Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future." - Josh Wexler
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
What benefits does Segment Customer Data Infrastructure offer for Engagement Management?
How does Segment Customer Data Infrastructure facilitate Advertisement?
What makes Segment Customer Data Infrastructure ideal for Loyalty Management?
Why is Segment Customer Data Infrastructure the best choice for Segmentation And Targeting?
48+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler |
|
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Josh Wexler Chief Product Officer Chopra Global |
Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler |
|
Jay Nawaz Head of Product & Platforms MYOB |
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
Maxime Lagresle eCommerce Analytics Manager Veronica Beard |
Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment. Testimonial By Maxime Lagresle |
Case Studies
CASE STUDY Shopify
CASE STUDY Cleveland Clinic
CASE STUDY United Way
CASE STUDY Intuit
CASE STUDY Toyota Connected
Video
The Leading Customer Data Platform.
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Peers used Segment Customer Data Infrastructure for engagement management and advertisement
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio announces multi-year strategic partnership with Microsoft to 'accelerate ... - iTWire
Twilio has entered a multi-year strategic partnership with Microsoft to accelerate innovation in customer engagement solutions. The collaboration will leverage Microsoft Azure and AI technologies to enhance Twilio's communication APIs and customer data platform capabilities for enterprise clients.
Twilio announces multi-year strategic partnership with Microsoft to accelerate conversational AI initiatives
Twilio and Microsoft have entered a multi-year strategic partnership to accelerate conversational AI initiatives. The collaboration will integrate Twilios customer engagement APIs with Microsoft Azures AI capabilities, enabling enterprises to build advanced, AI-powered communication solutions across channels such as SMS, voice, and email.
Twilio Unveils Next-Generation Customer Engagement Platform Built for an AI- and Data-Powered World at SIGNAL 2025
Twilio introduced its next-generation customer engagement platform at SIGNAL 2025, featuring advanced AI and data-driven capabilities. Key updates include enhanced Customer Data Platform (CDP) features, new conversational AI tools, trusted communications channels, and intelligent compliance solutions. These innovations aim to boost personalization, security, compliance, and ROI for Twilios 335,000+ active customer accounts and over 10 million developers.
Twilio Announces Multi-Year Strategic Partnership with Microsoft to Accelerate ...
Twilio has entered a multi-year strategic partnership with Microsoft to advance conversational AI initiatives. The collaboration will leverage Twilios customer engagement platform and Microsofts AI technologies to deliver enhanced AI-driven communication solutions for businesses.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
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What benefits does Segment Customer Data Infrastructure offer for Social Media Management?