Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
See all business priorities See less business priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"Workload operations on weekends and late evenings were always an issue. Sprinklr Rule Engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever." - masahiro ozeki

Peer review evidence (same sources as the product rating summary)

"...The learning curve can be higher than other social media management tools, but as a result you get more granular data..." Peer review by Alexandre Teplitxky, Campaign manager, Autodesk
"...Because we know that these channels allow us to reach and engage with customers at scale...." Testimonial by Dean Aragon, CEO & Global VP of Brand, Shell
"...How Allstate Uses Social Recruiting to Attract the Next Generation of Talent Modern Marketing Modern Advertising Modern Engagement FEATURES: User Generated Content Social Publishing Reporting Dashboard The recruiting and brand team at Allstate, one of the nation s largest insurance providers, wanted to use social as a means of recruiting the next generation of employees...." Case Study Allstate

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

What solutions does Sprinklr Core provide for Social Media Management?

What solutions does Sprinklr Core provide for Engagement Management?

How efficiently Does Sprinklr Core manage your Communication Management?

What makes Sprinklr Core ideal for Content Management?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

masahiro ozeki

WEB ADVERTISING PLANNER

Transcosmos

Workload operations on weekends and late evenings were always an issue. Sprinklr Rule Engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever. Testimonial By masahiro ozeki
Sprinklr Core testimonial

Vincent Colegrave

Head of Digital & Social

Solvay

We use Sprinklr to position our CEO on a daily basis by listening to what people are saying about her. It also helps ensure we understand our audience when we’re building and promoting her presence. Testimonial By Vincent Colegrave
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

masahiro ozeki

WEB ADVERTISING PLANNER

Transcosmos

Workload operations on weekends and late evenings were always an issue. Sprinklr Rule Engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever. Testimonial By masahiro ozeki
Sprinklr Core testimonial

Vincent Colegrave

Head of Digital & Social

Solvay

We use Sprinklr to position our CEO on a daily basis by listening to what people are saying about her. It also helps ensure we understand our audience when we’re building and promoting her presence. Testimonial By Vincent Colegrave
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
 

Forbes - Media - Very Large

How Sprinklr Powered the Forbes Top 50 CMOs List

Jersey City, USA

Sprinklr's AI-native platform powered the Forbes Top 50 CMOs list by providing comprehensive data analysis on marketing influence. The platform analyzed 8.68 billion social interactions and 6.19 mill...ion CMO mentions to rank CMOs based on brand awareness, sentiment, and leadership visibility. This collaboration highlights Sprinklr's capability in unifying social listening, competitive benchmarking, and analytics to offer insights into marketing influence across industries.

Read on →
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

ViralMoment

Sprinklr Adds Video-Native AI to Its CXM Platform With ViralMoment ...

Sprinklr has acquired the assets of ViralMoment, enhancing its Unified-CXM platform with video-native AI capabilities. This acquisition enables Sprinklr to offer multimodal customer intelligence by i...ntegrating video, audio, and text analysis, addressing the shift towards short-form video in social engagement. The deal aims to improve brand insights and operational workflows by closing gaps in traditional text-based VoC programs.

Read on →
 

Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days to under an hour. The team automated ad builds and reporting with bulk impo...rt and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

 

Zé Delivery - Food & Beverages - Large

São Paulo, Brazil

Sprinklr Service helped Zé Delivery automate 65% of customer cases, up from 35% the previous year. The company used conversational AI to speed up refunds and improve accuracy. Customer satisfaction r...ose to 73%. Average resolution time dropped from five days to a few minutes. Zé Delivery projects a 30% reduction in customer service operations during peak seasons.

 

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment track 30 million monthly mentions in four languages. The platform gave YG a unified view of global fan conversations across 30+ digital and social channels. ...YG used these insights to identify new markets, like Brazil, and respond quickly to issues, such as negative feedback in the UK. Smart Alerts enabled fast action on customer complaints, improving fan engagement. YG now uses data to shape its business model and plans to expand its use of Sprinklr.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5 ★

Read Reviews (114)
Analytics

4.39/5 ★

Read Reviews (354)
Custom Reports

4.28/5 ★

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5 ★

Read Reviews (114)
Analytics

4.39/5 ★

Read Reviews (354)
Custom Reports

4.28/5 ★

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Product

Sprinklr Service and the Shift from AI Explainability to AI Assurance - CX Today

Sprinklr's 2026 releases introduce AI agent assurance features in its Service platform, focusing on testing and validating AI agent performance. The Spring release added Autonomous Evaluation with bulk testing and telemetry, while the Summer release enhanced it with scenario-based simulations. These updates aim to improve AI governance in contact centers, addressing the need for continuous testing and compliance.

Financial

Sprinklr Releases Q2 2027 Financial Results

Sprinklr reported Q2 2027 financial results with non-GAAP earnings of $0.11 per share, slightly exceeding analyst expectations. Revenue increased by 1.0% to $213.7M, driven by a 3.0% rise in subscription revenue. The company anticipates modest growth in Q3 2027 with projected revenue between $215.0M and $216.0M.

Financial

Sprinklr, Inc. Reports Earnings Results for the Second Quarter and Six Months Ended July 31, 2026

Sprinklr reported its financial results for Q2 and the first half of 2026, with a slight increase in quarterly revenue to $213.74 million and a decrease in net income to $7.12 million compared to the previous year. For the six months, revenue rose to $433.22 million, while net income slightly increased to $11.3 million.

Executive

Sprinklr Appoints Jordi Ribas to Board of Directors

Sprinklr has appointed Jordi Ribas, a global product and engineering leader from Microsoft, to its Board of Directors. Ribas's extensive experience in AI and product innovation is expected to contribute significantly to Sprinklr's growth and innovation in AI-native customer experience management.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE