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Compare Outbrain vs Taboola

Comparison Summary

This comparison report of Outbrain vs. Taboola is based on a specific set of business needs and context. The comparison uses 4555 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Taboola

Outbrain, Taboola, Skyword360, Revcontent, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Taboola focuses on Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

"Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. " - De Barros Marcio

"Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. " - Emma Andersson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Software Failure Risk

  • medium

logo Taboola

Focus area

Taboola is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Content Discovery and Native Advertising

Age

2006

2007

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

81

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





referral management


loyalty management

identify target customers


personalized marketing




helpdesk management




knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more
  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting