SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions." - Alesi Wei

Peer review evidence (same sources as the product rating summary)

"...Also, SAP CRM IC (interaction center) handles communication through all channels very efficiently...." Peer review by Consultant in Information Technology
"...Easy to make proposals, input client info, and export to other programs...." Peer review by Corey S., Client Success Manager, IMM eSignature Company
"...It helps customers manage day to day sales contacts efficiently...." Peer review by Usman I., SAP ABAP / Fiori Consultant

SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

SAP Customer Experience Customer wins, Customer success stories, Case studies

What makes SAP Customer Experience ideal for Engagement Management?

How can SAP Customer Experience optimize your Sales Document Management Workflow?

What solutions does SAP Customer Experience provide for Helpdesk Management?

Why is SAP Customer Experience the best choice for Relationship Management?

How efficiently Does SAP Customer Experience manage your Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
 

DyFlex - Managed Service Providers - Medium

DyFlex continues path of growth with SAP opportunities

Perth, Australia

DyFlex, a managed service provider, is expanding its workforce and capabilities to meet increased demand for SAP cloud solutions. The company is transitioning businesses from SAP's legacy systems to ...the cloud, with a focus on the mid-market and startup sectors. DyFlex has strengthened its capabilities by acquiring Bluetree Solutions, enhancing its offerings in SAP Public Cloud and data platforms like Google Cloud and Snowflake.

Read on →
 

NTT DATA - Technology Services - Very Large

SAP Brings SAP SuccessFactors and Joule to NTT DATA’s Global People and Culture Transformation

Tokyo, Japan

NTT DATA has selected SAP SuccessFactors and SAP Business Data Cloud, integrated with SAP's AI orchestrator Joule, to enhance its global HR transformation. The deployment will unify HR data and proce...sses, improving decision-making and workforce planning. This collaboration builds on a long-standing partnership between SAP and NTT DATA, showcasing AI's role in redefining employee experiences.

Read on →
 

NTT DATA - Technology Services - Very Large

NTT DATA awarded Golden Certificate by SAP as Global Operations Partner

Tokyo, Japan

SAP awarded NTT DATA a Golden Certificate as a Global Operations Partner, recognizing its expertise in SAP operations, including new certifications in SAP Security and Business AI. This highlights NT...T DATA's ability to deliver intelligent, secure SAP operations, supporting AI-driven innovation.

Read on →
 

TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution automated scenario analysis, reducing statewide cycle times from... 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

 

PwC - Professional Services - Very Large

Frankfurt, Germany

PwC used SAP's AI Foundation and Joule Studio to improve efficiency in handling international VAT for clients. The AI-powered tool made VAT processing 60% more efficient for a pharmaceutical client. ...PwC also saw faster access to information, reducing wait times from days to seconds. The solution freed up staff to focus on complex cases instead of routine tasks. 100% of PwC member firms responded positively to the AI rollout.

 

National Hockey League (NHL) - Entertainment - Large

New York, USA

SAP HANA Cloud and SAP Business Technology Platform help the NHL process 30GB of puck and player tracking data per game. Over 100 million fans visit NHL.com/stats each year for real-time analytics. T...he SAP-NHL Front Office App supports all 32 clubs with roster, salary cap, and contract management. SAP solutions also power sustainability efforts, enabling the NHL to track and reduce its environmental impact. NHL teams use SAP apps for in-game tactical decisions and playoff planning.

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Product

UTA Pay certified for SAP Cloud Integration

United TranzActions (UTA) announced that UTA Pay is now certified for integration with SAP Cloud solutions, specifically through the SAP Digital Payments add-on. This integration allows SAP customers to access UTA's payment processing capabilities, including credit card and ACH acceptance, while enhancing payment workflow visibility and reducing PCI compliance exposure.

Partnership

SK, AX-SAP Deepen AI-Native Enterprise Partnership | DBR

SK AX and SAP have signed a Memorandum of Understanding to jointly develop AI-native enterprise solutions. The collaboration focuses on integrating AI into ERP systems and other corporate operations, leveraging SAP's Autonomous Suite and Business AI products. SK AX plans to list its AXgenticWire ERP Suite on SAP's AI Agent Hub marketplace, aiming to enhance ERP implementation and operational quality globally.

Partnership

Insi Achieves SAP PartnerEdge Sell Status in the United States and Canada, Advancing North American Growth Strategy

Insi has achieved SAP PartnerEdge Sell status in the United States and Canada, allowing it to sell SAP Cloud ERP solutions directly. This accreditation enhances Insi's role from an implementation partner to a full commercial partner, supporting North America's significant SAP renewal cycle.

Product

SAP, Coupa and RapidRatings Lead Supplier Data Platforms

SAP Business Network leads Procurement Magazine's Top 10 Supplier Data Platforms, highlighting its role in global procurement and supply chain collaboration. The platform supports over 6 million suppliers, facilitating $6.5 trillion in annual commerce. It offers compliance support across 41 countries, enabling efficient invoice workflows and data protection.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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