Scalable & effective growth alternatives for local advertisers & media owners.
Financial Services Case Studies and Success Stories with Project Agora
CASE STUDY Global financial brand
One Video by Project Agora helped a global financial brand promote contactless payment in the Middle East and Africa. The brand wanted to raise awareness and encourage use of contactless payments. Th...ey used a 15-second video ad with One Video, which guarantees completed views and only charges for full views. The campaign ran in premium, brand-safe environments. The result was a 47% video completion rate, showing strong engagement, especially on mobile devices.
Food & Beverages Case Studies and Success Stories with Project Agora
CASE STUDY Coca-Cola
Coca-Cola used Magic Flip from Project Agora to promote its Zero Waste Beaches campaign. The goal was to educate people about recycling plastic bottles and encourage action for a zero-waste planet. M...agic Flip offered an interactive storytelling ad that engaged users by letting them flip cards to learn how bottles can be reused. The campaign reached high engagement, with 33% of engaged users clicking through to the brand’s landing page.
Project Agora's Magic Story ad format helped Coca-Cola Zero boost engagement. The campaign used sharp audience targeting and creative visuals to promote the new Coca-Cola Zero Sugar. Consumers could ...order a free sample or find a retailer through the ad. The campaign achieved a 21% increase in engagement per impression, reaching 3.63%. Average dwell time was 38 seconds, and 58% of viewers watched past the first scene.
Banking Case Studies and Success Stories with Project Agora
CASE STUDY Eurobank & Ogilvy Greece
Project Agora helped Eurobank & Ogilvy Greece use contextual targeting for their home loan campaign. The goal was to reach people interested in buying or renovating homes in Greece. Project Agora use...d custom targeting and video ads to show messages to the right audience. The campaign ran for one month and used top Greek publishers. Results included a 1.5% CTR, which is 16% higher than the market average, and a 69% completion rate, 13% higher than average.
K&H Bank used Magic Quiz to teach people about digital security and financial awareness. The bank wanted to help customers stay safe online and improve its image as an innovator. With Magic Quiz, use...rs took an interactive quiz about data safety and passwords. 23% of users who engaged finished the quiz, and 14.2% visited the educational page. The campaign had 77% viewability and gave K&H Bank useful insights for future marketing.
Telecommunications Case Studies and Success Stories with Project Agora
CASE STUDY Major Telco in Greece
Project Agora Social Cards helped a major telecom company in Greece raise awareness for its CSR campaign. The campaign aimed to help young kids develop digital and technology skills. The company used... Social Cards to repurpose Facebook video posts and target key audiences. Viewability exceeded 71%. Engagement rate was 8 times higher than standard display ads.
Automotive Case Studies and Success Stories with Project Agora
CASE STUDY Mazda
Mazda used Project Agora’s One Video to launch the Mazda 3 in Athens. The goal was to reach a wide audience and build excitement for their new model. Project Agora’s One Video guaranteed completed vi...ews and targeted key groups. The campaign achieved a video completion rate 2.15 times higher than the industry average. 7 out of 10 viewers watched the video in full, and engagement exceeded 1.1%.
Nissan and Tempo OMD used Project Agora Social Cards to promote the new Qashqai edition. They wanted to reach a tech-savvy, mostly male audience in Greece. The Social Cards format let them use their ...Facebook and Instagram content in a new way. The campaign reached 400,000 unique users. Viewability rate was 77.4%, 1.5 times higher than average. Engagement was over 5 times the display average with a 1.48% CTR. The campaign won local industry awards.
Project Agora Header Bidding helped NewsAuto.gr increase eCPM by 28.2%. The solution also reduced inventory leakage by 70%, from 5.7% to 1.7%. NewsAuto.gr wanted to boost revenue without hurting user... experience. Project Agora's support team guided them through onboarding and continues to help. There was no impact on site speed or user experience.
Restaurants Case Studies and Success Stories with Project Agora
CASE STUDY KFC Romania
KFC Romania used Project Agora's One Video to reach people who could not decide what to eat. The goal was to make KFC's SOMETHING product range the top choice for these moments. One Video is a cross-...screen video ad that only charges for completed views. The campaign used 10-second videos and targeted cities in Romania. The results showed a 66% video completion rate, showing strong engagement and effective reach.
Media Production Case Studies and Success Stories with Project Agora
CASE STUDY Dir.bg
Taboola Feed helped Dir.bg increase user engagement on their site. Dir.bg saw three times more sessions per user after adding Taboola Feed. Users viewed 25% more pages per session and spent 50% more ...time on the site. Taboola became one of the top three traffic sources for Dir.bg, driving 22% of total pageviews. The solution helped Dir.bg keep users on their site longer and explore more content.
Project Agora Bidder Adapter helped Gridmidia boost header bidding CPM. Gridmidia wanted to increase bid density and competition without extra effort. Project Agora integrated their Bidder Adapter in...to Gridmidia's prebid header bidding stack. This brought 20+ demand sources and did not affect site performance. Gridmidia saw a 14% eCPM increase on network level and up to 78% CPM uplift on individual sites. In 4 months, Bidder Adapter became a top 3 revenue source for Gridmidia.
Project Agora’s full stack Publisher Offering helped Zurnal24.si, a top digital publisher in Slovenia, boost their total revenues by 17%. The solution included header bidding for display and video in...ventory and a content recommendation feed powered by Taboola. Zurnal24.si aimed to maximize revenue and grow user sessions and pageviews. The partnership also led to RPM and organic CTR uplift that exceeded the regional average by two and eleven times, respectively. User experience remained strong throughout the process.
Project Agora Bidder Adapter helped Gridmidia boost header bidding results. Gridmidia wanted more bid competition and higher revenue without extra work or site slowdowns. The Bidder Adapter added 20+... demand sources and fit right into their prebid header bidding setup. In 4 months, Gridmidia saw a 14% eCPM increase on network level and up to 40% on individual sites. CPM uplift reached 16% on network level and up to 78% on individual sites. Gridmidia ranked Project Agora among their top 3 revenue bidders.
CNN.gr used the Content Recommendation Feed powered by Taboola and Project Agora. They wanted to improve user experience and increase revenue. The Feed gave each user a personalized reading experienc...e. After using the Feed, CNN.gr saw a 32% increase in RPM. Bounce Rate dropped by 9.5% and Pageviews per Session went up by 10.3%.
Explore More by Project Agora helped Btolat.com boost mobile RPM and CTR. Btolat.com wanted to keep social media users on their site longer and increase revenue. The Explore More feature gave users m...ore content to discover before leaving. This led to a 313% increase in mobile RPM and a 266% rise in organic CTR. The site saw higher organic recirculation and more revenue as a result.
Explore More helped Promotions.hu keep mobile visitors on their site longer. The solution made users stay by showing them more content before they left. In the first three months, RPM traffic on smar...tphones went up by over 67% and by 52% on tablets. Organic CTR increased by 138.9% for smartphones and 49.9% for tablets. This led to higher user engagement and more revenue for Promotions.hu.
Retail Case Studies and Success Stories with Project Agora
CASE STUDY Lidl Hellas
Project Agora helped Lidl Hellas boost awareness and engagement for their online brochure using Native Ads and InArticle Light. The campaign targeted household shoppers, home chefs, young parents, an...d youngsters. Lidl Hellas saw CTR and viewability for InArticle Light exceed market averages by 4.5 and 1.7 times. The campaign also won local industry awards. The solution drove more traffic and improved key business KPIs for Lidl Hellas.
Lidl Hellas used Taboola Image Ads with Project Agora to boost website traffic and engagement. The goal was to drive in-store visits by promoting weekly discount offers online. They ran an always-on ...native ad campaign, updating ads every Monday. The campaign achieved a 3.6x above average CTR and reached 80% of Greece's online population. Lidl Hellas saw a 548% increase in pages per session and a 442% rise in average session duration.
Publishing Case Studies and Success Stories with Project Agora
CASE STUDY Vltava Labe Media (VLM)
Project Agora's Content Recommendation Widget helped Vltava Labe Media (VLM) increase eCPM by 15%. VLM also saw an 8% uplift in organic traffic recirculation. The solution reduced bounce rate and kep...t visitors on their sites longer. VLM valued the strong support from Project Agora during onboarding. The results show improved revenue and user engagement for this large Czech publisher.
Project Agora Header Bidding helped Historia.ro, a leading Romanian publisher, boost eCPM by over 24%. The site wanted to increase revenue without hurting user experience or direct campaigns. After s...witching to Project Agora's meta-header bidding solution, they saw fast and strong results. Fill rate jumped from 84.2% to 99.7%, and inventory leakages stayed below 0.8%. The uplift continued even during the COVID-19 lockdown.
Insurance Case Studies and Success Stories with Project Agora
CASE STUDY Aegon
Aegon used Taboola's native advertising to reach new customers in Hungary. The goal was to get new leads for compulsory car insurance and improve return on ad spend. Aegon built a landing page with t...ips and promoted it using Taboola campaigns. The campaign led to a 21% better ROAS compared to other channels. 88% of the leads were new to Aegon's database.
Government Administration Case Studies and Success Stories with Project Agora
CASE STUDY Greek National Tourism Organization (GNTO)
Taboola Native Ads helped the Greek National Tourism Organization promote Greece as a top travel destination. GNTO used native ads to reach people in 12 countries and drive visitors to their website.... The campaign generated over 2.6 million video views. With Taboola retargeting, GNTO lowered their website bounce rate by 11.5%. The campaign brought more high-quality visitors to the VisitGreece.gr site.
Consumer Goods Case Studies and Success Stories with Project Agora
CASE STUDY Unilever and Initiative
Magic Quiz by Project Agora helped Unilever and Initiative promote the Ultrex brand in Greece. The campaign used interactive quizzes to engage five male audience segments. 77% of users saw the ad, an...d over 43% completed the quiz. 5.34% of users visited the brand’s page. The campaign gave Unilever valuable insights for targeted messaging.
Taboola Video Ads helped Unilever boost their video ad completion rate by 44%. Unilever wanted to improve this key metric for their home products in Hungary. They used Taboola’s advanced targeting an...d native video formats. The campaign also led to a 217% increase in clickthrough rate. Unilever continues to use Taboola and Project Agora for ongoing ad optimization.
Project Agora Commerce helped Sarantis Group boost Bio-Oil sales online. The challenge was to offset lower in-store sales and increase Bio-Oil's presence on e-retailers. Project Agora Commerce used t...argeted placements like Commerce Display and Sponsored Product Listings. The campaign increased Bio-Oil’s category page presence by nearly 800%. Sarantis Group achieved a 520% return on ad spend with this strategy.
Taboola Video Ads helped Unilever Hungary boost video ad performance. The challenge was to improve video completion rates in programmatic campaigns. Unilever used Taboola's native video ads with Proj...ect Agora's support. They saw a 44% increase in video completion rate and a 217% rise in clickthrough rate. The campaign outperformed other outstream programmatic campaigns. Unilever continues to use Taboola and Project Agora for future campaigns.
Information Technology and Services Case Studies and Success Stories with Project Agora
CASE STUDY Ziwo
Realize helped Ziwo reach more B2B leads in the UAE, Saudi Arabia, and Morocco. Ziwo used Realize’s premium open web inventory and exclusive Yahoo inventory to expand their audience. Project Agora pr...ovided ongoing support and monthly reports to optimize results. Ziwo’s campaign generated 40% more leads and a 30% lower CPA than other platforms. The campaign reached 33.5 million people in three markets. Ziwo plans to expand campaigns to Egypt after this success.
Project Agora Bidder Adapter helped NoktaCom increase their eCPM and revenue. NoktaCom wanted to boost eCPM and bid competition in their header bidding solution. Project Agora integrated their Bidder... Adapter, adding 15 new demand sources. After four months, NoktaCom saw a 30% rise in total site eCPM. They also saw an 81% uplift in prebid eCPM across all digital properties.
