Overview: SAP Customer Experience and BUSINESSNEXT (formerly CRMNEXT) as CRM Category solutions.
Businesses choosing between SAP Customer Experience and BUSINESSNEXT should consider their distinct strengths. SAP Customer Experience excels in engagement and relationship management with strong integration features, making it popular among a broad industry base. In contrast, BUSINESSNEXT offers robust lead management and focuses heavily on improving customer acquisition and marketing ROI, appealing significantly to the banking and financial services sectors.
SAP Customer Experience: SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.
BUSINESSNEXT (formerly CRMNEXT): Businessnext unifies modern sales, service, and marketing automation. Customers enjoy delightful experiences, while teams achieve exceptional results.
SAP Customer Experience and BUSINESSNEXT (formerly CRMNEXT): Best activities based on customer satisfaction
Key Capabilities Supported
SAP Customer Experience supports engagement management and sales document management, facilitating effective customer relationship and sales processes. read more →
BUSINESSNEXT’s lead management and service management aid in structuring and enhancing customer interaction and service experiences. read more →
Business Goals
SAP Customer Experience helps enhance customer relationships and aims to increase sales and revenue. read more →
BUSINESSNEXT focuses on improving customer acquisition and marketing ROI, aiming to reduce cost-to-serve. read more →
Core Features
SAP Customer Experience boasts integrations, custom reporting, and analytics, catering to businesses that require flexible data management. read more →
BUSINESSNEXT features include analytics and AI-powered tools which are geared towards enhancing digital journeys and campaign efficiency. read more →
Vendor Support
SAP Customer Experience provides 24/7 support with multiple channels including email and phone, meeting diverse user needs. read more →
BUSINESSNEXT offers extensive support options with 24/7 availability, emphasizing responsive customer service. read more →
Segments and Industries
Mid Market and small enterprises frequently use SAP Customer Experience, especially in IT and consumer goods sectors. read more →
BUSINESSNEXT primarily serves the banking and insurance industries, focusing on enterprise and financial services. read more →
Operational Alignment
SAP Customer Experience fits into large-scale operational workflows, suitable for a variety of business contexts. read more →
BUSINESSNEXT is designed for industries with complex operational needs, especially in financial sectors requiring detailed lead and campaign management. read more →
Applying your context and needs changes the comparison
Most deployed common Use Cases for SAP Customer Experience and BUSINESSNEXT (formerly CRMNEXT)
How does SAP Customer Experience and BUSINESSNEXT (formerly CRMNEXT) address your Service Management Challenges?
SAP Customer Experience in Action: Unique Use Cases
How efficiently Does SAP Customer Experience manage your Engagement Management?
What benefits does SAP Customer Experience offer for Sales Document Management?
How efficiently Does SAP Customer Experience manage your Relationship Management?
How does SAP Customer Experience facilitate Contact List Management?
BUSINESSNEXT (formerly CRMNEXT) in Action: Unique Use Cases
What Are the key features of BUSINESSNEXT (formerly CRMNEXT) for Lead Management?
What solutions does BUSINESSNEXT (formerly CRMNEXT) provide for Collaboration?
How efficiently Does BUSINESSNEXT (formerly CRMNEXT) manage your Campaign Management?
Integrations
Ecosystem partners each product commonly connects with.
SAP Customer Experience
News
Latest SAP Customer Experience news
SAP EIC: Integration Is Becoming the Bottleneck of Transformation
SAP's Edge Integration Cell connects the SAP Integration Suite with local integration logic, facilitating hybrid architectures. This solution supports both cloud and on-premises systems, crucial for industries with compliance needs. It enhances resilience in production environments by ensuring continuous data exchange, even during network disruptions. The integration architecture is vital for modernizing IT landscapes and implementing digital business models.
Latest BUSINESSNEXT (formerly CRMNEXT) news
ServiceNow Bets $40 Million on BUSINESSNEXT's Autonomous Banking
ServiceNow has invested $40 million in BUSINESSNEXT, valuing it at $700 million, to enhance autonomous banking solutions. The collaboration aims to unify customer-facing banking intelligence with operational AI execution, creating a seamless financial services platform. This partnership targets the Asia-Pacific market, leveraging BUSINESSNEXT's CRM and AI capabilities with ServiceNow's workflow orchestration and governance tools.
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