Affinio Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

Use Cases

Customers recommend Engaging And Following Up, Advertisement, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Affinio.

Other use cases:

  • Social Media Analytics
  • Loyalty Management
  • Sending & Publishing Communications
  • Content Management
  • Lifetime Value Management
  • Competitive Intelligence
  • Scheduling Post To Social Media
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinio.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Affinio Use-Cases and Business Priorities: Customer Satisfaction Data

Affinio works with different mediums / channels such as Social Media, Offline, Point Of Sale, etc.

Affinio's features include Personalization.

Reviews

"...It confirmed engagement...." Peer review by Richard Bowman, Vice President of Insight for Brands, BBC Worldwide

Affinio, Audiense Insights, ChannelMix, Swydo, TrackMaven, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinio

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Affinio Use Cases

How efficiently Does Affinio manage your Engaging And Following Up?

What makes Affinio ideal for Segmentation And Targeting?

How can Affinio enhance your Social Media Analytics process?

What solutions does Affinio provide for Loyalty Management?

28+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Affinio case study
Entertainment
Entertainment
CASE STUDY Sydney Opera House

The Sydney Opera House used audience insights to boost online engagement, reaching 13.5 million people across social media and increasing website traffic by 127%.

Read More
Affinio case study
Hospitality
Hospitality
CASE STUDY The customer is a prestigious hotel chain

Grayling, a social media agency, helped a prestigious hotel chain uncover 358,000 new potential customers using Twitter data.

Read More
Affinio case study
Banking
Banking
CASE STUDY Banco Pichincha

Banco Pichincha increased campaign engagement by 10x using more accurate audience segmentation and targeting.

Read More

Frequently Asked Questions(FAQ)

for Affinio

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

Audiense Insights, ChannelMix, Swydo and TrackMaven are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (23)
Analytics

4.50/5

Read Reviews (165)
Custom Reports

4.07/5

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (23)
Analytics

4.50/5

Read Reviews (165)
Custom Reports

4.07/5

Read Reviews (117)

Software Failure Risk Guidance

?

for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Profile

Company Name

Audiense

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Financials

PRIVATE