Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.
Ideagoras used Audiense Insight to help a global medical technology brand understand its diverse audience. The agency built detailed buyer... personas and analyzed conversations around portable ultrasound. This work enabled the brand to make informed decisions about social strategy, content, and communication tone. The project helped commercial teams know their clients better and identify valuable conversation categories. Ideagoras gained insights into community dynamics and event-driven discussions.
Relevance used Audiense to target ultra-high-net-worth individuals for a yachting client. The agency segmented audiences using Audiense Insights, identifying yacht... advisors, customers, and personnel. They analyzed overlaps and affinities to refine ad and content strategies. The campaign required a specific tone and targeted B2B messaging on organic channels. Audiense gave Relevance clear direction and confidence in their approach.
Audiense helped Convosphere analyze new educational markets for a multinational edutainment client. Convosphere used social media, conversational data, and AI... to gather insights on Germany, France, and Japan. They segmented audiences to identify key market differences and challenges in digital education. The findings guided the client’s expansion strategy and narrowed their research focus. Audiense enabled precise targeting of education experts and parents in each region.
Audiense helped HaveYouHeard find 66,099 unique influencers for DHL Africa's 2015 Rugby World Cup campaign. The platform analyzed millions of... users across 45 African countries. The campaign hashtag #AfricaAsOne reached over 1.2 billion people and had an ad value of £12 million. Engagement improved with more than 330,000 retweets. Audiense enabled large-scale audience targeting and influencer discovery.
Grayling used the Audiense platform to analyze a luxury hotel chain's social media audience. They identified 358,000 potential new customers... who followed a key competitor. The team also found 150,000 users who followed both the client and its competitor. Grayling listed the top 25 interests for each market segment. They uncovered which content types triggered engagement in each user group. These insights helped the hotel chain revise its social strategy for better customer targeting.
Audiense helped HaveYouHeard find 66,099 influencers for DHL’s #AfricaAsOne campaign. The platform analyzed millions of users in 45 African countries.... The campaign hashtag reached over 1.2 billion people and had an ad value of £12 million. Engagement on Twitter improved, with more than 330,000 retweets. Audiense enabled large-scale audience engagement for DHL.
Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense... to segment audiences, analyze overlaps, and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.
Audiense helped Piar, a New York consultancy, support a food tech client facing statewide bans. Piar used Audiense to analyze... detractor groups on social media. They identified key fears and arguments driving opposition. Insights from Audiense enabled targeted, empathetic messaging. The client now uses ongoing audience analysis to refine their strategy and build trust.
Audiense helped VML and Prism analyze over 600,000 music fans across 45 artists. They used social data to identify 200+... unique fan communities. This revealed key differences between fan bases, like those of Kendrick Lamar and Future. The insights enabled VML to create more targeted marketing strategies. The approach led to new business and improved client engagement.
Audiense helped Convosphere analyze new educational markets for their client. Convosphere used audience insights, social media, and AI to study... France, Germany, and Japan. They identified key challenges like lack of digital resources and differences in online access. The research showed what educators and parents care about in each region. Convosphere used these findings to guide their client’s expansion strategy.
Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising... rules for CBD products. Convosphere used Audiense to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.
Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was... to reach a diverse audience after new technology changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.
SMASH
- Non Profit Organization Management
- Small
Oakland, USA
Audiense helped SMASH, a nonprofit, raise over $1 million for social justice in just six weeks. SMASH used Audiense to... identify and engage key social media influencers and target new donors. The campaign achieved 20 million Twitter impressions and 1,100 new followers. SMASH interacted with over 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on targeted outreach and analytics.
WWF
- Non Profit Organization Management
- Very Large
Gland, Switzerland
Audiense Insights helped WWF target key messages during the #UNGA74 event. WWF used the tool to identify and segment audiences,... including heads of state and business leaders. They delivered creative assets and messages to relevant profiles and influencers. The campaign generated 1.9 million Twitter impressions and over 12x increase in followers. WWF tracked hashtag performance and improved engagement rates using Audiense Connect for tailored Twitter Ads.
Audiense Insights and Audiense Connect helped WWF target key messages to the right audiences during #UNGA74. WWF used audience intelligence... to identify influencers and segment them into five groups, including heads of state and business leaders. The campaign drove 1.9 million Twitter impressions and over 12x increase in followers. WWF tracked hashtag performance, with #NewDealForNature and #VoiceForThePlanet generating thousands of tweets. Audiense tools improved engagement and message delivery to decision-makers.
CALM (Campaign Against Living Miserably)
- Non Profit Organization Management
- Small
London, UK
Audiense Soprism helped CALM boost conversions by 746% and site users by 203% through Meta ads. CALM struggled to activate... audience insights for targeted outreach. Soprism enabled easy audience segmentation and direct integration with Meta ads manager. Now, 100% of CALM's Meta campaigns use Soprism targeting. This shift lets CALM reach more people in crisis with tailored, life-saving support.
WWF
- Non Profit Organization Management
- Very Large
Gland, Switzerland
Audiense helped WWF grow awareness for their Nature Positive campaign. WWF used audience analysis to find the right people to... target. They worked with niche influencers and partnered with other NGOs. Mentions of #NaturePositive rose by over 400% in one year. WWF's advocacy channel gained more than 10,000 followers from these efforts.
Ovarian Cancer Action
- Non Profit Organization Management
- Small
London, UK
Ovarian Cancer Action used Audiense to run a targeted awareness campaign for ovarian cancer in the UK. They created four... Twitter accounts, each representing a symptom, and followed 7,500 people. The campaign reached 1 in 6 women in the UK and delivered 5 million views and 11 million impressions. OCA’s Twitter audience grew by 50%. Their launch post had 188,000 interactions, the highest ever for the charity.
Entertainment Case Studies and Customer Success Stories with Affinio
Fred Graver
- Entertainment
- Small
Audiense's Personality Insights, powered by IBM Watson, helped Fred Graver, an Emmy-winning TV writer, research 850,000 targeted individuals for his new show. The tool identified... key brands and cultural trends for the target audience. AI-driven insights defined character traits and values for the lead protagonist. This guided the writing of the pilot episode and broadened the show's appeal.
Audiense helped FOX Sports reach 600 million people on social media in two weeks. The campaign targeted football fans after... the Bundesliga’s winter break. Audiense segmented and built a relevant audience, enabling personalized communication. Over half of those reached did not already follow a Bundesliga team. The campaign generated 80+ pieces of earned media and 4,700 hashtag uses.
Audiense's Personality Insights, powered by IBM Watson, helped Fred Graver, an Emmy-winning TV writer, research and understand his target audience. The tool identified... 850,000 individuals for marketing and research. It revealed key brands and cultural trends for the show's audience. AI insights defined character traits and values for the lead character. This guided the writing of the pilot episode and broadened the show's appeal.
Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience... segments within their artists’ Twitter followers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.
Audiense helped Bayerische Staatsoper, Germany's largest opera house, reach younger and more diverse audiences. The opera house wanted to boost... social relevance and expand beyond its traditional, older demographic. They used Audiense for audience analysis, segmenting by affinities and social listening. The team identified key topics like individuality and diversity to attract new visitors. Digital ads based on these insights led to a significant increase in ticket sales and near-sold-out performances.
Education Case Studies and Customer Success Stories with Affinio
University of Chester
- Education
- Large
Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university used Audiense to build a... list of over 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to higher sign-up rates on course landing pages. The team also analyzed competitors and tracked KPIs, reducing reporting time. Audiense enabled better connections with existing students and improved campaign results.
Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university used Audiense to identify over... 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to higher sign-up rates on course landing pages. The team also analyzed competitors and tracked KPIs, reducing reporting time. Audiense enabled better connections with existing students and more effective campaigns.
Audiense helped the University of Chester improve Twitter Ads targeting for student recruitment. The university built a list of over... 2,000 current students on Twitter, saving time and resources. Twitter Ads accuracy increased, leading to more sign-ups on course landing pages. Audiense also enabled competitor analysis, reducing reporting time and informing strategy. The digital marketing team built better connections with students using Audiense.
Audiense helped Maynooth University attract more postgraduate students. The university wanted to understand what makes a prospective postgraduate student in... Ireland. Audiense segmented Irish and global student audiences to find key differences and interests. The analysis revealed important personality traits and values. Maynooth used these insights to improve targeting, content, and advertising strategies.
Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and... engage key social media influencers and target donors. The campaign reached over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.
Audiense helped Maven Road analyze IBM’s event audience data during COVID-19. Maven Road used Audiense to identify the top 20... sports and entertainment events with the highest audience affinity. They compared virtual and in-person event preferences for IBM’s sponsorship strategy. The analysis showed that attendees prefer sponsor booths at physical venues. Maven Road used these insights to guide IBM’s future event investments.
Twiplomacy used the Audiense platform to find and segment key journalists and senior diplomatic profiles. They connected directly with over... 1,000 diplomatic missions and PR journalists. The platform helped Twiplomacy target their audience more effectively. As a result, they achieved a 25% response rate. This improved their outreach and engagement on social media.
Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had... the most buzz for IBM's clients. They used Audiense to build target audiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.
Publishing Case Studies and Customer Success Stories with Affinio
EL PAÍS
- Publishing
- Large
Audiense helped EL PAÍS send personalized news to users based on their topic choices. The solution used Twitter's direct message... features to engage six million followers. In 25 days, EL PAÍS saw 308,000 interactions and gained almost 5,000 new subscribers in three weeks. On average, 71% of subscribers interacted daily, with 14,000 actions each day in the first two weeks. The experience led to hundreds of shares and strong daily engagement.
Audiense helped El País deliver personalized news to its readers on Twitter. The solution let users pick topics and get... direct updates. In 25 days, El País saw 308,000 interactions from subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 71% of subscribers interacted daily. The experience drove hundreds of shares in the first weeks.
Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days, they saw 308,000 interactions from... subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.
Red Cloud Financial Services
- Financial Services
- Small
Toronto, Canada
Audiense helped Red Cloud Financial Services run a campaign for a mining client entering the battery technology space. Red Cloud used... Audiense to build and segment new audiences, guiding campaign targeting. The campaign delivered over 3.5 million impressions and 2.8 million video views in 90 days. Website referral traffic rose, with 7,000 new visitors from a promoted article. The client saw a 5x increase in daily trading volume and a 3x rise in share price.
Red Cloud Financial Services Inc.
- Financial Services
Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was... to target new audiences outside traditional mining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.
Banking Case Studies and Customer Success Stories with Affinio
Banco Pichincha
- Banking
- Large
Quito, Ecuador
Banco Pichincha used Audiense Connect to improve audience segmentation for its sports sponsorship campaigns. They created custom audiences for trivia... quizzes tied to football teams and a famous cyclist. This led to a 10x increase in trivia participation. The campaign generated over 12.6 million impressions and 228,732 tweet engagements at a low cost. Strategic targeting helped grow unique users from 366 to 3,291 for their trivia events.
Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports... sponsorship trivia campaigns. This targeted approach increased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.
Audiense helped Telefónica attract 30,000 new high-quality Twitter followers. Telefónica used Audiense to target users by location, activity, and keywords.... The campaign delivered followers who were more active and influential than organic ones. Paid followers had 1,000 more followers and 6,500 more tweets per user than those gained organically. Telefónica saw higher engagement and relevance from their new audience.
Audiense helped Telefónica attract 30,000 new high-quality Twitter followers. Telefónica used Audiense to target users in Spain and Latin America... by location, activity, and keywords. The campaign ran entirely within the Audiense platform using Twitter Ads. Paid followers were more active and influential, with 1,000 more followers and 6,500 more tweets per user than organic followers. The targeted audience continued to engage after following.
Insurance Case Studies and Customer Success Stories with Affinio
MAPFRE
- Insurance
- Very Large
Madrid, Spain
MAPFRE used Audiense and Brandwatch to segment and profile millennial audiences in Pennsylvania. They identified six unique segments based on... life milestones and online behavior. Personalized messages for each segment led to higher engagement rates on Facebook and Twitter. The top personalized ad achieved a 2.65% engagement rate, outperforming non-personalized content. MAPFRE now plans to keep using personalized messaging for niche audiences to boost engagement and brand awareness.
Audiense helped MAPFRE, a global insurance company, improve customer engagement using audience segmentation. MAPFRE wanted to move away from generic... content and better understand millennials in Pennsylvania. Convosphere used Audiense to identify six audience segments and profile them by personality and interests. The team then created personalized messages for each group. After three months, personalized ads on Facebook and Twitter drove higher engagement, with one personalized post reaching a 2.65% engagement rate.
Apparel & Fashion Case Studies and Customer Success Stories with Affinio
PUMA
- Apparel & Fashion
- Very Large
Audiense Insights helped PUMA find local influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with... engagement rates 24 times higher than their own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.
PUMA used Audiense to find local influencers in running communities worldwide. The platform's segmentation and monitoring tools helped identify and... analyze engaged micro-influencers. Influencers achieved engagement rates 24 times higher than PUMA’s own accounts. Over 10,000 unique uses of local IGNITE hashtags were captured for retargeting. The campaign tracked engagement in more than 80 countries and revealed missed peak posting times in some markets.
Media Production Case Studies and Customer Success Stories with Affinio
Audiochuck
- Media Production
- Small
Indianapolis, USA
Audiochuck used Audiense to segment its podcast audience beyond basic demographics. The platform helped them understand listener psychographics and behaviors.... Audiochuck tailored content and brand partnerships to match unique audience interests. This led to higher engagement and conversion rates. The company built a stronger community and improved listener loyalty. Audiense insights set the stage for future audience-driven innovation.
Tecmart
- Information Technology And Services
- Small
Tecmart used Audiense to offer better social intelligence and data analytics tools to their clients. They became an exclusive reseller... of Audiense in Latin America. Tecmart earned commissions by reselling licenses to agencies and other clients. The platform helped Tecmart's clients get deeper consumer insights fast. This led to more satisfied clients and increased word-of-mouth referrals.
Sports Case Studies and Customer Success Stories with Affinio
Share of Voice AI
- Sports
- Small
Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.
