Forsta (formerly Confirmit) and Qualtrics Customer Experience, An In-Depth Comparison 2026

Comparison Summary

Confirmit Horizons excels in market research with strong analytics and data handling capabilities, attracting enterprises and research firms. Qualtrics Customer Experience, on the other hand, focuses on customer feedback and expansion with powerful reporting features, appealing broadly to mid-market and education sectors. Both offer comprehensive support options, but their strengths and target markets diverge, making each suitable for different strategic objectives.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Qualtrics Customer Experience: Qualtrics-Customer-Experience enables businesses to capture customer feedback and improve satisfaction. Increased loyalty and spending are achieved through listening and addressing customer needs.

Top use cases: Forsta (formerly Confirmit) vs Qualtrics Customer Experience

Use cases tied to Forsta (formerly Confirmit) and Qualtrics Customer Experience from verified data sources. Click any use case for supporting evidences.

Forsta (formerly Confirmit)
Qualtrics Customer Experience
Shared by both · Use cases
Forsta (formerly Confirmit) Qualtrics Customer Experience

Top Capabilities: Forsta (formerly Confirmit) vs Qualtrics Customer Experience

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
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Qualtrics Customer Experience
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Forsta (formerly Confirmit) only
Qualtrics Customer Experience only

Deployed Industries: Forsta (formerly Confirmit) vs Qualtrics Customer Experience

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
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Qualtrics Customer Experience
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Deployed Market Segments: Forsta (formerly Confirmit) vs Qualtrics Customer Experience

Share of peer evidence by company size for Forsta (formerly Confirmit) and Qualtrics Customer Experience. Each product segments add up to 100%. Click any segment for supporting evidence.

Forsta (formerly Confirmit) 100%
Qualtrics Customer Experience 100%
Forsta (formerly Confirmit) Qualtrics Customer Experience
Key Capabilities Supported Confirmit Horizons is designed for market research and collecting feedback, offering tools for engaging surveys and following up on responses. → Qualtrics Customer Experience excels in collecting feedback and support management, with numerous options for engaging surveys and NPS measurement. →
Business Goals Confirmit Horizons assists in improving customer satisfaction and international market expansion, with an emphasis on applying best practices and enhancing ROI. → Qualtrics Customer Experience supports business goals of boosting customer satisfaction, market share growth, and enhancing customer lifetime value. →
Core Features Confirmit Horizons features powerful analytics and custom reports, along with strong integration and data import/export capabilities. → Qualtrics Customer Experience is noted for advanced analytics, extensive custom reporting, and robust data integration. →
Vendor Support Confirmit Horizons offers 24/7 support alongside email, phone, and chat options, tailored for enterprises needing round-the-clock assistance. → Qualtrics Customer Experience provides extensive 24/7 support with a wide range of communication channels for all business sizes. →
Segments and Industries Confirmit Horizons primarily serves enterprises and the research sector, reflecting its focus on large-scale data needs and analysis. → Qualtrics Customer Experience is popular among mid-market and education industries, catering to a wide spectrum of business operations. →
Operational Alignment Confirmit Horizons integrates seamlessly into enterprise and large-scale environments, offering scalability and comprehensive data handling. → Qualtrics Customer Experience fits well into diverse operational workflows, with strengths in feedback collection across different business sizes. →

Forsta (formerly Confirmit) and Qualtrics Customer Experience: Best activities based on customer satisfaction

Most deployed common Activities for Forsta (formerly Confirmit) and Qualtrics Customer Experience

What makes Forsta (formerly Confirmit) and Qualtrics Customer Experience ideal for Market Research?
Confirmit Horizons and Qualtrics Customer Experience are both market research platforms used by businesses and organizations to gather data. Confirmit Horizons is designed primarily for market research and customer satisfaction, while Qualtrics Customer Experience offers a wider range of applications, including research studies, surveys, and dashboards. Both platforms provide intuitive survey building tools, but Confirmit Horizons may be better suited for complex market research projects, while Qualtrics Customer Experience is more adaptable for diverse research needs.
"...Its fast, easy, reliable and cost effective With Confirmit you can accomplish the complete Market Research Lifecycle from designing, sending survey invites, data collection and visualization...." Peer review by Shanker V., Information Technology and Services
"...WE are doing market research, grassroots surveys, NPS surveys (and closing the loop) across 25 locations, call center CSAT and online reputation management!..." Peer review by Administrator
How can Forsta (formerly Confirmit) and Qualtrics Customer Experience optimize your Collecting Feedback Workflow?
Confirmit Horizons and Qualtrics Customer Experience are both software platforms that collect customer feedback, but they have different strengths. Confirmit Horizons specializes in market research and customer satisfaction surveys, while Qualtrics Customer Experience excels at streamlining and managing surveys across multiple languages and countries. However, both tools require some level of expertise to use effectively. Confirmit Horizons has limitations with organizational surveys, while Qualtrics Customer Experience might struggle with cultural nuances in global surveys.
"...Each department uses Customer Satisfaction results for incentives which drives all PODS employees to consider the customer impact...." Peer review by Sherry Johnson, CX Manager, PODS Enterprises
"...We have found the text analytics incredibly insightful, to the point that we put more emphasis on that than the NPS or CES scores...." Peer review by Mark S, Business Intelligence Manager
Why is Forsta (formerly Confirmit) and Qualtrics Customer Experience the best choice for Engaging Conversational Surveys?
Confirmit Horizons and Qualtrics Customer Experience are similar in that both help organizations gather customer feedback through surveys. Both are cloud-based platforms that enable businesses to create and analyze surveys. Confirmit Horizons is designed specifically for market research while Qualtrics Customer Experience focuses on customer experience management. Both tools emphasize engaging survey takers. Qualtrics Customer Experience includes tools that allow for real-time customer interactions, while Confirmit Horizons offers more customizable survey design options, including multimedia elements and advanced question types. These summaries are based on the provided comments, and may not cover all aspects of the tools.
"...The introduction of our new program has given us the ability to maintain comparable historical results while making the leap to a quarterly cadence...." Peer review by Norm Perreault, Senior Manager, Talent Management & Leadership Development, CSAA Insurance Group
"...Our engagment with our customers have been very spotty throughout the organizations...." Peer review by Consultant

Forsta (formerly Confirmit) in Action: Unique Activities

How does Forsta (formerly Confirmit) address your Campaign Management Challenges?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Verified User, Project Manager in Other, Research
What benefits does Forsta (formerly Confirmit) offer for Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...The reporting tool needs to work in order to tie into the authoring portion more seamlessly and provide end clients with more user friendly reporting and analytical solutions...." Peer review by Adams L, Confirmit Programmer, Research

Qualtrics Customer Experience in Action: Unique Activities

What benefits does Qualtrics Customer Experience offer for Helpdesk Management?
Qualtrics offers comprehensive customer experience helpdesk management capabilities. It provides both live customer support and a dedicated support website, enabling users to access information and resolve issues efficiently. nQualtrics support staff assists users with implementation, troubleshooting, and integrating with other systems.nHowever, the system lacks robust admin tools and pre-built use cases, requiring users to develop their own solutions for specific needs.
"...Their customer support is very helpful and helped me through my problems every time or refereed me to their online community which was very informative. ...." Peer review by Taylor C., Assistant Director , Education

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Qualtrics Customer Experience news

Qualtrics Announces XM Data & AI Platform for Experience Management - Unite.AI

Qualtrics announced the XM Data & AI Platform, set for 2027, to enhance experience management by simulating outcomes and predicting customer actions. It integrates data from the Press Ganey Forsta acquisition, offering real-time customer insights and two immediate services: X-Loop Diagnostic Service and Reputation Experience. These tools aim to improve customer lifecycle mapping and engagement.

08/09/2026 - source