Affinio Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

Use Cases

Customers recommend Engaging And Following Up, Advertisement, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Affinio.

Other use cases:

  • Social Media Analytics
  • Loyalty Management
  • Sending & Publishing Communications
  • Content Management
  • Lifetime Value Management
  • Competitive Intelligence
  • Scheduling Post To Social Media
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinio.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Launch New Products
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Affinio Use-Cases and Business Priorities: Customer Satisfaction Data

Affinio works with different mediums / channels such as Social Media, Offline, Point Of Sale, etc.

Affinio's features include Personalization.


"...Run reports based on social following, shared content links, or topical search of social platforms...." Peer review by Alexandra W., Marketing and Advertising

Affinio, Audiense Insights, ChannelMix, Swydo, TrackMaven, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinio

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Affinio Use Cases

How efficiently Does Affinio manage your Engaging And Following Up?

Affinio provides audience insights by analyzing engagement patterns and content consumption. It helps understand audience characteristics, engagement likelihood, and content preferences. Affinio enables the identification of both active and passive consumers, revealing their interests and motivations.
"...The behavioral details are interesting, the engagement hit-map provides insights for creative and planners and I love the new functionality of monitoring overtime...." Peer review by Agency

What solutions does Affinio provide for Advertisement?

Affinio provides audience segments that enhance marketing and advertising ventures. Affinio facilitates data analysis to understand viewer and advertiser expectations and uncover strategic insights. The platform assists in developing data-driven pitch personas and identifying advertising opportunities.
"...I would recommend Affinio to all looking to do market / advertising and consumer research, 10/10!...." Peer review by Administrator

How efficiently Does Affinio manage your Segmentation And Targeting?

How can Affinio enhance your Social Media Analytics process?

Why is Affinio the best choice for Loyalty Management?

28+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Frequently Asked Questions(FAQ)

for Affinio

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

Audiense Insights, ChannelMix, Swydo and TrackMaven are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
  • Medium
  • High
AI Powered


Read Reviews (23)


Read Reviews (165)
Custom Reports


Read Reviews (117)
AI Powered


Read Reviews (23)


Read Reviews (165)
Custom Reports


Read Reviews (117)

Software Failure Risk Guidance


for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Profile

Company Name


Company Website

Year Founded


HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom