Moat Analytics Overview

Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics.

Moat Analytics collect and leverage the metrics that matter for business. It connects ad exposure data to back-end data for a complete picture, develops new ad products based on Moat Metrics. It exports snapshots, graphs, and heat maps directly to powerpoint and optimize campaigns to any metric or combination of metrics in real-time. It quickly understands relative performance to the industry.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Moat Analytics solved their Marketing Data Intelligence needs. Cuspera uses 428 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Launch New Products and Enhance Customer Relationships are the most popular business priorities peers achieved using Moat Analytics.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Grow Market Share
  • Increase Sales & Revenue
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Competitive Intelligence , Social Media Management , as the business use cases that they have been most satisfied while using Moat Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.67/5

Read Reviews (52)

"...Moat has an extension I can use it whenever I'm visiting other site, which makes it more easy to see if there are and ads rotating off the page...." Peer review by Elizabeth M, Marketing Coordinator, Retail
Competitive Intelligence

4.43/5

Read Reviews (13)

"...This may cost additional dollars for ad serving, however, we are able to implement the MOAT pixel and ensure the publishers are keeping up industry benchmarks for viewability...." Peer review by Account Manager in Marketing
Social Media Management with Social Media

3.71/5

Read Reviews (13)

"...We use the analytics for reports to the client and to optimize our campaigns...." Peer review by User
social media analytics

3.16/5

Read Reviews (8)

engaging on social media

4.16/5

Read Reviews (2)

PEER EXPERIENCES
Advertisement

4.67/5

Read Reviews (52)

"...Moat has an extension I can use it whenever I'm visiting other site, which makes it more easy to see if there are and ads rotating off the page...." Peer review by Elizabeth M, Marketing Coordinator, Retail
Competitive Intelligence

4.43/5

Read Reviews (13)

"...This may cost additional dollars for ad serving, however, we are able to implement the MOAT pixel and ensure the publishers are keeping up industry benchmarks for viewability...." Peer review by Account Manager in Marketing
Social Media Management with Social Media

3.71/5

Read Reviews (13)

"...We use the analytics for reports to the client and to optimize our campaigns...." Peer review by User
social media analytics

3.71/5

Read Reviews (8)

engaging on social media

3.71/5

Read Reviews (2)

13+ more Business Use Cases

Our AI advisor, Wyz, harnessed 428 insights from peers and experts to help you assess how these Moat Analytics use cases fit your Marketing Data Intelligence needs.

Popular Business Setting

for Moat Analytics

Top Industries

  • Retail
  • Marketing and Advertising
  • Consumer Goods

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Moat Analytics to Launch new products and Enhance customer relationships

Peer and Expert Opinion on Features

for Moat Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

2.50/5

Read Reviews (8)
Alerts: popups & Notifications

4.55/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Dashboard

2.50/5

Read Reviews (8)
Alerts: popups & Notifications

4.55/5

Read Reviews (6)

IT and Other Capabilities

for Moat Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.49/5

Read Reviews (76)
Data Export

1.92/5

Read Reviews (22)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.49/5

Read Reviews (76)
Data Export

1.92/5

Read Reviews (22)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.15/5

Read Reviews (1)
Chat Support

3.15/5

Read Reviews (1)
Phone Support

3.15/5

Read Reviews (1)
24/7 Support

2.33/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.15/5

Read Reviews (1)
Chat Support

3.15/5

Read Reviews (1)
Phone Support

3.15/5

Read Reviews (1)
24/7 Support

2.33/5

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.72/5

Read Reviews (77)
Custom Reports

4.64/5

Read Reviews (124)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.72/5

Read Reviews (77)
Custom Reports

4.64/5

Read Reviews (124)

Failure Risk Guidance Security Report

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for Moat Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Moat Analytics

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO