Overview: Medallia Experience Cloud and Forsta (formerly Confirmit) as Customer Feedback Management Category solutions.
Medallia Experience Cloud and Forsta both excel in Customer Feedback Management, yet their strengths lie in different areas. Medallia offers comprehensive feedback and analytics capabilities preferred by diverse industries, including hospitality and retail. Forsta specializes in market research and excels in providing analytics services for research and IT consultancy sectors. Each product's vendor support and target market reflect their designed operational scales. Here is a detailed comparison to assist businesses in choosing the best fit.
Medallia Experience Cloud: Medallia-experience-cloud provides insights into customer and employee sentiment via feedback surveys and analytics. Customer journeys and contact center interactions are also analyzed.
Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.
Medallia Experience Cloud and Forsta (formerly Confirmit): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Medallia Experience Cloud facilitates collecting direct feedback and provides sophisticated customer experience management tools. These capabilities align well with users looking to enhance overall customer interaction and satisfaction. read more →
Forsta excels in market research capabilities and campaign management, offering tools for effective feedback collection and survey management, meeting the needs of users in the research and consulting sectors. read more →
Business Goals
Medallia Experience Cloud assists in offering a 360-degree customer view and driving insights from customer data. It targets business goals such as improving customer and employee experiences. read more →
Forsta supports improving customer satisfaction and driving sales growth. It aligns with users aiming to enhance ROI and expand into new markets, focusing on industry-specific objectives. read more →
Core Features
Medallia Experience Cloud features comprehensive analytics and integration capabilities. Its custom report generation is vital for users seeking detailed, tailored insights. read more →
Forsta stands out with strong data import and custom report features. Its analytics prowess is particularly beneficial for users requiring extensive data analysis and compliance. read more →
Vendor Support
Medallia Experience Cloud offers robust support options, including 24/7 availability. It's ideal for users needing extensive, continual vendor assistance. read more →
Forsta provides 24/7 support with limited email and phone support. This suits enterprises focusing on self-managed solutions with available support when necessary. read more →
Segments and Industries
Medallia Experience Cloud serves a broad customer base across small to large enterprises and thrives in hospitality and retail industries. read more →
Forsta is predominantly used by enterprise-level businesses and excels in research and IT services, catering well to its specific industry needs. read more →
Operational Alignment
Medallia Experience Cloud integrates smoothly into diverse operational environments, favoring smaller to large-scale enterprise users across various industries. read more →
Forsta finds its place in enterprises with complex operational needs, excelling in structured research environments and larger organizational scales. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Medallia Experience Cloud in Action: Unique Use Cases
How can Medallia Experience Cloud enhance your Collecting Direct Feedback process?
How does Medallia Experience Cloud address your Engaging Conversational Surveys Challenges?
How does Medallia Experience Cloud facilitate Customer Experience Management?
How efficiently Does Medallia Experience Cloud manage your Rating And Review Management?
How efficiently Does Medallia Experience Cloud manage your Call Center Voice & Sentiment Analytics?
Forsta (formerly Confirmit) in Action: Unique Use Cases
How efficiently Does Forsta (formerly Confirmit) manage your Market Research?
Why is Forsta (formerly Confirmit) the best choice for Campaign Management?
Alternatives
Integrations
Few Medallia Experience Cloud Integrations
Few Forsta (formerly Confirmit) Integrations
News
Latest Medallia Experience Cloud News
Nationwide Recognized for Customer Insight Excellence with Medallia and Kantar Partnership
Medallia and Kantars partnership with Nationwide has won the Best Use of Customer Insight award at the Institute of Customer Service Awards 2025. Medallias technology enabled Nationwide to capture real-time feedback and deliver actionable insights for its 16 million UK members, highlighting Medallias impact in financial services customer experience.
Latest Forsta (formerly Confirmit) News
Press Ganey Forsta Appoints Luke Williams as Chief Customer Experience and Research Officer
Forsta, part of Press Ganey, has appointed Luke Williams as Chief Customer Experience and Research Officer. Williams will lead customer experience and research strategy, focusing on enhancing Forstas HX Platform and driving innovation in customer and employee experience solutions.
How does Forsta (formerly Confirmit) facilitate Social Media Management?