Overview: Forsta (formerly Confirmit) and Qualtrics Customer Experience as Customer Feedback Management Category solutions.

Confirmit Horizons excels in market research with strong analytics and data handling capabilities, attracting enterprises and research firms. Qualtrics Customer Experience, on the other hand, focuses on customer feedback and expansion with powerful reporting features, appealing broadly to mid-market and education sectors. Both offer comprehensive support options, but their strengths and target markets diverge, making each suitable for different strategic objectives.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Qualtrics Customer Experience: Qualtrics-Customer-Experience enables businesses to capture customer feedback and improve satisfaction. Increased loyalty and spending are achieved through listening and addressing customer needs.

Forsta (formerly Confirmit) and Qualtrics Customer Experience: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Confirmit Horizons is designed for market research and collecting feedback, offering tools for engaging surveys and following up on responses. read more →

Qualtrics Customer Experience excels in collecting feedback and support management, with numerous options for engaging surveys and NPS measurement. read more →

Business Goals

Confirmit Horizons assists in improving customer satisfaction and international market expansion, with an emphasis on applying best practices and enhancing ROI. read more →

Qualtrics Customer Experience supports business goals of boosting customer satisfaction, market share growth, and enhancing customer lifetime value. read more →

Core Features

Confirmit Horizons features powerful analytics and custom reports, along with strong integration and data import/export capabilities. read more →

Qualtrics Customer Experience is noted for advanced analytics, extensive custom reporting, and robust data integration. read more →

Vendor Support

Confirmit Horizons offers 24/7 support alongside email, phone, and chat options, tailored for enterprises needing round-the-clock assistance. read more →

Qualtrics Customer Experience provides extensive 24/7 support with a wide range of communication channels for all business sizes. read more →

Segments and Industries

Confirmit Horizons primarily serves enterprises and the research sector, reflecting its focus on large-scale data needs and analysis. read more →

Qualtrics Customer Experience is popular among mid-market and education industries, catering to a wide spectrum of business operations. read more →

Operational Alignment

Confirmit Horizons integrates seamlessly into enterprise and large-scale environments, offering scalability and comprehensive data handling. read more →

Qualtrics Customer Experience fits well into diverse operational workflows, with strengths in feedback collection across different business sizes. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Most deployed common Use Cases for Forsta (formerly Confirmit) and Qualtrics Customer Experience

Why is Forsta (formerly Confirmit) and Qualtrics Customer Experience the best choice for Market Research?

How does Forsta (formerly Confirmit) and Qualtrics Customer Experience facilitate Collecting Feedback?

Why is Forsta (formerly Confirmit) and Qualtrics Customer Experience the best choice for Engaging Conversational Surveys?


Forsta (formerly Confirmit) in Action: Unique Use Cases

How does Forsta (formerly Confirmit) facilitate Campaign Management?

What Are the key features of Forsta (formerly Confirmit) for Social Media Management?


Qualtrics Customer Experience in Action: Unique Use Cases

How can Qualtrics Customer Experience optimize your Helpdesk Management Workflow?

News

Latest Forsta (formerly Confirmit) News

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Qualtrics Customer Experience News

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.

17/05/2026 - source

Business Setting

Forsta (formerly Confirmit)

Qualtrics Customer Experience