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Media Production Case Studies and Customer Success Stories with Project Agora
Gridmidia
- Media Production
Project Agora Bidder Adapter helped Gridmidia boost header bidding results. Gridmidia wanted more bid competition and higher revenue without extra... work or site slowdowns. The Bidder Adapter added 20+ demand sources and fit right into their prebid header bidding setup. In 4 months, Gridmidia saw a 14% eCPM increase on network level and up to 40% on individual sites. CPM uplift reached 16% on network level and up to 78% on individual sites. Gridmidia ranked Project Agora among their top 3 revenue bidders.
Project Agora Header Bidding helped NewsAuto. gr boost eCPM by 28.2%. The publisher saw inventory leakage drop by 70%. There...was no impact on user experience or site speed. NewsAuto.gr adopted the meta-header bidding solution to increase revenue. The support team guided them through onboarding and ongoing optimization.
Project Agora Bidder Adapter helped NoktaCom, a major Turkish tech-media company, boost ad revenue. By integrating the Bidder Adapter into... their prebid header bidding solution, NoktaCom gained access to 15 new demand sources. This increased competition for ad impressions. As a result, total site eCPM rose by 30%. Prebid eCPM jumped by 81% across all digital properties. No disruption to user experience or direct campaigns occurred.
Promotions. hu used Explore More to boost mobile user engagement. The site saw a 67% rise in RPM for smartphones...and 52% for tablets. Organic CTR jumped 138.9% on smartphones and 49.9% on tablets. Explore More kept mobile visitors on the site longer. Project Agora handled the setup with no extra work for Promotions.hu.
CNN. gr used the Content Recommendation Feed powered by Taboola and Project Agora. They wanted to improve user experience and...increase revenue. The Feed gave each user a personalized reading experience. After using the Feed, CNN.gr saw a 32% increase in RPM. Bounce Rate dropped by 9.5% and Pageviews per Session went up by 10.3%.
Explore More by Project Agora helped Btolat. com boost mobile RPM and CTR. Btolat.com wanted to keep social media users...on their site longer and increase revenue. The Explore More feature gave users more content to discover before leaving. This led to a 313% increase in mobile RPM and a 266% rise in organic CTR. The site saw higher organic recirculation and more revenue as a result.
Taboola Feed helped Dir. bg increase user engagement on their site. Dir.bg saw three times more sessions per user after...adding Taboola Feed. Users viewed 25% more pages per session and spent 50% more time on the site. Taboola became one of the top three traffic sources for Dir.bg, driving 22% of total pageviews. The solution helped Dir.bg keep users on their site longer and explore more content.
Project Agora Bidder Adapter helped Gridmidia boost header bidding CPM. Gridmidia wanted to increase bid density and competition without extra... effort. Project Agora integrated their Bidder Adapter into Gridmidia's prebid header bidding stack. This brought 20+ demand sources and did not affect site performance. Gridmidia saw a 14% eCPM increase on network level and up to 78% CPM uplift on individual sites. In 4 months, Bidder Adapter became a top 3 revenue source for Gridmidia.
Consumer Goods Case Studies and Customer Success Stories with Project Agora
Unilever
- Consumer Goods
- Very Large
London, UK
Unilever used Taboola Video Ads to promote household products online. The goal was to improve video completion rates. With Project... Agora and Mindshare, Unilever launched Taboola campaigns across premium sites in Hungary. Taboola's targeting tools helped Unilever reach more people. The campaign led to a 44% higher video completion rate and a 217% increase in clickthrough rate. Unilever continued using Taboola after seeing these strong results.
Taboola Video Ads helped Unilever Hungary boost video ad performance. The challenge was to improve video completion rates in programmatic... campaigns. Unilever used Taboola's native video ads with Project Agora's support. They saw a 44% increase in video completion rate and a 217% rise in clickthrough rate. The campaign outperformed other outstream programmatic campaigns. Unilever continues to use Taboola and Project Agora for future campaigns.
Unilever and Initiative
- Consumer Goods
- Very Large
London, UK
Project Agora's Magic Quiz helped Unilever and Initiative promote the Ultrex brand in Greece. The campaign targeted five male audience... segments using interactive quizzes. 43% of users who engaged completed all quiz questions. The campaign achieved 77% viewability and a 5.34% click-through to the brand page. Insights from quiz answers enabled tailored messaging for future campaigns.
Project Agora Commerce helped Sarantis Group boost Bio-Oil sales online. The challenge was to offset lower in-store sales and increase... Bio-Oil's presence on e-retailers. Project Agora Commerce used targeted placements like Commerce Display and Sponsored Product Listings. The campaign increased Bio-Oil’s category page presence by nearly 800%. Sarantis Group achieved a 520% return on ad spend with this strategy.
Publishing Case Studies and Customer Success Stories with Project Agora
Vltava Labe Media (VLM)
- Publishing
- Large
Prague, Czech Republic
Project Agora's content recommendation widget helped Vltava Labe Media boost eCPM by 15%. The publisher also saw an 8% increase... in organic traffic recirculation. This led to longer visitor retention and a lower bounce rate. VLM valued the onboarding support and ongoing collaboration. The solution was integrated without disrupting user experience or ad quality.
Project Agora helped Zurnal24. si, a leading Slovenian publisher, boost total revenues by 17%. The solution included header bidding for...display and video, plus a content recommendation feed powered by Taboola. Zurnal24.si saw RPM and organic CTR uplift that exceeded the regional average by 2x and 11x. The improvements did not affect user experience. The partnership drove both revenue growth and higher user engagement.
Project Agora Header Bidding helped Historia. ro, a leading Romanian publisher, boost eCPM by over 24%. The site wanted to...increase revenue without hurting user experience or direct campaigns. After switching to Project Agora's meta-header bidding solution, they saw fast and strong results. Fill rate jumped from 84.2% to 99.7%, and inventory leakages stayed below 0.8%. The uplift continued even during the COVID-19 lockdown.
Food & Beverages Case Studies and Customer Success Stories with Project Agora
Coca-Cola
- Food & Beverages
Coca-Cola used Magic Flip from Project Agora to promote its Zero Waste Beaches campaign. The goal was to educate people... about recycling plastic bottles and encourage action for a zero-waste planet. Magic Flip offered an interactive storytelling ad that engaged users by letting them flip cards to learn how bottles can be reused. The campaign reached high engagement, with 33% of engaged users clicking through to the brand’s landing page.
Project Agora's Magic Story ad format helped Coca-Cola Zero boost engagement. The campaign used sharp audience targeting and creative visuals... to promote the new Coca-Cola Zero Sugar. Consumers could order a free sample or find a retailer through the ad. The campaign achieved a 21% increase in engagement per impression, reaching 3.63%. Average dwell time was 38 seconds, and 58% of viewers watched past the first scene.
Banking Case Studies and Customer Success Stories with Project Agora
K&H Bank
- Banking
- Large
Budapest, Hungary
K&H Bank used Project Agora's Magic Quiz to teach people about digital security and financial awareness. The campaign targeted groups... like business travelers and smart buyers. 77% of users saw the ad, and 23% finished the quiz. 14.2% of engaged users visited the educational page to learn more. The bank gained insights to better target future messages based on quiz answers.
Project Agora helped Eurobank & Ogilvy Greece use contextual targeting for their home loan campaign. The goal was to reach... people interested in buying or renovating homes in Greece. Project Agora used custom targeting and video ads to show messages to the right audience. The campaign ran for one month and used top Greek publishers. Results included a 1.5% CTR, which is 16% higher than the market average, and a 69% completion rate, 13% higher than average.
Automotive Case Studies and Customer Success Stories with Project Agora
Nissan and Tempo OMD
- Automotive
- Large
Yokohama, Japan
Project Agora Social Cards helped Nissan and Tempo OMD reach 400,000 unique users for the new Qashqai edition. The campaign used... mobile-first ad formats and targeted tech-savvy, male audiences in Greece. Viewability rate hit 77.4%, 1.5 times the market average. Engagement was over 5 times the display average, with a 1.48% CTR. The campaign won DiMe and IAB MiXX awards.
Mazda used Project Agora’s One Video to launch the new Mazda 3 in Athens. The campaign targeted young parents, business... travelers, and cosmopolitans. Mazda paid only for completed video views, ensuring guaranteed results. The campaign achieved a video completion rate 2.15 times higher than the industry average. Seven out of ten viewers watched the video in full, and engagement exceeded 1.1%. Mazda built a qualified audience for future retargeting.
Retail Case Studies and Customer Success Stories with Project Agora
Lidl Hellas
- Retail
- Very Large
Thessaloniki, Greece
Lidl Hellas used Project Agora's Native Ads and InArticle Light to boost awareness for their online brochure. The campaign targeted... household shoppers and young parents, driving more traffic to the brochure section. Click-through rate and viewability for InArticle Light exceeded market averages by 4.5x and 1.7x. The campaign won several local industry awards. Lidl Hellas saw strong engagement and improved business KPIs.
Lidl Hellas used Taboola native ads with Project Agora to boost website traffic and engagement. The always-on campaign updated ads... weekly to promote Lidl's discount offers. Over five years, Lidl Hellas saw a 548% increase in pages per session and a 442% rise in average session duration. The campaign achieved a CTR 3.6 times above average and reached 80% of Greece's online population. Lidl Hellas now relies on Taboola as its main channel for weekly leaflet distribution.
Financial Services Case Studies and Customer Success Stories with Project Agora
Global financial brand
- Financial Services
One Video by Project Agora helped a global financial brand promote contactless payment in the Middle East and Africa. The brand wanted... to raise awareness and encourage use of contactless payments. They used a 15-second video ad with One Video, which guarantees completed views and only charges for full views. The campaign ran in premium, brand-safe environments. The result was a 47% video completion rate, showing strong engagement, especially on mobile devices.
Telecommunications Case Studies and Customer Success Stories with Project Agora
Major Telco in Greece
- Telecommunications
- Very Large
Greece
Project Agora Social Cards helped a major Greek telecom raise awareness for its CSR campaign. The campaign focused on digital... and STEM skills for young people. Social Cards enabled the brand to repurpose Facebook video posts across top local publisher sites. The campaign achieved over 71% viewability and engagement rates 8 times higher than standard display ads. Targeting included digerati, household shoppers, youngsters, and young parents.
Restaurants Case Studies and Customer Success Stories with Project Agora
KFC Romania
- Restaurants
- Very Large
Bucharest, Romania
KFC Romania used Project Agora's One Video to promote its SOMETHING product range. The goal was to reach consumers in... Romanian cities and make KFC top of mind for indecisive eaters. Project Agora's cross-screen video ads guaranteed completed views and brand safety. The campaign used 10-second videos and targeted key audiences. KFC achieved a 66% video completion rate, showing strong engagement.
Insurance Case Studies and Customer Success Stories with Project Agora
Aegon
- Insurance
- Very Large
The Hague, Netherlands
Aegon used Taboola native advertising to boost car insurance leads in Hungary. The campaign achieved a 21% better return on... ad spend than other channels. 88% of the leads were new to Aegon's database. Aegon built a landing page with tips to lower insurance fees and promoted it on premium Hungarian sites. The campaign focused on measurable, cost-effective lead generation.
Greek National Tourism Organization
- Government Administration
- Large
Athens, Greece
Greek National Tourism Organization used Taboola native ads to promote Greece as a travel destination. They ran image and video... ads across 12 countries, reaching a wide audience. The campaign generated over 2.6 million video views. Project Agora helped launch a retargeting campaign using Taboola Pixel. This reduced the website bounce rate by 11.5%.
Ziwo
- Information Technology And Services
- Small
Dubai, UAE
Ziwo used Realize Ads with Project Agora to reach more B2B leads. They wanted to engage senior managers and entrepreneurs... in the UAE, Saudi Arabia, and Morocco. Realize Ads helped Ziwo reach 33.5 million people and get 40% more leads. The cost per acquisition was 30% lower than other platforms. Project Agora gave Ziwo strong support and monthly reports.
