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Zoho Campaigns vs iContact: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Campaigns vs. iContact is based on a specific set of business needs and context. The comparison uses 12581 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Campaigns and iContact

Zoho Campaigns, iContact, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

"After using Zoho Campaigns, we have seen an increase in the website traffic " - Jason Roberts

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Campaigns

Focus area

Zoho Campaigns is better than iContact for

Software Failure Risk

  • low

logo iContact

Focus area

iContact is better than Zoho Campaigns for

Software Failure Risk

  • medium

About

Email marketing software that drives sales.

iContact | Affordable Email Marketing Solution

Age

1996

2003

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

85

88

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


contact list management


helpdesk management


generation of new leads



social media marketing



sales document management

proposal & quote management

contract management


content publishing





conference call management



customer feedback management



competitive intelligence


training & onboarding




segmentation and targeting





loyalty management

identify target customers


trade show marketing


products & pricelist management


conversion management


relationship management



lead qualification

lead qualification: behavioural


outbound marketing



performance management



business development


account management



promotion management





subscription management


lifetime value management



database marketing



distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting