SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions." - Alesi Wei

Peer review evidence (same sources as the product rating summary)

"...It is good to have to log all interactions with customers..." Peer review by User
"...I am on SAP CRM almost daily to download proposals and budget sheets to review upcoming projects...." Peer review by User
"...2 interaction center is powerful in providing 360 degree customer view with a few clicks to call center agents with which customer service, retention and productivity increases...." Peer review by Paresh D., Senior Manager

SAP Customer Experience, Less Annoying CRM, ClickUp, Freshsales, Salesmate Sales CRM, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

SAP Customer Experience Customer wins, Customer success stories, Case studies

Why is SAP Customer Experience the best choice for Engagement Management?

What makes SAP Customer Experience ideal for Sales Document Management?

How can SAP Customer Experience optimize your Helpdesk Management Workflow?

What solutions does SAP Customer Experience provide for Relationship Management?

What benefits does SAP Customer Experience offer for Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
 

Lockheed Martin - Aerospace And Defense - Very Large

Lockheed Martin's SAP SuccessFactors Go-Live Shows Why HR Data Comes Before HR AI

Bethesda, USA

Lockheed Martin has successfully implemented SAP SuccessFactors, consolidating HR processes for its 123,000 employees. This move, aimed at creating a unified data foundation, supports Lockheed Martin...'s AI strategy for talent management. The deployment highlights the importance of data consolidation before AI adoption, especially in regulated industries like aerospace and defense.

Read on →
 

Eswaran Brothers Exports Ltd. - Tea Export - Medium

Eswaran Brothers Exports goes live with 'Grow with SAP' - Daily FT

Colombo, Sri Lanka

Eswaran Brothers Exports Ltd., a leading tea exporter in Sri Lanka, has implemented SAP's cloud ERP solution, Grow with SAP, marking the first such deployment in the country's tea industry. The custo...mized solution, developed with Samishti Infotech, integrates the entire tea value chain, enhancing traceability and efficiency. This implementation serves as a potential model for digital transformation in Sri Lanka's tea sector.

Read on →
 

Zeiss Group - Semiconductor - Very Large

Zeiss Overhauls SAP Cloud Migration After Costs Hit €200 Million

Oberkochen, Germany

Zeiss Group, a major player in the semiconductor industry, is revising its strategy to migrate to SAP's cloud-based software service after incurring over €200 million in costs. The company will ado...pt a brownfield approach to move existing systems to the cloud, aiming to reduce expenses.

Read on →
 

TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution automated scenario analysis, reducing statewide cycle times from... 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

 

PwC - Professional Services - Very Large

Frankfurt, Germany

PwC used SAP's AI Foundation and Joule Studio to improve efficiency in handling international VAT for clients. The AI-powered tool made VAT processing 60% more efficient for a pharmaceutical client. ...PwC also saw faster access to information, reducing wait times from days to seconds. The solution freed up staff to focus on complex cases instead of routine tasks. 100% of PwC member firms responded positively to the AI rollout.

 

National Hockey League (NHL) - Entertainment - Large

New York, USA

SAP HANA Cloud and SAP Business Technology Platform help the NHL process 30GB of puck and player tracking data per game. Over 100 million fans visit NHL.com/stats each year for real-time analytics. T...he SAP-NHL Front Office App supports all 32 clubs with roster, salary cap, and contract management. SAP solutions also power sustainability efforts, enabling the NHL to track and reduce its environmental impact. NHL teams use SAP apps for in-game tactical decisions and playoff planning.

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, ClickUp, Freshsales and Salesmate Sales CRM are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (32)
Analytics

4.89/5 ★

Read Reviews (199)
Custom Reports

4.00/5 ★

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (32)
Analytics

4.89/5 ★

Read Reviews (199)
Custom Reports

4.00/5 ★

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Partnership

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

Product

New SAP Ariba Spend Analysis and Insights Solution Now Available

SAP has launched the SAP Ariba Spend Analysis and Insights solution, enhancing procurement capabilities by integrating spend data from various SAP and non-SAP systems. This solution provides unified, enriched data for better decision-making, leveraging AI to transform procurement operations. Key features include automated data ingestion, powerful analytics, and native connectivity with SAP source-to-pay solutions.

Product

BPX Highlights SAP Analytics Cloud AI-Assisted Chart Summary as - openPR.com

SAP's AI-Assisted Chart Summary feature in SAP Analytics Cloud integrates with Microsoft PowerPoint, using generative AI to automate chart summaries. This aims to streamline management reporting by reducing manual commentary tasks. The feature requires SAP BTP Cloud Foundry architecture and an SAP Analytics Cloud license.

Product

TabPFN-3.5 Plus now available in SAP AI Core for instant business predictions | iTWire

SAP has announced the availability of the TabPFN-3.5 Plus model in SAP AI Core, enhancing business predictions on structured data without the need for model training. This model, developed by Prior Labs, an SAP company, excels in handling complex tabular data, offering accurate predictions for tasks like cash flow forecasting and supplier risk scoring.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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