Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Mautic is based on a specific set of business needs and context. The comparison uses 22817 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Mautic
Salesforce Account Engagement (Formerly Pardot), Mautic, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Mautic focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, Contact List Management with Website, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Mautic for
Software Failure Risk
Mautic
Focus area
Mautic is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Mautic: Open Source Marketing Automation
Age
1999
Financials
IPO
M&A
Business Need
Total Processes
(we found evidences for)
130
64
Total Goals
(we found evidences for)
19
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
-
Acquire customers
-
Enter new markets internationally or locally
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Improve brand engagement
-
Improve internal communications
-
Improve efficiency
-
Improve visibility
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Improve consistency
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Scale best practices
- See 6 more
Top Channels
Channels Used
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e-mail
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website
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social media
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text SMS
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newsletter
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offline
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point of sale
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mobile
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user generated content
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blogs
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Facebook
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review sites
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Amazon
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phone calls
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chat
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Slack
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promotions
-
omnichannel
- See 15 more
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e-mail
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website
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social media
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text SMS
-
newsletter
-
offline
-
point of sale
-
mobile
-
user generated content
-
blogs
-
Facebook
-
review sites
-
Amazon
-
phone calls
-
chat
-
Slack
-
promotions
-
omnichannel
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
