Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
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Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It ...was a perfect one-two punch." - Donna Queza

Peer review evidence (same sources as the product rating summary)

"...Integrate the Social Media Channel and manage the Social Media across the GEOs I like the interface and the possibility to easily manage all the social media..." Peer review by User in Computer Software, Computer Software
"...The listening platform is integrated with the core platform so you can easily engage with the conversation stream without having to switch applications...." Peer review by Kira Swain, Social Media Marketing and Community Manager, Auction.com
"...Real-time social media post integration...." Peer review by Craig Poitier, Computer Software

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

How does Sprinklr Core address your Social Media Management Challenges?

How efficiently Does Sprinklr Core manage your Engagement Management?

What makes Sprinklr Core ideal for Communication Management?

How can Sprinklr Core enhance your Content Management process?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
Sprinklr Core testimonial

Dean Aragon

CEO & Global VP of Brand

Shell

80% of our budget is now allocated to social and digital. Why? Because we know that these channels allow us to reach and engage with customers at scale. Testimonial By Dean Aragon
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
Sprinklr Core testimonial

Dean Aragon

CEO & Global VP of Brand

Shell

80% of our budget is now allocated to social and digital. Why? Because we know that these channels allow us to reach and engage with customers at scale. Testimonial By Dean Aragon
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

ViralMoment

Sprinklr Adds Video-Native AI to Its CXM Platform With ViralMoment ...

Sprinklr has acquired the assets of ViralMoment, enhancing its Unified-CXM platform with video-native AI capabilities. This acquisition enables Sprinklr to offer multimodal customer intelligence by i...ntegrating video, audio, and text analysis, addressing the shift towards short-form video in social engagement. The deal aims to improve brand insights and operational workflows by closing gaps in traditional text-based VoC programs.

Read on →

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment monitor over 30 million monthly fan mentions in four languages. The company used Sprinklr to track global fan conversations and identify new markets like Bra...zil. Real-time alerts let YG respond quickly to negative sentiment and protect its brand. The unified dashboard gave YG a clear view of fan engagement across 30+ digital channels. This data-driven approach supports YG's business model and global expansion.

WalkMe - Information Technology And Services - Medium

San Francisco, USA

Sprinklr Marketing and Sprinklr Social helped WalkMe save 442 workdays with automated workflows. WalkMe sent over 794 automated reports to leaders using custom Salesforce and LinkedIn integrations. T...he team created more than 100 ads quickly, reducing manual work. WalkMe improved productivity and collaboration across teams. The Salesforce integration added strong value for campaign management.

Telefônica Vivo Brasil - Telecommunications - Very Large

São Paulo, Brazil

Sprinklr Service helped Telefônica Vivo Brasil handle a million social media messages per year without growing its customer service team. The company cut response times by 65% and used smart response...s in 70% of cases. Automated routing let staff focus on complex issues, while AI flagged urgent cases and sales opportunities. Vivo saw 137% more positive feedback and closed 23% of cases automatically. The solution improved customer satisfaction and made service more efficient.

Vodafone Germany - Telecommunications - Very Large

Düsseldorf, Germany

Vodafone Germany used Sprinklr Marketing to automate social media ad workflows. The team set up Auto Boost rules to promote key organic posts automatically. They achieved 100% adoption of social ad s...pend through Sprinklr and created over 1,200 ads. Automation saved 34 days of manual work. Smart Bidding and Social Listening helped improve campaign performance and audience targeting.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Awards

Sprinklr Named a Leader in 2026 Gartner® Magic QuadrantTM for Social ...

Sprinklr has been named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, recognized for its completeness of vision and ability to execute. The platform integrates social media management and listening, enabling enterprises to manage content, engage customers, and derive insights from social interactions using AI.

Product

Sprinklr (CXM) Launches LLM Insights to Optimize Brand Presence in AI ...

Sprinklr launched LLM Insights, a new AI-native capability within its Unified-CXM platform, to enhance brand presence in AI-generated search results. The tool offers real-time data on brand AI mention rates and competitive positioning, using real customer conversation data to improve visibility and influence AI-driven recommendations.

Executive

Sprinklr Appoints Thomas Addis as New Chief Revenue Officer

Sprinklr has appointed Thomas Addis as its new Chief Revenue Officer. Addis, who has held leadership roles at Bazaarvoice, Kinetica, Box, and Salesforce, will focus on refining Sprinklr's go-to-market strategy and enhancing customer engagement with its Unified-CXM platform. This move aims to support Sprinklr's growth and strengthen its global sales efforts.

Executive

Sprinklr Announces Thomas Addis as Chief Revenue Officer

Sprinklr has appointed Thomas Addis as Chief Revenue Officer. Addis brings extensive experience in revenue leadership from roles at Bazaarvoice, Kinetica, Box, and Salesforce. His appointment aims to enhance Sprinklr's go-to-market strategy and customer engagement.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE