SAP Customer Data Management vs. Squirro: Comparing Best Customer Data Platform Solutions 2026

Overview: SAP Customer Data Management and Squirro as Customer Data Platform Category solutions.

SAP Customer Data Management offers a wide range of capabilities suitable for larger enterprises, particularly in enhancing customer relationships through strong integration and analytics features. It caters predominantly to the retail and media production sectors. In contrast, Squirro focuses on smaller customer segments, emphasizing AI-powered analytics and lead generation for industries like banking. While both provide robust support options, SAP's support is more comprehensive, which aligns with its broader customer base. Ideal choices depend on business scale and industry focus.

SAP Customer Data Management: SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

Squirro: Squirro empowers enterprise decision-making with generative AI, providing smarter decisions and evidence-based answers. Enterprise-grade security is ensured by SquirroGPT for search, insights, and automation.

Deployed Industries: SAP Customer Data Management vs Squirro

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

SAP Customer Data Management
Shared
Squirro
Shared by both · Industries
SAP Customer Data Management only
Squirro only
SAP Customer Data Management Squirro
Key Capabilities Supported SAP Customer Data Management offers strong capabilities in engagement and loyalty management. It allows easy post scheduling and managing products and pricelists. → Squirro emphasizes lead generation and engagement management. It supports social media and helpdesk management efficiently. →
Business Goals SAP Customer Data Management aims to enhance customer relationships and improve digital presence. It also supports sales and revenue increase. → Squirro targets customer acquisition and ROI improvement. It also focuses on growing market share and launching new products. →
Core Features SAP Customer Data Management includes integration and security features. It offers robust analytics and data management capabilities. → Squirro provides advanced AI-powered analytics with custom reporting. Data import and export are streamlined. →
Vendor Support SAP Customer Data Management is backed by 24/7 support with multiple channels including phone and email. → Squirro offers basic 24/7 support with limited channel availability. →
Segments and Industries SAP Customer Data Management is mainly used by enterprises in retail and media production sectors. → Squirro serves primarily the mid-market, with a notable focus on banking. →
Operational Alignment SAP Customer Data Management fits well into large enterprise workflows with comprehensive features supporting various operations. → Squirro aligns with smaller operation needs, providing focused tools for specific sectors. →
lightning

Applying your context and needs changes the comparison

SAP Customer Data Management and Squirro: Best activities based on customer satisfaction

Most deployed common Activities for SAP Customer Data Management and Squirro

How does SAP Customer Data Management and Squirro facilitate Engagement Management?
Both tools aim to improve customer engagement. Sap Customer Data Management focuses on identifying and engaging customers by providing a platform for managing user preferences and interactions. Squirro focuses on uncovering opportunities for engagement through its machine learning capabilities, predicting events that can lead to better customer interaction.
"...Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers...." Peer review
"...Having this insight in one place allows users to improve client engagement and increase customer satisfaction through any service channel. ..." Customer Service Management Software

SAP Customer Data Management in Action: Unique Activities

What benefits does SAP Customer Data Management offer for Loyalty Management?
SAP Customer Data Management solutions enable personalized offers for valuable customers. nThey provide customer insights, facilitate reward programs, and integrate with various platforms.nThese solutions also support customer identity and access management and comply with data privacy regulations.
"...Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers...." Testimonial by Wolfgang Hiemisch, Director of IT Innovation and Development, Globus
What solutions does SAP Customer Data Management provide for Social Media Management?
The platform enables social login, account creation, and social sharing. It integrates with marketing and service applications to customize user experiences. The platform is limited by a need for more advanced analytics and automated reports.
"...At first a lot of things i.e. their range of services (like share, social login, ratings etc.), but afterword, as we went through configuration and implementation, I started disliking many of these things...." Peer review by Enterprise(> 1000 emp.)
How can SAP Customer Data Management enhance your Product Marketing process?
SAP Customer Data Management Product Marketing is led by a senior director. The team includes senior product marketing managers, product experts, technical architects, identity product managers, global practice leads, and product developers. This team is responsible for promoting the integration of the product with other SAP products.
"The Bayesian Group has simplified understanding and access through a “tokenization platform” that makes bitcoin value opportunities more accessible" https://www.sap.com/documents/2020/09/f618f804-b27d-0010-87a3-c30de2ffd8ff.html
How does SAP Customer Data Management facilitate Products & Pricelist Management?
SAP Customer Data Cloud provides robust customer data management capabilities, encompassing identity management, customer profile management, and customer consent management. It also offers pricelist management functionalities for handling complex pricing models. The solution's capabilities are limited by its inability to manage complex product configurations and pricing models.
"...New SAP Customer Data Cloud Capabilities Recently Released to Build Trusted Customer Relationships (August 08, 2019) Learn how SAP Customer Data Clouds is constantly innovating and packing new functionality into our customer data management products and solutions, and then see it in action with an interactive demo...." Knowledge Transfer Webinars for SAP User Groups

Squirro in Action: Unique Activities

Why is Squirro the best choice for Generation Of New Leads?
Squirro facilitates lead generation by leveraging AI-driven insights to identify new opportunities and recommend tailored solutions. The platform integrates with existing systems to enhance customer experience and drive revenue growth. Squirro empowers users to proactively engage with clients, improve decision-making, and optimize lead generation processes.
"...Customers benefit from increased productivity thanks to a flexible user-interface to help with their decision-making processes, allowing them to build on the predictive insights leading to enhanced customer relationships, deal idea generation, and increased ROI...." A Press Release from Thomson Reuters

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

SAP Customer Data Management peer evidence is 54% SMB and Mid-Market. Squirro peer evidence is 100% Enterprise.

SAP Customer Data Management Squirro
Peer score 4.0 4.2
Peer insights 806 588
Top industries
Retail 28.0%
Media Production 15.0%
Information Services 12.0%
Banking 100.0%
SMB and Mid-Market 54.0% 0.0%
Enterprise 46.0% 100.0%
Pricing SAP Customer Data Management

Integrations

Ecosystem partners each product commonly connects with.

SAP Customer Data Management

Slack
4.7
FireText
4.0
Lucidchart
4.5
Notion
4.6
OneDesk
4.1
MongoDB
4.5

News

Latest SAP Customer Data Management news

KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking

SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.

20/09/2026 - source

Latest Squirro news

Squirro Launches 13 AI Agents For Enterprise Deployment

Squirro has launched its Agent Catalog featuring 13 pre-built AI agents for enterprise deployment across various sectors, including finance and HR. These agents, which inherit prior integrations and approvals, aim to streamline AI adoption by providing a reusable foundation. The catalog includes agents like the Sales Enablement Knowledge Hub and Regulatory Document Search Agent, enhancing efficiency and reducing redundancy in AI projects.

19/07/2026 - source