Segment Customer Data Infrastructure Overview
This is a summary of the comprehensive capabilities and benefits of Segment Customer Data Infrastructure based on over 3118 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Reflektion, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Segment Customer Data Infrastructure is right for your needs? Our Cuspera AI engine can evaluate how Segment Customer Data Infrastructure fits your specific business needs, industry, and context. Get your personalized assessment report today.
Segment Customer Data Infrastructure supports business activities such as:
- Engagement Management
- Advertisement
- Social Media Management
- Loyalty Management
- Segmentation And Targeting
Segment Customer Data Infrastructure can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers, Increase Customer Life Time Value, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Social Media Facebook E-Mail etc. for these needs. As a solution, Segment Customer Data Infrastructure's capabilities include Personalization, Micro Customer Segmenting, Dashboard, etc.
Segment Customer Data Infrastructure was founded in 2008. Retail Vertical is its biggest customer base.
Reviews
"We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we kno...w that any experience we want to deliver to our customers we can deliver downstream to them. " - Laura Brodie
Cuspera Reviews
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Segment Customer Data Infrastructure.
Use Cases
Peers recommend Engagement Management , Advertisement , Social Media Management , as the business use cases that they have been most satisfied while using Segment Customer Data Infrastructure.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.96/5 ★ |
"...The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for...." Peer review by Chris D., Financial Services |
| engaging and following up |
4.92/5 ★ |
"...Send tactful reminders: In general, customers are happy to receive follow up requests, so long as they aren t too close together or too consistent...." How to Ask for Testimonials (Without Hassling your Customers) |
| engaging with scheduling & cadence |
4.10/5 ★ |
"...A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market...." Testimonial by Jay Nawaz, Head of Product & Platforms, MYOB |
| Advertisement with Social Media, Facebook and E-Mail |
4.81/5 ★ |
"...Tools like Segment help you to find insight hidden in your advertising, analytics, sales, and CRM platforms...." What Is Big Data Marketing? And How Do Startups Use It to Grow Faster? |
| Social Media Management |
4.83/5 ★ |
"...Excellent for setting up user analytics, admin dashboards, etc...." Peer review by Justin C, Software Team Lead, Computer Software |
| social media analytics |
4.74/5 ★ |
"...We currently use a platform that has built-in dashboards and analytics...." Peer review by Brad Crabtree, Marketing and Inspiration, Brilliant Perspectives |
| engaging on social media |
4.52/5 ★ |
"...In addition to advertising through Audiences, The Vintage Bar uses Journeys to design intelligent customer engagement to drive engagement post-purchase...." Case Study Vintage Bar |
| scheduling post to social media |
4.32/5 ★ |
"...With more than 175 million unique monthly visitors in the U.S. alone, Meredith s digital audience consumes tens of billions of articles, videos, social media posts, and emails each year...." Case Study Meredith |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.96/5 ★ |
"...The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for...." Peer review by Chris D., Financial Services |
|
| engaging and following up |
4.96/5 ★ |
| engaging with scheduling & cadence |
4.96/5 ★ |
| Advertisement with Social Media, Facebook and E-Mail |
4.81/5 ★ |
"...Tools like Segment help you to find insight hidden in your advertising, analytics, sales, and CRM platforms...." What Is Big Data Marketing? And How Do Startups Use It to Grow Faster? |
|
| Social Media Management |
4.83/5 ★ |
"...Excellent for setting up user analytics, admin dashboards, etc...." Peer review by Justin C, Software Team Lead, Computer Software |
|
| social media analytics |
4.83/5 ★ |
| engaging on social media |
4.83/5 ★ |
| scheduling post to social media |
4.83/5 ★ |
48+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3118 insights from peers and experts to help you assess how these Segment Customer Data Infrastructure use cases fit your E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Laura Brodie Director of Customer Lifecycle and Growth Ritual |
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
Jay Nawaz Head of Product & Platforms MYOB |
A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz |
|
Nikolaj Toxværd Chief Marketing Officer The Vintage Bar |
Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study SchnucksRead More |
|
|
Case Study MYOBRead More |
|
Case Study Rugs.comRead More |
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Segment Customer Data Infrastructure to Enhance customer relationships and Increase sales & revenue
Segment Customer Data Infrastructure Alternatives
Peer and Expert Opinion on Features
for Segment Customer Data Infrastructure
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (227) |
| Micro customer segmenting | Read Reviews (83) |
| Dashboard | Read Reviews (40) |
| Alerts: popups & Notifications | Read Reviews (29) |
| Capture information | Read Reviews (17) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (227) |
| Micro customer segmenting | Read Reviews (83) |
| Dashboard | Read Reviews (40) |
| Alerts: popups & Notifications | Read Reviews (29) |
| Capture information | Read Reviews (17) |
IT and Other Capabilities
for Segment Customer Data Infrastructure
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (83) |
| Data Import | Read Reviews (209) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (83) |
| Data Import | Read Reviews (209) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (18) |
| Phone Support | Read Reviews (20) |
| 24/7 Support | Read Reviews (140) |
| Chat Support | Read Reviews (13) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (18) |
| Phone Support | Read Reviews (20) |
| 24/7 Support | Read Reviews (140) |
| Chat Support | Read Reviews (13) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Vendor Profile Details
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
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