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Braze vs Leanplum: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Braze vs. Leanplum is based on a specific set of business needs and context. The comparison uses 4432 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Braze and Leanplum

Braze, Leanplum, MoEngage, CleverTap, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Braze covers Engagement Management, Communication Management with E-Mail, Training & Onboarding with E-Mail, Campaign Management, etc.

Leanplum focuses on Engagement Management with Mobile, Training & Onboarding, Communication Management with Phone Calls, Segmentation And Targeting, etc.

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

"A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout ...the entire customer lifecycle. " - Adam Biehler

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Braze

Focus area

Braze is better than Leanplum for

Software Failure Risk

  • low

logo Leanplum

Focus area

Leanplum is better than Braze for

Software Failure Risk

  • medium

About

Cross channel personalization and Mobile engagement automation platform

Mobile Marketing Platform Built for Engagement

Age

2011

Financials

SERIES E

SERIES D

Business Need

Total Processes
(we found evidences for)

74

52

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


training & onboarding


campaign management

campaign analytics


helpdesk management


lifetime value management


segmentation and targeting


competitive intelligence





lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score





channel management


products & pricelist management


rating and review management


relationship marketing


referral management


touchpoint management


content management


social media management

social media analytics

engaging on social media


knowledge management

creating knowledge base



courses & assessment

create learning path


generation of new leads


promotion management





loyalty management

customise loyalty program

identify target customers


personalized marketing




revenue cycle management



discount management


relationship management


workflow management




account management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • Grow market share

  • Reduce bounce

  • See 14 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Increase customer life time value

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Establish thought leadership

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • e-mail

  • offline

  • user generated content

  • blogs

  • phone calls

  • omnichannel

  • on premises

  • games

  • promotions

  • channel partners

  • point of sale

  • social media

  • chat

  • website

  • events

  • trade shows

  • coupons

  • print media

  • magazine

  • text SMS

  • Facebook

  • video

  • LinkedIn

  • Twitter

  • display advertisement

  • Doubleclick

  • Pinterest

  • Instagram

  • movies

  • See 28 more
  • mobile

  • mobile app

  • e-mail

  • offline

  • user generated content

  • blogs

  • phone calls

  • omnichannel

  • on premises

  • games

  • promotions

  • channel partners

  • point of sale

  • social media

  • chat

  • website

  • events

  • trade shows

  • coupons

  • print media

  • magazine

  • text SMS

  • Facebook

  • video

  • LinkedIn

  • Twitter

  • display advertisement

  • Doubleclick

  • Pinterest

  • Instagram

  • movies

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting