SumUp Connect vs. Salesforce Loyalty Management: Comparing Best Customer Loyalty Management Solutions 2026

Overview: SumUp Connect and Salesforce Loyalty Management as Customer Loyalty Management Category solutions.

SumUp Connect: Fivestars helps local businesses attract new customers through automated SMS, email, and their mobile app. Businesses can tap into a network of 50 million customers who love local.

Salesforce Loyalty Management: Salesforce-loyalty-management software helps businesses engage meaningfully with customers. Customer loyalty is built through advanced management tools offered by Salesforce.

This comparison report of SumUp Connect vs. Salesforce Loyalty Management is based on a specific set of business needs and context. The comparison uses 3063 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SumUp Connect and Salesforce Loyalty Management

SumUp Connect, Salesforce Loyalty Management, Preferred Patron, Loyalzoo, etc., belong to a category of solutions that help Customer Loyalty Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SumUp Connect covers Loyalty Management, Promotion Management with Promotions, Discount Management with Promotions, Engagement Management with Mobile, etc.

Salesforce Loyalty Management focuses on Loyalty Management with Promotions, Engagement Management, Campaign Management, Sales Incentive Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SumUp Connect and Salesforce Loyalty Management: Best activities based on customer satisfaction


SumUp Connect in Action: Unique Activities

What benefits does SumUp Connect offer for Loyalty Management?
Fivestars allows businesses to build loyalty programs by tracking customer points and offering rewards. Customers can easily earn and redeem points via phone number check-ins and receive notifications about offers and rewards. A drawback of the program is that some businesses are switching to other loyalty programs, leaving users with potentially unused points.
"...Overall it's an easy to use system that offers you points and rewards as long you remmeber your phone number:) ...." Peer review by Olivia G., Tech sourcer, Consumer Goods
What solutions does SumUp Connect provide for Promotion Management?
The system facilitates access to promotions, discounts, and coupons. It enables businesses to directly send promotional information to customers. A limitation of the system is that promotional offers expire quickly.
"...I like how they give back by offering deals and discounts . ...." Peer review by Marlene D., Medical assistant , Medical Practice
What benefits does SumUp Connect offer for Discount Management?
Fivestars Discount Management enables users to find and access discounts, coupons, and deals from participating businesses. nThe system keeps track of earned points and available discounts, allowing users to redeem them for savings.nThe system has a limitation in that discounts and deals expire relatively quickly.
"...and and an awesome way to manage our promos and program!..." Peer review by Coty T., CEO, Retail

Salesforce Loyalty Management in Action: Unique Activities

How can Salesforce Loyalty Management enhance your Engagement Management process?
Salesforce Loyalty Management allows you to personalize customer experiences. nThe program provides a unified view of members, enabling targeted engagement. nYou can create consistent reward programs that reward loyalty across all customer interactions.
"...Get a unified view of your program members to engage them with relevant and personalized experiences. ..." Loyalty Management

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customise loyalty program

track program performance

identify target customers

create engagement based loyalty


promotion management


engagement management

engaging and following up


discount management


sales document management


communication management

sending & publishing communications


sales incentive management



campaign management


rating and review management


generation of new leads


customer feedback management

measuring customer satisfaction


lifetime value management



knowledge management

creating knowledge base


contact list management


personalized marketing


helpdesk management


redemption management


community building



lead qualification


sales review & feedback


training & onboarding


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • See 5 more
  • Enhance customer relationships

Business Setting

SumUp Connect Salesforce Loyalty Management
Peer score 4.6 4.0
Peer insights 2996 67
Top industries
Retail 12.0%
Food & Beverages 10.0%
Education 9.0%
SMB and Mid-Market 71.0% 0.0%
Enterprise 29.0% 0.0%
Pricing SumUp Connect

News

Latest SumUp Connect news

SumUp Launches in Canada, Bringing Simple, Transparent Payments ...

SumUp has launched its services in Canada, marking its 38th market entry. The company introduces the SumUp Go card reader and Payment Links to provide small businesses with simple, transparent payment solutions. These tools enable merchants to accept in-person and remote payments efficiently, supporting the growing demand for digital payment solutions in Canada.

15/06/2026 - source

Latest Salesforce Loyalty Management news

Salesforce aims to be your enterprise AI harness, touts AIforce

Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.

25/08/2026 - source