Home Social Media Marketing Sprinklr Core

Sprinklr Core: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Sprinklr Core
Brand: Sprinklr Core
Rating: 4.15 (4249 reviews)

4.15 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(4249)

SMMS: Social Media Marketing & Management Software | Sprinklr

AI Powered

Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

Advertisement
Content Management
Workflow Management
Collaboration
Social Media Marketing
Helpdesk Management
Campaign Management

See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Improve Digital And Social Presence
Manage Risk
Improve Internal Communications
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Increase Sales & Revenue
Grow Market Share
Scale Best Practices
Improve Visibility
Launch New Products

See all business priorities See less business priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers" - Lorenzo Bertelli

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

Marketing and Advertising
Non-Profit Organization Management
Computer & Network Security

Popular in

Large Enterprise
Enterprise
Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Sprinklr Core Use Cases

Why is Sprinklr Core the best choice for Social Media Management?

Sprinklr offers comprehensive social media management capabilities, including content management, social listening, reporting, and engagement. It allows for streamlined organization and automation, enabling efficient social media program management for organizations of various sizes. A limitation of the platform is that it requires careful initial setup, and any significant changes might necessitate a complete restart.

"...It is also being used for social monitoring and social listening for research purposes...." Peer review by Sonia S. Babani, Global Performance Marketing Manager - Digital Media, InterContinental Hotels Group (IHG®)

Read Reviews

What makes Sprinklr Core ideal for Engagement Management?

Sprinklr Core Engagement Management provides tools for monitoring and engaging with customers on social media channels. It offers capabilities for analyzing account activity, generating reports and dashboards, and tracking audience engagement. Limitations include the platform's requirement for extensive customization to achieve one-to-one engagement.

"...Because we know that these channels allow us to reach and engage with customers at scale...." Testimonial by Dean Aragon, CEO & Global VP of Brand, Shell

Read Reviews

What benefits does Sprinklr Core offer for Communication Management?

Sprinklr Core Communication Management enables the monitoring and management of multiple social media accounts from various devices, facilitates the creation and publishing of content across numerous channels, and provides social listening capabilities for competitive analysis and audience engagement tracking. Sprinklr Core Communication Management features a streamlined approval process for reviewing messages prior to publication. The system may present usability challenges for users accustomed to other publishing platforms.

"...For example, one person working only on the Facebook channel sees a Facebook-oriented dashboard with separate columns for fan wall posts, direct messages, comments, etc...." Peer review by Verified User, Analyst in Social Media, Retail

Read Reviews

How does Sprinklr Core address your Advertisement Challenges?

Sprinklr Core enables advertising management across various social media platforms. It offers scheduling, analytics, and advertising features to improve campaign effectiveness. Limitations include inconsistent platform performance and unreliable data accuracy.

"...Social channels, with their ability to micro-target and personalize advertising, are quickly emerging as the preferred destination for performance advertisers. ..." What's the ROI of your mom?

Read Reviews

How does Sprinklr Core address your Content Management Challenges?

Sprinklr facilitates content scheduling, management, and analysis. It enables users to curate, share, and target content across platforms. Sprinklr's content management system allows for organization and tracking of content. Limitations include an interface that hinders content searching and module clarity.

"...However, the full content management of the company and the company's social properties were outside of my remit -- hence my limited utilization of the platform...." Peer review by Consultant in Public Relations and Communications

Read Reviews

58+ more Business Use Cases

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Lorenzo Bertelli Head of Marketing Prada Group	Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers Testimonial By Lorenzo Bertelli
Devin Hood Director of Digital Experience Cisco	In September of 2019, we launched our usage of the Sprinklr Modern Care Tool. Our proudest achievements (since then) are the relationships we've built with customers as we celebrate their wins and provide them with support. We’ve seen a 40% increase in sentiment change in conversations this team ha...s engaged with increasing our customer satisfaction, expectations, and experience. Testimonial By Devin Hood
masahiro ozeki WEB ADVERTISING PLANNER Transcosmos	Workload operations on weekends and late evenings were always an issue. Sprinklr Rule Engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever. Testimonial By masahiro ozeki

CUSTOMERS	TESTIMONIALS
Lorenzo Bertelli Head of Marketing Prada Group	Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers Testimonial By Lorenzo Bertelli
Devin Hood Director of Digital Experience Cisco	In September of 2019, we launched our usage of the Sprinklr Modern Care Tool. Our proudest achievements (since then) are the relationships we've built with customers as we celebrate their wins and provide them with support. We’ve seen a 40% increase in sentiment change in conversations this team ha...s engaged with increasing our customer satisfaction, expectations, and experience. Testimonial By Devin Hood
masahiro ozeki WEB ADVERTISING PLANNER Transcosmos	Workload operations on weekends and late evenings were always an issue. Sprinklr Rule Engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever. Testimonial By masahiro ozeki

Case Studies

Information Technology and Services

CASE STUDY Microsoft

Sprinklr Insights helped Microsoft’s social intelligence team turn Voice of Customer data into actionable insights. The team used Social Listening to analyze 8.6 billion mentions in 2021. They double...d the number of projects completed since launch. The solution gave Microsoft a single source of truth for social data. It improved sharing, enabled custom audience segments, and supported key business decisions. Microsoft’s SIP team now drives innovation and shapes marketing and development strategies with better data.

Telecommunications

CASE STUDY Vodafone Germany

Vodafone Germany wanted to make its social advertising team faster and more efficient. They used Sprinklr's Social Advertising with AI tools like Auto Boost and Smart Bidding. The team automated many... tasks and saved a lot of time. They created over 1,200 ads and saved 34 workdays with Auto Boost. The solution helped them boost engagement and improve return on ad spend.

Retail

CASE STUDY IKEA

IKEA uses Sprinklr’s Unified-CXM platform to monitor global media and brand health. The challenge was to connect social media insights across 460 stores in 62 markets and manage brand risk. Sprinklr’...s Media Monitoring & Analytics gives IKEA real-time, unified views of customer conversations and brand reputation. AI-based crisis detection alerts teams to potential issues early. The dashboard helps stakeholders track brand performance worldwide. IKEA worked with Sprinklr to develop a Media Impact Score for better PR measurement.

Transportation/Trucking/Railroad

CASE STUDY Uber

Uber used Sprinklr to improve customer service. They cut first response time by 33%. SLA compliance improved by 8%. Average case handling time dropped by 89 seconds. Uber managed more customer reques...ts with a unified platform. Sprinklr AI helped Uber respond faster and keep customers happy.

Banking

CASE STUDY Standard Chartered Bank

Sprinklr Unified-CXM helped Standard Chartered Bank improve digital customer experience. The bank used the platform to monitor customer interactions and gain insights across 31 retail markets. In fou...r years, they managed one million customer engagements. Social care interactions increased by 10% year over year. 90% of first responses happened within 10 minutes. The solution reduced churn and improved social customer care.

Telecommunications

CASE STUDY Vodafone Germany

Sprinklr Marketing helped Vodafone Germany streamline its social advertising. The team used Auto Boost and Smart Bidding to automate ad creation and improve return on ad spend. They achieved 100% ado...ption of social ad spend through Sprinklr. Over 1,200 ads were created and 34 workdays were saved with Auto Boost. The platform unified teams and made campaign insights easy to access.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Frequently Asked Questions(FAQ)

for Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Competitors

More Sprinklr Core Alternatives...

Sprinklr Core Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.07/5 ★ Read Reviews (114)
Analytics	4.39/5 ★ Read Reviews (354)
Custom Reports	4.28/5 ★ Read Reviews (666)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.07/5 ★ Read Reviews (114)
Analytics	4.39/5 ★ Read Reviews (354)
Custom Reports	4.28/5 ★ Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.19/5 ★

Read Reviews (422)

Data Export

4.02/5 ★

Read Reviews (174)

Software Failure Risk Guidance

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Awards 17/06/2025

Sprinklr Wins Cloud-Based CX Solution of the Year at the 2025 CCW Excellence Awards - Business Wire

Sprinklr won the 2025 CCW Excellence Award for Cloud-Based CX Solution of the Year. The recognition highlights Sprinklr Services AI-powered customer experience platform, which supports over 30 digital, social, and voice channels. The award cites innovation, measurable impact on customer satisfaction, operational efficiency, and advanced use of AI, analytics, and automation.

Financial 05/06/2025

Sprinklr (CXM) Reports Q1 Earnings: What Key Metrics Have to Say

Sprinklr reported first quarter revenue of $205.5 million. The earnings release highlights key financial metrics for the period, reflecting continued growth in the unified customer experience management software market.

Financial 28/05/2025

Sprinklr (CXM) to Release Quarterly Earnings on Wednesday - MarketBeat

Sprinklr (CXM) will announce its quarterly earnings results on Wednesday, providing insights into its financial performance for the recent period.

Financial 14/05/2025

Sprinklr Announces Date of First Quarter Financial Results - StreetInsider

Sprinklr will announce its first quarter financial results on a specified date. This update provides investors and stakeholders with the upcoming schedule for the company's financial disclosure.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE

Sprinklr Core: Use-Cases, Insights and Reviews | 2025 Cuspera

SMMS: Social Media Marketing & Management Software | Sprinklr

Failure Risk for Sprinklr Core ?

Sprinklr Core Overview

Use Cases

Business Priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Sprinklr Core Use Cases

Why is Sprinklr Core the best choice for Social Media Management?

What makes Sprinklr Core ideal for Engagement Management?

What benefits does Sprinklr Core offer for Communication Management?

How does Sprinklr Core address your Advertisement Challenges?

How does Sprinklr Core address your Content Management Challenges?

58+ more Business Use Cases

Customer Testimonials

Case Studies

CASE STUDY Microsoft

CASE STUDY Vodafone Germany

CASE STUDY IKEA

CASE STUDY Uber

CASE STUDY Standard Chartered Bank

CASE STUDY Vodafone Germany

Video

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Frequently Asked Questions(FAQ)

What is Sprinklr Core?

What is Sprinklr Core used for?

What are the top features of Sprinklr Core?

Who uses Sprinklr Core?

What are Sprinklr Core alternatives?

Where is Sprinklr Core located?

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Competitors

Sprinklr Core Features

Sprinklr Core Integrations

Tonkean

Slack

OKTA

Software Failure Risk Guidance

Sprinklr Inc. News

Sprinklr Wins Cloud-Based CX Solution of the Year at the 2025 CCW Excellence Awards - Business Wire

Sprinklr (CXM) Reports Q1 Earnings: What Key Metrics Have to Say

Sprinklr (CXM) to Release Quarterly Earnings on Wednesday - MarketBeat

Sprinklr Announces Date of First Quarter Financial Results - StreetInsider

Sprinklr Inc. Profile