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Compare Marketing Cloud Intelligence (formerly Datorama) vs Capterra

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs Capterra comparison, Our AI algorithm looked at 4745 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and Capterra to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and Capterra

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as Capterra is focused towards Rating And Review Management with Review Sites and Loyalty Management .

Both Marketing Cloud Intelligence (formerly Datorama) and Capterra are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for sending & publishing communications and communication management where as Capterra is more known for helpdesk management and loyalty management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Capterra for

Software Failure Risk

  • medium

logo Capterra

Focus area

Capterra is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • medium

About

AI-powered marketing intelligence for smarter marketing decisions

Advanced Analytics Software | SAS

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

121

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification

lead qualification: technographic


social media marketing


lifetime value management




community building


loyalty management

customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


content management


knowledge management



customer feedback management

measuring customer satisfaction

measuring net promoter score


relationship management




referral management



account management


rating and review management


performance management


conversion management




contact list management



sales call management



billing and invoice management


influencer marketing


category management


membership management


sales review & feedback





calendar management


segmentation and targeting




subscription management


pipeline management


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Establish thought leadership

  • Improve internal communications

  • Reduce bounce

  • Improve navigation

  • See 15 more

Top Channels

Channels Used

  • social media

  • website

  • e-mail

  • phone calls

  • review sites

  • user generated content

  • blogs

  • offline

  • mobile

  • video

  • point of sale

  • Facebook

  • G2crowd

  • promotions

  • LinkedIn

  • Facebook page

  • chat

  • Twitter

  • on premises

  • print media

  • magazine

  • mobile app

  • Slack

  • text SMS

  • omnichannel

  • Amazon

  • Yelp

  • Instagram

  • Youtube

  • events

  • trade shows

  • newsletter

  • Glassdoor

  • See 30 more
  • social media

  • website

  • e-mail

  • phone calls

  • review sites

  • user generated content

  • blogs

  • offline

  • mobile

  • video

  • point of sale

  • Facebook

  • G2crowd

  • promotions

  • LinkedIn

  • Facebook page

  • chat

  • Twitter

  • on premises

  • print media

  • magazine

  • mobile app

  • Slack

  • text SMS

  • omnichannel

  • Amazon

  • Yelp

  • Instagram

  • Youtube

  • events

  • trade shows

  • newsletter

  • Glassdoor

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting