Twilio Segment CDP Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Twilio Segment CDP.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Twilio Segment CDP.
Twilio Segment CDP Use-Cases and Business Priorities: Customer Satisfaction Data
Twilio Segment CDP works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Twilio Segment CDP's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Twilio Segment CDP support capabilities include Email Support, Phone Support, AI Powered, etc. also Twilio Segment CDP analytics capabilities include Analytics, and Custom Reports.
Reviews
"We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we kno...w that any experience we want to deliver to our customers we can deliver downstream to them." - Laura Brodie
Peer review evidence (same sources as the product rating summary)
"...Literally overnight we saw engagement increase, along with the volume and quality of conversations the team were having with customers. ..." How To 4x Daily Active Users With SaaS Onboarding Emails
"...Email, ads, and live chat were only the start to unifying strategies and achieving true omnichannel personalization for Rugs.com...." Case Study Rugs.com
"...It quickly allows us to test the different analytics dashboards and platforms...." Peer review by James D., Hospital & Health Care
Twilio Segment CDP, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Twilio Segment CDP
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Twilio Segment CDP is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Twilio Segment CDP Customer wins, Customer success stories, Case studies
Why is Twilio Segment CDP the best choice for Engagement Management?
How does Twilio Segment CDP facilitate Advertisement?
What benefits does Twilio Segment CDP offer for Loyalty Management?
What solutions does Twilio Segment CDP provide for Segmentation And Targeting?
11 buyers and buying teams have used Cuspera to assess how well Twilio Segment CDP solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
|
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Laura Brodie Director of Customer Lifecycle and Growth Ritual |
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
Grayson Bagwell Director of Business Development and E-Commerce Rugs.com |
One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
|
Inessa Lurye VP of Product Management Yesware |
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
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The Leading Customer Data Platform.
Frequently Asked Questions (FAQ)
What buyers ask before choosing Twilio Segment CDP
What is Twilio Segment CDP?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Twilio Segment CDP used for?
What are the top features of Twilio Segment CDP?
Who uses Twilio Segment CDP?
What are Twilio Segment CDP alternatives?
Where is Twilio Segment CDP located?
Peers used Twilio Segment CDP for engagement management and advertisement
Twilio Segment CDP Competitors
Twilio Segment CDP Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Twilio Segment CDP Integrations
Twilio Segment CDP integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Twilio Segment CDP
Software Failure Risk Guidance
?for Twilio Segment CDP
Overall Risk Meter
Top Failure Risks for Twilio Segment CDP
Twilio Inc. News
US Branded Calling is now generally available from Twilio
Twilio has launched its US Branded Calling service, now generally available, which enhances customer trust by displaying verified business names and logos during calls. This service integrates with Twilio's existing communication platform, offering businesses a centralized way to manage branded calls, improve call answer rates, and streamline operational workflows.
Deliver Secure and Reliable OTPs with Twilio Verify and PingOne
Twilio Verify now integrates with PingOne, enhancing OTP delivery for multi-factor authentication. This integration helps reduce fraud and improve user authentication by leveraging Twilio's global sender management and intelligent fallback features. Businesses can streamline security processes and ensure reliable OTP delivery across multiple channels.
Twilio Announces Second Quarter 2026 Results
Twilio reported its second quarter 2026 financial results, with a revenue of $1.50 billion, marking a 22% year-over-year increase. The company achieved a GAAP income from operations of $85 million and a non-GAAP income of $285 million. Twilio also repurchased $66 million in shares during this period and raised its full-year revenue growth forecast.
Announcing Twilio Lookup Line Status Public Beta: Verify Number Deliverability Before You Send
Twilio has launched the public beta of its Lookup Line Status API, allowing businesses to verify phone number deliverability before sending messages. This tool provides real-time carrier insights, helping optimize messaging workflows by ensuring messages reach valid and active numbers. It aims to reduce wasted spend, protect sender reputation, and improve database hygiene.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
How can Twilio Segment CDP enhance your Social Media Management process?