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Outbrain vs BrightCove: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. BrightCove is based on a specific set of business needs and context. The comparison uses 4410 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and BrightCove

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas BrightCove, Wistia, Cincopa, etc., belong to a category of solutions that help Video Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

BrightCove focuses on Content Management with Video, Advertisement with Video, Communication Management with Video, Social Media Management with Social Media, etc.

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. " - Placido Balmaseda

"From a technical point of view, Brightcove was the only platform we could have used to help us realize our vision. " - Teresa Pappas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Software Failure Risk

  • medium

logo BrightCove

Focus area

BrightCove is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

The most powerful way to connect with every audience

Age

2006

2004

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

69

65

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management










workflow management



knowledge management


follower management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Enhance customer relationships

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • See 9 more

Top Channels

Channels Used

  • video

  • social media

  • website

  • e-mail

  • mass media

  • offline

  • display advertisement

  • television

  • mobile

  • Twitter

  • Facebook

  • channel partners

  • events

  • trade shows

  • user generated content

  • blogs

  • LinkedIn

  • mobile app

  • Doubleclick

  • point of sale

  • promotions

  • chat

  • Slack

  • on premises

  • movies

  • phone calls

  • print media

  • magazine

  • newsletter

  • review sites

  • Amazon

  • Instagram

  • games

  • See 30 more
  • video

  • social media

  • website

  • e-mail

  • mass media

  • offline

  • display advertisement

  • television

  • mobile

  • Twitter

  • Facebook

  • channel partners

  • events

  • trade shows

  • user generated content

  • blogs

  • LinkedIn

  • mobile app

  • Doubleclick

  • point of sale

  • promotions

  • chat

  • Slack

  • on premises

  • movies

  • phone calls

  • print media

  • magazine

  • newsletter

  • review sites

  • Amazon

  • Instagram

  • games

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting