cuspera logo CUSPERA

Compare iContact vs MailerLite

Comparison Summary

For iContact vs MailerLite comparison, Our AI algorithm looked at 12972 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using iContact and MailerLite to solve their respective business needs.

Pros and cons of iContact and MailerLite

iContact is more suited to businesses that require Communication Management with E-Mail and Contact List Management with E-Mail where as MailerLite is focused towards Communication Management with E-Mail and Campaign Management with E-Mail .

Both iContact and MailerLite are Email Marketing software, peers recommend iContact for contact list management and social media analytics where as MailerLite is more known for communication management and sending & publishing communications .

logo iContact

Focus area

iContact is better than MailerLite for

Software Failure Risk

  • medium

logo MailerLite

Focus area

MailerLite is better than iContact for

Software Failure Risk

  • medium

About

iContact | Affordable Email Marketing Solution

Email marketing platform with advanced features and powerful tools

Age

2003

Financials

M&A

Private

Business Need

Total Processes
(we found evidences for)

88

75

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account




helpdesk management


content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification

lead qualification: demographic





performance management


distribution management




referral management


rating and review management



customer feedback management


knowledge management


personalized marketing


account management


competitive intelligence


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve brand engagement

  • Improve internal communications

  • Improve efficiency

  • Improve stakeholder relations

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • offline

  • on premises

  • user generated content

  • promotions

  • blogs

  • mobile

  • out of home

  • brochure

  • mobile app

  • phone calls

  • coupons

  • video

  • point of sale

  • Facebook

  • mass media

  • trade shows

  • review sites

  • Amazon

  • Pinterest

  • chat

  • Facebook page

  • Instagram

  • events

  • See 24 more
  • e-mail

  • website

  • social media

  • newsletter

  • offline

  • on premises

  • user generated content

  • promotions

  • blogs

  • mobile

  • out of home

  • brochure

  • mobile app

  • phone calls

  • coupons

  • video

  • point of sale

  • Facebook

  • mass media

  • trade shows

  • review sites

  • Amazon

  • Pinterest

  • chat

  • Facebook page

  • Instagram

  • events

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting