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Brand24 vs Brandwatch: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Brand24 medium Failure Risk for Brandwatch medium
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Comparison Summary

This comparison report of Brand24 vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 7207 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brand24 and Brandwatch

Brand24, Brandwatch, Awario, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brand24 covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

"Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. " - Tegan Jenner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brand24

Focus area

Brand24 is better than Brandwatch for

Software Failure Risk

  • medium

logo Brandwatch

Focus area

Brandwatch is better than Brand24 for

Software Failure Risk

  • medium

About

Brand24 - Social Media Monitoring Tool

Brandwatch | Digital Consumer Intelligence

Age

2011

2005

Financials

SEED

SERIES C

Business Need

Total Processes
(we found evidences for)

63

91

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction

social media management

Read Reviews (229)

Read Reviews (378)

monitoring social media

Read Reviews (129)

Read Reviews (134)

social media analytics

Read Reviews (62)

Read Reviews (157)

engaging on social media

Read Reviews (18)

Read Reviews (39)

scheduling post to social media

Read Reviews (10)

Read Reviews (21)

managing social media account

Read Reviews (2)

Read Reviews (7)

communication management

Read Reviews (178)

Read Reviews (171)

tracking & monitoring communications

Read Reviews (141)

Read Reviews (135)

sending & publishing communications

Read Reviews (37)

Read Reviews (36)

engagement management

Read Reviews (117)

Read Reviews (100)

engaging and following up

Read Reviews (98)

Read Reviews (89)

helpdesk management

Read Reviews (45)

Read Reviews (12)

public relations

Read Reviews (21)

Read Reviews (31)

campaign management

Read Reviews (17)

Read Reviews (64)

campaign monitoring

Read Reviews (10)

Read Reviews (25)

influencer marketing

Read Reviews (14)

Read Reviews (7)

generation of new leads

Read Reviews (13)

Read Reviews (16)

customer feedback management

Read Reviews (12)

Read Reviews (10)

measuring customer satisfaction

Read Reviews (7)

Read Reviews (1)

reputation management

Read Reviews (10)

Read Reviews (18)

sales document management

Read Reviews (9)

Read Reviews (7)

proposal & quote management

Read Reviews (7)

Read Reviews (1)

contract management

Read Reviews (2)

Read Reviews (6)

social media marketing

Read Reviews (8)

Read Reviews (32)

rating and review management

Read Reviews (4)

Read Reviews (3)

conversion management

Read Reviews (3)

Read Reviews (5)

training & onboarding

Read Reviews (3)

Read Reviews (10)

content management

Read Reviews (3)

Read Reviews (40)

content curation

Read Reviews (1)

Read Reviews (10)

content sharing

Read Reviews (0)

Read Reviews (3)

content publishing

Read Reviews (0)

Read Reviews (3)

competitive intelligence

Read Reviews (3)

Read Reviews (40)

contact list management

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (2)

Read Reviews (3)

business development

Read Reviews (2)

Read Reviews (1)

opportunity management

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (1)

Read Reviews (15)

identify target customers

Read Reviews (0)

Read Reviews (6)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

knowledge management

Read Reviews (0)

Read Reviews (2)

workflow management

Read Reviews (0)

Read Reviews (10)

sales call management

Read Reviews (0)

Read Reviews (9)

lead qualification: demographic

Read Reviews (0)

Read Reviews (4)

lead qualification

Read Reviews (0)

Read Reviews (6)

lead qualification: demographic

Read Reviews (0)

Read Reviews (4)

touchpoint management

Read Reviews (0)

Read Reviews (5)

international marketing

Read Reviews (0)

Read Reviews (5)

category management

Read Reviews (0)

Read Reviews (3)

channel management

Read Reviews (0)

Read Reviews (2)

referral management

Read Reviews (0)

Read Reviews (2)

sales review & feedback

Read Reviews (0)

Read Reviews (2)

sales incentive management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

high

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting