Affinio Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

Use Cases

Customers recommend Engaging And Following Up, Advertisement, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Affinio.

Other use cases:

  • Social Media Analytics
  • Loyalty Management
  • Sending & Publishing Communications
  • Content Management
  • Lifetime Value Management
  • Competitive Intelligence
  • Scheduling Post To Social Media
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinio.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Launch New Products
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Affinio Use-Cases and Business Priorities: Customer Satisfaction Data

Affinio works with different mediums / channels such as Social Media. Offline. Point Of Sale etc.

Affinio's features include Personalization. and Affinio support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Affinio analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The social media analytics and email strategies in order to improve the reach that the organization has...." Peer review by Administrator

Affinio, OWOX, Everflow, Segment Customer Data Infrastructure, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinio

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Affinio Use Cases

How can Affinio optimize your Engaging And Following Up Workflow?

What Are the key features of Affinio for Segmentation And Targeting?

How can Affinio optimize your Social Media Analytics Workflow?

How does Affinio address your Loyalty Management Challenges?

28+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Information Services

CASE STUDY Maven Road

Audiense helped Maven Road analyze IBM's event audience data. Maven Road needed to find which sports and entertainment events had the most buzz for IBM's clients. They used Audiense to build target a...udiences and analyze social media conversations. The solution identified the top 20 sports and entertainment events and the most popular virtual events. Maven Road found that people prefer sponsor booths at physical events, helping IBM plan future event strategies.

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Education

CASE STUDY SMASH

Audiense helped SMASH, a nonprofit focused on education, raise over $1M for social justice. SMASH used Audiense to find and engage key social media influencers and target donors. The campaign reached... over 20 million Twitter impressions and gained 1,100 new followers. SMASH interacted with more than 1,000 influencers, including celebrities and athletes. The campaign succeeded without paid ads, relying on Audiense for audience targeting and outreach.

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Marketing and Advertising

CASE STUDY Relevance

Audiense Insights helped Relevance, a luxury digital marketing agency, target ultra-high-net-worth individuals for a yachting client. The agency used Audiense to segment audiences, analyze overlaps, ...and tailor messaging for each group. They identified which ads and content worked best for each segment. The campaign required a specific tone and targeted both B2B and ultra-wealthy consumers. Audiense gave Relevance clear direction and confidence in their strategy.

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CASE STUDY Share of Voice AI

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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Entertainment

CASE STUDY Universal Music Group

Audiense helped Universal Music Group use audience insights to improve artist communication. Universal Music Group wanted to understand different audience segments within their artists’ Twitter follo...wers. Audiense used Twitter APIs and its own data to build custom audience segments. Universal Music Group used these insights to profile fans and optimize communication. The platform helped them identify superfans and deliver more relevant campaigns.

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Financial Services

CASE STUDY Red Cloud Financial Services Inc.

Audiense helped Red Cloud Financial Services run a campaign for a publicly-traded mining company entering the battery technology space. The challenge was to target new audiences outside traditional m...ining, using audience insights to guide strategy. Audiense enabled Red Cloud to build and segment new audiences and identify the most valuable segments. The campaign delivered over 3.5 million impressions, 2.8 million video views, 7,000 new website visitors, a 5x increase in daily trading volume, and a 3x increase in share price and market capitalisation.

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Frequently Asked Questions(FAQ)

for Affinio

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

OWOX, Everflow, Segment Customer Data Infrastructure and Upwave are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)

Software Failure Risk Guidance

?

for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Limited News

M&A

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

Read more →

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE