Overview: Bynder Content Workflow (Formerly GatherContent) and Upcontent as Content Marketing Category solutions.

GatherContent and Upcontent, both top choices in content marketing, cater to diverse marketing needs. GatherContent stands out in content management and collaboration for larger enterprises, while Upcontent excels in content curation and social media management. For businesses focused on improving internal communications and marketing, GatherContent offers a robust solution, while Upcontent attracts companies aiming to enhance their brand awareness and social presence, predominantly in retail and consulting sectors.

Bynder Content Workflow (Formerly GatherContent): GatherContent emphasizes that an effective content operation system enables quicker production and publication of high-quality content. More information is available online.

Upcontent: UpContent helps users build trust by discovering, collaborating on, and distributing curated content. Credible thought leadership is achieved across various platforms.

Bynder Content Workflow (Formerly GatherContent) and Upcontent: Best Use cases based on the customer satisfaction data

Bynder Content Workflow (Formerly GatherContent)

Key Capabilities Supported

GatherContent excels in content management and collaboration, aligning with needs for efficient workflow and communication management. read more →

Upcontent leads in content curation and social media management, helping businesses schedule posts and engage effectively on social platforms. read more →

Business Goals

GatherContent aids in improving internal communications and scaling best practices, appealing to businesses targeting customer acquisition and market share growth. read more →

Upcontent focuses on building brand awareness and enhancing digital presence, which appeals to businesses keen on increasing customer engagement. read more →

Core Features

GatherContent’s standout features include custom reporting and easy migration, which benefit large enterprises needing comprehensive integration and analytics. read more →

Upcontent offers AI-powered analytics and robust integration capabilities, meeting needs in data import and export for social media engagement. read more →

Vendor Support

GatherContent provides 24/7 support along with phone and chat options, catering to the complex requirements of larger businesses. read more →

Upcontent also offers strong vendor support with 24/7 access, including email and chat options, meeting the preference for around-the-clock assistance. read more →

Segments and Industries

GatherContent predominantly serves large enterprises in marketing and advertising, reflecting its suitability for big brands across various industries. read more →

Upcontent sees strong usage among large enterprises in retail and consulting, highlighting its appeal for businesses eyeing brand growth. read more →

Operational Alignment

GatherContent is well-suited for large-scale operations with its comprehensive workflow management and collaboration features. read more →

Upcontent integrates smoothly into digital-centric operations, particularly those focused on social media engagement for brand building. read more →