Project Agora Overview

Project Agora addresses the challenge of maximizing visitor value for local media owners through its advanced ad tech solutions. By leveraging native and programmatic advertising technologies, Project Agora enhances media monetization strategies. It enables publishers to optimize ad inventory and increase revenue potential. The platform supports seamless integration of diverse ad formats, allowing media owners to target audiences effectively and improve engagement metrics. By focusing on delivering high-value visitor interactions, Project Agora transforms how local media outlets capitalize on their digital presence.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Project Agora.

Other use cases:

  • Content Publishing
  • Campaign Monitoring
  • Lead Qualification: Technographic
  • Collaboration
  • Promotion Management
  • Training & Onboarding
  • Digital Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Project Agora.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Establish Thought Leadership
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
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Project Agora Use-Cases and Business Priorities: Customer Satisfaction Data

Project Agora works with different mediums / channels such as Video. Website. Social Media etc.

Project Agora's features include SEO, and Personalization. and Project Agora support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Project Agora analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...How Oracle s MOAT Analytics are Powering Our InArticle Video Advertising. ..." New targeting audience Olympic Games Fans
"...With a strong brand and website traffic, publishers can sell directly to their audience...." Website Monetization: A Complete Guide for Publishers (Updated for 2021)
"...On our end we are already working on solutions for the next day, and this extra time will allow us to further engage our partners to deploy solutions that help them maximize the value out of every user engagement...." Google Delays Cookie Removal to Late 2023

Project Agora, Opteo, TelemetryTV, Cincopa, ScreenCloud Digital Signage, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Project Agora empowers local media owners with top-tier ad tech solutions. Maximum visitor value is achieved through native and programmatic ads.

Project Agora Customer wins, Customer success stories, Case studies

How does Project Agora address your Sending & Publishing Communications Challenges?

How does Project Agora facilitate Engagement Management?

How does Project Agora address your Content Publishing Challenges?

11 buyers and buying teams have used Cuspera to assess how well Project Agora solved their Advertising needs. Cuspera uses 533 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

 

Unilever - Consumer Goods - Very Large

London, UK

Unilever used Taboola Video Ads to promote household products online. The goal was to improve video completion rates. With Project Agora and Mindshare, Unilever launched Taboola campaigns across prem...ium sites in Hungary. Taboola's targeting tools helped Unilever reach more people. The campaign led to a 44% higher video completion rate and a 217% increase in clickthrough rate. Unilever continued using Taboola after seeing these strong results.

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Unilever Hungary - Consumer Goods

Taboola Video Ads helped Unilever Hungary boost video ad performance. The challenge was to improve video completion rates in programmatic campaigns. Unilever used Taboola's native video ads with Proj...ect Agora's support. They saw a 44% increase in video completion rate and a 217% rise in clickthrough rate. The campaign outperformed other outstream programmatic campaigns. Unilever continues to use Taboola and Project Agora for future campaigns.

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Gridmidia - Media Production

Project Agora Bidder Adapter helped Gridmidia boost header bidding results. Gridmidia wanted more bid competition and higher revenue without extra work or site slowdowns. The Bidder Adapter added 20+... demand sources and fit right into their prebid header bidding setup. In 4 months, Gridmidia saw a 14% eCPM increase on network level and up to 40% on individual sites. CPM uplift reached 16% on network level and up to 78% on individual sites. Gridmidia ranked Project Agora among their top 3 revenue bidders.

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Ziwo - Information Technology And Services - Small

Dubai, UAE

Ziwo used Realize Ads with Project Agora to reach more B2B leads. They wanted to engage senior managers and entrepreneurs in the UAE, Saudi Arabia, and Morocco. Realize Ads helped Ziwo reach 33.5 mil...lion people and get 40% more leads. The cost per acquisition was 30% lower than other platforms. Project Agora gave Ziwo strong support and monthly reports.

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K&H Bank - Banking - Large

Budapest, Hungary

K&H Bank used Project Agora's Magic Quiz to teach people about digital security and financial awareness. The campaign targeted groups like business travelers and smart buyers. 77% of users saw the ad..., and 23% finished the quiz. 14.2% of engaged users visited the educational page to learn more. The bank gained insights to better target future messages based on quiz answers.

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Greek National Tourism Organization - Government Administration - Large

Athens, Greece

Greek National Tourism Organization used Taboola native ads to promote Greece as a travel destination. They ran image and video ads across 12 countries, reaching a wide audience. The campaign generat...ed over 2.6 million video views. Project Agora helped launch a retargeting campaign using Taboola Pixel. This reduced the website bounce rate by 11.5%.

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Project Agora Platform Intro

Video Thumbnail

Frequently Asked Questions(FAQ)

for Project Agora

What is Project Agora?

Project Agora is an Advertising Platform that empowers top local publishers and retailers in emerging markets to extract the maximum value out of their visitors and invest back in content and services for their local communities. It increases organic pageviews and match more than 11.5BN advertising impressions per month with thousands of local and international ads. Project Agora also provides advertisers with marketing results via the most impactful ad-formats and sharply defined audiences from handpicked brand-safe top publishers.

Some of its key features include holistic revenue maximization, users and pageviews growth, future proof new advertising service for your partners, risk free solution to overcome scalability limitations, massive reach, sharp targeting options and many more.

What is Project Agora used for?

Project Agora is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Project Agora?

SEO, Personalization are some of the top features of Project Agora.

What are Project Agora alternatives?

Opteo, TelemetryTV, Cincopa and ScreenCloud Digital Signage are popular alternatives for Project Agora.

Where is Project Agora located?

Project Agora is headquartered at 7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR.
lightning

Peers used Project Agora for advertisement and sending & publishing communications

Project Agora Competitors

Project Agora Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

4.43/5 ★

Read Reviews (34)
Custom Reports

4.34/5 ★

Read Reviews (32)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (2)
Analytics

4.43/5 ★

Read Reviews (34)
Custom Reports

4.34/5 ★

Read Reviews (32)

Software Failure Risk Guidance

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for Project Agora

Overall Risk Meter

Low Medium High

Top Failure Risks for Project Agora

Project Agora News

Awards

Three Awards for Project Agora at the First MarTech Awards ...

Project Agora won three awards at the MarTech Awards 2024 for its innovative solutions, including Taboola Maximize Conversions, GenAI Ad Maker, and Off-Retailer, recognized for optimizing native campaigns, generating campaign materials with AI, and targeting consumers beyond retail environments.

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Project Agora Profile

Company Name

Project Agora

Company Website

https://projectagora.com/

Year Founded

2014

HQ Location

7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR

Employees

11-50

Social

Facebook Linkedin

Financials

SEED