Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
See all business priorities See less business priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sprinklr enables us to adapt to changing digital transformation business needs... we use the platform as an enabler of our strategy to listen to and engage with our customers at scale" - Marc Duquesnoy

Peer review evidence (same sources as the product rating summary)

"...The learning curve can be higher than other social media management tools, but as a result you get more granular data..." Peer review by Alexandre Teplitxky, Campaign manager, Autodesk
"...Measure social impact and engagement of editorial articles..." Peer review by Cassiano G., Internet
"...Digital Marketing Manager, Moen Moen s advertising agency was using yet another tool, 4C, to create, publish, and report on paid social campaigns, but the Moen team did not have access to this tool, giving the team no way to extract real-time data or insights. ..." Case Study Moen

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

Why is Sprinklr Core the best choice for Social Media Management?

How efficiently Does Sprinklr Core manage your Engagement Management?

How can Sprinklr Core optimize your Communication Management Workflow?

How can Sprinklr Core enhance your Content Management process?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Marc Duquesnoy

Digital and Media Director

LÓreal

Sprinklr enables us to adapt to changing digital transformation business needs... we use the platform as an enabler of our strategy to listen to and engage with our customers at scale Testimonial By Marc Duquesnoy
Sprinklr Core testimonial

Devin Hood

Director of Digital Experience

Cisco

In September of 2019, we launched our usage of the Sprinklr Modern Care Tool. Our proudest achievements (since then) are the relationships we've built with customers as we celebrate their wins and provide them with support. We’ve seen a 40% increase in sentiment change in conversations this team ha...s engaged with increasing our customer satisfaction, expectations, and experience.

Testimonial By Devin Hood
Sprinklr Core testimonial

BRITTANY NEISH

Sr. Social Strategist, Moen

Moen

Before, when everything was so siloed, it was impossible to centralize our data in one place or understand what was happening from a social standpoint across the industry. Now that we have Sprinklr, it’s provided that transparency and efficiency we lacked before. Testimonial By BRITTANY NEISH
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Marc Duquesnoy

Digital and Media Director

LÓreal

Sprinklr enables us to adapt to changing digital transformation business needs... we use the platform as an enabler of our strategy to listen to and engage with our customers at scale Testimonial By Marc Duquesnoy
Sprinklr Core testimonial

Devin Hood

Director of Digital Experience

Cisco

In September of 2019, we launched our usage of the Sprinklr Modern Care Tool. Our proudest achievements (since then) are the relationships we've built with customers as we celebrate their wins and provide them with support. We’ve seen a 40% increase in sentiment change in conversations this team ha...s engaged with increasing our customer satisfaction, expectations, and experience.

Testimonial By Devin Hood
Sprinklr Core testimonial

BRITTANY NEISH

Sr. Social Strategist, Moen

Moen

Before, when everything was so siloed, it was impossible to centralize our data in one place or understand what was happening from a social standpoint across the industry. Now that we have Sprinklr, it’s provided that transparency and efficiency we lacked before. Testimonial By BRITTANY NEISH
 

Forbes - Media - Very Large

How Sprinklr Powered the Forbes Top 50 CMOs List

Jersey City, USA

Sprinklr's AI-native platform powered the Forbes Top 50 CMOs list by providing comprehensive data analysis on marketing influence. The platform analyzed 8.68 billion social interactions and 6.19 mill...ion CMO mentions to rank CMOs based on brand awareness, sentiment, and leadership visibility. This collaboration highlights Sprinklr's capability in unifying social listening, competitive benchmarking, and analytics to offer insights into marketing influence across industries.

Read on →
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

ViralMoment

Sprinklr Adds Video-Native AI to Its CXM Platform With ViralMoment ...

Sprinklr has acquired the assets of ViralMoment, enhancing its Unified-CXM platform with video-native AI capabilities. This acquisition enables Sprinklr to offer multimodal customer intelligence by i...ntegrating video, audio, and text analysis, addressing the shift towards short-form video in social engagement. The deal aims to improve brand insights and operational workflows by closing gaps in traditional text-based VoC programs.

Read on →
 

WalkMe - Information Technology And Services - Medium

San Francisco, USA

WalkMe used Sprinklr's Salesforce and LinkedIn integrations to automate workflows and deliver personalized content. The team saved 442 workdays by automating key processes. Over 794 automated reports... were sent to senior leaders. Ad output increased by 100 times. WalkMe used Sprinklr Marketing and Social to streamline campaign creation and reporting. This helped maximize digital ROI and boost efficiency.

 

TSB Bank - Financial Services - Large

Edinburgh, UK

TSB Bank used Sprinklr's unified platform to improve customer experience and reduce costs. The bank saw an 86% improvement in first response SLA, cutting response time from over two hours to just 20 ...minutes. Employee Advocacy helped TSB reach 1.2 million LinkedIn users and generate $240,000 in earned media value. Automated workflows and unified reporting saved agents and teams thousands of hours. TSB now manages social, marketing, and customer care from one platform, driving better results and efficiency.

 

Technology company - Information Technology And Services - Very Large

California, USA

Sprinklr helped a global technology company unify its social, marketing, and customer service teams on one platform. The company managed over 80 social accounts, published 5,000+ posts, and responded... to 30,000 messages. Automated reporting saved 166 workdays, while review analysis saved $237,000 and 2,400 workdays. Paid social teams created 6,500 ads, saving 407 workdays and $80,000. Insights from Sprinklr guided product and marketing decisions, improving customer experience and engagement.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Executive

Sprinklr Appoints Jordi Ribas to Board of Directors

Sprinklr has appointed Jordi Ribas, a global product and engineering leader from Microsoft, to its Board of Directors. Ribas's extensive experience in AI and product innovation is expected to contribute significantly to Sprinklr's growth and innovation in AI-native customer experience management.

Executive

Sprinklr Appoints Microsoft Exec to Board

Sprinklr has appointed Jordi Ribas, a seasoned Microsoft executive, to its board of directors. Ribas, known for his work on Microsoft's AI initiatives, is expected to bolster Sprinklr's AI-native customer experience management efforts. His extensive experience in product development and AI will support Sprinklr's platform expansion.

Product

Sprinklr Introduces New AI Capabilities to Help Brands Move from ...

Sprinklr has launched its Summer '26 Release, introducing new AI capabilities to enhance real-time customer engagement. The update focuses on transforming customer signals into actionable insights across marketing and service channels. Key features include AI-driven decision support, enhanced Voice AI agents, and integrations with platforms like Adobe Customer Journey Analytics and Microsoft Teams. These enhancements aim to streamline workflows and improve customer experience management.

Awards

Sprinklr Named 2026 Gartner Leader for Social Media Management & Listening

Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. The AI-native platform excels in unifying customer experience management, enabling brands to leverage social media for real-time feedback and engagement.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE