Project Agora Overview

Project Agora addresses the challenge of maximizing visitor value for local media owners through its advanced ad tech solutions. By leveraging native and programmatic advertising technologies, Project Agora enhances media monetization strategies. It enables publishers to optimize ad inventory and increase revenue potential. The platform supports seamless integration of diverse ad formats, allowing media owners to target audiences effectively and improve engagement metrics. By focusing on delivering high-value visitor interactions, Project Agora transforms how local media outlets capitalize on their digital presence.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Project Agora.

Other use cases:

  • Content Publishing
  • Campaign Monitoring
  • Lead Qualification: Technographic
  • Collaboration
  • Promotion Management
  • Training & Onboarding
  • Digital Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Project Agora.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Establish Thought Leadership
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
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Project Agora Use-Cases and Business Priorities: Customer Satisfaction Data

Project Agora works with different mediums / channels such as Video. Website. Social Media etc.

Project Agora's features include SEO, and Personalization. and Project Agora support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Project Agora analytics capabilities include Analytics, and Custom Reports.

Project Agora, Opteo, TelemetryTV, Cincopa, ScreenCloud Digital Signage, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Project Agora empowers local media owners with top-tier ad tech solutions. Maximum visitor value is achieved through native and programmatic ads.

Comprehensive Insights on Project Agora Use Cases

How can Project Agora optimize your Sending & Publishing Communications Workflow?

How efficiently Does Project Agora manage your Engagement Management?

What Are the key features of Project Agora for Content Publishing?

19+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Project Agora solved their Advertising needs. Cuspera uses 533 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

Automotive

CASE STUDY Mazda

Mazda used Project Agora’s One Video to launch the Mazda 3 in Athens. The goal was to reach a wide audience and build excitement for their new model. Project Agora’s One Video guaranteed completed vi...ews and targeted key groups. The campaign achieved a video completion rate 2.15 times higher than the industry average. 7 out of 10 viewers watched the video in full, and engagement exceeded 1.1%.

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Consumer Goods

CASE STUDY Unilever and Initiative

Magic Quiz by Project Agora helped Unilever and Initiative promote the Ultrex brand in Greece. The campaign used interactive quizzes to engage five male audience segments. 77% of users saw the ad, an...d over 43% completed the quiz. 5.34% of users visited the brand’s page. The campaign gave Unilever valuable insights for targeted messaging.

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Automotive

CASE STUDY Nissan and Tempo OMD

Nissan and Tempo OMD used Project Agora Social Cards to promote the new Qashqai edition. They wanted to reach a tech-savvy, mostly male audience in Greece. The Social Cards format let them use their ...Facebook and Instagram content in a new way. The campaign reached 400,000 unique users. Viewability rate was 77.4%, 1.5 times higher than average. Engagement was over 5 times the display average with a 1.48% CTR. The campaign won local industry awards.

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Telecommunications

CASE STUDY Major Telco in Greece

Project Agora Social Cards helped a major telecom company in Greece raise awareness for its CSR campaign. The campaign aimed to help young kids develop digital and technology skills. The company used... Social Cards to repurpose Facebook video posts and target key audiences. Viewability exceeded 71%. Engagement rate was 8 times higher than standard display ads.

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Automotive

CASE STUDY NewsAuto.gr

Project Agora Header Bidding helped NewsAuto.gr increase eCPM by 28.2%. The solution also reduced inventory leakage by 70%, from 5.7% to 1.7%. NewsAuto.gr wanted to boost revenue without hurting user... experience. Project Agora's support team guided them through onboarding and continues to help. There was no impact on site speed or user experience.

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Media Production

CASE STUDY CNN.gr

CNN.gr used the Content Recommendation Feed powered by Taboola and Project Agora. They wanted to improve user experience and increase revenue. The Feed gave each user a personalized reading experienc...e. After using the Feed, CNN.gr saw a 32% increase in RPM. Bounce Rate dropped by 9.5% and Pageviews per Session went up by 10.3%.

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Video

Project Agora Platform Intro

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Frequently Asked Questions(FAQ)

for Project Agora

What is Project Agora?

Project Agora is an Advertising Platform that empowers top local publishers and retailers in emerging markets to extract the maximum value out of their visitors and invest back in content and services for their local communities. It increases organic pageviews and match more than 11.5BN advertising impressions per month with thousands of local and international ads. Project Agora also provides advertisers with marketing results via the most impactful ad-formats and sharply defined audiences from handpicked brand-safe top publishers.

Some of its key features include holistic revenue maximization, users and pageviews growth, future proof new advertising service for your partners, risk free solution to overcome scalability limitations, massive reach, sharp targeting options and many more.

What is Project Agora used for?

Project Agora is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Project Agora?

SEO, Personalization are some of the top features of Project Agora.

What are Project Agora alternatives?

Opteo, TelemetryTV, Cincopa and ScreenCloud Digital Signage are popular alternatives for Project Agora.

Where is Project Agora located?

Project Agora is headquartered at 7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR.
lightning

Peers used Project Agora for advertisement and sending & publishing communications

Project Agora Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

4.43/5 ★

Read Reviews (34)
Custom Reports

4.34/5 ★

Read Reviews (32)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

4.43/5 ★

Read Reviews (34)
Custom Reports

4.34/5 ★

Read Reviews (32)

Software Failure Risk Guidance

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for Project Agora

Overall Risk Meter

Low Medium High

Top Failure Risks for Project Agora

Project Agora News

Awards

Three Awards for Project Agora at the First MarTech Awards ...

Project Agora won three awards at the MarTech Awards 2024 for its innovative solutions, including Taboola Maximize Conversions, GenAI Ad Maker, and Off-Retailer, recognized for optimizing native campaigns, generating campaign materials with AI, and targeting consumers beyond retail environments.

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Project Agora Profile

Company Name

Project Agora

Company Website

https://projectagora.com/

Year Founded

2014

HQ Location

7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR

Employees

11-50

Social

Facebook Linkedin

Financials

SEED