Zoho Survey vs. Clicktools: Comparing Best Customer Feedback Management Solutions 2026

Overview: Zoho Survey and Clicktools as Customer Feedback Management Category solutions.

Zoho Survey and Clicktools are both strong contenders in customer feedback management. Zoho Survey excels with its wide range of capabilities such as market research and strong integration options, catering to large enterprises and IT services. Clicktools focuses on customer satisfaction and features like measuring net promoter score, appealing to the software industry. Both provide robust support but Zoho Survey offers comprehensive 24/7 assistance, making it well-suited for larger organizations.

Zoho Survey: Zoho Survey allows users to create free online surveys and questionnaires. It is used for collecting data on customer satisfaction, feedback, business, research, HR, and more.

Clicktools: Clicktools, now SAP Service Cloud, enhances customer relationships and increases revenue by transforming customer feedback into actionable insights. Features include seamless CRM integration, dynamic questions, multi-language support, and mobile-friendly surveys.

Top use cases: Zoho Survey vs Clicktools

Use cases tied to Zoho Survey and Clicktools from verified data sources. Click any use case for supporting evidences.

Zoho Survey Clicktools

Top Capabilities: Zoho Survey vs Clicktools

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Zoho Survey
Shared
Clicktools
Shared by both · Topics
Zoho Survey only
Clicktools only

Deployed Industries: Zoho Survey vs Clicktools

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Zoho Survey
Shared
Clicktools
Shared by both · Industries
Zoho Survey only
Clicktools only

Deployed Market Segments: Zoho Survey vs Clicktools

Share of peer evidence by company size for Zoho Survey and Clicktools. Each product segments add up to 100%. Click any segment for supporting evidence.

Zoho Survey 100%
Clicktools 100%
Zoho Survey Clicktools
Key Capabilities Supported Zoho Survey facilitates collecting feedback and enables engaging conversational surveys. → Clicktools excels at collecting feedback and measuring customer satisfaction (CSAT). →
Business Goals Zoho Survey helps improve customer satisfaction and acquire new customers. → Clicktools focuses on improving customer satisfaction and establishing thought leadership. →
Core Features Noteworthy features of Zoho Survey include custom reports and extensive data import capabilities. → Clicktools shines with its ease of migration and strong integration functionality. →
Vendor Support Zoho Survey offers comprehensive 24/7 support via chat, email, and phone. → Clicktools provides reliable support with chat and phone options. →
Segments and Industries Zoho Survey is favored by large enterprises, particularly in IT and education sectors. → Clicktools is popular among the computer software industry and mid-market enterprises. →
Operational Alignment Zoho Survey integrates seamlessly with social media and email channels. → Clicktools fits well within operational workflows utilizing support groups and promotions. →
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Applying your context and needs changes the comparison

Zoho Survey and Clicktools: Best activities based on customer satisfaction

Zoho Survey in Action: Unique Activities

What benefits does Zoho Survey offer for Collecting Feedback?
Zoho Survey enables users to create and publish surveys easily to gather feedback from customers. It integrates with customer relationship management systems, allowing users to link survey responses to customer profiles. While the platform offers a wide range of features for collecting feedback, Zoho Survey does not currently support the creation of desktop applications.
"...This software is versatile, so it can be used for a variety of purposes from customer satisfaction surveys to email list collection...." Peer review by User
How does Zoho Survey address your Engaging Conversational Surveys Challenges?
Zoho Survey provides interactive survey campaigns that engage respondents through various methods, including branching logic, follow-up questions, and multimedia content. It facilitates targeted audience engagement and allows for comprehensive data analysis with reporting features. However, the platform may limit the number of users within an account, potentially hindering collaborative efforts.
"...In a era of fierce competition, transparency & involvement of customers via surveys is good strategy to keep them engaged...." Peer review by Rahul B, Product Strategy Manager, Information Technology and Services
What Are the key features of Zoho Survey for Communication Management?
Zoho Survey facilitates simple survey creation and publication. Users can easily design and share surveys across various social media platforms. Zoho Survey lacks the ability to automatically publish surveys to social media platforms.
"...Is a very complete platform, its acquisition prices are competitive to those of other platforms, offers solutions to companies and people in terms of creating surveys, and can reach even more people by being able to send them by email and upload them to the cloud...." Peer review by ferd p, Community Manager , Real Estate
What makes Zoho Survey ideal for Social Media Management?
Zoho Survey enables users to share surveys on multiple social media platforms, facilitating customer feedback collection. The platform provides real-time reports with detailed analytics, enabling informed decision-making. However, the reporting and analytics functionality lacks clarity and user-friendliness, presenting challenges for new users.
"...the creation of the surveys through Zoho survey are very easy to create, it has more than 25 types of questions so that the client interacts and is not always the same type of survey It is easy to share on social networks or emails and once they begin to answer the sent surveys I can conclude the answers and make decisions about the data that generates me I can invite migos to help edit the accounts and help me know if something went wrong before sending the survey...." Peer review by Dylan C, CMO, Internet
How can Zoho Survey optimize your Market Research Workflow?
Zoho Survey enables users to create comprehensive surveys for market research purposes. It allows for the construction of detailed questionnaires with flexible logic, facilitating data collection from a large number of respondents. Users can analyze the collected data to gain insights into customer preferences, market trends, and business opportunities.
"...To that end, we conduct all of our market research and product focus grouping ourselves...." Peer review by Internal Consultant

News

Latest Zoho Survey news

Zoho Launches Nigeria Edition of Zoho Books for VAT, E-Invoicing Compliance

Zoho launched the Nigeria edition of Zoho Books, a cloud-based accounting solution, to aid businesses in VAT and e-invoicing compliance. This edition includes AI-native financial tools for managing finances, offering features like VAT rate automation, e-invoice submission, and anomaly detection. The launch is part of Zoho's finance suite, which includes various applications tailored for local tax needs in multiple countries.

16/09/2026 - source

Latest Clicktools news

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

20/09/2026 - source