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Compare unbounce vs VWO

Comparison Summary

This comparison report of unbounce vs. VWO is based on a specific set of business needs and context. The comparison uses 15031 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing unbounce and VWO

unbounce, VWO, Instapage, Leadpages, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

unbounce covers Advertisement with Website, Generation Of New Leads with Website, Communication Management with Website, Campaign Management with Website, etc.

VWO focuses on Engagement Management with Website, Helpdesk Management with Website, Generation Of New Leads with Website, Social Media Management with Social Media, etc.

"Unbounce has been critical in growing our demand generation efforts. It gives us the power to generate hundreds of marketing qualified leads before lunchtime at half the cost of previous efforts. " - Sterling Beck

"Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conv...ersion funnels by 20% and optimized several engagement metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department. " - Jak Grueneberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo unbounce

Focus area

unbounce is better than VWO for

Software Failure Risk

  • low

logo VWO

Focus area

VWO is better than unbounce for

Software Failure Risk

  • medium

About

Landing Pages - Create a Dedicated Page for Your Campaign

All-in-One A/B Testing and Conversion Optimization Platform

Age

2009

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

90

Total Goals
(we found evidences for)

19

19

Top Processes

Evidences indicate better relative satisfaction



generation of new leads


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


content publishing

searching for content


engagement management

engaging and following up



conference call management


competitive intelligence


conversion management



helpdesk management


social media management

scheduling post to social media

engaging on social media

social media analytics


training & onboarding





rating and review management



workflow management





personalized marketing


social media marketing


lead qualification

lead qualification: technographic


segmentation and targeting






contact list management

creating contact list



products & pricelist management


sales document management

proposal & quote management

contract management



account management


referral management



customer feedback management

measuring customer satisfaction




promotion management



trade show marketing


courses & assessment

create learning path


discount management



lifetime value management


business development



community building





knowledge management



loyalty management

customise loyalty program


Scheduling & dispatching




sales review & feedback



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Improve brand engagement

  • Shorten ramp up time

  • Reduce bounce

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve internal communications

  • See 16 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • Reduce bounce

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • Improve consistency

  • Build brand awareness

  • Enter new markets internationally or locally

  • Increase average basket value

  • Grow market share

  • Improve brand engagement

  • Improve navigation

  • Improve stakeholder relations

  • Establish thought leadership

  • See 16 more

Top Channels

Channels Used

  • website

  • social media

  • user generated content

  • blogs

  • e-mail

  • mobile

  • phone calls

  • offline

  • promotions

  • video

  • display advertisement

  • chat

  • point of sale

  • support groups

  • games

  • Facebook

  • coupons

  • events

  • trade shows

  • mobile app

  • LinkedIn

  • newsletter

  • review sites

  • Amazon

  • out of home

  • brochure

  • text SMS

  • Slack

  • Facebook page

  • on premises

  • See 27 more
  • website

  • social media

  • user generated content

  • blogs

  • e-mail

  • mobile

  • phone calls

  • offline

  • promotions

  • video

  • display advertisement

  • chat

  • point of sale

  • support groups

  • games

  • Facebook

  • coupons

  • events

  • trade shows

  • mobile app

  • LinkedIn

  • newsletter

  • review sites

  • Amazon

  • out of home

  • brochure

  • text SMS

  • Slack

  • Facebook page

  • on premises

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting