Cvent Event Management vs. Certain: Comparing Best Event Management Solutions 2026

Overview: Cvent Event Management and Certain as Event Management Category solutions.

Cvent Event Management: Cvent provides software for event management, marketing, and attendee engagement. Hotels are helped to win business through Cvent's sourcing platforms.

Certain: Certain offers an event management software platform to plan, execute, and optimize virtual, hybrid, and in-person events. It helps engage attendees and measure event success efficiently.

This comparison of Cvent Event Management vs. Certain draws on 8994 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Cvent Event Management and Certain are commonly chosen for Event management automation.

Cvent Event Management also supports Event registration and attendee management, Event registration and check-in management, Event space visualization for planners, Event registration and check-in automation, etc.

Certain also supports Global event management centralization, Event communication and engagement, Event attendee engagement, Event workflow automation, etc.

Evidence shows that both products are used for Event management, Attendee engagement, Lead management, Lead generation.

Cvent Event Management also covers Event marketing, Event venue sourcing, Lead generation for hospitality, Sales enablement, etc.

Certain also covers Customer engagement.

Top use cases: Cvent Event Management vs Certain

Use cases tied to Cvent Event Management and Certain from verified data sources. Click any use case for supporting evidences.

Cvent Event Management
Certain
Shared by both · Use cases
Cvent Event Management Certain

Top Capabilities: Cvent Event Management vs Certain

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Cvent Event Management
Shared
Certain
Shared by both · Topics
Cvent Event Management only
Certain only

Deployed Industries: Cvent Event Management vs Certain

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Cvent Event Management
Shared
Certain
Shared by both · Industries
Cvent Event Management only
Certain only

Deployed Market Segments: Cvent Event Management vs Certain

Share of peer evidence by company size for Cvent Event Management and Certain. Each product segments add up to 100%. Click any segment for supporting evidence.

Cvent Event Management 100%
Certain 100%

Cvent Event Management and Certain: Best activities based on customer satisfaction

Cvent Event Management in Action: Unique Activities

How can Cvent Event Management enhance your Event Management process?
Cvent Event Management provides comprehensive event management capabilities, encompassing registration, event website configuration, marketing, and reporting. It integrates seamlessly with other platforms, including mobile apps, and offers customizable templates for consistent branding. Cvent Event Management may have limitations in its applicability to events outside of tradeshows.
"...We use Cvent Event Management to handle our annual user conference for our software company...." Peer review by Ashley Gennett, Marketing Coordinator, Cosmo DeNicola Companies
How can Cvent Event Management optimize your Helpdesk Management Workflow?
Cvent provides a comprehensive help and support system. This system includes phone, chat, email, and a knowledge base. While the help system is generally comprehensive, it lacks consistency in its terminology.
"...There are client service specialists on-all 24/7 and they even have an option for chatting in the Support Center if you aren't able to speak over the phone...." Peer review by Chelsea B, Events Coordinator, Real Estate
What makes Cvent Event Management ideal for Engagement Management?
Cvent Event Management facilitates event registration, check-in, and attendee interaction. It enables gathering engagement data and analyzing trends to improve overall event experience. The software’s reporting functionality has limitations, restricting the number of fields that can be included in a report.
"...Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, email marketing, and attendee engagement...." Peer review
What benefits does Cvent Event Management offer for Communication Management?
Cvent offers robust communication management capabilities, enabling users to send targeted emails, track responses, and segment audiences. It facilitates integrated event and attendee management, including communication, marketing, and contact management. A limitation of Cvent is that it may have difficulties with sending emails to attendees.
"...Sending an email to all the no responses has been easier than ever...." Peer review by Tamara L., Systems Specialist
How does Cvent Event Management address your Sales Document Management Challenges?
The system simplifies the process of generating proposals by providing access to relevant information and automating some tasks. It enables event managers to track event history and manage bids, leading to quicker contract closures. While the tool offers numerous benefits, it may be costly for events with a large number of attendees.
"...The Cvent tool made it easier for us to respond to proposals more quickly, easily, and completely...." Peer review by Andrea Segura, Group Sales Manager, JW Marriott Guanacaste Resort & Spa

Certain in Action: Unique Activities

What benefits does Certain offer for Account Management?
Account management capabilities encompass account-based marketing (ABM) strategies, customer experience management (CXM) practices, and event marketing initiatives. Event marketing professionals leverage ABM strategies to target specific accounts, fostering relationships and driving business outcomes. ABX, a combination of ABM and CXM, focuses on engaging with customers throughout their journey.
"...We deploy an ABM-based approach for every event, small to large, working with partners on specific accounts where appropriate and pairing marketing and sales teams on specific accounts as well...." Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

News

Latest Cvent Event Management news

Cvent announces new Cvent Center for Events Insights

Cvent has launched the Cvent Centre for Event Insights, a new research and thought-leadership initiative aimed at providing event and hospitality professionals with data-driven insights and analysis. This center will focus on delivering original research, expert analysis, and industry perspectives to enhance event performance and decision-making. Initial findings from a Forrester study highlight the importance of live experiences, rising audience expectations, and the need for better data integration in event management.

21/07/2026 - source

Latest Certain news

Events Create Moments. Signals Turn Them Into Revenue.

Certain emphasizes the importance of capturing buying signals during events to drive revenue, rather than just measuring attendee satisfaction. Their AI-powered platform helps identify and act on these signals in real-time, transforming event management into a growth engine. This approach focuses on intent concentration and immediate action, offering a competitive edge in sales cycles.

19/08/2025 - source