Product Business Settings

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Automation
Email Marketing
Team Collaboration

Segment Customer Data Infrastructure Product Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

How satisfied the customers are with Segment Customer Data Infrastructure use-cases

Reviews

"Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed." - Grace Preyapongpisan
"We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we kno...w that any experience we want to deliver to our customers we can deliver downstream to them." - Laura Brodie

Segment Customer Data Infrastructure Customer Insights, Testimonials and Case Studies

What solutions does Segment Customer Data Infrastructure provide for Engagement Management?

What Are the key features of Segment Customer Data Infrastructure for Social Media Management?

How can Segment Customer Data Infrastructure optimize your Loyalty Management Workflow?

What solutions does Segment Customer Data Infrastructure provide for Segmentation And Targeting?

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Jay Nawaz

Head of Product & Platforms

MYOB

A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Grace Preyapongpisan

Vice President, Business Intelligence,

Meredith Corporation

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed. Testimonial By Grace Preyapongpisan
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Jay Nawaz

Head of Product & Platforms

MYOB

A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz
 

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Genspark Uses Twilio to Power Global AI Calling "Call for Me" Agent - Yahoo Finance

Genspark has integrated Twilio Programmable Voice to power its AI agent, "Call for Me," enabling real-time, multilingual phone calls for tasks like customer service across 40+ countries. This partner...ship allows Genspark to automate phone-based workflows, achieving a 94.3% call success rate and 99.97% uptime, enhancing global communication efficiency.

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iTWire - Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google

Fresha, a beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This upgrade from tradition...al SMS to RCS has led to a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. Fresha's integration of Twilio's API has enabled seamless deployment of RCS, boosting customer trust and business growth.

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Nubank - Banking

Nubank uses Twilio to lead the digital-first era of banking. They wanted to improve customer engagement and support. Twilio helped Nubank connect with customers on digital channels. This made banking... easier and more secure for users. Nubank now delivers better service and faster support with Twilio.

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Twilio helped St. Luke’s automate their 'Shot-Line' for vaccination communication. St. Luke’s needed a better way to manage vaccine appointment requests. They used Twilio to build an automated system.... This made it easier for people to get vaccine information and schedule appointments. The new process improved communication and reduced manual work for staff.

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Cleveland Clinic - Hospital & Health Care

Cleveland Clinic uses Twilio to improve patient communication. They send 1.8 million messages monthly with a 97% delivery rate. Twilio's products help them manage SMS and voice messaging. This system... is cost-effective and easy to use. It supports patient care and communication.

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The Leading Customer Data Platform.

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Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Partnership
 

Twilio and AEG partner to personalise fan engagement across venues ...

Twilio has formed a strategic partnership with AEG to enhance fan engagement across venues using Twilio's customer engagement platform, including Twilio Segment, Programmable Messaging, and Twilio Verify. This collaboration will personalize communication and improve fan experiences at venues like Crypto.com Arena and AXS ticketing platform, expanding Twilio's brand presence in the sports and entertainment sectors.

Financial
 

Twilio to Announce Fourth Quarter and Fiscal Year 2025 Results on ...

Twilio plans to announce its fourth quarter and fiscal year 2025 financial results.

Product
 

New Twilio Interconnect Location - So Paulo

Twilio has expanded its Interconnect service to So Paulo, Brazil, enhancing its global private network connectivity. This expansion allows businesses in South America to choose optimal connectivity options, improving call quality, security, and data management through dedicated infrastructure. Twilio Interconnect offers Cross Connect, Third Party Exchange, and VPN options for secure and reliable network performance.

Product
 

Twilio's Strategies for Secure AI Scaling and Risk Mitigation - WebProNews

Twilio outlines strategies for secure AI scaling, focusing on data governance, compliance with regulations like GDPR, and zero-trust architectures. The company emphasizes partnerships and talent training to mitigate risks and foster innovation. Twilio's approach includes integrating AI with existing security frameworks and leveraging partnerships to enhance security ecosystems, demonstrating its commitment to secure AI deployment across various sectors.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO