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Marketing and Advertising Case Studies and Customer Success Stories with Audiense Connect

Grayling - Marketing And Advertising

Audiense helped Grayling analyze social media audiences for a luxury hotel chain. Using Audiense Insights, Grayling found 358,000 new potential... customers following a key competitor. They also identified 150,000 users who followed both brands. The team listed the top 25 interests for each market and found the most popular cities for each account. These insights shaped the hotel chain’s social strategy and targeted less loyal customers.

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Relevance - Marketing And Advertising

Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense... to segment audiences, analyze overlaps, and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.

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Convosphere - Marketing And Advertising

Audiense helped Convosphere analyze new educational markets for their client. Convosphere used audience insights, social media, and AI to study... France, Germany, and Japan. They identified key challenges like lack of digital resources and differences in online access. The research showed what educators and parents care about in each region. Convosphere used these findings to guide their client’s expansion strategy.

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Convosphere - Marketing And Advertising

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising... rules for CBD products. Convosphere used Audiense to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.

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Ideagoras - Marketing And Advertising

Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was... to reach a diverse audience after new technology changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.

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VML - Marketing And Advertising

Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as... one group and missed key differences. VML used Audiense to analyze over 600,000 fans across 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.

Read on →

Convosphere - Marketing And Advertising

Audiense helped Convosphere analyze new educational markets for their client. Convosphere used audience insights, social media, and AI to study... France, Germany, and Japan. They identified key challenges like lack of digital resources and differences in online access. The research showed what educators and parents care about in each region. Convosphere used these findings to guide their client’s expansion strategy.

Read on →

Convosphere - Marketing And Advertising

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising... rules for CBD products. Convosphere used Audiense to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.

Read on →

Ideagoras - Marketing And Advertising

Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was... to reach a diverse audience after new technology changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.

Read on →

VML - Marketing And Advertising

Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as... one group and missed key differences. VML used Audiense to analyze over 600,000 fans across 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.

Read on →

Grayling - Marketing And Advertising

Audiense helped Grayling analyze social media audiences for a luxury hotel chain. Using Audiense Insights, Grayling found 358,000 new potential... customers following a key competitor. They also identified 150,000 users who followed both brands. The team listed the top 25 interests for each market and found the most popular cities for each account. These insights shaped the hotel chain’s social strategy and targeted less loyal customers.

Read on →

Relevance - Marketing And Advertising

Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense... to segment audiences, analyze overlaps, and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.

Read on →

Convosphere - Marketing And Advertising

Audiense helped Convosphere analyze new educational markets for their client. Convosphere used audience insights, social media, and AI to study... France, Germany, and Japan. They identified key challenges like lack of digital resources and differences in online access. The research showed what educators and parents care about in each region. Convosphere used these findings to guide their client’s expansion strategy.

Read on →

Convosphere - Marketing And Advertising

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising... rules for CBD products. Convosphere used Audiense to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.

Read on →

Ideagoras - Marketing And Advertising

Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was... to reach a diverse audience after new technology changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.

Read on →

VML - Marketing And Advertising

Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as... one group and missed key differences. VML used Audiense to analyze over 600,000 fans across 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.

Read on →

Grayling - Marketing And Advertising

Audiense helped Grayling analyze social media audiences for a luxury hotel chain. Using Audiense Insights, Grayling found 358,000 new potential... customers following a key competitor. They also identified 150,000 users who followed both brands. The team listed the top 25 interests for each market and found the most popular cities for each account. These insights shaped the hotel chain’s social strategy and targeted less loyal customers.

Read on →

Relevance - Marketing And Advertising

Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense... to segment audiences, analyze overlaps, and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.

Read on →
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Entertainment Case Studies and Customer Success Stories with Audiense Connect

Fred Graver - Entertainment

Audiense Insights helped Fred Graver, an Emmy-winning TV writer, research 850,000 targeted individuals for his new show. The platform used... AI-powered audience research to identify key brands, cultural trends, and personality traits for the show's target audience. This data guided character development and informed the writing of the pilot episode. Graver used Audiense to broaden the show's appeal and define the lead character's values.

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FOX Sports - Entertainment

Audiense helped FOX Sports reach 600 million people on social media in two weeks. The goal was to engage football... fans after the Bundesliga winter break. Audiense segmented and targeted a new audience, doubling the original target of 300 million. Over half of those reached did not already follow a Bundesliga team. The campaign used personalized communication and strategic insights for future marketing. Audiense enabled quick, accurate, and scalable results for FOX Sports.

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Universal Music Group - Entertainment

Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience... segments within their artists’ Twitter followers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.

Read on →

Bayerische Staatsoper - Entertainment

Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost... social relevance and expand beyond its traditional, older demographic. They used Audiense for audience analysis, segmenting by affinities and social listening. The team identified key topics like individuality and diversity to attract new visitors. Digital ads based on these insights led to a significant increase in ticket sales and near-sold-out performances.

Read on →

audiochuck - Entertainment

Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed... audiochuck to create personalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.

Read on →

Bayerische Staatsoper - Entertainment

Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost... social relevance and expand beyond its traditional, older demographic. They used Audiense for audience analysis, segmenting by affinities and social listening. The team identified key topics like individuality and diversity to attract new visitors. Digital ads based on these insights led to a significant increase in ticket sales and near-sold-out performances.

Read on →

audiochuck - Entertainment

Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed... audiochuck to create personalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.

Read on →

Fred Graver - Entertainment

Audiense Insights helped Fred Graver, an Emmy-winning TV writer, research 850,000 targeted individuals for his new show. The platform used... AI-powered audience research to identify key brands, cultural trends, and personality traits for the show's target audience. This data guided character development and informed the writing of the pilot episode. Graver used Audiense to broaden the show's appeal and define the lead character's values.

Read on →

FOX Sports - Entertainment

Audiense helped FOX Sports reach 600 million people on social media in two weeks. The goal was to engage football... fans after the Bundesliga winter break. Audiense segmented and targeted a new audience, doubling the original target of 300 million. Over half of those reached did not already follow a Bundesliga team. The campaign used personalized communication and strategic insights for future marketing. Audiense enabled quick, accurate, and scalable results for FOX Sports.

Read on →

Universal Music Group - Entertainment

Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience... segments within their artists’ Twitter followers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.

Read on →

Bayerische Staatsoper - Entertainment

Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost... social relevance and expand beyond its traditional, older demographic. They used Audiense for audience analysis, segmenting by affinities and social listening. The team identified key topics like individuality and diversity to attract new visitors. Digital ads based on these insights led to a significant increase in ticket sales and near-sold-out performances.

Read on →

audiochuck - Entertainment

Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed... audiochuck to create personalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.

Read on →

Fred Graver - Entertainment

Audiense Insights helped Fred Graver, an Emmy-winning TV writer, research 850,000 targeted individuals for his new show. The platform used... AI-powered audience research to identify key brands, cultural trends, and personality traits for the show's target audience. This data guided character development and informed the writing of the pilot episode. Graver used Audiense to broaden the show's appeal and define the lead character's values.

Read on →

FOX Sports - Entertainment

Audiense helped FOX Sports reach 600 million people on social media in two weeks. The goal was to engage football... fans after the Bundesliga winter break. Audiense segmented and targeted a new audience, doubling the original target of 300 million. Over half of those reached did not already follow a Bundesliga team. The campaign used personalized communication and strategic insights for future marketing. Audiense enabled quick, accurate, and scalable results for FOX Sports.

Read on →

Universal Music Group - Entertainment

Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience... segments within their artists’ Twitter followers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.

Read on →
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Non-Profit Organization Management Case Studies and Customer Success Stories with Audiense Connect

WWF - Non Profit Organization Management

Audiense Insights and Audiense Connect helped WWF target key messages to the right audiences during #UNGA74. WWF used audience intelligence... to identify influencers and segment them into five groups, including heads of state and business leaders. The campaign drove 1.9 million Twitter impressions and over 12x increase in followers. WWF tracked hashtag performance, with #NewDealForNature and #VoiceForThePlanet generating thousands of tweets. Audiense tools improved engagement and message delivery to decision-makers.

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CALM (Campaign Against Living Miserably) - Non Profit Organization Management

Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach... people in crisis. With Soprism, they created clear, easy-to-use segments for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.

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WWF (World Wildlife Fund) - Non Profit Organization Management

Audiense helped WWF run their Nature Positive campaign. WWF needed to reach new audiences and explain new ideas about nature.... They used Audiense to find the right people and build lists. They worked with other NGOs and influencers. The campaign made the #NaturePositive hashtag grow by over 400% in one year. WWF's advocacy channel gained over 10,000 followers from these efforts.

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Ovarian Cancer Action (OCA) - Non Profit Organization Management

Audiense helped Ovarian Cancer Action run a targeted awareness campaign for ovarian cancer in the UK. OCA used Audiense to... create custom audiences, find influencers, and track campaign engagement on Twitter. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. The launch post had 188,000 interactions, making it OCA’s most engaged post ever. OCA received as many mentions in four days as it did in all of 2021.

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WWF (World Wildlife Fund) - Non Profit Organization Management

Audiense helped WWF run their Nature Positive campaign. WWF needed to reach new audiences and explain new ideas about nature.... They used Audiense to find the right people and build lists. They worked with other NGOs and influencers. The campaign made the #NaturePositive hashtag grow by over 400% in one year. WWF's advocacy channel gained over 10,000 followers from these efforts.

Read on →

Ovarian Cancer Action (OCA) - Non Profit Organization Management

Audiense helped Ovarian Cancer Action run a targeted awareness campaign for ovarian cancer in the UK. OCA used Audiense to... create custom audiences, find influencers, and track campaign engagement on Twitter. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. The launch post had 188,000 interactions, making it OCA’s most engaged post ever. OCA received as many mentions in four days as it did in all of 2021.

Read on →

CALM (Campaign Against Living Miserably) - Non Profit Organization Management

Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach... people in crisis. With Soprism, they created clear, easy-to-use segments for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.

Read on →

WWF (World Wildlife Fund) - Non Profit Organization Management

Audiense helped WWF run their Nature Positive campaign. WWF needed to reach new audiences and explain new ideas about nature.... They used Audiense to find the right people and build lists. They worked with other NGOs and influencers. The campaign made the #NaturePositive hashtag grow by over 400% in one year. WWF's advocacy channel gained over 10,000 followers from these efforts.

Read on →

Ovarian Cancer Action (OCA) - Non Profit Organization Management

Audiense helped Ovarian Cancer Action run a targeted awareness campaign for ovarian cancer in the UK. OCA used Audiense to... create custom audiences, find influencers, and track campaign engagement on Twitter. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. The launch post had 188,000 interactions, making it OCA’s most engaged post ever. OCA received as many mentions in four days as it did in all of 2021.

Read on →

WWF - Non Profit Organization Management

Audiense Insights and Audiense Connect helped WWF target key messages to the right audiences during #UNGA74. WWF used audience intelligence... to identify influencers and segment them into five groups, including heads of state and business leaders. The campaign drove 1.9 million Twitter impressions and over 12x increase in followers. WWF tracked hashtag performance, with #NewDealForNature and #VoiceForThePlanet generating thousands of tweets. Audiense tools improved engagement and message delivery to decision-makers.

Read on →

CALM (Campaign Against Living Miserably) - Non Profit Organization Management

Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach... people in crisis. With Soprism, they created clear, easy-to-use segments for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.

Read on →

WWF - Non Profit Organization Management

Audiense Insights and Audiense Connect helped WWF target key messages to the right audiences during #UNGA74. WWF used audience intelligence... to identify influencers and segment them into five groups, including heads of state and business leaders. The campaign drove 1.9 million Twitter impressions and over 12x increase in followers. WWF tracked hashtag performance, with #NewDealForNature and #VoiceForThePlanet generating thousands of tweets. Audiense tools improved engagement and message delivery to decision-makers.

Read on →
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Education Case Studies and Customer Success Stories with Audiense Connect

University of Chester - Education

Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university used Audiense to build a... list of over 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to higher sign-up rates on course landing pages. The team also analyzed competitors and cut down reporting time. Audiense enabled better connections with existing students and improved campaign results.

Read on →

Maynooth University - Education

Audiense Insights helped Maynooth University attract more postgraduate students. The university wanted to understand what makes a prospective post-grad student... in Ireland. Audiense segmented Irish and global student audiences to find key differences and interests. The solution identified important handles for better targeting and advertising. Maynooth University gained insights into student values, needs, and personality traits to create more engaging content.

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SMASH - Education

Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and... engage key social media influencers and target donors. The campaign reached over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.

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Maynooth University - Education

Audiense Insights helped Maynooth University attract more postgraduate students. The university wanted to understand what makes a prospective post-grad student... in Ireland. Audiense segmented Irish and global student audiences to find key differences and interests. The solution identified important handles for better targeting and advertising. Maynooth University gained insights into student values, needs, and personality traits to create more engaging content.

Read on →

SMASH - Education

Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and... engage key social media influencers and target donors. The campaign reached over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.

Read on →

University of Chester - Education

Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university used Audiense to build a... list of over 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to higher sign-up rates on course landing pages. The team also analyzed competitors and cut down reporting time. Audiense enabled better connections with existing students and improved campaign results.

Read on →

Maynooth University - Education

Audiense Insights helped Maynooth University attract more postgraduate students. The university wanted to understand what makes a prospective post-grad student... in Ireland. Audiense segmented Irish and global student audiences to find key differences and interests. The solution identified important handles for better targeting and advertising. Maynooth University gained insights into student values, needs, and personality traits to create more engaging content.

Read on →

SMASH - Education

Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and... engage key social media influencers and target donors. The campaign reached over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.

Read on →

University of Chester - Education

Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university used Audiense to build a... list of over 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to higher sign-up rates on course landing pages. The team also analyzed competitors and cut down reporting time. Audiense enabled better connections with existing students and improved campaign results.

Read on →
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Information Services Case Studies and Customer Success Stories with Audiense Connect

Twiplomacy - Information Services

Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.

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Maven Road - Information Services

Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had... the most buzz for IBM's clients. They used Audiense to build target audiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.

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Maven Road - Information Services

Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had... the most buzz for IBM's clients. They used Audiense to build target audiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.

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Maven Road - Information Services

Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had... the most buzz for IBM's clients. They used Audiense to build target audiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.

Read on →

Twiplomacy - Information Services

Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.

Read on →

Twiplomacy - Information Services

Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.

Read on →

Financial Services Case Studies and Customer Success Stories with Audiense Connect

Red Cloud Financial Services Inc. - Financial Services

Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was... to target new audiences outside traditional mining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.

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Red Cloud Financial Services Inc. - Financial Services

Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was... to target new audiences outside traditional mining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.

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Red Cloud Financial Services Inc. - Financial Services

Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was... to target new audiences outside traditional mining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.

Read on →

Banking Case Studies and Customer Success Stories with Audiense Connect

Banco Pichincha - Banking

Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports... sponsorship trivia campaigns. This targeted approach increased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.

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Banco Pichincha - Banking

Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports... sponsorship trivia campaigns. This targeted approach increased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.

Read on →

Banco Pichincha - Banking

Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports... sponsorship trivia campaigns. This targeted approach increased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.

Read on →

Telecommunications Case Studies and Customer Success Stories with Audiense Connect

Telefónica - Telecommunications

Audiense helped Telefónica gain 30,000 new high quality Twitter followers. Telefónica used Audiense to target users in Spain and Latin... America by location, activity, and keywords. The paid campaign brought followers who had 1,000 more followers and 6,500 more tweets per user than organic followers. The new audience was more active and engaged than those reached organically. Telefónica saw higher interaction and influence from these targeted users.

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Telefónica - Telecommunications

Audiense helped Telefónica gain 30,000 new high quality Twitter followers. Telefónica used Audiense to target users in Spain and Latin... America by location, activity, and keywords. The paid campaign brought followers who had 1,000 more followers and 6,500 more tweets per user than organic followers. The new audience was more active and engaged than those reached organically. Telefónica saw higher interaction and influence from these targeted users.

Read on →

Telefónica - Telecommunications

Audiense helped Telefónica gain 30,000 new high quality Twitter followers. Telefónica used Audiense to target users in Spain and Latin... America by location, activity, and keywords. The paid campaign brought followers who had 1,000 more followers and 6,500 more tweets per user than organic followers. The new audience was more active and engaged than those reached organically. Telefónica saw higher interaction and influence from these targeted users.

Read on →

Transportation/Trucking/Railroad Case Studies and Customer Success Stories with Audiense Connect

DHL Africa - Transportation/Trucking/Railroad

Audiense helped DHL Africa find 66,099 unique influencers for the 2015 Rugby World Cup. DHL needed to identify relevant influencers... in 45 African countries to boost brand awareness. Audiense's platform enabled deep filtering and targeting, uncovering both macro and micro influencers. The #AfricaAsOne campaign reached 1,200,750,000 people and had an ad value of £12,112,867. DHL saw over 330,000 retweets and improved Twitter engagement.

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DHL Africa - Transportation/Trucking/Railroad

Audiense helped DHL Africa find 66,099 unique influencers for the 2015 Rugby World Cup. DHL needed to identify relevant influencers... in 45 African countries to boost brand awareness. Audiense's platform enabled deep filtering and targeting, uncovering both macro and micro influencers. The #AfricaAsOne campaign reached 1,200,750,000 people and had an ad value of £12,112,867. DHL saw over 330,000 retweets and improved Twitter engagement.

Read on →

DHL Africa - Transportation/Trucking/Railroad

Audiense helped DHL Africa find 66,099 unique influencers for the 2015 Rugby World Cup. DHL needed to identify relevant influencers... in 45 African countries to boost brand awareness. Audiense's platform enabled deep filtering and targeting, uncovering both macro and micro influencers. The #AfricaAsOne campaign reached 1,200,750,000 people and had an ad value of £12,112,867. DHL saw over 330,000 retweets and improved Twitter engagement.

Read on →

Publishing Case Studies and Customer Success Stories with Audiense Connect

EL PAÍS - Publishing

Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days, they saw 308,000 interactions from... subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.

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EL PAÍS - Publishing

Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days, they saw 308,000 interactions from... subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.

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EL PAÍS - Publishing

Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days, they saw 308,000 interactions from... subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.

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Management Consulting Case Studies and Customer Success Stories with Audiense Connect

Piar - Management Consulting

Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced... bans and negative sentiment from detractors. Piar used Audiense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.

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Piar - Management Consulting

Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced... bans and negative sentiment from detractors. Piar used Audiense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.

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Piar - Management Consulting

Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced... bans and negative sentiment from detractors. Piar used Audiense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.

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Insurance Case Studies and Customer Success Stories with Audiense Connect

MAPFRE - Insurance

Audiense helped MAPFRE, a global insurance company, improve customer engagement using audience segmentation. MAPFRE wanted to move away from generic... content and better understand millennials in Pennsylvania. Convosphere used Audiense to identify six audience segments and profile them by personality and interests. The team then created personalized messages for each group. After three months, personalized ads on Facebook and Twitter drove higher engagement, with one personalized post reaching a 2.65% engagement rate.

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MAPFRE - Insurance

Audiense helped MAPFRE, a global insurance company, improve customer engagement using audience segmentation. MAPFRE wanted to move away from generic... content and better understand millennials in Pennsylvania. Convosphere used Audiense to identify six audience segments and profile them by personality and interests. The team then created personalized messages for each group. After three months, personalized ads on Facebook and Twitter drove higher engagement, with one personalized post reaching a 2.65% engagement rate.

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MAPFRE - Insurance

Audiense helped MAPFRE, a global insurance company, improve customer engagement using audience segmentation. MAPFRE wanted to move away from generic... content and better understand millennials in Pennsylvania. Convosphere used Audiense to identify six audience segments and profile them by personality and interests. The team then created personalized messages for each group. After three months, personalized ads on Facebook and Twitter drove higher engagement, with one personalized post reaching a 2.65% engagement rate.

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Apparel & Fashion Case Studies and Customer Success Stories with Audiense Connect

PUMA - Apparel & Fashion

Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with... engagement rates 24 times higher than their own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.

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PUMA - Apparel & Fashion

Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with... engagement rates 24 times higher than their own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.

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PUMA - Apparel & Fashion

Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with... engagement rates 24 times higher than their own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.

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Information Technology and Services Case Studies and Customer Success Stories with Audiense Connect

Tecmart - Information Technology And Services

Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to... deliver fast psychographic insights, helping clients gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.

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Tecmart - Information Technology And Services

Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to... deliver fast psychographic insights, helping clients gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.

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Tecmart - Information Technology And Services

Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to... deliver fast psychographic insights, helping clients gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.

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Other Industry Case Studies and Success Stories with Audiense Connect

Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social... media conversations. This let them spot and respond to false stories fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social... media conversations. This let them spot and respond to false stories fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social... media conversations. This let them spot and respond to false stories fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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