Financial Services Case Studies and Success Stories with Audiense Connect
CASE STUDY Red Cloud Financial Services Inc.
Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was to target new audiences outside traditional m...ining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.
Entertainment Case Studies and Success Stories with Audiense Connect
CASE STUDY audiochuck
Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed audiochuck to create perso...nalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.
Audiense helped audiochuck understand their podcast audience better. audiochuck used Audiense to segment listeners by interests and behaviors, not just demographics. This let them create more persona...lized content and partnerships. As a result, engagement and conversion rates went up. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.
Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost social relevance and expand beyond its traditional, old...er demographic. They used Audiense for audience analysis, segmenting by affinities and social listening. The team identified key topics like individuality and diversity to attract new visitors. Digital ads based on these insights led to a significant increase in ticket sales and near-sold-out performances.
Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience segments within their artists’ Twitter follo...wers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.
Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost social relevance and expand beyond its traditional, old...er demographic. Using Audiense's audience intelligence tools, they analyzed attendee data, conducted social listening, and created new audience segments. The campaign led to increased ticket sales and near sold-out performances, with digital ads targeting the newly identified audience segments.
The Sydney Opera House used audience insights to boost online engagement, reaching 13.5 million people across social media and increasing website traffic by 127%.
Management Consulting Case Studies and Success Stories with Audiense Connect
CASE STUDY Piar
Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced bans and negative sentiment from detractors. Piar used Aud...iense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.
Education Case Studies and Success Stories with Audiense Connect
CASE STUDY SMASH
Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and engage key social media influencers and target donors. The campaign reached... over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.
Banco Pichincha used Audiense Connect's Audience Manager to improve their campaign targeting. Their initial audience was too broad, so they created custom audiences for their football and cycling spo...nsorship campaigns. This helped them reach the right people and increase engagement. As a result, trivia participation grew by 10 times. They achieved over 12 million impressions and 228,732 tweet engagements at a low cost.
Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports sponsorship trivia campaigns. This targeted approach in...creased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.
Non-Profit Organization Management Case Studies and Success Stories with Audiense Connect
CASE STUDY WWF (World Wildlife Fund)
Audiense helped WWF with their Nature Positive campaign. WWF needed to reach new audiences and spread new ideas about nature. Audiense provided audience analysis and targeting tools. WWF built audien...ce lists and partnered with NGOs and influencers. The campaign saw a 400% increase in #NaturePositive hashtag mentions from 2020 to 2021. WWF's advocacy channel gained over 10,000 followers, showing strong campaign growth.
Audiense helped WWF run their Nature Positive campaign. WWF needed to reach new audiences and explain new ideas about nature. They used Audiense to find the right people and build lists. They worked ...with other NGOs and influencers. The campaign made the #NaturePositive hashtag grow by over 400% in one year. WWF's advocacy channel gained over 10,000 followers from these efforts.
Audiense helped Ovarian Cancer Action run a targeted awareness campaign for ovarian cancer in the UK. OCA used Audiense to create custom audiences, find influencers, and track campaign engagement on ...Twitter. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. The launch post had 188,000 interactions, making it OCA’s most engaged post ever. OCA received as many mentions in four days as it did in all of 2021.
Audiense helped Ovarian Cancer Action run a campaign for World Ovarian Cancer Awareness Day. OCA used Audiense to target 7,500 people on Twitter, matching the number of annual ovarian cancer diagnose...s in the UK. They created four Twitter accounts for different symptoms and tracked engagement. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. Their launch post had 188,000 interactions, the highest ever for OCA.
WWF used audience analysis to target a niche audience of nature-positive consumers, achieving a 20% increase in campaign engagement and a 10% boost in website traffic.
Marketing and Advertising Case Studies and Success Stories with Audiense Connect
CASE STUDY VML
Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as one group and missed key differences. VML used Audiense to analyze over 600,000 fans a...cross 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.
Audiense helped Convosphere analyze new educational markets for their client. Convosphere used audience insights, social media, and AI to study France, Germany, and Japan. They identified key challen...ges like lack of digital resources and differences in online access. The research showed what educators and parents care about in each region. Convosphere used these findings to guide their client’s expansion strategy.
Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense to segment audiences, analyze overlaps, ...and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.
Audiense helped Convosphere expand into three new educational markets. Convosphere's client wanted to grow in Germany, France, and Japan but faced challenges with different cultures and hard-to-acces...s educational data. Convosphere used Audiense to segment audiences and analyze social and conversational data. This approach helped them identify key needs, challenges, and market segments in each region. As a result, Convosphere gave their client clear insights to guide their expansion strategy.
Audiense Insights helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was to reach a diverse audience after new technolog...y changed the diagnostic imaging market. Ideagoras used Audiense to build accurate buyer personas and analyze conversations about POCUS. This gave the brand a clear strategy, better understanding of their clients, and valuable insights into community conversations. The results helped the brand make key decisions about social media, communication, and event focus.
Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw music super fans as one group, missing key differences. Using Audiense, VML and Prism analyzed over ...600,000 fans across 45 artists and found more than 200 unique fan communities. This data-driven approach gave deep insights into each group. As a result, VML improved marketing targeting, got new business interest, and showed the value of detailed audience segmentation.
Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. Piar used Audiense to study detractors' psychographics, demographics, and i...nfluencers. This revealed the real fears and arguments behind the opposition. The insights allowed Piar's client to create targeted, empathetic messaging. Ongoing analysis helps the client refine their approach and build trust with new audiences.
Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising rules for CBD products. Convosphere used Audiens...e to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.
Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was to reach a diverse audience after new technology... changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.
Information Services Case Studies and Success Stories with Audiense Connect
CASE STUDY Maven Road
Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had the most buzz for IBM's clients. They used Audiense to build target a...udiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.
Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This helped protect Olympic stakeholders and b...uild trust. Share of Voice AI also used Audiense to create the Sponsor Seeker Tool for Olympians. Over 5,000 athletes used the tool to grow their brands and get sponsorships. Audiense made it easier to understand audience behavior and create better strategies.
Other Industry Case Studies and Success Stories with Audiense Connect
CASE STUDY Share of Voice AI
Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.
