SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards." - Sarah Williams

Peer review evidence (same sources as the product rating summary)

"...The customer engagement under this program is amazing, and it allows you to fully target and organize your crowd ...." Peer review by Antoine C., Consumer Goods
"...Used for automating and enabling Sales opportunity pipelineService Business functions like Service orders,Contract Manageament, Repairs, Dispatching of Field Engineers - has a matured solution for resource scheduling, Filing time and labor, Billing and Invoicing..." Peer review by Prashanth Busa, SAP CRM Lead Consultant/Solution Architect, KLA-Tencor
"...The latter is a separate product focusing on the call center-oriented customer service functions...." What is SAP C/4HANA and Why You Should Implement It

SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

SAP Customer Experience Customer wins, Customer success stories, Case studies

What solutions does SAP Customer Experience provide for Engagement Management?

What makes SAP Customer Experience ideal for Sales Document Management?

How does SAP Customer Experience facilitate Helpdesk Management?

How does SAP Customer Experience facilitate Relationship Management?

How does SAP Customer Experience facilitate Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
 

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SAP makes it easier for customers to shop for legacy product support, ending EU antitrust probe

SAP has agreed to abolish reinstatement fees and reduce back-maintenance charges for its legacy product support, ending an EU antitrust probe. This move aims to enhance customer choice and reduce cos...ts, allowing businesses to consider third-party support for SAP ERP Central Component (ECC) as its mainstream support ends in December 2027.

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JYSK, GBM, DIFARE Group, Plastilene Group - Retail, Technology Services, Pharmaceutical, Manufacturing - Large

SAP and IBM Announce Client Momentum Across IBM Technology and SAP ...

SAP and IBM announced that JYSK, GBM, DIFARE Group, and Plastilene Group have adopted SAP Cloud ERP Private solutions on IBM Power Virtual Server. These companies aim to modernize their ERP workloads..., enhance AI integration, and improve scalability and security. The collaboration supports cloud migration and business process modernization across various industries.

Read on →

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped automate and speed up analysis cycles, cutting scenario analysis from... 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

Martur Fompak International - Automotive - Very Large

Istanbul, Turkey

Martur Fompak International used SAP S/4HANA, Joule, and SAP Embodied AI to automate material flow in its automotive manufacturing. The company deployed humanoid robots that handle production line fe...eds, reducing manual work and errors. This led to a 5x increase in work efficiency and improved workplace safety. SAP-driven automation allowed teams to focus on higher-value tasks. The solution created a scalable, AI-powered intralogistics model for future growth.

LC Waikiki - Retail - Very Large

Istanbul, Turkey

LC Waikiki used SAP Joule AI agents to transform procurement and HR workflows. The company reduced manual errors in procurement by 50%. HR self-service execution speed increased by up to 90%. Employe...es now complete leave requests in 30 seconds. The new system unified eight production entities and improved employee satisfaction. SAP Joule enabled faster, data-driven decisions and a better employee experience.

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Executive

SAP positions Verena Siow as Regional President, Asia Pacific

SAP has appointed Verena Siow as the Regional President for Asia Pacific. Based in Singapore, she will focus on driving customer success and accelerating business transformation across the region. Siow has extensive experience in the technology sector and has held various leadership roles at SAP, including President and Managing Director for Southeast Asia.

Executive

Verena Siow named new SAP Regional President, Asia Pacific

SAP has appointed Verena Siow as the new Regional President for Asia Pacific. Based in Singapore, Siow will focus on driving customer success and business transformation across the region. With extensive experience in the technology sector, she aims to enhance SAP's AI innovation and enterprise transformation efforts.

Executive

SAP names Verena Siow Asia-Pacific President

SAP has appointed Verena Siow as the new president for the Asia-Pacific region. Based in Singapore, she will focus on enhancing customer business value across the region.

Executive

SAP promotes Verena Siow to regional president, Asia Pacific

SAP has appointed Verena Siow as regional president for Asia Pacific, based in Singapore. She will focus on customer outcomes and business transformation initiatives. Siow has been with SAP for 15 years, previously leading business suite operations in APAC.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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