Forsta (formerly Confirmit) and Qualtrics CoreXM, An In-Depth Comparison 2026

Comparison Summary

In the landscape of customer feedback management, Confirmit Horizons and Qualtrics CoreXM each offer unique strengths for diverse business needs. Confirmit Horizons excels in detailed analytics and market research, catering effectively to large enterprises and consultancy firms. In contrast, Qualtrics CoreXM boasts widespread feedback collection and user-friendly onboarding, appealing to educational institutions and internet-based industries. Both solutions ensure comprehensive support but cater to different operational workflows and segment preferences.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Qualtrics CoreXM: Qualtrics CoreXM offers comprehensive experience data solutions, including customer insights, market segmentation, and concept testing. It serves as a single platform for all experience data needs.

Top use cases: Forsta (formerly Confirmit) vs Qualtrics CoreXM

Use cases tied to Forsta (formerly Confirmit) and Qualtrics CoreXM from verified data sources. Click any use case for supporting evidences.

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Top Capabilities: Forsta (formerly Confirmit) vs Qualtrics CoreXM

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Forsta (formerly Confirmit) vs Qualtrics CoreXM

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Forsta (formerly Confirmit) vs Qualtrics CoreXM

Share of peer evidence by company size for Forsta (formerly Confirmit) and Qualtrics CoreXM. Each product segments add up to 100%. Click any segment for supporting evidence.

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Key Capabilities Supported Confirmit Horizons specializes in market research, feedback collection, and conversational surveys. Users appreciate its depth in engaging and following up with customers. → Qualtrics CoreXM focuses on comprehensive feedback collection and helpdesk management. It excels at keeping customers engaged and offers strong follow-up capabilities. →
Business Goals Confirmit Horizons helps businesses improve customer satisfaction and acquire new customers. It supports strategic expansion goals and aims to improve ROI. → Qualtrics CoreXM is tailored for customer satisfaction enhancement and customer acquisition. It also helps in growing market share and building brand awareness. →
Core Features Key features include advanced analytics and custom reporting. The platform supports extensive data import and export functionality with robust integration options. → Qualtrics CoreXM is noted for its analytics, extensive custom reporting, and easy data migration. Integration capabilities are strong, augmented by training resources. →
Vendor Support Confirmit Horizons offers 24/7 support with additional email, chat, and phone options available. This aligns with enterprise needs for constant availability. → Qualtrics CoreXM provides comprehensive 24/7 support alongside email, phone, and chat solutions. Training and onboarding enhance its user support experience. →
Segments and Industries Dominantly used by large enterprises and research firms, Confirmit Horizons appeals to sectors like management consulting and IT services. → Qualtrics CoreXM is popular in the education sector and among internet companies. It serves a broad range of market sizes, from small to large enterprises. →
Operational Alignment Confirmit Horizons fits the operational workflows of large enterprises and complex environments. It's designed for businesses that prioritize detailed research. → Qualtrics CoreXM accommodates a wide variety of operations from mid-market to larger enterprises. Its flexibility suits businesses focusing on fast-paced feedback loops. →

Forsta (formerly Confirmit) and Qualtrics CoreXM: Best activities based on customer satisfaction

Most deployed common Activities for Forsta (formerly Confirmit) and Qualtrics CoreXM

How does Forsta (formerly Confirmit) and Qualtrics CoreXM address your Market Research Challenges?
Confirmit Horizons and Qualtrics Corexm are both market research platforms. Confirmit Horizons focuses on market research with features for data collection, panel management, and reporting. Qualtrics Corexm is a more general survey platform geared towards academic researchers, but it can be used for market research. Qualtrics Corexm offers flexible survey design options, while Confirmit Horizons may have limitations for policy research. However, both platforms have limitations in specific areas, making them not ideal for all research needs.
"...Confirmit is very well suited for the marketing research industry...." Peer review by Rishi Tandon, UI Developer, Pearson North America
"...Qualtrics is the best market research tool so far and the best decision our team made after reviewing over half a dozen vendors......" Peer review by Sara S.
How can Forsta (formerly Confirmit) and Qualtrics CoreXM optimize your Collecting Feedback Workflow?
Confirmit Horizons and Qualtrics Corexm both collect feedback from customers and employees. Confirmit Horizons has more robust features for market research, but Qualtrics Corexm has an easier-to-use interface for creating surveys. Confirmit Horizons has limitations in its organizational survey features, while Qualtrics Corexm lacks administrative controls for employee surveys.
"...Customer satisfaction is our top priority, and CustomerSat helps us get the information we need to continually improve our customer experience...." Peer review by Trish Martin, Vice President, Customer Support, CyberSource
"...It is very cost effective, particularly when you think about what an external consultant would charge for survey programming and management...." Peer review by User in Insurance, Insurance
How efficiently Does Forsta (formerly Confirmit) and Qualtrics CoreXM manage your Engaging Conversational Surveys?
Both Confirmit Horizons and Qualtrics Corexm provide tools for creating engaging conversational surveys. Confirmit Horizons focuses on market research, helping businesses gather customer and employee feedback to improve performance and engagement. Qualtrics Corexm emphasizes customer engagement, allowing businesses to track satisfaction, measure engagement, and collect feedback across various departments. However, both tools have limitations in the visual elements they offer.
"...The introduction of our new program has given us the ability to maintain comparable historical results while making the leap to a quarterly cadence...." Peer review by Norm Perreault, Senior Manager, Talent Management & Leadership Development, CSAA Insurance Group
"...Using the Employee Insight platform has transformed how engagement survey data can be understood...." Peer review by Internal Consultant
How can Forsta (formerly Confirmit) and Qualtrics CoreXM optimize your Social Media Management Workflow?
Confirmit Horizons and Qualtrics Corexm both allow for social media integration in surveys. Confirmit Horizons allows businesses to gather data from social media review sites and integrate it with survey feedback. Qualtrics Corexm allows for surveys to be shared on social media platforms. Qualtrics Corexm offers more robust analytics and reporting capabilities, while Confirmit Horizons emphasizes engaging respondents and boosting response rates. However, Qualtrics Corexm is limited in its ability to automatically export and share results on social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers
"...It also allows you to auto send customizable responses to respondents based on the options picked in their surveys...." Peer review by Folake O., Internet

Forsta (formerly Confirmit) in Action: Unique Activities

What makes Forsta (formerly Confirmit) ideal for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Project Manager in Other

Qualtrics CoreXM in Action: Unique Activities

How does Qualtrics CoreXM facilitate Helpdesk Management?
Qualtrics offers robust survey design capabilities with multiple distribution methods, enabling efficient data collection. It features a comprehensive helpdesk team that provides readily available support, resolving a range of issues and offering guidance on advanced features. However, users may experience delays in accessing helpdesk support.
"...The help desk and online information helps with learning the more complex usage of Qualtrics...." Peer review by User in Insurance, Insurance

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Qualtrics CoreXM news

Qualtrics Announces XM Data & AI Platform for Experience Management - Unite.AI

Qualtrics announced the XM Data & AI Platform, set for 2027, to enhance experience management by simulating outcomes and predicting customer actions. It integrates data from the Press Ganey Forsta acquisition, offering real-time customer insights and two immediate services: X-Loop Diagnostic Service and Reputation Experience. These tools aim to improve customer lifecycle mapping and engagement.

08/09/2026 - source