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Project Agora Product Overview

Project Agora addresses the challenge of maximizing visitor value for local media owners through its advanced ad tech solutions. By leveraging native and programmatic advertising technologies, Project Agora enhances media monetization strategies. It enables publishers to optimize ad inventory and increase revenue potential. The platform supports seamless integration of diverse ad formats, allowing media owners to target audiences effectively and improve engagement metrics. By focusing on delivering high-value visitor interactions, Project Agora transforms how local media outlets capitalize on their digital presence.

How satisfied the customers are with Project Agora use-cases

Project Agora Customer Insights, Testimonials and Case Studies

What benefits does Project Agora offer for Sending & Publishing Communications?

What solutions does Project Agora provide for Engagement Management?

How efficiently Does Project Agora manage your Content Publishing?

What is Project Agora?

Project Agora is an Advertising Platform that empowers top local publishers and retailers in emerging markets to extract the maximum value out of their visitors and invest back in content and services for their local communities. It increases organic pageviews and match more than 11.5BN advertising impressions per month with thousands of local and international ads. Project Agora also provides advertisers with marketing results via the most impactful ad-formats and sharply defined audiences from handpicked brand-safe top publishers.

Some of its key features include holistic revenue maximization, users and pageviews growth, future proof new advertising service for your partners, risk free solution to overcome scalability limitations, massive reach, sharp targeting options and many more.

What is Project Agora used for?

Project Agora is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Project Agora?

SEO, Personalization are some of the top features of Project Agora.

What are Project Agora alternatives?

Opteo, TelemetryTV, Cincopa and ScreenCloud Digital Signage are popular alternatives for Project Agora.

Where is Project Agora located?

Project Agora is headquartered at 7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR.

11 buyers and buying teams have used Cuspera to assess how well Project Agora solved their Advertising needs. Cuspera uses 533 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Gridmidia - Media Production

Project Agora Bidder Adapter helped Gridmidia boost header bidding CPM. Gridmidia wanted to increase bid density and competition without extra effort. Project Agora integrated their Bidder Adapter in...to Gridmidia's prebid header bidding stack. This brought 20+ demand sources and did not affect site performance. Gridmidia saw a 14% eCPM increase on network level and up to 78% CPM uplift on individual sites. In 4 months, Bidder Adapter became a top 3 revenue source for Gridmidia.

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Aegon - Insurance

Aegon used Taboola's native advertising to reach new customers in Hungary. The goal was to get new leads for compulsory car insurance and improve return on ad spend. Aegon built a landing page with t...ips and promoted it using Taboola campaigns. The campaign led to a 21% better ROAS compared to other channels. 88% of the leads were new to Aegon's database.

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Promotions.hu - Media Production

Explore More helped Promotions.hu keep mobile visitors on their site longer. The solution made users stay by showing them more content before they left. In the first three months, RPM traffic on smar...tphones went up by over 67% and by 52% on tablets. Organic CTR increased by 138.9% for smartphones and 49.9% for tablets. This led to higher user engagement and more revenue for Promotions.hu.

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Historia.ro - Publishing

Project Agora Header Bidding helped Historia.ro, a leading Romanian publisher, boost eCPM by over 24%. The site wanted to increase revenue without hurting user experience or direct campaigns. After s...witching to Project Agora's meta-header bidding solution, they saw fast and strong results. Fill rate jumped from 84.2% to 99.7%, and inventory leakages stayed below 0.8%. The uplift continued even during the COVID-19 lockdown.

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NoktaCom - Information Technology And Services

Project Agora Bidder Adapter helped NoktaCom increase their eCPM and revenue. NoktaCom wanted to boost eCPM and bid competition in their header bidding solution. Project Agora integrated their Bidder... Adapter, adding 15 new demand sources. After four months, NoktaCom saw a 30% rise in total site eCPM. They also saw an 81% uplift in prebid eCPM across all digital properties.

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NewsAuto.gr - Automotive

Project Agora Header Bidding helped NewsAuto.gr increase eCPM by 28.2%. The solution also reduced inventory leakage by 70%, from 5.7% to 1.7%. NewsAuto.gr wanted to boost revenue without hurting user... experience. Project Agora's support team guided them through onboarding and continues to help. There was no impact on site speed or user experience.

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Project Agora Platform Intro

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Peers used Project Agora for advertisement and sending & publishing communications

Project Agora Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (2)
Analytics

4.43/5

Read Reviews (34)
Custom Reports

4.34/5

Read Reviews (32)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (2)
Analytics

4.43/5

Read Reviews (34)
Custom Reports

4.34/5

Read Reviews (32)

Software Failure Risk Guidance

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for Project Agora

Overall Risk Meter

Low Medium High

Top Failure Risks for Project Agora

Project Agora News

Awards
 

Three Awards for Project Agora at the First MarTech Awards ...

Project Agora won three awards at the MarTech Awards 2024 for its innovative solutions, including Taboola Maximize Conversions, GenAI Ad Maker, and Off-Retailer, recognized for optimizing native campaigns, generating campaign materials with AI, and targeting consumers beyond retail environments.

Project Agora Profile

Company Name

Project Agora

Company Website

https://projectagora.com/

Year Founded

2014

HQ Location

7 Taki Kavalieratou str., Building B, Kifissia, Athens, Attiki 14564, GR

Employees

11-50

Social

Financials

SEED