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Compare Funnel vs Pathmatics

Failure Risk Guidance Security Report ?

Failure Risk for Funnel low Failure Risk for Pathmatics medium
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Comparison Summary

This comparison report of Funnel vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 2927 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Funnel and Pathmatics

Funnel, Pathmatics, Improvado, ReportGarden, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Funnel covers Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.

Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

"With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. " - Yuval Bramson

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Funnel

Focus area

Funnel is better than Pathmatics for

Software Failure Risk

  • low

logo Pathmatics

Focus area

Software Failure Risk

  • medium

About

Funnel | Automated Data Collection & Marketing Reports

Advertiser Database & Digital Marketing Intelligence

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

48

51

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (111)

Read Reviews (194)

competitive intelligence

Read Reviews (37)

Read Reviews (61)

campaign management

Read Reviews (36)

Read Reviews (1)

campaign analytics

Read Reviews (14)

Read Reviews (0)

social media management

Read Reviews (33)

Read Reviews (21)

social media analytics

Read Reviews (27)

Read Reviews (15)

engaging on social media

Read Reviews (2)

Read Reviews (1)

monitoring social media

Read Reviews (1)

Read Reviews (3)

channel marketing

Read Reviews (24)

Read Reviews (3)

digital marketing

Read Reviews (20)

Read Reviews (31)

workflow management

Read Reviews (16)

Read Reviews (0)

helpdesk management

Read Reviews (13)

Read Reviews (0)

communication management

Read Reviews (9)

Read Reviews (29)

sending & publishing communications

Read Reviews (3)

Read Reviews (26)

tracking & monitoring communications

Read Reviews (1)

Read Reviews (3)

sales document management

Read Reviews (5)

Read Reviews (5)

proposal & quote management

Read Reviews (3)

Read Reviews (2)

contract management

Read Reviews (2)

Read Reviews (2)

rating and review management

Read Reviews (5)

Read Reviews (1)

training & onboarding

Read Reviews (4)

Read Reviews (1)

courses & assessment

Read Reviews (3)

Read Reviews (0)

create learning path

Read Reviews (3)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (1)

engagement management

Read Reviews (2)

Read Reviews (8)

engaging and following up

Read Reviews (2)

Read Reviews (8)

content management

Read Reviews (2)

Read Reviews (2)

channel management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (0)

Read Reviews (6)

conversion management

Read Reviews (0)

Read Reviews (3)

database marketing

Read Reviews (0)

Read Reviews (2)

segmentation and targeting

Read Reviews (0)

Read Reviews (2)

lead qualification: technographic

Read Reviews (0)

Read Reviews (2)

lead qualification

Read Reviews (0)

Read Reviews (2)

lead qualification: technographic

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting