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Zoho Social vs Hootsuite: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Social vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 82622 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Social and Hootsuite

Zoho Social, Hootsuite, Sprout Social, Agorapulse, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"It is much easier to interact with leads and potential customers right from the dashboard and refer them over to the CRM program. " - Shannon Johnson

"Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how t...o strategically fit social into the strategic planning process. " - Heather Bisset

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Social

Focus area

Zoho Social is better than Hootsuite for

Software Failure Risk

  • medium

logo Hootsuite

Focus area

Hootsuite is better than Zoho Social for

Software Failure Risk

  • medium

About

The easiest way to manage your brands on social media

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Age

1996

2008

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

106

128

Total Goals
(we found evidences for)

16

20

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


searching for content



social media marketing




touchpoint management


generation of new leads




helpdesk management


campaign analytics

campaign monitoring




sales document management

contract management

proposal & quote management


workflow management



follower management


products & pricelist management


contact list management



conversion management


training & onboarding


customer feedback management

measuring customer satisfaction


lifetime value management




competitive intelligence





calendar management


performance management


lead qualification

lead qualification: technographic


business development



reputation management


opportunity management



relationship management


community building


account management


rating and review management



loyalty management

identify target customers

customise loyalty program








distribution management





promotion management




sales review & feedback


discount management


personalized marketing


segmentation and targeting


knowledge management


influencer marketing


sales call management

meeting management



international marketing




influencer management



revenue cycle management


advocacy management


trade show marketing



community marketing



conference call management


create learning path


courses & assessment

create learning path




referral management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Scale best practices

  • Grow market share

  • Improve navigation

  • Launch new products

  • Improve stakeholder relations

  • See 13 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more
  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting