Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works." - Inessa Lurye
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
How does Segment Customer Data Infrastructure facilitate Engagement Management?
How does Segment Customer Data Infrastructure facilitate Advertisement?
What benefits does Segment Customer Data Infrastructure offer for Loyalty Management?
How can Segment Customer Data Infrastructure optimize your Segmentation And Targeting Workflow?
48+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
|
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Inessa Lurye VP of Product Management Yesware |
Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye |
|
Laura Brodie Director of Customer Lifecycle and Growth Ritual |
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
Jay Nawaz Head of Product & Platforms MYOB |
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
Case Studies
CASE STUDY Reddit
CASE STUDY Stripe
CASE STUDY Resy
CASE STUDY Vacasa
CASE STUDY Lime
CASE STUDY Duolingo
Video
The Leading Customer Data Platform.
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Peers used Segment Customer Data Infrastructure for engagement management and advertisement
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio Recognized as a Leader in the 2025 Gartner?? Magic Quadrant? for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year. This acknowledgment highlights Twilio's strong ability to execute and its comprehensive vision in the communications platform space. Twilio's platform supports over 335,000 active customer accounts and integrates AI and real-time data to enhance customer engagement.
Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...
Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.
Twilio Empowers Fresha with Enhanced Customer Engagement through RCS Messaging
Twilio has partnered with Fresha to enhance customer engagement through Rich Communication Services (RCS) messaging. This transition from traditional SMS to RCS has improved Fresha's customer interaction, achieving a 41.3% read rate on appointment messages and a 99.2% delivery rate. The partnership allows Fresha to offer branded, interactive notifications, boosting customer trust and engagement.
Twilio Expands Platform Capabilities with General Availability of Real-Time Personalization ...
Twilio has announced the general availability of several platform enhancements, including Event Triggered Journeys in Twilio Engage, Data Residency for Email in Europe, and WhatsApp Business Calling. These updates aim to enhance real-time personalization, data control, and customer engagement, leveraging AI and data integration. Twilio Segment's architecture supports dynamic customer interactions and compliance with regional data regulations.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
What solutions does Segment Customer Data Infrastructure provide for Social Media Management?