis, USA
Room & Board used BL. INK link management to track every customer interaction. They integrated QR codes and shortened URLs...into marketing materials. This helped them analyze which campaigns led to purchases. BL.INK automated link creation and fixed broken links in real time. Room & Board saved 7% of their digital ad budget. The marketing team gained credibility with precise attribution data.
A leading US retail department store (Minneapolis HQ)
- Retail
- Very Large
Minneapolis, USA
BL. INK helped a major US retail chain with over 1,900 stores and 400,000 employees migrate from Bit.ly to a...more flexible link management platform. The retailer needed better social media campaign tracking, data analysis, and secure short link creation for its large workforce. BL.INK fixed over 10,000 broken links and enabled accurate campaign performance tracking with a native Khoros integration. Employees now create branded short links easily, improving customer engagement and governance. The platform adapts to new needs, supporting growth and security.
BL. INK's link management platform helped Room & Board track customer interactions and improve marketing efficiency. The company used QR...codes and custom URLs to analyze which campaigns led to sales. BL.INK automated link creation and fixed broken links, saving time and reducing errors. Room & Board saved about 7% of their digital ad budget by optimizing ad spend. The marketing team gained credibility with precise data and better reporting. This led to smarter marketing decisions and more revenue.
Room & Board used BL. INK Enterprise to track every customer interaction with QR codes and links. The platform helped...eliminate broken links, saving around 7% of digital ad spend. BL.INK automated link creation, saving hundreds of hours and improving campaign accuracy. The marketing team gained data to prove their impact on revenue and justify spend. Fast link updates let them pivot campaigns quickly, even during peak seasons. Consistent data capture improved both customer experience and team morale.
Unnamed North American retail giant
- Retail
- Very Large
BL. INK helped a major North American retailer fix over 10,000 broken links after migrating from Bit.ly. The retailer now...uses branded short URLs to track marketing data across social media and digital channels. Employees can easily create compliant, on-brand links with admin guardrails. Integration with Khoros streamlines social media workflows and data capture. Custom URL builders let departments generate perfect links for analytics, improving marketing ROI and customer engagement.
Room & Board used BL. INK link management to track customer interactions and improve marketing attribution. They integrated QR codes...and shortened URLs to analyze which campaigns led to purchases. BL.INK automated link creation and monitoring, saving time and reducing broken links. Room & Board saved 7% of their digital ad budget by optimizing ad spend. The marketing team gained credibility with precise data and better decision-making.
Food & Beverages Case Studies and Customer Success Stories with BL.INK
Nestlé
- Food & Beverages
- Very Large
Vevey, Switzerland
BL. INK helped Nestlé centralize short link and QR code creation for over 2,000 brands in 180+ countries. The platform...replaced dozens of uncoordinated tools, giving headquarters control while letting brands work independently. BL.INK enabled standardized link management, easier audits, and faster onboarding of new brands. Nestlé improved governance, collaboration, and cost efficiency using a single, flexible solution.
A Swiss multinational food and beverage company
- Food & Beverages
- Very Large
Vevey, Switzerland
BL. INK helped a Swiss multinational food and beverage company centralize short link and QR code creation. The company had...thousands of employees in 180+ countries using many different tools. BL.INK provided a single platform for branded short links and QR codes. This improved governance, made audits easier, and allowed brands to manage their own domains. The solution was easy to use, flexible, and reduced costs for adding new brands.
A major international soda brand
- Food & Beverages
- Large
BL. INK helped a major international soda brand launch SmartLabel QR codes on every product in North America. The brand...needed to give consumers more product information, like ingredients and nutrition, using connected packaging. BL.INK’s custom QR codes and dynamic links integrated with the brand’s packaging software. The solution let the brand update landing pages easily and track scan data in real time. Now, consumers scan QR codes to get detailed product info, building trust and transparency.
Hospitality Case Studies and Customer Success Stories with BL.INK
A multinational hospitality company
- Hospitality
- Very Large
USA
BL. INK helped a global hospitality leader cut link creation time from 36 hours to zero. Over 6,000 hotel managers...now use a custom URL shortener to share group reservation links. The solution required no training and was deployed in under 30 days. Branded short links boosted guest trust and engagement. Real-time analytics gave the company insight into usage and click rates. The system improved guest experience and brand recognition worldwide.
A multinational hospitality company
- Hospitality
- Very Large
USA
BL. INK helped a multinational hospitality company cut link creation time from 36 hours to zero. Over 6,000 hotel managers...now use a branded URL shortener to share group reservation info for events. The solution required no training and was deployed in under 30 days. Branded short links increased guest engagement and trust. Real-time analytics gave the company insight into usage and click rates. The new system improved guest experience and brand recognition across 6,000+ properties.
Banking Case Studies and Customer Success Stories with BL.INK
A global banking industry leader
- Banking
- Very Large
Charlotte, USA
BL. INK helped a global banking leader implement branded QR codes and short links while meeting strict compliance and security...standards. The bank needed a flexible link management system to adapt to evolving protocols and governance needs. BL.INK provided hardware security modules, 24/7 monitoring, penetration tests, and SSO for user access control. The partnership, ongoing since 2010, ensures the bank maintains high security and compliance across all digital touchpoints. BL.INK's platform supports the bank's global operations and changing requirements.
A multinational banking corporation
- Banking
- Very Large
BL. INK helped a multinational banking corporation implement branded QR codes and short links while meeting strict compliance standards. The...bank needed a secure, flexible platform to adapt to evolving security protocols. BL.INK provided dedicated infrastructure, 24/7 monitoring, penetration testing, and hardware security modules. The solution enabled centralized governance and single sign-on for user management. The partnership has lasted since 2010, supporting the bank's global operations and high security needs.
A global SaaS company (HQ Sydney, Australia)
- Computer Software
- Large
Sydney, Australia
BL. INK helped a global SaaS company save thousands of hours each month. The company needed a new link-shortening tool...after Google discontinued its service. BL.INK integrated with their Single Sign-On and internal redirection system. Employees can now access JIRA tickets and knowledge pages quickly. Productivity increased for over 8,000 staff worldwide. BL.INK's flexible pricing model made the solution cost-effective.
BL. INK replaced Goo.gl for a global SaaS company with over 8,000 employees. The company needed a secure, flexible link-shortening...tool that integrated with Single Sign-On and internal systems. BL.INK enabled easy creation of short URLs for internal use and seamless access to JIRA tickets and knowledge pages. The solution saves thousands of hours each month and tripled active users, boosting productivity across the workforce. BL.INK’s pricing model, based on active users, helped the company scale efficiently.
Automotive Case Studies and Customer Success Stories with BL.INK
General Motors
- Automotive
- Very Large
Detroit, USA
BL. INK helped General Motors switch from Bit.ly to a more flexible link management platform. GM used BL.INK to create...branded short links for social media and SMS campaigns. The native integration with Khoros gave GM more accurate campaign data and unified tracking. BL.INK’s platform supported multiple brands and domains, making it easy for GM’s global workforce to use. GM also benefited from better customer service and a cost-effective pricing model.
A global car manufacturer (largest automaker in the US)
- Automotive
- Very Large
Detroit, USA
BL. INK helped the largest US carmaker switch from Bit.ly to a more flexible link management platform. The company needed...branded short links and QR codes for social media and SMS campaigns. BL.INK’s integration with Khoros improved campaign data tracking across multiple brands. The platform allowed easy management of multiple domains and users, with strong customer support and cost-effective pricing. The carmaker now uses BL.INK for link creation, campaign tracking, and new initiatives like QR codes.
Utilities Case Studies and Customer Success Stories with BL.INK
Tampa-based electric and gas utility company
- Utilities
- Large
Tampa, USA
BL. INK helped a Tampa-based electric and gas utility company speed up bill collection for 1.5 million customers. The utility...used BL.INK to add QR codes and branded short links to bills and SMS messages. Customers could scan the QR code or tap the link to pay quickly and securely online. The solution integrated with the utility’s billing system and met strict compliance rules. QR codes made the collection process up to 80% faster, while analytics helped the company optimize payment reminders.
A Tampa-based electric and gas utility company
- Utilities
- Large
Tampa, USA
BL. INK helped a Tampa-based electric and gas utility company speed up bill collection for over 1.5 million customers. The...utility used QR codes and branded short links on invoices and SMS messages. This made payments faster and easier for customers in Florida and New Mexico. The BL.INK platform integrated with the billing system, met strict compliance rules, and provided analytics on customer engagement. The company can now process payments at any scale and track how and when customers pay.
BL. INK helped Life.Church, one of America’s largest evangelical churches, improve communication across 30+ campuses using short links and QR...codes. The church needed an affordable, scalable solution for over 400 users in multiple states. BL.INK’s platform enabled easy link management, social media integration, and secure access with Single Sign-On. Over time, Life.Church expanded to use QR codes for creative outreach and internal needs. The result was better engagement and streamlined communication at a cost-effective price.
Evangelical megachurch (Oklahoma City)
- Religious Institutions
- Large
Oklahoma City, USA
BL. INK helped one of America’s largest evangelical churches manage short links and QR codes across 30+ campuses. The church...needed a cost-effective solution for over 400 users to improve communication and outreach. BL.INK’s platform enabled branded short links for social media and internal messaging, plus QR code integration for song sheets and signage. Single Sign-On made access easy for staff at all locations. The church upgraded to enterprise features as their needs grew, all at an affordable price.
A leading luxury Italian fashion house
- Apparel & Fashion
- Very Large
Florence, Italy
BL. INK helped a leading Italian luxury fashion house migrate tens of thousands of short links from Bit.ly. The brand...used BL.INK to create branded short links for SMS surveys and global social media campaigns. The platform improved campaign tracking, engagement, and centralized control. BL.INK also enhanced security with whitelisting and offered better pricing. The migration was seamless and supported the brand’s global marketing needs.
A luxury Italian fashion house
- Apparel & Fashion
- Large
Italy
BL. INK helped a luxury Italian fashion house migrate tens of thousands of short links from Bit.ly. The brand needed...branded short links for SMS and social media campaigns, plus better engagement tracking. BL.INK enabled custom branded links, improved campaign tracking, and centralized control. The platform also enhanced security with whitelisting and offered better pricing. The fashion house now tracks social media engagement and manages links globally with ease.
Internet Case Studies and Customer Success Stories with BL.INK
Facebook
- Internet
- Very Large
Menlo Park, USA
Facebook switched to BL. INK to solve a major broken link problem. BL.INK's 24/7 link monitoring caught and fixed broken...short links. The platform integrated with Khoros for better engagement tracking. Facebook gained dynamic link creation and improved accessibility with single sign-on. The solution helped prevent future link issues and made link management easier.
A leading global social media platform
- Internet
- Very Large
BL. INK helped a leading global social media platform eliminate broken links across millions of daily users. The company switched...from Bitly to BL.INK for always-on link monitoring and dynamic link creation. Integration with Khoros enabled detailed tracking of customer engagement. Single sign-on improved user access control. The platform now delivers personalized ads and ensures users never face broken links.
A peer-to-peer texting service (headquartered in Charlotte, NC)
- Telecommunications
- Medium
Charlotte, USA
BL. INK's Blaze platform helped a peer-to-peer texting service send up to 400 million branded short links monthly. The company...needed a fast, scalable solution for generating links within a 12-hour window. Blaze integrated via API, enabling millions of links to be created in seconds. The service gained flexible pay-per-link pricing and access to raw data logs. This improved campaign speed, scalability, and data tracking for targeted messaging.
A global home appliance manufacturer
- Consumer Electronics
- Very Large
Germany
BL. INK helped a global home appliance manufacturer migrate thousands of QR codes and short links to a single platform....The company needed branded, customizable QR codes and a more cost-effective, standardized system. BL.INK enabled custom short links, improved governance, and integrated with the customer’s SSO for secure access. The migration streamlined processes, boosted compliance, and reduced costs. Now, the manufacturer manages links and QR codes with greater flexibility and control.
BL. INK helped Emirates, the world's fourth-largest airline, manage hundreds of branded domains for over 130 destinations. Emirates switched from...Rebrandly to BL.INK for a scalable pricing model and multi-domain management. With BL.INK, marketing teams can instantly create and update short links for social media, SMS, and PR. The platform's Sprinklr integration gives Emirates unified analytics and fast link deployment. Each department now works autonomously while maintaining brand consistency.
UnitedHealthcare
- Health, Wellness And Fitness
- Very Large
BL. INK helped UnitedHealthcare manage branded website links across many domains. UnitedHealthcare needed a flexible link management platform with features...like link editing, archiving, dynamic routing, and private metrics. BL.INK provided these tools, making it easy to create branded links and measure campaign performance. The platform enabled UnitedHealthcare to work faster and more consistently. UnitedHealthcare values BL.INK's client-focused approach and innovative solutions.
Education Case Studies and Customer Success Stories with BL.INK
A prestigious private research university in California's Bay Area
- Education
- Large
USA
BL. INK helped a top California research university manage millions of URLs across 5,000 domains. The university's old internal URL...shortener was hard to use and could not scale. BL.INK built a custom API-driven link management system. The new platform made all old links accessible and let students and faculty create new short links easily. The solution included self-service tools and 24/7 broken link monitoring. Now, the university can standardize, monitor, and manage links for thousands of workgroups.
Other Industry Case Studies and Success Stories with BL.INK
The largest airline in the Middle East
- Airline
- Very Large
Dubai, UAE
BL. INK helped the largest airline in the Middle East manage hundreds of domains and deploy short links instantly. The...airline switched from Rebrandly to BL.INK for a scalable pricing model and flexible link management. With BL.INK, different departments can create and update branded short URLs for social media, SMS, and PR. The multi-domain feature lets teams work independently while keeping core branding. Native Sprinklr integration gives the marketing team better campaign analytics.
