Overview: FullContact and Salesforce Connect as Customer Data Platform Category solutions.

FullContact excels in customer engagement and contact management with its strong integration features, catering primarily to large enterprises and industries like design and real estate. Salesforce Connect, on the other hand, supports robust lead and contact management with extensive reporting features, ideal for a broader range of enterprises and industries such as IT and education. Both provide 24/7 support but differ in primary communication channels, reflecting specific operational preferences.

FullContact: FullContact offers person-centered Identity Resolution and privacy-safe, real-time information. Companies can enhance brand experiences and personalize interactions using FullContact's solutions.

Salesforce Connect: Salesforce Connect enables integration and access to data from other Salesforce orgs and external sources with ease. Point-and-click simplicity is provided for seamless data management.

FullContact and Salesforce Connect: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

FullContact facilitates engagement management and contact list management, making it ideal for businesses focused on enriched customer engagement and effective follow-ups. read more →

Salesforce Connect supports contact list and lead management, with added capabilities in collaboration and forecasting, aiding businesses in seamless information flow and strategic planning. read more →

Business Goals

FullContact helps improve brand engagement and enhance customer relationships, benefiting companies aiming to boost customer acquisition and long-term loyalty. read more →

Salesforce Connect aims at enhancing relationships and acquiring new customers while scaling best practices, aligning well with businesses looking to improve internal communications and overall sales. read more →

Core Features

FullContact stands out with its analytics, security, and privacy features, along with strong integration capabilities, appealing to companies needing robust data utilization tools. read more →

Salesforce Connect offers extensive custom reporting and data import features, providing value for organizations requiring comprehensive data analytics and integration. read more →

Vendor Support

FullContact provides 24/7 support with added chat and email support, catering to companies that require around-the-clock assistance and varied support options. read more →

Salesforce Connect also offers 24/7 support, supplemented by chat and email options, favoring enterprises that require continuous support and communication reliability. read more →

Segments and Industries

FullContact serves predominantly large enterprises and sectors like design and internet, reflecting suitability for creative and tech-driven industries. read more →

Salesforce Connect is utilized by a diverse range of enterprises, including IT and education, indicating its versatility and adaptability across varied sectors. read more →

Operational Alignment

FullContact integrates with primary channels like email and social media, supporting operational needs of companies focusing on multi-channel engagement strategies. read more →

Salesforce Connect fits with operational workflows involving phone and online communication, tailored to organizations leveraging digital channels. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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FullContact in Action: Unique Use Cases

What makes FullContact ideal for Engagement Management?

How can FullContact enhance your Lead Qualification process?

How can FullContact enhance your Personalized Marketing process?

What solutions does FullContact provide for Loyalty Management?


Salesforce Connect in Action: Unique Use Cases

What Are the key features of Salesforce Connect for Contact List Management?

How does Salesforce Connect facilitate Lead Management?

How does Salesforce Connect facilitate Collaboration?

How does Salesforce Connect facilitate Forecasting?

News

Latest FullContact News

Optimize Your Email Marketing: Introducing FullContacts Email Risk Bundle

FullContact has launched its Email Risk Bundle, designed to enhance email marketing by assessing email database quality and risk. The bundle offers features like comprehensive risk assessment, email quality scoring, and flexible integration options. It aims to improve deliverability, protect sender reputation, and enhance campaign performance, benefiting marketing, sales, data, and development teams.

25/08/2025 - source

Latest Salesforce Connect News

CrowdStrike and Salesforce Partner to Secure AI-Powered Business

Salesforce and CrowdStrike have formed a strategic partnership to enhance the security of AI-powered business applications. This collaboration integrates CrowdStrike's Falcon Shield with Salesforce Security Center, providing enhanced visibility and protection for AI agents and applications. The partnership aims to secure AI-driven enterprises by offering features like automatic threat containment and real-time remediation through Slack.

21/09/2025 - source

Business Setting

FullContact

Salesforce Connect