Real-World Case Studies and Customer Success Stories with Bird (formerly MessageBird)

Bird helped BukuWarung, a fintech super-app for MSMEs in Indonesia, boost OTP conversions by 15%. The team ran an A/B... test comparing SMS and WhatsApp for OTP delivery. SMS outperformed WhatsApp, raising conversion rates to about 97%. Now, BukuWarung verifies over 200,000 merchants monthly, even in remote areas. Bird's platform enabled fast experimentation and reliable delivery.
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Binance used Bird's email API to scale its marketing email volume by 2. 5x, reaching over 150 million sends per...week. The company maintained steady engagement rates and achieved 99.01% inbox placement across more than 100 countries. Bird provided deliverability, analytics, and security that Binance's previous platform could not. Compliance and security features were key for Binance's regulated, global operations. Bird enabled Binance to support its rapid user growth and retention strategy.
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Bird helped Airwallex improve OTP deliverability by 94. 4% across 60+ countries. Airwallex needed a single vendor for SMS, voice,...and lookup authentication. Bird's direct-to-carrier network and real-time route reselection solved regional compliance and delivery issues. The integration used one auth model for all channels, reducing complexity. Airwallex now manages global authentication with one platform and one vendor.
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Yoco used Bird to automate 42% of customer inquiries through WhatsApp and live chat. Agents now handle 4-6 chats at... once, improving efficiency and service quality. Bird enabled seamless omnichannel support, letting customers switch between chat and WhatsApp without losing context. Proactive notifications and personalized self-service journeys reduced support calls. Yoco saw a significant drop in live agent interactions and improved customer satisfaction.
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Binance used Bird to increase its marketing email volume by 2. 5x. The company needed to scale email campaigns without...hurting deliverability. Bird's AI warming agent and real-time reputation monitoring helped Binance ramp up volume while keeping sender reputation strong. Open and click rates stayed steady even as email volume grew. Binance avoided deliverability issues seen with other providers.
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Bird helped BukuWarung increase OTP conversion rates by 15%. BukuWarung used Bird to test and optimize OTP delivery via SMS... and WhatsApp. SMS outperformed WhatsApp, leading to a 97% delivery rate. The company now verifies over 200,000 merchants each month. Bird's platform enabled fast experimentation and cost-effective communication.
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Airwallex used Bird to boost SMS deliverability from 89. 6% to 94.4%. The company expanded SMS coverage to 30 new...countries in just 2 months. Bird automated compliance and reduced onboarding time per country from over a month to 7 days. Direct carrier connections ensured fast 2FA code delivery. Airwallex now explores automation for more processes.
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Aimy used Bird to connect salons with clients through WhatsApp. Salons saw a 30% increase in repeat bookings and a... 50% drop in no-shows. WhatsApp reminders had a 95% read rate, much higher than email. The no-code setup let Aimy launch fast without developers. Salons now manage bookings, reminders, and cancellations in one chat.
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Bird's Taxi for Email helped Scaled Agile cut email design bottlenecks by 100%. The team reconfigured over 80 automated emails... in just hours instead of months. Before Taxi, email creation was slow and required many approvals. Now, sales and HR teams can create emails without technical help. The marketing team is free to focus on other projects. Over 50 A/B tests were run in less than a year, improving campaign quality.
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Bird helped OCUS automate 124,000+ notifications and save 16,500 hours by centralizing communications. OCUS used Bird's low-code platform and WhatsApp... integration to streamline operations. The company replaced 15 fragmented solutions with one omnichannel platform. This led to a 14x boost in efficiency for their global imagery marketplace. OCUS now onboards photographers faster and automates photoshoot assignments, improving customer support and scheduling.
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Bird helped iCIMS achieve over 98% email deliverability. iCIMS used Bird's email API and analytics to improve campaign performance and... reduce messaging costs. Self-service tools let customer support teams quickly resolve email issues. Real-time metrics and direct support improved communication with job applicants. Predictable costs and better engagement data made budgeting easier for iCIMS.
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Aimy used Bird's automated messaging to help salons boost repeat bookings by 30%. Salons faced high no-show rates and low... rebooking. Bird enabled automated WhatsApp and SMS reminders before appointments. After visits, Aimy sent automated rebooking prompts. AI-powered offers were tailored to each customer. Salons saw fewer no-shows and more repeat bookings.
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Bird helped Genesys achieve 4x more email production in just 90 days. Over 100 marketers used Bird’s no-code Email Design... System to build campaigns in 10+ languages. The platform locked down branding, reduced QA time, and enabled global collaboration. Integration with Eloqua allowed fast campaign exports and simplified quality checks. Genesys now creates on-brand, error-free emails faster and at scale.
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PagerDuty uses Bird to send real-time incident notifications. Bird delivers 95% of messages in under 2 seconds. The platform provides... 99.99% uptime for SMS and voice alerts. Multi-channel failover ensures engineers get notified even if SMS fails. Bird supports global delivery in over 180 countries. PagerDuty relies on Bird for critical, time-sensitive communication.
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Bird helped Zillow increase email open rates by 161% in the first month. Zillow needed reliable, time-sensitive email delivery for... real estate notifications. Bird's API handled surges and tracked key metrics like opens and clicks. Zillow now sends 200 million emails monthly using Bird. The platform improved deliverability and user engagement for Zillow's campaigns.
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Bird helped Propseller automate WhatsApp messaging, leading to a 250% increase in sales conversions. Propseller used Bird's no-code workflows to... prioritize and respond to hundreds of daily messages. Response times improved by 60%, helping agents connect with buyers faster. Automated flows reduced admin workload and ensured no inquiries were missed. Propseller now manages property viewings and customer communications more efficiently.
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Bird's WhatsApp platform helped Sunway Property cut sales response times by 300%. The real estate developer used Bird to automate... lead qualification and centralize customer communications. Customers now get 24/7 responses, boosting satisfaction and conversion rates. Feedback collection moved from paper to digital, making analysis faster. Sunway plans to expand WhatsApp use for post-sales support and concierge services.
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Bird's WhatsApp integration helped Houm increase qualified real estate leads by 64%. Houm automated appointment reminders and follow-ups, reducing response... time for buyers and renters. Agents used a unified WhatsApp number, making it easier to track conversations and manage leads. NPS survey completions improved in just one week. Houm now engages leads more efficiently across three Latin American markets.
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Bird helped Zillow boost email open rates by 161%. Zillow faced low open rates and emails going to spam. Bird... provided dedicated IPs, AI-optimized send times, and advanced segmentation. Inbox placement reached 99.7%. Zillow saw higher engagement and better deliverability for property alerts.
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Sailthru uses PowerMTA to send over 100 million personalized emails every day. The company needed a stable, high-volume email delivery... platform to support global campaigns. PowerMTA gave Sailthru real-time queue management and fast, reliable reporting. Sailthru now operates in 51 countries with improved deliverability and performance. The solution helps Sailthru manage large clusters and customize deliverability data.
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Bird helped Kognitiv, a global loyalty solutions provider, achieve a 12% increase in email engagement. Kognitiv reached 96% email deliverability... and 24% engagement with personalized journeys. Campaign setup time dropped significantly, boosting campaign efficiency by 40%. Bird’s platform enabled real-time insights and automation, replacing manual data extraction and external analytics. Kognitiv now delivers more personalized, high-impact campaigns at scale.
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Iterable switched to Bird for email delivery. They moved in just one week. Bird now sends up to 1,000 messages... per second for Iterable. Email reliability and speed improved. Iterable can now offer detailed deliverability analytics to its clients. Customer engagement and revenue are steady with no more sending delays.
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Listrak used Bird PowerMTA to solve major scalability issues with their email sending. Their old system could not handle growing... demand or provide strong reporting. With PowerMTA, Listrak now sends 1 billion emails monthly for over 1,000 clients. 85% of their customers use dedicated VMTAs for better performance. The IT team can easily manage and scale email delivery without downtime. Listrak reports high reliability and effortless growth with Bird PowerMTA.
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Emma used PowerMTA to handle 400 million emails monthly. Their old PHP-based system could not scale with growing demand. PowerMTA... let Emma manage high email volumes with less cost and more flexibility. Emma saw a 35% annual growth rate in email messaging. The solution enabled features like retry controls and better delivery rates. Emma now supports over 45,000 organizations in 51 countries.
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Bird helped Aramex move delivery support to WhatsApp self-service. Aramex now handles over 500,000 WhatsApp messages each month. Agents are... 2.7 times more productive compared to phone calls. Customers get faster responses and can track or reschedule deliveries in chat. Aramex aims to cut support calls by 80% as it expands Bird to more countries.
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Nujek used Bird’s WhatsApp Business API and Flow Builder to automate customer support. Before, Nujek relied on email and personal... WhatsApp accounts, which slowed response times. With Bird, WhatsApp became the main support channel, making communication faster and more reliable. Nujek now serves over 250,000 customers across Indonesia with fewer human resources. The team collects more feedback and solves customer issues quickly, boosting satisfaction.
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Bird automated Glovo's partner onboarding using WhatsApp flows and AI document checks. Glovo needed to onboard thousands of new partners... each month. Manual processes were slow and caused errors. Bird's solution automated document submission, verification, and real-time status updates. Glovo increased onboarding efficiency by 300% with the same team size. Automated nudges reduced drop-off rates for new partners.
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Bird enabled Aramex to handle 500,000 WhatsApp messages each month. The logistics company used WhatsApp automation for tracking updates, delivery... confirmations, and rescheduling. AI-powered routing helped categorize and direct inquiries to the right team. Multilingual support in Arabic and English improved customer communication. Aramex achieved 2.7x agent productivity with Bird's solution.
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Bird helped Ralali cut first-response time by 66%. Ralali switched from email and phone support to WhatsApp using Bird's platform.... Agents now handle 10 times more tickets through WhatsApp than email. Automated WhatsApp notifications and chatbots improved supplier engagement and reduced late payments. Ralali's Net Promoter Score rose from 6 to 8.5 after using Bird.
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Bird's WhatsApp Business API helped Bazaar Technologies handle 3x more customer volume while cutting support costs by 60%. The company moved... from voice-based to automated, AI-powered WhatsApp support. 85% of customer inquiries were resolved by AI, with first responses in under 50 seconds. Bazaar sent over 284,000 WhatsApp messages monthly, reaching both B2B and B2C customers. The solution enabled Bazaar to scale support without increasing headcount.
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Bird helped Podia transform email from a secondary feature to a main revenue driver. Podia used Bird’s Enterprise plan to... improve email deliverability, reduce spam, and boost trust for thousands of creators. Bird’s tools enabled email validation, sub-account management, and real-time analytics. Podia’s creators gained custom domains and better branding. The partnership allowed Podia’s small team to scale email operations and support rapid growth.
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