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Compare Salesforce Account Engagement (Formerly Pardot) vs Ontraport Marketing Automation

Comparison Summary

For Salesforce Account Engagement (Formerly Pardot) vs Ontraport Marketing Automation comparison, Our AI algorithm looked at 24603 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation to solve their respective business needs.

Pros and cons of Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation

Salesforce Account Engagement (Formerly Pardot) is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Ontraport Marketing Automation is focused towards Engagement Management with E-Mail and Campaign Management with E-Mail .

Both Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation are Marketing Automation software, peers recommend Salesforce Account Engagement (Formerly Pardot) for business development and lead tracking where as Ontraport Marketing Automation is more known for engagement management and engaging and following up .

logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • medium

About

Marketing Cloud Account Engagement with marketing and sales alignment

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

1999

2006

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

130

99

Total Goals
(we found evidences for)

19

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



content publishing

searching for content


contact list management

creating contact list


knowledge management


lead qualification

lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management



outbound marketing


personalized marketing



segmentation and targeting


business development


loyalty management

identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


billing and invoice management



conference call management



membership management


payment management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more
  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting