SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night." - Dirk Muehlhaeuser

SAP Customer Experience, Less Annoying CRM, ClickUp, Freshsales, Salesmate Sales CRM, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

SAP Customer Experience Customer wins, Customer success stories, Case studies

How efficiently Does SAP Customer Experience manage your Engagement Management?

What benefits does SAP Customer Experience offer for Sales Document Management?

What solutions does SAP Customer Experience provide for Helpdesk Management?

Why is SAP Customer Experience the best choice for Relationship Management?

What solutions does SAP Customer Experience provide for Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Dirk Muehlhaeuser

Head of Retail IT

ValoraGroup

SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Dirk Muehlhaeuser

Head of Retail IT

ValoraGroup

SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
 

Tech Mahindra Adopts SAP Joule for Consultants to Accelerate AI-Driven ...

Tech Mahindra is adopting SAP Joule for Consultants to enhance its SAP delivery capabilities and accelerate AI-driven enterprise transformation across India. This integration aims to streamline imple...mentation workflows, improve productivity, and support faster project execution by providing consultants with instant access to SAP's comprehensive knowledge base. The initiative aligns with Tech Mahindra's strategy to maximize AI investments and improve delivery quality.

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Atos migrates Alsea to SAP RISE on AWS

Atos has migrated Alsea's operations to SAP RISE on AWS, enhancing Alsea's SAP systems with technical and functional optimizations. This transition involved moving from Madrid's Tres Cantos data cent...er to deployments in Virginia and Texas, refining over 1,200 business processes, adapting 5,000 ABAP programs, and integrating 72 critical interfaces. The migration supports Alsea's operational agility and digital transformation, benefiting brands like Starbucks and Domino's Pizza.

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Atos conduit la modernisation SAP d'Alsea avec une

Atos has led Alsea's strategic migration to SAP RISE on AWS, enhancing Alsea's operational agility and digital transformation. This project involved migrating Alsea's SAP environments and optimizing ...over 1,200 business processes and 5,000 ABAP programs. The modernization strengthens Alsea's platform for future growth and innovation, reinforcing the strategic partnership between Atos and Alsea.

Read on →

FC Bayern - Sports - sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Read on →

FC Bayern - Sports - Sports

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9.5 million fan records. The club used SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fa...n engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

Read on →

Infocenter S.A.E. - Information Technology And Services - information technology and services

Infocenter S.A.E., a leading SAP gold partner in Paraguay, sought to improve its internal HR operations and employee experience by addressing inefficient, manual processes and outdated data managemen...t. By deploying SAP SuccessFactors HCM with embedded SAP Business AI and the Joule copilot, Infocenter automated time-off requests, centralized approvals, and enabled real-time access to employee information. The integration of cloud-based ERP solutions further enhanced process agility and transparency. As a result, Infocenter achieved faster, more intuitive HR workflows, improved data accuracy, and a better employee experience, positioning itself to extend AI-driven innovations to its customers.

Read on →

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Frequently Asked Questions(FAQ)

for SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, ClickUp, Freshsales and Salesmate Sales CRM are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Product

SAP Security Patch Day April 2026: Critical Vulnerabilities and Authorization Risks

SAP's Security Patch Day for April 2026 addresses critical vulnerabilities, including a CVSS 9.9 SQL injection flaw in SAP Business Planning and Consolidation and SAP Business Warehouse, and high-severity authorization issues in SAP ERP and SAP S/4HANA. These vulnerabilities pose significant risks to financial planning and core transaction processes, necessitating immediate attention to safeguard enterprise systems.

Executive

SAP Extends Chief People Officer Gina Vargiu-Breuer's Tenure Until 2030

SAP has extended the tenure of Chief People Officer Gina Vargiu-Breuer until 2030, emphasizing leadership stability amid its AI-driven transformation. Vargiu-Breuer, who joined SAP's Executive Board in 2024, is pivotal in aligning workforce strategies with SAP's shift to an AI and cloud-focused model. Her continued role supports SAP's efforts to address AI skill gaps and enhance organizational capabilities.

Executive

SAP Extends CPO Gina Vargiu-Breuer to 2030

SAP has extended Chief People Officer Gina Vargiu-Breuer's contract until 2030, signaling a strategic focus on talent strategy as central to AI-driven enterprise transformation. This move underscores SAP's commitment to integrating people and technology decisions, highlighting Vargiu-Breuer's role in advancing SAP's AI initiatives and promoting gender diversity in leadership.

M&A

SAP Buys Insurance Software-Writer Camilion - AOL

SAP plans to acquire Camilion, an insurance software company, to enhance its offerings in the insurance sector. This acquisition aims to provide insurers with tools for data analysis and product management, integrating Camilion's capabilities into SAP's existing solutions.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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