Affinio Overview
This is a summary of the comprehensive capabilities and benefits of Affinio based on over 612 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Affinio, Audiense Insights, ChannelMix, Swydo, TrackMaven, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Affinio is right for your needs? Our Cuspera AI engine can evaluate how Affinio fits your specific business needs, industry, and context. Get your personalized assessment report today.
Affinio supports business activities such as:
- Engaging And Following Up
- Advertisement
- Segmentation And Targeting
- Social Media Analytics
- Loyalty Management
Affinio can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, Improve Brand Engagement, Build Brand Awareness, etc. It can help manage these activities if you use Social Media Offline Point Of Sale etc. for these needs. As a solution, Affinio's capabilities include Personalization.
Affinio was founded in 2011. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...Transform customer engagement One-to-one understanding of your customers..." Official Website
Cuspera Reviews
14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Affinio.
Use Cases
Peers recommend Engaging And Following Up , Advertisement , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Affinio.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engaging And Following Up with Social Media, Offline and Point Of Sale |
4.82/5 ★ |
"...Transform customer engagement One-to-one understanding of your customers..." Official Website |
| Advertisement with Website |
4.43/5 ★ |
"...Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies...." Press Releases |
| Segmentation And Targeting |
4.80/5 ★ |
"...Paid media budget efficiency by creating custom lists of specific target segments...." Peer review by Agency |
| PEER EXPERIENCES | |
|---|---|
| Engaging And Following Up with Social Media, Offline and Point Of Sale |
4.82/5 ★ |
"...Transform customer engagement One-to-one understanding of your customers..." Official Website |
|
| Advertisement with Website |
4.43/5 ★ |
"...Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies...." Press Releases |
|
| Segmentation And Targeting |
4.80/5 ★ |
"...Paid media budget efficiency by creating custom lists of specific target segments...." Peer review by Agency |
|
28+ more Business Use Cases
Our AI advisor, Wyz, harnessed 612 insights from peers and experts to help you assess how these Affinio use cases fit your Marketing Data Intelligence needs.
Frequently Asked Questions(FAQ)
for Affinio
What is Affinio?
What is Affinio used for?
Who uses Affinio?
What are Affinio alternatives?
Where is Affinio located?
Popular Business Setting
for Affinio
Top Industries
- Marketing and Advertising
- Entertainment
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Peers used Affinio to Acquire customers and Enhance customer relationships
Affinio Alternatives
Peer and Expert Opinion on Features
for Affinio
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (22) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (22) |
IT and Other Capabilities
for Affinio
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (55) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (55) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (28) |
| Chat Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (28) |
| Chat Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (23) |
| Analytics | Read Reviews (165) |
| Custom Reports | Read Reviews (117) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (23) |
| Analytics | Read Reviews (165) |
| Custom Reports | Read Reviews (117) |
Software Failure Risk Guidance
?for Affinio
Overall Risk Meter
Top Failure Risks for Affinio
Vendor Profile Details
HQ Location
81 Rivington Street, London EC2A 3AY, United Kingdom
Employees
101-250
Social
Financials
PRIVATE
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