Qualtrics Customer Experience stands out with robust analytics and extensive vendor support, making it ideal for diverse industries like education and software. On the other hand, Thematic emphasizes AI-powered analytics and suits internet and telecommunications industries, offering focused capabilities in customer feedback. Each product caters to different strategic objectives and operational scales, with Qualtrics being versatile across business sizes and Thematic excelling in data-driven environments.
Qualtrics Customer Experience: Qualtrics-Customer-Experience enables businesses to capture customer feedback and improve satisfaction. Increased loyalty and spending are achieved through listening and addressing customer needs.
Thematic: Thematic's platform analyzes customer feedback to extract actionable insights. Businesses can use these insights to improve their products and services.
Top use cases: Qualtrics Customer Experience vs Thematic
Use cases tied to Qualtrics Customer Experience and Thematic from verified data sources. Click any use case for supporting evidences.
| Qualtrics Customer Experience | Thematic |
|---|---|
Top Capabilities: Qualtrics Customer Experience vs Thematic
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Qualtrics Customer Experience vs Thematic
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Qualtrics Customer Experience vs Thematic
Share of peer evidence by company size for Qualtrics Customer Experience and Thematic. Each product segments add up to 100%. Click any segment for supporting evidence.
| Qualtrics Customer Experience | Thematic | |
|---|---|---|
| Key Activities Supported | Qualtrics Customer Experience excels in collecting feedback and engaging through conversational surveys. It provides capabilities like loyalty and helpdesk management, helping to measure net promoter scores effectively. → | Thematic focuses primarily on customer feedback management and net promoter score measurement. Engagement management and social media analytics are also key capabilities of Thematic that tailor to dynamic feedback analysis. → |
| Business Goals Facilitated | Qualtrics Customer Experience is designed to improve customer satisfaction. It aims to acquire customers, grow market share, and enhance ROI, aligning with user strategies for growth. → | Thematic helps businesses enhance customer relationships and improve ROI. It focuses more on deepening brand engagement and acquiring new customers, aligning with companies looking to scale best practices. → |
| Core Features | Qualtrics Customer Experience offers standout features such as custom reports, integration capabilities, and strong analytics. These features cater to users needing comprehensive data export and import options. → | Thematic highlights AI-powered analytics and robust integration features. With a focus on security and compliance, it provides ample custom reporting options that appeal to data-focused industries. → |
| Vendor Support Preferences | Qualtrics Customer Experience offers 24/7 support with multiple channels like phone, chat, and email, reflecting its support for complex needs across various operational setups. → | Thematic provides 24/7 support but with limited channels, focusing mainly on chat and email. This is suitable for users looking for straightforward support in feedback management. → |
| User Segments and Industries | Qualtrics Customer Experience serves a wide range of segments including mid-market, small and large enterprises, making it versatile across industries like education and software. → | Thematic predominantly caters to internet and telecommunications industries. It has a strong presence in the mid-market and enterprise segments, aligning with tech-driven firms. → |
| Operational Alignment | Qualtrics Customer Experience fits into operations requiring flexible data handling and comprehensive analytics. It supports businesses of all sizes seeking to optimize customer interactions. → | Thematic is tailored for environments focused on precise customer feedback analysis, fitting well in data-intensive operational scales. It's suited for businesses seeking advanced analytics. → |
Qualtrics Customer Experience and Thematic: Best activities based on customer satisfaction
Most deployed common Activities for Qualtrics Customer Experience and Thematic
How can Qualtrics Customer Experience and Thematic enhance your Collecting Feedback process?
"...We have shared the results with our teams and Customers with negative feedback have been contacted...." Peer review by David W, GM CX, Systems & Innovarion
"...Thematic saves me a great deal of time by automatically breaking up NPS comments into themes...." Peer review by Emma P., Operations manager, Computer Software
What makes Qualtrics Customer Experience and Thematic ideal for Engaging Conversational Surveys?
"...This has allowed our clients to feel heard and get a timely follow-up contact, if they request a call...." Peer review by Kate E, Clinical Quality Assurance Specialist, Hospital & Health Care
"...The insights you gain from following up your NPS responses can be used to make improvements to your product. ..." Net Promoter Score (NPS): The Complete Guide for SaaS
How can Qualtrics Customer Experience and Thematic enhance your Market Research process?
"...It is standard survey tool for market research firms and universities where the aim to collect data using an interactive yet ease to use platform...." Peer review by Prathamesh M., Team lead manager, Retail
"...65% Reduction in cost to generate insights from unstructured feedback Scale Survey capacity no longer throttled by analytics bottlenecks Infotools Ltd is a market research technology company with clients that include multinational telecommunication, airlines, and consumer goods companies. ..." Case Studies
How does Qualtrics Customer Experience and Thematic address your Helpdesk Management Challenges?
"...Having both "live" customer support as well as the support website helped me get the reports I needed quickly and efficiently. ...." Peer review by Mike R., Assistant Professor (Teaching), Hospital & Health Care
"...Greyhound was also able to bring their survey data into another integration with a tool called Thematic that helps with open-ended text responses...." How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%
Integrations
Ecosystem partners each product commonly connects with.
Qualtrics Customer Experience
News
Latest Qualtrics Customer Experience news
Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...
Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.
Latest Thematic news
Thematic Launches Customer Intelligence and Activation for Agentic CX
Thematic has introduced Customer Intelligence and Activation, a new system that consolidates unstructured feedback to provide team-specific insights, predictive scores, and actionable recommendations.