Overview: Listrak and Act-On as Marketing Automation Category solutions.
Listrak focuses on retail industries, offering tools to boost sales and customer relationships, with strong support for email and promotional channels. Best suited for mid to large enterprises, it's adept in analytics, custom reporting, and AI-driven insights. Act-On is favored in marketing and tech sectors, excelling in lead generation and customer acquisition. It supports comprehensive communication management, with robust features for data integration, custom reporting, and responsive customer support.
Listrak: Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.
Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.
Listrak and Act-On: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Listrak excels in engagement management and campaign management. It focuses on tools for lead analytics and social media management. read more →
Act-On shines in communication management and engagement. It facilitates lead generation and tracking, ideal for marketing needs. read more →
Business Goals
Listrak targets increasing sales and revenue. It enhances customer relationships and aids in acquiring new customers. read more →
Act-On supports acquiring customers and enhancing relationships. Act-On emphasizes improving ROI and growing market share. read more →
Core Features
Listrak offers AI-powered analytics and integration. Custom reports and secure data export are standout. read more →
Act-On offers robust analytics and custom reports. It excels in data integration and export, with compliance included. read more →
Vendor Support
Listrak provides 24/7 support via email, chat, and phone. Preference leans toward continuous availability. read more →
Act-On delivers thorough support with 24/7 availability. Coverage includes phone, email, and chat options. read more →
Segments and Industries
Listrak primarily serves retail, apparel, and consumer goods. It is often used by large enterprises and mid-markets. read more →
Act-On is popular in marketing, software, and IT. Its user base spans large enterprises and smaller businesses. read more →
Operational Alignment
Listrak aligns with retail operations, scaling best practices for large enterprises. read more →
Act-On integrates into marketing workflows, supporting various operational scales from small to large firms. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Listrak in Action: Unique Use Cases
What makes Listrak ideal for Engagement Management?
What makes Listrak ideal for Campaign Management?
What benefits does Listrak offer for Helpdesk Management?
Act-On in Action: Unique Use Cases
How does Act-On facilitate Communication Management?
How does Act-On facilitate Generation Of New Leads?
Alternatives
Integrations
Few Listrak Integrations
Few Act-On Integrations
News
Latest Listrak News
Peter Thomas Roth Partners with Listrak on Shopify Plus to ... - Lititz
Listrak partners with Peter Thomas Roth on Shopify Plus to enhance personalized consumer connections and launches the first RCS marketing campaign in the U.S.
Latest Act-On News
Banzais Demio Wins Multiple Recognitions from Gartner Digital Markets in 2024 - GlobeNewswire
Banzai's Demio product receives multiple recognitions from Gartner Digital Markets in 2024.
What makes Act-On ideal for Social Media Management?