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Compare Resonate vs Forrester Analytics

Comparison Summary

For Resonate vs Forrester Analytics comparison, Our AI algorithm looked at 7968 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Resonate and Forrester Analytics to solve their respective business needs.

Pros and cons of Resonate and Forrester Analytics

Resonate is more suited to businesses that require Engagement Management and Advertisement where as Forrester Analytics is focused towards Engagement Management and Account Management .

Both Resonate and Forrester Analytics are Marketing Data Intelligence software, peers recommend Resonate for engaging and following up and engagement management where as Forrester Analytics is more known for forecasting and account management .

logo Resonate

Focus area

Resonate is better than Forrester Analytics for

Software Failure Risk

  • medium

logo Forrester Analytics

Focus area

Forrester Analytics is better than Resonate for

Software Failure Risk

  • medium

About

Consumer intelligence platform that helps build strong relationships between people and brands, agencies

Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

Age

2009

1983

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

127

Total Goals
(we found evidences for)

13

20

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



segmentation and targeting


training & onboarding


customise loyalty program

identify target customers


communication management

sending & publishing communications


campaign management

campaign analytics


lifetime value management


social media management

engaging on social media



content management








sales incentive management


generation of new leads


revenue cycle management





business development


customer feedback management

measuring net promoter score


conversion management





competitive intelligence




sales document management

contract management



products & pricelist management



lead qualification: technographic


lead qualification

lead qualification: technographic




helpdesk management



workflow management


international marketing


rating and review management



contact list management



knowledge management


influencer marketing



channel management


touchpoint management


social media marketing



relationship management



advocacy management




customer case management


community building



outbound marketing



performance management


personalized marketing


conference call management



sales call management


trade show marketing





opportunity management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Improve efficiency

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve digital and social presence

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase customer life time value

  • Build brand awareness

  • Launch new products

  • Manage risk

  • Improve efficiency

  • Improve internal communications

  • Improve consistency

  • Increase average basket value

  • Improve visibility

  • See 17 more

Top Channels

Channels Used

  • social media

  • mobile

  • Instagram

  • e-mail

  • phone calls

  • video

  • user generated content

  • blogs

  • website

  • chat

  • promotions

  • offline

  • Facebook

  • omnichannel

  • display advertisement

  • mobile app

  • review sites

  • Amazon

  • point of sale

  • Twitter

  • trade shows

  • events

  • channel partners

  • print media

  • newspaper

  • mass media

  • LinkedIn

  • text SMS

  • on premises

  • newsletter

  • mobile ads

  • Pinterest

  • games

  • television

  • radio

  • Doubleclick

  • Slack

  • Skype

  • coupons

  • Snapchat

  • Netflix

  • Glassdoor

  • See 39 more
  • social media

  • mobile

  • Instagram

  • e-mail

  • phone calls

  • video

  • user generated content

  • blogs

  • website

  • chat

  • promotions

  • offline

  • Facebook

  • omnichannel

  • display advertisement

  • mobile app

  • review sites

  • Amazon

  • point of sale

  • Twitter

  • trade shows

  • events

  • channel partners

  • print media

  • newspaper

  • mass media

  • LinkedIn

  • text SMS

  • on premises

  • newsletter

  • mobile ads

  • Pinterest

  • games

  • television

  • radio

  • Doubleclick

  • Slack

  • Skype

  • coupons

  • Snapchat

  • Netflix

  • Glassdoor

  • See 39 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting