SAP Customer Experience Overview
SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.
Use Cases
Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.
SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.
SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.
Reviews
"Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards." - Sarah Williams
SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Experience
Top Industries
- Computer Software
- Information Technology and Services
- Consumer Goods
Popular in
- Enterprise
- Large Enterprise
- Mid Market
SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on SAP Customer Experience Use Cases
How can SAP Customer Experience optimize your Engagement Management Workflow?
What makes SAP Customer Experience ideal for Sales Document Management?
What Are the key features of SAP Customer Experience for Helpdesk Management?
What solutions does SAP Customer Experience provide for Relationship Management?
What Are the key features of SAP Customer Experience for Contact List Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
|
Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams |
![]() |
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
![]() |
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
CUSTOMERS | TESTIMONIALS |
---|---|
Sarah Williams Director of Product Management O.C. Tanner |
Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams |
![]() Dirk Muehlhaeuser Head of Retail IT ValoraGroup |
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
![]() Sharif Aly Director, Global Transformation Insight Enterprises Inc |
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
Case Studies
CASE STUDY Cirque du Soleil
CASE STUDY Siemens Healthineers
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY FC Bayern
CASE STUDY Coldplay
CASE STUDY NHL (National Hockey League)
Video
New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

Frequently Asked Questions(FAQ)
for SAP Customer Experience
What is SAP Customer Experience?
SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.
SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.
What is SAP Customer Experience used for?
What are the top features of SAP Customer Experience?
Who uses SAP Customer Experience?
What are SAP Customer Experience alternatives?
Where is SAP Customer Experience located?
SAP Customer Experience Competitors
SAP Customer Experience Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (32) |
Analytics | Read Reviews (199) |
Custom Reports | Read Reviews (436) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (32) |
Analytics | Read Reviews (199) |
Custom Reports | Read Reviews (436) |
SAP Customer Experience Integrations
SAP Customer Experience integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Experience
Software Failure Risk Guidance
?for SAP Customer Experience
Overall Risk Meter
Top Failure Risks for SAP Customer Experience
SAP SE News
SAP data sovereignty service lets customers run cloud workloads inside their data centers
SAP has launched the SAP Sovereign Cloud On-Site service, allowing customers to run cloud workloads within their own data centers, enhancing data sovereignty and compliance. This service is part of SAP's global Sovereign Cloud platform, focusing on EU enterprises' needs for regulatory compliance and digital autonomy. SAP plans to invest 20 billion in developing digital sovereignty products.
SAP Names Abhishek Jauhri VP, BTS Head for US Public Services - ExecutiveBiz
SAP has appointed Abhishek Jauhri as vice president and head of business transformation services for U.S. public services. Jauhri, previously leading SAP's business transformation services for the U.S. North East region, announced his new role on LinkedIn. His past roles include positions at Deloitte and as an SAP FICO consultant at various firms.
Europe must catch up with US: German software giant SAP - ET Telecom
SAP announced a 20 billion investment in cloud computing over the next decade to enhance Europe's digital capabilities and reduce reliance on US tech firms. This initiative aims to ensure data sovereignty by allowing European customers to store data within the EU. SAP's cloud services will be fully operated by the company, with German firm Hensoldt among the first adopters.
Strategic Synergy: How BBVA and SAP Redefine Corporate Banking Through Digital Transformation
BBVA and SAP have formed a strategic partnership to enhance corporate banking through digital transformation. By integrating SAP's AI and ERP systems, BBVA has improved operational efficiency and customer retention. This collaboration has reduced e-commerce response times by 80% and increased virtual user growth by 186% without additional hardware. The partnership aligns with SAP's ESG frameworks, with BBVA allocating 30 billion in sustainable finance in Q2 2025.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO