Medallia Experience Cloud and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

Medallia Experience Cloud and Forsta both excel in Customer Feedback Management, yet their strengths lie in different areas. Medallia offers comprehensive feedback and analytics capabilities preferred by diverse industries, including hospitality and retail. Forsta specializes in market research and excels in providing analytics services for research and IT consultancy sectors. Each product's vendor support and target market reflect their designed operational scales. Here is a detailed comparison to assist businesses in choosing the best fit.

Medallia Experience Cloud: Medallia-experience-cloud provides insights into customer and employee sentiment via feedback surveys and analytics. Customer journeys and contact center interactions are also analyzed.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: Medallia Experience Cloud vs Forsta (formerly Confirmit)

Use cases tied to Medallia Experience Cloud and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

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Medallia Experience Cloud Forsta (formerly Confirmit)

Top Capabilities: Medallia Experience Cloud vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Medallia Experience Cloud vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Medallia Experience Cloud vs Forsta (formerly Confirmit)

Share of peer evidence by company size for Medallia Experience Cloud and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

Medallia Experience Cloud 100%
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Key Capabilities Supported Medallia Experience Cloud facilitates collecting direct feedback and provides sophisticated customer experience management tools. These capabilities align well with users looking to enhance overall customer interaction and satisfaction. → Forsta excels in market research capabilities and campaign management, offering tools for effective feedback collection and survey management, meeting the needs of users in the research and consulting sectors. →
Business Goals Medallia Experience Cloud assists in offering a 360-degree customer view and driving insights from customer data. It targets business goals such as improving customer and employee experiences. → Forsta supports improving customer satisfaction and driving sales growth. It aligns with users aiming to enhance ROI and expand into new markets, focusing on industry-specific objectives. →
Core Features Medallia Experience Cloud features comprehensive analytics and integration capabilities. Its custom report generation is vital for users seeking detailed, tailored insights. → Forsta stands out with strong data import and custom report features. Its analytics prowess is particularly beneficial for users requiring extensive data analysis and compliance. →
Vendor Support Medallia Experience Cloud offers robust support options, including 24/7 availability. It's ideal for users needing extensive, continual vendor assistance. → Forsta provides 24/7 support with limited email and phone support. This suits enterprises focusing on self-managed solutions with available support when necessary. →
Segments and Industries Medallia Experience Cloud serves a broad customer base across small to large enterprises and thrives in hospitality and retail industries. → Forsta is predominantly used by enterprise-level businesses and excels in research and IT services, catering well to its specific industry needs. →
Operational Alignment Medallia Experience Cloud integrates smoothly into diverse operational environments, favoring smaller to large-scale enterprise users across various industries. → Forsta finds its place in enterprises with complex operational needs, excelling in structured research environments and larger organizational scales. →

Medallia Experience Cloud and Forsta (formerly Confirmit): Best activities based on customer satisfaction

Medallia Experience Cloud in Action: Unique Activities

What Are the key features of Medallia Experience Cloud for Collecting Direct Feedback?
Medallia Experience Cloud collects direct customer feedback through multiple channels, including web, social media, mobile, and contact centers. The platform aggregates and analyzes feedback data, providing insights and facilitating customer lifecycle management. The platform offers customizable dashboards and allows for the creation of customer profiles, however, it requires a minimum sample size of 20 responses for accurate Net Promoter Score (NPS) calculations.
"...We use Medallia as a customer feedback tool on social media, and at the hotel and website level..." Peer review by Director in Other
How does Medallia Experience Cloud facilitate Engaging Conversational Surveys?
Medallia Experience Cloud Engaging Conversational Surveys provide a platform for capturing customer feedback across various channels, including conversational messaging. It helps organizations identify areas for improvement and engage employees to enhance customer experiences. However, the lack of transparency for customers regarding survey content and rating translation may limit its effectiveness.
"...I was able to figure our which staff I needed to work with in what areas to improve our customer service scores..." Peer review by User
How does Medallia Experience Cloud address your Customer Experience Management Challenges?
The platform enables real-time alerts for customer feedback, facilitating immediate action by managers. It offers robust integration with case management platforms, streamlining customer service operations. Medallia is used across various industries, including retail, telecom, and automotive, for managing customer feedback and driving business intelligence. nIt has limitations in closed-loop case management for some user roles.
"...Medallia is making great strides in their TA and their integration with case management platforms..." Peer review by Administrator in Financial Services
How can Medallia Experience Cloud optimize your Rating And Review Management Workflow?
Medallia Experience Cloud Rating and Review Management aggregates customer feedback from various sources, including online reviews, social media, and internal surveys. This platform allows businesses to monitor and respond to customer feedback, track overall sentiment, and manage their online reputation. However, it has limitations in importing online reviews seamlessly and may not be suitable for all online review tracking due to brand guidelines.
"...It is used to capture and track internal surveys as well as online review responses...." Peer review by Emily Penfold Dailey, Director of Digital Presence, Greenwood Hospitality
How does Medallia Experience Cloud facilitate Call Center Voice & Sentiment Analytics?
Medallia Experience Cloud Call Center Voice & Sentiment Analytics analyzes customer feedback from various touchpoints, including call centers, field services, retail stores, and online channels. It captures feedback across multiple channels and provides insights on customer sentiment. This platform enables businesses to understand customer experience, improve operational efficiency, and drive customer satisfaction.
"...Medallia also aims to interpret customer sentiment indirectly through other signals, such as a customer's tone of voice when talking to a call center or choice of words when communicating with a hotel front desk via instant message...." Hacking Your Way to the Best Hotel Rate - The New York Times plus 4 more

Forsta (formerly Confirmit) in Action: Unique Activities

What benefits does Forsta (formerly Confirmit) offer for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...We used CI to program screening questionnaires and criteria for market research purposes This program will cover just about all of your research needs from data gathering to data analysis...." Peer review by Salah K., Research
How efficiently Does Forsta (formerly Confirmit) manage your Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the main tool that we use for gathering data in our company, It is used by different departments across the organization, such as Survey Programming, Quality Managers, Data Processing and Project Management...." Peer review by Hector Gutierrez, Functional Lead Programming, Puebla, WorldOne
What makes Forsta (formerly Confirmit) ideal for Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers

News

Latest Medallia Experience Cloud news

Atombit Signs Medallia Alliance to Generate Measurable Outcomes with AI ...

Medallia and Atombit have formed a strategic alliance to enhance enterprise customer and employee experiences using AI-driven intelligence. This partnership aims to convert experience data into actionable insights, leveraging Medallia's platform and Atombit's AI and consulting capabilities. Initially focusing on Italy, the alliance plans to expand across Europe and beyond.

22/07/2026 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source