Zoho Survey and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

Zoho Survey and Forsta both excel in customer feedback management but cater to different business scales and needs. Zoho Survey is favored by larger enterprises, focusing on comprehensive data handling and extensive integration capabilities. It supports various communication channels, making it versatile for wide-reaching campaigns. Forsta, however, serves more niche industries with strong market research capabilities and AI-powered analytics, providing focused insights. Each solution aligns to distinct strategic objectives, offering tailored support options based on user complexity and operational scale.

Zoho Survey: Zoho Survey allows users to create free online surveys and questionnaires. It is used for collecting data on customer satisfaction, feedback, business, research, HR, and more.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: Zoho Survey vs Forsta (formerly Confirmit)

Use cases tied to Zoho Survey and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

Zoho Survey Forsta (formerly Confirmit)

Top Capabilities: Zoho Survey vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Zoho Survey
Shared
Forsta (formerly Confirmit)
Shared by both · Topics
Zoho Survey only
Forsta (formerly Confirmit) only

Deployed Industries: Zoho Survey vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Zoho Survey
Shared
Forsta (formerly Confirmit)
Shared by both · Industries
Zoho Survey only
Forsta (formerly Confirmit) only

Deployed Market Segments: Zoho Survey vs Forsta (formerly Confirmit)

Share of peer evidence by company size for Zoho Survey and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

Zoho Survey 100%
Forsta (formerly Confirmit) 100%
Zoho Survey Forsta (formerly Confirmit)
Key Capabilities Supported Zoho Survey supports collecting feedback, managing communications, and measuring customer satisfaction, with particular strength in integrating various communication channels. → Forsta excels in market research and collecting detailed feedback, adding value through conversational surveys and customer engagement. →
Business Goals Zoho Survey helps improve customer satisfaction, enter new markets, and increase sales through efficient communication management strategies. → Forsta focuses on improving customer satisfaction, acquiring new customers, and enhancing return on investment through detailed surveys and analytics. →
Core Features Zoho Survey offers robust analytics, seamless system integration, and advanced data handling, making it ideal for data-driven decision-making. → Forsta provides analytics and AI-powered tools essential for market research, along with compliance-focused features for regulatory adherence. →
Vendor Support Zoho Survey offers 24/7 support, chat, email, and phone support options, aligning well with large enterprises that need constant assistance. → Forsta provides 24/7 support mainly through email, accommodating less frequent but detailed interactions typical for consultative market research needs. →
Segments and Industries Zoho Survey is predominant in large enterprises, IT, and education sectors, reflecting its scalability and diverse integration. → Forsta is popular among research and management consulting firms, indicating its niche industry application and in-depth survey capabilities. →
Operational Alignment Zoho Survey integrates into complex communication strategies, ideal for large enterprises seeking comprehensive feedback tools. → Forsta fits into niche operational environments, offering specialized tools for industries focused on precise data collection and analysis. →

Zoho Survey and Forsta (formerly Confirmit): Best activities based on customer satisfaction

Zoho Survey in Action: Unique Activities

How can Zoho Survey enhance your Collecting Feedback process?
Zoho Survey enables users to create and publish surveys easily to gather feedback from customers. It integrates with customer relationship management systems, allowing users to link survey responses to customer profiles. While the platform offers a wide range of features for collecting feedback, Zoho Survey does not currently support the creation of desktop applications.
"...With Zoho Survey we are able to get customers feedback and recommendation about our services by conducting a survey...." Peer review by Janet M, Tax Accountant
How can Zoho Survey enhance your Engaging Conversational Surveys process?
Zoho Survey provides interactive survey campaigns that engage respondents through various methods, including branching logic, follow-up questions, and multimedia content. It facilitates targeted audience engagement and allows for comprehensive data analysis with reporting features. However, the platform may limit the number of users within an account, potentially hindering collaborative efforts.
"...Surgery employees for engagement wants Used this for work just a quick one time use was simple...." Peer review by Alina A., Food & Beverages
How can Zoho Survey enhance your Communication Management process?
Zoho Survey facilitates simple survey creation and publication. Users can easily design and share surveys across various social media platforms. Zoho Survey lacks the ability to automatically publish surveys to social media platforms.
"...You can send surveys and email campaigns with live web links across all social media from a phone or laptop platform that functions the same...." Peer review by Lisa Michelle A, Founder, Education
How does Zoho Survey address your Social Media Management Challenges?
Zoho Survey enables users to share surveys on multiple social media platforms, facilitating customer feedback collection. The platform provides real-time reports with detailed analytics, enabling informed decision-making. However, the reporting and analytics functionality lacks clarity and user-friendliness, presenting challenges for new users.
"...Also the user can share surveys on social networks which help me to to know my customers need...." Peer review by User

Forsta (formerly Confirmit) in Action: Unique Activities

What makes Forsta (formerly Confirmit) ideal for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...Improving our industry by doing market research...." Peer review by Víctor Antonio C, Set Up and Data Quality Manager / Relaciones Públicas, Research
How does Forsta (formerly Confirmit) address your Campaign Management Challenges?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Verified User, Project Manager in Other, Research

News

Latest Zoho Survey news

Zoho Launches Nigeria Edition of Zoho Books for VAT, E-Invoicing Compliance

Zoho launched the Nigeria edition of Zoho Books, a cloud-based accounting solution, to aid businesses in VAT and e-invoicing compliance. This edition includes AI-native financial tools for managing finances, offering features like VAT rate automation, e-invoice submission, and anomaly detection. The launch is part of Zoho's finance suite, which includes various applications tailored for local tax needs in multiple countries.

16/09/2026 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source