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Outbrain vs Upwork: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Upwork is based on a specific set of business needs and context. The comparison uses 2579 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Upwork

Outbrain, Upwork, Taboola, Skyword’s Accelerator360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Upwork focuses on Sales Document Management with Website, Helpdesk Management, Generation Of New Leads, Contact List Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Upwork for

Software Failure Risk

  • medium

logo Upwork

Focus area

Software Failure Risk

  • low

About

The Leading Recommendation Platform for the Open Web

Work Marketplace for Freelancing

Age

2006

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

30

Total Goals
(we found evidences for)

14

5

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management




courses & assessment


rating and review management



helpdesk management


customer feedback management


payment management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve internal communications

  • Scale best practices

  • Increase sales & revenue

  • See 2 more

Top Channels

Channels Used

  • website

  • video

  • phone calls

  • e-mail

  • social media

  • offline

  • causes and charity

  • Facebook

  • See 5 more
  • website

  • video

  • phone calls

  • e-mail

  • social media

  • offline

  • causes and charity

  • Facebook

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting